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Generative Engine Optimization

AI SEO (GEO): be visible on ChatGPT, Gemini, Perplexity & Claude

30 % des recherches passent déjà par des moteurs IA en 2025. Nous optimisons votre contenu pour que ChatGPT, Google Gemini, Perplexity, Claude et Copilot vous citent dans leurs réponses.

30 %AI search engines

5 AI enginesChatGPT, Gemini, Perplexity, Claude, Copilot

Measured citationsMonthly mention monitoring

Is your website visible in the AI responses ?

SEO is changing: the click is disappearing, the citation is becoming the new grail. Here's why GEO is essential.

Users are looking differently

ChatGPT, Gemini, Perplexity, and Claude handle hundreds of millions of requests daily. Users ask complex questions and receive summarized answers—without visiting source websites.

Organic clicks are decreasing

Google AI Overviews, SGE, and direct answers are causing organic clicks to plummet. Visibility is no longer enough – you need to be the cited source, not the ignored 3rd result.

Credibility is at stake now

Being cited by ChatGPT or Perplexity on your topic positions your brand as a reference. The authority effect is immediate — and your competitors won't catch on for another 12 months.

First come, first served

AI engines favor exhaustive, structured, and sourced content. Few sites still play this game. Adopting GEO now means getting in before the market gets saturated.

The 5 AI engines to to target as a priority

Each engine has its criteria, its formats, and its signals. We master all five.

ChatGPT

Most used AI engine. Search plugin, citations via web navigation. Favors long, structured content, FAQs, and numerical data.

Google Gemini

Native integration into Google Search (AI Overviews, SGE). List well-ranked SEO sites + rich in JSON-LD structured data.

Perplexity

Specialized AI search engine. Systematically cites its sources with direct links. Excellent visibility ROI for educational content.

Claude (Anthropic)

Professional use (lawyers, consultants, researchers). Cite sources with strong E-E-A-T authority. Prioritize studies, analyses, and reports.

Microsoft Copilot

Integrated into Bing and Office 365. B2B target, enterprises. Cites sites with enriched Bing results + press mentions + verified reviews.

The 5 Pillars GEO of your strategy

What makes your site get cited — or not — by AI search engines.

01

Exhaustive content

Pages over 3,000 words, complete answers to search intent. AI engines favor sources that cover a topic from A to Z — not superficial snippets.

02

Advanced semantics

Rich lexical field, named entities, synonyms, co-occurrences. LLMs understand meaning — they reward semantically dense content.

03

Encrypted data

Statistics, studies, verifiable figures, primary sources. AI engines prioritize citing factual content they can accurately reference.

04

E-E-A-T author

Experience, expertise, authority, trustworthiness. Full author page, byline, LinkedIn, press mentions. AI checks who is speaking before quoting.

05

JSON-LD complete

Article, Author, FAQPage, HowTo, LocalBusiness. Structured data is the language of AI engines—they digest it better than raw HTML.

Our strategy by AI engine

The criteria, preferred formats, and update frequency for each engine.

Criterion
ChatGPT
Gemini
Perplexity
Claude
Copilot
Key signal
Authority + Freshness
SEO Google + JSON-LD
Sourced citations
E-E-A-T expert
Bing + press mentions
Preferred format
Lists, tables, FAQ
Definitions, HowTo
Featured articles
Studies, analyzes
B2B Files, Opinions
Update
Quarterly
Monthly (SEO)
Quarterly
Semesterly
Quarterly
JSON-LD
Article + FAQ
Complete (all types)
Article + Author
Article + Author
Local Business + Review

5 use cases Exoa

Concrete results on the 5 AI engines — anonymized customer data.

ChatGPT · Agency

SEO Agency Mentioned in ChatGPT

Request SEO agency Luxembourg«Action Pillar Page P4 200 Words + FAQ + E-E-A-T

Quoted in 8 answers/10 in 4 months.

Perplexity · Services

Page service in Perplexity

Request programmatic advertising France«Action rewriting + encrypted data + sources

#1 source cited in 15 target queries.

