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Sector · E-commerce

E-commerce digital agency: accelerate your online sales

French e-commerce exceeds 175 billion euros, but growth comes at a price: rising ad CAC, marketplace dependency, growing technical SEO requirements. Whether you run Shopify, WooCommerce, Magento or Prestashop, your profitability depends on a fine balance between paid acquisition and lasting organic traffic.

The sector’s 3 digital challenges e-commerce

Steadily rising CAC

Meta and Google advertising costs rise every year. Without organic traffic and retention, margin erodes campaign after campaign.

Demanding technical SEO

Facets, pagination, canonicals, out-of-stock items, duplicate product pages: e-commerce SEO is a technical craft in its own right.

Marketplace dependency

Amazon and marketplaces capture the margin and the customer data. Building your own direct channel is vital.

Our digital services for the e-commerce sector

One coherent strategy, run by a single partner — not five vendors to coordinate.

E-commerce SEO

Catalog architecture, faceted navigation, optimized product pages, link building — lasting organic growth. Learn more →

Google Shopping & SEA

Optimized product feeds, Performance Max campaigns, margin-driven ROAS. Learn more →

Programmatic advertising

Display, dynamic retargeting, lookalike prospecting — reach your buyers everywhere. Learn more →

AI for e-commerce

Generated product descriptions, personalized recommendations, support automation. Learn more →

Store creation & redesign

Shopify, WooCommerce, Magento, Prestashop — performance, conversion, SEO-ready. Learn more →

Why choose Exoa ?

Multi-service, a single point of contact

Unlike specialized agencies, Exoa covers your entire digital strategy: SEO, SEA, web design, advertising, AI — for maximum consistency.

France & Luxembourg

We master the specifics of both markets: regulations, languages, search behaviors.

Data-driven

Every decision is based on measurable data: rankings, traffic, conversions, cost per lead. Transparent monthly reporting.

Responsiveness

Dedicated team, named project manager, fast answers. No waiting line.

Results measurable

x4

in organic revenue

Average SEO revenue multiplier across our client stores.

400%+

average ROAS

Average return on ad spend across our Shopping and Social Ads accounts.

360°

full acquisition

SEO, Ads, email, CRO: every e-commerce lever covered.

What we deliver in practice

Every e-commerce engagement is backed by tangible deliverables. Total transparency on actions and results.

✓Full e-commerce audit

Store, acquisition, conversion, retention: the 360 diagnosis.

✓E-commerce SEO

Architecture, product pages and link building geared to revenue.

✓Google Shopping & PMax

Optimized feed and ROAS-driven campaigns.

✓Social Ads

Meta and TikTok with native creatives tested continuously.

✓Email & automation

Abandoned carts, nurturing and loyalty.

✓CRO

Conversion rate and average order value improved continuously.

A system built on all our expertise

Frequently asked questions — E-commerce

How much does an SEO strategy cost for an e-commerce site?
Dès 1 400€/mois pour un catalogue de taille moyenne. Le prix varie selon le nombre de références, la concurrence et l’état technique du site. L’audit initial (dès 1 750€) fournit un plan d’action chiffré sur 3 mois.
Which e-commerce platform do you recommend?
It depends on your volume and needs: Shopify for speed, WooCommerce for flexibility, Magento for large B2B/B2C catalogs, Prestashop for the French ecosystem. We work on all four.
How can I reduce my customer acquisition cost?
Three levers: diversifying toward organic (SEO), improving conversion rate (CRO), and working on retention (email, loyalty). E-commerce SEO has the sector’s best long-term ROI.
Google Shopping or SEO: where to start?
Shopping delivers immediate sales and precious data on which products convert. SEO then capitalizes on those learnings. In practice: both, with a gradual budget shift toward organic.
Do you manage product feeds and marketplaces?
Yes: Google Merchant feed optimization, Shopping/PMax campaign management, and diversification strategies beyond marketplaces.

Your e-commerce digital strategy, from A to Z.

A free audit to identify your growth opportunities in e-commerce.

Request a free audit →All industries →
✓ Free audit · ✓ Multi-service · ✓ France & Luxembourg · ✓ No long-term commitment