SEO Audit
/audit-seo/Technical (crawl, Core Web Vitals, indexing), on-page (titles, metas, content), link building (backlink profile), positions (top 3/10/30). Competitor benchmarking.
Digital Strategic Audit
Digital strategic audit — full diagnostic of your online presence
Before investing in SEO, SEA, social or programmatic, we look at where you really stand. SEO, ads, social, web, programmatic, AI — 6 dimensions, one report, one prioritised and costed action plan.
6 dimensionsSEO · SEA · Social · Web · Prog · AI
30-50 pagesreport + action plan
3-4 weeksfrom account access to the presentation
Why an audit
Why audit before acting?
An audit is not a luxury — it's the safeguard that avoids 3 months of budget wasted on the wrong channel.
See where you really stand
Real SEO positions, traffic quality, ads ROAS, social engagement, site performance, email deliverability. A factual assessment, not an impression.
Prioritise by ROI
Not all channels are equal for your business. The audit identifies the 3 actions that will have the most impact within 90 days — and those that should wait.
Benchmark against competitors
Where do you stand against the 3-5 players in your industry? Technical gap, content gap, investment gap — we measure and we show.
An actionable roadmap
Not a report that ends up at the bottom of a drive. Each recommendation is costed (effort + impact + budget) and sequenced for 3, 6 and 12 months.
Dimensions
What covers the audit
Six dimensions, each axis audited by an expert — then synthesised into one coherent strategy.
SEA / Google Ads Audit
Audit Google Ads.htmlAccount structure, budget relevance per campaign, quality score, real ROAS, negative keywords, conversion tracking. Restructuring plan.
Social Media Audit
/community-management/Engagement per platform, content quality, brand voice consistency, community management, competitor benchmarks. Network prioritisation.
Website Audit
/creation-de-site-web/UX (journeys, friction, forms), performance (Core Web Vitals, mobile speed), conversion (CTAs, trust, funnel). UX quick wins + redesign backlog.
Programmatic Audit
/agence-programmatique/DSP structure (DV360, The Trade Desk), targeting, formats, viewability, frequency, brand safety. CPM rationalisation plan + capping.
AI & Automation Audit
/agence-ia/Workflows in place, tools used (or missing), potential AI gains: nurturing, scoring, chatbot, personalisation, automated reporting. Quantified ROI.
Deliverables
What you receive
Concrete deliverables — no generic slides, no drawer-filler report.
PDF Report 30-50 pages
Per-channel diagnostic, scoring, screenshots of friction points, benchmark analysis extracts. A reference document usable by your teams and your future partners.
KPI dashboard
Your current KPIs (traffic, positions, ROAS, engagement, conversion, CPL) against your industry benchmarks. Google Data Studio or Notion format, reusable continuously.
Prioritized action plan
Effort × impact matrix, quick wins (0-3 months), structural projects (3-6 months), transformation (6-12 months). Each action: owner, duration, estimated budget.
Budget recommendations
Per channel: media budget, production budget, tools budget. Three scenarios (minimum viable, balanced, ambitious) to align strategy with financial reality.
Findings presentation
1.5-hour session with your team (leadership + marketing). Video call or in person (Paris, Luxembourg). Q&A, priority validation, execution schedule.
30 days of post-audit Q&A
Your teams can question us for a month after the presentation: clarifications, adjustments, validation of the first projects launched in-house.
Process
Our process in 4 weeks
A rigorous framework so the audit remains a decision tool, not a never-ending process.
WEEK 01Data collection
Read access to GSC, GA4, Google Ads, Meta Business, CRM, email platform. 1-hour kick-off. Business context form (goals, targets, seasonality, competitors).
WEEK 02Analysis & benchmarking
Expert analysis of each channel (6 specialists). Benchmarking of 3-5 direct competitors. Identification of gaps and opportunities.
WEEK 03Report writing
Consolidation of the analyses, formalisation of the prioritised action plan, costing of the recommendations, preparation of the KPI dashboard.
WEEK 04Presentation & action plan
1.5-hour presentation session (video call or in person). Priority validation with your team. Delivery of the complete pack (PDF + dashboard).
+ Day 30Post-audit Q&A
30 days of Q&A follow-up for your teams — clarifications, prioritisation of the first projects, support on budget decisions.
Who it's for
For who this audit?
Four typical profiles that get the strongest ROI from a strategic audit.
SME wanting structure
Digital marketing has piled up in fits and starts (SEO, then Google Ads, then Insta…). No one knows any more who does what, with what result. The audit restores order.
Mid-cap changing agencies
Before signing with a new agency (or renewing with the current one), get a neutral diagnosis to frame expectations and performance commitments.
Startup raising funds
Investors demand a precise view of CAC, LTV and acquisition levers. The audit provides the data and the narrative that support the fundraising deck.
Company with an unexplained decline
Traffic collapses, ROAS plunges, leads dry up — with no obvious reason. A cross-channel diagnostic to identify the real cause (core update, competition, broken tracking…).
Pricing
Des offres claires et publiques
Quatre packs tout-en-un, ou chaque levier à la carte — tous nos tarifs sont en ligne.
Frequently Asked Questions
What our clients ask us about the strategic audit
What is a digital strategic audit?
A 360° diagnostic of your online presence: SEO, SEA, social, web, programmatic, AI. It results in a prioritised, costed action plan, not a descriptive report with no follow-through.
How much does a strategic audit cost?
€2,500 excl. VAT pour l’audit stratégique complet multi-leviers, sur devis pour le Full 360° (IA + automation + restitution présentielle).
How long does an audit take?
3 to 4 weeks : data collection (wk 1), analysis & competitor benchmarking (wk 2), report writing (wk 3), presentation + action plan (wk 4).
What access do you need?
Access read-only to: Google Search Console, Google Analytics 4 (GA4), Google Ads, Meta Business Suite, your CRM and your email platform. We provide the step-by-step procedure.
Does the audit include actionable recommendations?
Yes — every audit ends in a prioritised action plan (0-3 month quick wins + 3-12 month long term) with budget recommendations per channel and an effort × impact matrix.
Can we do a partial audit (SEO only)?
Yes — focused audits available: SEO Audit, Audit Google Ads, website audit. They complement or prepare a full strategic audit.
What is the difference between an SEO audit and a strategic audit?
TheSEO audit focuses on one channel (technical + content + link building). Thestrategic audit covers all digital channels and their coherence — it tells you where to invest first, not just how to optimise one channel.
What happens after the presentation?
You are free to execute in-house, with your current agency, or with us. No mandatory commitment. 30 days of Q&A included to support your first projects.
Strategic Audit
Ready to know where you really stand ?
360° digital strategic audit delivered in 3-4 weeks. Full report, prioritised action plan, presentation with your team.
✓ Delivered in 3-4 weeks · ✓ 30 days of Q&A included · ✓ No follow-on commitment