SEO · Content · Advertising · Resources

Stop depending on word of mouth and months slow period.

An acquisition system is not a campaign: it's a set of channels that reinforce one another and produce qualified enquiries every week, even when you do nothing. We build it, then we feed it.

First results in 6 to 10 weeksChannels combined not replacedNo commitment of duration
ACQUISITION FLOW — LAST 90 DAYS
Tableau de bord acquisition : coût par conversion, volume et répartition par canal
Organic searchContentGoogle AdsSocial networksFree resourcesLocal SEOAI assistantsPartnershipsRetargeting Organic searchContentGoogle AdsSocial networksFree resourcesLocal SEOAI assistantsPartnershipsRetargeting
The observation

A single channel, it's a dependency.

Many businesses survive on a single channel: referrals, a directory, one campaign that works. The day it dries up — algorithm, competitor, season — there is no plan B. Acquisition is precisely about no longer depending on a single source.

3 channels
The minimum for a flow of enquiries to stay stable when one channel degrades. Below that, every variation costs you dearly.
6 months
The time organic SEO needs to produce lasting results — which is why it must start before you need it.
× 2
The search traffic that a well-ranked piece of content keeps generating a year after publication, at no extra cost.
The system

Three time horizons, one single system.

Paid kick-starts, content builds, resources capture. Without all three, there is no steady flow.

Campagnes sur les requêtes à forte intention : annonces Google Search et Maps, résultats mesurés
BLOCK 01

Immediate demand

Advertising and local SEO to immediately capture the people already searching for your solution.

  • Campaigns on high-intent queries
  • Business profile and local SEO
  • Retargeting of unconverted visitors
  • Ad creatives included
Production de contenu SEO : articles, arborescence, avis et suivi de croissance
BLOCK 02

Demand built over time

The content that makes you findable for the long term — on search engines and in the answers of AI assistants alike.

  • Content architecture by topic
  • Optimised articles and pages
  • Structuring data for search engines
  • Optimisation for conversational engines
Ressources téléchargeables, pages de capture, séquences email et qualification des contacts
BLOCK 03

Capture & qualification

A visitor who leaves without a trace is wasted budget. Free resources turn your audience into contacts.

  • Downloadable resources or online tools
  • Short forms and capture pages
  • Introduction email sequences
  • Lead qualification and handover
The plans

Three tiers of coverage.

Each plan adds channels to the existing system. Nothing is ever replaced, everything builds up.

Plan 01

Socle

To lay the foundations and end dependence on a single channel.

990€excl. VAT / month
  • Search engine optimization : technical, pages, local
  • 2 articles optimised per month
  • 1 advertising channel managed
  • Conversion tracking installed
  • Monthly report with commentary
Choose Socle
Most popular Plan 02

Growth

To run several channels together and create a genuine flow.

1 790€excl. VAT / month
  • The whole foundation, double the volume
  • 4 articles and a topic architecture
  • 2 to 3 channels ad
  • 1 free resource per quarter
  • Qualification email sequences
  • 45-minute monthly meeting
Choose Growth
Plan 03

Expansion

To own the ground across your entire topic and all your areas.

2 900€excl. VAT / month
  • All the growth, with no reasonable cap
  • 8 articles per month, long-form content included
  • All levers, including programmatic
  • Pages per city or per trade
  • Netlinking and editorial relations
  • Quarterly review and 6-month plan
Choose Expansion
To know where you stand

Acquisition diagnostic

Two weeks to measure where your enquiries really come from, what you capture and what you leave to your competitors. You receive the list of queries you should own, the leaks in your funnel and a six-month prioritised plan. Deducted from the first monthly instalment if you continue.

1 750€ excl. VAT · one-off

💡 These plans spread the effort across several channels (SEO + content + advertising). To focus the entire budget on a single channel — SEO from €900/month, ads management from €500/month — see our à la carte services →

The channels

Everything that can bring in an enquiry.

We don't activate everything at once. The order depends on your sales cycle, your average basket and your competition.