Google AI Overviews

FAQ incorporated into AI Overviews

Site Optimized Exoa FAQ JSON-LDAction : FAQPage schema + short answers + long answers

3 Blocks FAQ Reprinted in Google AI Overviews.

Claude · Blog

Article blog cited in Claude

Request TikTok community management«Action Article 5, 500 words + E-E-A-T Author

Cited in Claude for 12 B2B inquiries.

Copilot · Local Business

Card in Microsoft Copilot

Request digital marketing agency«Action LocalBusiness schema + verified reviews

Card displayed on Copilot for 6 target cities.

Your GEO roadmap over 12 months

A gradual, measurable, and sustainable rollout.

MONTHS 1–2Audit and gaps

Audit of existing content. Identification of semantic gaps. Mapping of priority AI queries. Deliverable: detailed GEO roadmap.

MONTHS 3-4Rewrite priority

Rewriting of priority pages (5,000+ words). Addition of full JSON-LD (Article, Author, FAQ, HowTo). Author E-E-A-T.

MONTHS 5-6FAQ & Data

Creation of structured FAQs. Integration of numerical data, case studies, primary sources. Semantic reinforcement.

JUL–SEPNetlinking E-E-A-T

Backlink acquisition E-E-A-T. Trade press mentions. Expert citations. Authority building.

MONTHS 10–12Monitoring & Reporting

AI citation monitoring (ChatGPT, Gemini, Perplexity, Claude, Copilot). Adjustments. Monthly mention reporting.

Packages SEO AI & GEO

Three levels of support according to your maturity and ambitions.

Starter GEO
from2 500€/one-shot HT
Audit + 3 optimized pages
  • Full GEO Audit
  • 3 rewritten pages (5,000+ words)
  • JSON-LD complete
  • Structured FAQ
Choose Starter
Full Geography
on estimate
12-Month Comprehensive Strategy
  • GEO 12-Month Roadmap
  • Complete website rewrite
  • Monitoring 5 AI engines
  • Dedicated account manager
  • Quarterly strategic review
Contact Us
Initial Setup (full audit + roadmap) 1 500€ (deductible if Growth or Full commitment).

What our clients ask us about the GEO

What is GEO (Generative Engine Optimization)?
The GEO is the optimization of your content so that it is cited by generative AI engines (ChatGPT, Gemini, Perplexity, Claude, Copilot). Objective: to become the source that AI recommends.
What's the difference between classic SEO and AI SEO?
The Search Engine Optimization Target Google ranking (clicks). GEO target quote in AI responses (mention). Signals share a common basis (quality, authority) but GEO requires more semantic depth and structured data.
How to appear in ChatGPT responses?
ChatGPT (Search plugin) cites sources it finds via Bing that it deems authoritative. Strategy: long-form content, strong E-E-A-T, complete Article JSON-LD, press mentions, external citations.
Does Google Gemini cite websites?
Yes. Gemini is integrated into Google Search AI Overviews and cite the sources with direct links. Well-referenced SEO sites + rich in JSON-LD are cited first.
Does Perplexity cite my pages if they are well-optimized?
Yes, systematically. Perplexity is the engine that cites its sources the most—with direct links. Sourced, data-backed, and up-to-date content is regularly cited there.
How long to appear in AI engines?
First quotes: 2 to 4 months on low-competition queries. Sustainable presence on strategic queries: 6 to 12 months.
Is GEO replacing traditional SEO?
No, he complete. 70 % des recherches passent encore par Google classique. Une stratégie complète combine SEO + GEO pour maximiser la visibilité omnicanale.
What budget for a GEO strategy?
Starter GEO 2 500€ (audit + 3 pages). Growth: 2,800€/month. Full GEO: by quote (starting from €5,000/month). Measurable ROI within 4 months.

Ready to to be cited by AI ?

Free GEO Audit in 48 hours. We analyze your current visibility on ChatGPT, Gemini, Perplexity, Claude, and Copilot — and deliver a concrete roadmap.

✓ Luxembourg & France · ✓ No commitment