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Paid Social

Social Media Advertising — Meta, TikTok, LinkedIn Paid Social That Converts

Cross-network strategy, high-performing creatives, precise targeting, server-side tracking. Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat — we pick the most profitable channel for your business.

Request a free audit →See our results

6 platformsWe choose the ones where your audience is

Video creativesNative formats, 3s hook, clear CTA

Server-side trackingMeta CAPI, TikTok Events API, iOS 14+

Platforms

Each network has its strength

No one-size-fits-all — we choose based on your target, product and goal.

Meta (Facebook + Instagram)

The #1 platform for e-commerce and B2C services. 2.9B audience. Formats: Reels, Stories, Feed, Carousel, Collection. Powerful retargeting. Advantage+ (Meta AI) for automatic scaling.

TikTok

The fastest-growing platform. Dominant 18-34 audience. Creativity is essential: hook <3s, UGC-style, music. Spark Ads (amplify organic posts). Perfect for DNVB, fashion, beauty, lifestyle.

Pure B2B. Targeting by company, job title, function, industry. Lead Gen Forms (leads directly in LinkedIn). Conversational Ads. High CPC (€8-15) but competitive CPA on high-ticket B2B.

The inspiration platform. 70% female audience aged 25-50. Excellent for fashion, home decor, cooking, DIY, weddings. Long cycle: users pin then buy later. Often high ROAS.

Snapchat

Audience aged 13-34, highly engaged. Immersive formats: AR Lenses, Snap Ads. Excellent for young product launches and lifestyle brands. Underrated — competitive CPCs vs Meta.

X (Twitter)

Tech, finance, media, news. Real-time conversation. Ideal for B2B SaaS, news, events. Engaged audience but limited reach — use as a complement, rarely as the main channel.

Services

Our services in paid social

Strategy, creatives, management, tracking, reporting.

Cross-Platform Strategy

Inclusive

Platform selection based on target, budget, goals. Budget allocation. Personas. Key messages. Distribution plan (awareness / consideration / conversion).

Creatives & Native Formats

Inclusive

Creative consulting. Templates adapted per platform (9:16 Reels/TikTok, 1:1 Feed, 16:9 YouTube). Hook in the first 3 seconds. UGC-style. For heavy production: recommended partners.

Server-Side Tracking

Inclusive

Meta Conversion API (CAPI) setup, TikTok Events API. Server-side tracking via GTM server container. Bypassing iOS 14+ / ATT / ad-blockers. +20 to 40% recovered conversions.

Management & Optimization

Inclusive

Daily monitoring. A/B testing of creatives, audiences, placements. Scaling winning combinations. Excluding non-converting audiences. Monthly report + 30-min meeting.

Results

Us paid social results

Beauty DNVB · TikTok + Meta

Budget €4,500/month

Creatives : TikTok UGC + Meta ReelsResults : ROAS 5.2×, 1,850 new customers/monthBonus : +230k organic TikTok followers in 6 months

Revenue x4 in 6 months.

B2B SaaS · LinkedIn

Budget €3,500/month

Strategy : Lead Gen Forms + Sponsored ContentTarget : CIO / CTO of large companiesResults : 85 MQL leads/month, CPA €41

12 deals signed, average ACV €18k.

Kids' Fashion · Pinterest + Meta

Budget €2,000/month

Mix : 40% Pinterest / 60% Meta (Reels + Stories)Results : ROAS 7.1×, average basket €78Bonus : organic Pinterest traffic +140%

Pinterest = most profitable channel after optimization.

Pricing

Prices social media advertising

Starter

from500€/is HT

Media budget ≤ €2,999/month

1 platform (Meta OR TikTok OR LinkedIn)
3 to 5 campaigns
A/B testing creatives
Monthly Report

Choose Starter

The most popular

Business

from900€/is HT

Media budget €3,000 – €4,999/month

2 to 3 platforms
Full-funnel strategy
Server-side CAPI tracking
Real-time dashboard

Choose Business

Premium

from20% of the media budget

Media budget ≥ €5,000/month

All platforms
Dedicated account manager
Weekly creative brief
Weekly meeting

Initial setup: €450 excluding tax · per platform · audit, CAPI tracking, first campaign

Frequently Asked Questions

What our clients ask us about paid social

Meta or TikTok: which to choose?

Depends on your target. Meta : 25-55 years, mass-market e-commerce. TikTok : 18-34 years, DNVB, lifestyle. Ideally both in complementarity. Let's test with a small budget before scaling.

Do you create the videos / visuals?

We advise on creatives, provide briefs and references, but heavy production stays with you or our creative partners. Exception: we can produce simple variations (carousels, short edits).

iOS 14+ and ATT: does it still work?

Yes — thanks to CAPI (Conversion API) and server-side tracking. We recover 70-85% of real conversions vs 40-50% with pixel alone.

Minimum budget?

€1,000/month of media budget per platform for the algorithm to learn properly. Below that, you stay in an extended test phase.

How long until results?

Immediate traffic. Optimization 3-6 weeks. Stable results at 2-3 months. The learning phase is critical — you must NOT modify campaigns every 2 days.

Do you also handle organic social?

No — our expertise is social paid. For organic (community management, content), we recommend specialized partners. Both are complementary.

LinkedIn Ads: minimum budget?

LinkedIn has high CPCs (€8-15). €2,000/month minimum for the algorithm to work properly. Optimal at €3,000-5,000/month for serious B2B.

What happens if a campaign doesn't work?

After 4-6 weeks without traction, we pivot: new targeting, new creatives, another platform. If the channel is structurally unsuited, we say so honestly.

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