Cross-Platform Strategy
InclusivePlatform selection based on target, budget, goals. Budget allocation. Personas. Key messages. Distribution plan (awareness / consideration / conversion).
Paid Social
Social Media Advertising — Meta, TikTok, LinkedIn Paid Social That Converts
Cross-network strategy, high-performing creatives, precise targeting, server-side tracking. Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat — we pick the most profitable channel for your business.
6 platformsWe choose the ones where your audience is
Video creativesNative formats, 3s hook, clear CTA
Server-side trackingMeta CAPI, TikTok Events API, iOS 14+
Platforms
Each network has its strength
No one-size-fits-all — we choose based on your target, product and goal.
Meta (Facebook + Instagram)
The #1 platform for e-commerce and B2C services. 2.9B audience. Formats: Reels, Stories, Feed, Carousel, Collection. Powerful retargeting. Advantage+ (Meta AI) for automatic scaling.
TikTok
The fastest-growing platform. Dominant 18-34 audience. Creativity is essential: hook <3s, UGC-style, music. Spark Ads (amplify organic posts). Perfect for DNVB, fashion, beauty, lifestyle.
Pure B2B. Targeting by company, job title, function, industry. Lead Gen Forms (leads directly in LinkedIn). Conversational Ads. High CPC (€8-15) but competitive CPA on high-ticket B2B.
The inspiration platform. 70% female audience aged 25-50. Excellent for fashion, home decor, cooking, DIY, weddings. Long cycle: users pin then buy later. Often high ROAS.
Snapchat
Audience aged 13-34, highly engaged. Immersive formats: AR Lenses, Snap Ads. Excellent for young product launches and lifestyle brands. Underrated — competitive CPCs vs Meta.
X (Twitter)
Tech, finance, media, news. Real-time conversation. Ideal for B2B SaaS, news, events. Engaged audience but limited reach — use as a complement, rarely as the main channel.
Services
Our services in paid social
Strategy, creatives, management, tracking, reporting.
Creatives & Native Formats
InclusiveCreative consulting. Templates adapted per platform (9:16 Reels/TikTok, 1:1 Feed, 16:9 YouTube). Hook in the first 3 seconds. UGC-style. For heavy production: recommended partners.
Server-Side Tracking
InclusiveMeta Conversion API (CAPI) setup, TikTok Events API. Server-side tracking via GTM server container. Bypassing iOS 14+ / ATT / ad-blockers. +20 to 40% recovered conversions.
Management & Optimization
InclusiveDaily monitoring. A/B testing of creatives, audiences, placements. Scaling winning combinations. Excluding non-converting audiences. Monthly report + 30-min meeting.
Results
Us paid social results
Beauty DNVB · TikTok + Meta
Budget €4,500/month
Revenue x4 in 6 months.
B2B SaaS · LinkedIn
Budget €3,500/month
12 deals signed, average ACV €18k.
Kids' Fashion · Pinterest + Meta
Budget €2,000/month
Pinterest = most profitable channel after optimization.
Pricing
Des offres claires et publiques
Quatre packs tout-en-un, ou chaque levier à la carte — tous nos tarifs sont en ligne.
Frequently Asked Questions
What our clients ask us about paid social
Meta or TikTok: which to choose?
Depends on your target. Meta : 25-55 years, mass-market e-commerce. TikTok : 18-34 years, DNVB, lifestyle. Ideally both in complementarity. Let's test with a small budget before scaling.
Do you create the videos / visuals?
We advise on creatives, provide briefs and references, but heavy production stays with you or our creative partners. Exception: we can produce simple variations (carousels, short edits).
iOS 14+ and ATT: does it still work?
Yes — thanks to CAPI (Conversion API) and server-side tracking. We recover 70-85% of real conversions vs 40-50% with pixel alone.
Minimum budget?
€1,000/month of media budget per platform for the algorithm to learn properly. Below that, you stay in an extended test phase.
How long until results?
Immediate traffic. Optimization 3-6 weeks. Stable results at 2-3 months. The learning phase is critical — you must NOT modify campaigns every 2 days.
Do you also handle organic social?
No — our expertise is social paid. For organic (community management, content), we recommend specialized partners. Both are complementary.
LinkedIn Ads: minimum budget?
LinkedIn has high CPCs (€8-15). €2,000/month minimum for the algorithm to work properly. Optimal at €3,000-5,000/month for serious B2B.
What happens if a campaign doesn't work?
After 4-6 weeks without traction, we pivot: new targeting, new creatives, another platform. If the channel is structurally unsuited, we say so honestly.
Free audit
Your audience is already on social media
We identify the right platforms for your business and estimate your potential.
✓ Luxembourg & France · ✓ No commitment