LASTINGOrganic searchThe most profitable channel in the long run, and the slowest to deliver. It must start well before you need it.
IMMEDIATESearch engine advertisingCapture high-intent searches from week one. The essential complement to SEO while it ramps up.
PROXIMITYLocal SEOBusiness profile, reviews, citations, pages per area. Decisive as soon as your customers search for you nearby.
AUTHORITYContent & AI assistantsBeing the source cited when someone asks an AI assistant a question. The SEO of the coming years is played out there.
CAPTUREFree resources & toolsA template, a calculator, a guide: enough to get a contact before the person is even ready to buy.
RE-ENGAGEMENTRetargeting & email marketingThe vast majority of visitors don't convert on the first visit. Re-engaging them costs a fraction of the cost of a new visit.
How it works

Six weeks to kick-start the flow.

STEP 01

Diagnostic

Where your enquiries come from today, what your customers are searching for, what your competitors are capturing. Numbers before opinions.

WEEKS 1 TO 2
STEP 02

Foundations

Technical fixes, conversion tracking, content architecture, first campaigns. The foundation that makes everything else measurable.

WEEKS 3 TO 4
STEP 03

Priming

Advertising brings in the first enquiries while content and SEO build up in the background.

WEEKS 5 TO 10
STEP 04

Food

Every month: new content, new creatives, budget arbitration. The system grows instead of stagnating.

ONGOING
À la carte

Need a additional channel ?

Each option can be added to a plan or ordered on its own. Prices excl. VAT.

Acquisition diagnostic6-month prioritised plan
1 750€
Free resourceGuide, template or online tool
from €890
Pages per city or tradeSet of 5 optimised pages
990€
NetlinkingQuality link building
from €450/month
Dedicated landing pageCampaign or capture page
750€
Motion video15 seconds, 4 formats
390€
Tracking & complianceGA4, GTM, GDPR consent
850€
Additional contentOptimised article, per unit
from €190
Frequently Asked Questions

What clients ask us for before signing.

How quickly do enquiries start coming in?

Advertising delivers its first enquiries within one to two weeks. SEO and content require three to six months to carry real weight. That's why we launch both in parallel: paid funds the wait.

Should everything be activated at once?

No, and it would be a mistake. We we sequence depending on your sales cycle and your average basket: a poorly prepared channel costs more than it brings in.

Is the advertising budget included?

No. The fees cover strategy, production and management. The media budget is paid from your own ad account — allow at least €800 per month so the platforms can optimise properly.

How do you measure results?

In qualified enquiries and cost per enquiry, not in rankings or impressions. The monthly report always starts from the number of leads generated and what they cost.

What happens to the work if I stop?

Content and SEO remain yours and keep producing : that's the difference from advertising, which stops dead. You keep the pages, the content, the accounts and the audiences.

Do you optimise for AI assistants?

Yes, systematically. Structured data, directly citable phrasing, topical authority: being the source of an assistant's answer becomes as important as a good ranking on a search engine.

Is there a long-term commitment?

None, but let's be honest: with acquisition, less than six months is not enough to judge something other than advertising. We will tell you before we start.

Results measurable

x2,5

of qualified leads

Average multiplication of lead volume over 12 months of management.

-30%

in acquisition cost

Average drop in CAC after optimising the channel mix.

360°

all channels covered

SEO, Ads, social, email marketing: orchestrated together, not in silos.

What we deliver in practice

Every acquisition engagement is built on tangible deliverables.

Acquisition diagnostic

Strengths, leaks and opportunities of your current funnel.

Optimised channel mix

Budgets allocated to the channels that perform, reassessed every month.

Managed campaigns

Google, Meta, LinkedIn: creation, optimisation and continuous testing.

Landing pages

Dedicated pages per offer and per audience.

Complete tracking

Every lead tracked from source to CRM.

ROI reporting

Cost per lead and per customer, by channel.

A system built on all our expertise

Get started

Describe your market. We build the flow.

Tell us what you sell and where your customers come from today: we get back to you within twenty-four hours with the channels to activate first.

Costed proposal within 24h
Measured in enquiries, not impressions
The content produced remains yours
Only one company per market and per area

Let's talk about your project

Reply within 24 working hours — audit and first recommendations free of charge.

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