We never push a channel because it's fashionable, but because it fits your market, your average basket and your decision cycle.
INTENTGoogle Ads — Search & ShoppingReach the people already searching for what you sell. The channel with the best immediate return, provided the structure and keywords are kept tight.
DISCOVERYMeta — Instagram & FacebookCreate demand among audiences who don't know you yet, then re-engage those who have shown interest.
ATTENTIONTikTok & ReelsThe format that currently delivers the most visibility for a given budget, provided you accept a native creative register rather than classic advertising.
B2BLinkedIn AdsTarget by role, industry and company size. High cost per click, but worthwhile as soon as customer value justifies it.
COVERAGEDisplay & programmaticBeing present on the sites your audience visits, with targeting by interests, geographic area or purchase behaviour.
PHYSICALDigital audio & digital signagePodcasts, online radio, screens at points of sale and in the street. The most under-exploited channel for building a local presence.