Pages · Funnel · Follow-ups · Measurement

You don't have a traffic problem. You have a funnel.

Doubling your traffic is expensive. Doubling your conversion rate costs far less and produces exactly the same result. We work with what you already have: pages, forms, follow-ups and measurement.

Diagnostic in 2 weeksOn the traffic that you already haveNo commitment of duration
CONVERSION FUNNEL — STEPS AND LEAKS
Landing pagesFormsCheckout funnelCart recoverySocial proofA/B testingConversion trackingAutomation Landing pagesFormsCheckout funnelCart recoverySocial proofA/B testingConversion trackingAutomation
The observation

Every conversion point gained is worth months of traffic.

Going from 1% to 2% conversion is the same as doubling your traffic — without spending one more euro on advertising. Yet most budgets go into acquisition, on pages that lose most visitors along the way.

× 2
The effect of a doubled conversion rate: exactly the same result as a doubled ad budget, at a fraction of the cost.
7 out of 10
The share of online carts that are abandoned — and most of the time, no follow-up is ever triggered.
1 field
Every field removed from a form measurably increases the number of people who complete it.
The project

Three zones of waste.

We don't redesign your site for taste: we fix the precise places where visitors give up.

BLOCK 01

Pages & messaging

The first second decides everything: what you offer must be understood effortlessly, and the reason to choose you must be immediately visible.

  • Rewriting of hooks and arguments
  • Page structure and visual hierarchy
  • Proof: reviews, results, references
  • Dedicated landing pages per campaign
BLOCK 02

Funnel & forms

Every unnecessary step, every pointless field, every unanswered hesitation loses customers who were already convinced.

  • Simplification of steps and fields
  • Reassurance at moments of hesitation
  • Checkout or contact funnel
  • Mobile version handled first
BLOCK 03

Follow-ups & measurement

Most visitors don't convert on the first visit. What matters is what you trigger next.

  • Abandoned cart and quote follow-ups
  • Re-engagement sequences
  • Conversion tracking made reliable
  • A/B tests and documented decisions
The plans

A diagnostic, then ongoing support.

We always start by measuring. Only then do we decide whether you need a one-off project or ongoing support.

Step 01

Diagnostic

To know precisely where and why you lose visitors.

1 750€excl. VAT · one-off
  • Data-driven analysis of the funnel, step by step
  • Session recordings and click maps
  • Prioritised list fixes, by impact
  • Conversion tracking verification
  • 1-hour debrief with your team
Choose Diagnostic
Most popular Step 02

Optimization

To fix continuously and raise the rate month after month.

1 490€excl. VAT / month
  • The entire diagnostic the first time
  • 2 projects of fixes per month
  • 1 A/B test conducted and documented per month
  • Cart recovery and win-back sequences
  • Shared conversion dashboard
  • 45-minute monthly meeting
Choose Optimisation
Step 03

Full funnel

To completely rebuild a journey that no longer works.

2 900€excl. VAT · per project
  • Journey redesign end to end
  • Landing pages designed and integrated
  • Funnel checkout or contact funnel rebuilt
  • Email sequences fully installed
  • Conversion tracking and dashboards
  • 30 days of fine-tuning after launch
Choose Full funnel
Worth knowing

Measurement tracking & compliance

You cannot optimise what is badly measured. We install or repair conversion tracking, the tag manager, consent management and the dashboards — then we check every event one by one. Included in the Optimisation plan, available on its own.

850€ excl. VAT · one-off
The leak points

Where the money gets lost.

Six places we systematically examine, in this order — from the most profitable to fix to the most costly.

MEASUREMENTBroken conversion trackingThe most frequent and the most serious: duplicated or missing events distort every decision, including those of the ad platforms.
CLARITYUnreadable value propositionThe visitor doesn't understand within three seconds what you sell or why you. No advertising budget makes up for that flaw.
FRICTIONForms that are too longEvery non-essential field turns away people who had already decided. The biggest gain for the least effort.
TRUSTNo proofNo reviews, no results, no references: the visitor hesitates at the precise moment they needed reassurance.
MOBILENeglected mobile journeyMost traffic comes from mobile, most testing happens on desktop. The gap is paid for in lost conversions.
FOLLOW-UPNo follow-up contactAbandoned cart, unsigned quote, half-completed form: without automatic follow-up, these opportunities vanish for good.
How it works

Two weeks to know where it leaks.

STEP 01

Measurement

We first verify that the numbers are right. A funnel analysed on wrong data leads nowhere.

DAYS 1 TO 4
STEP 02

Analysis

Step by step: where visitors leave, on which device, at what moment. Backed by session recordings and click maps.

DAYS 5 TO 10
STEP 03

Prioritisation

Each fix is ranked by estimated impact and effort. You know what to do first, and what it should bring in.

DAYS 11 TO 14
STEP 04

Fix

We execute, then we measure the real effect. One test per month, one documented decision every time.

ONGOING
À la carte

Need a specific project ?

Each option can be added to a plan or ordered on its own. Prices excl. VAT.

Conversion diagnosticFull analysis and prioritised plan
1 750€
Dedicated landing pageDesigned, written, integrated
750€
Tracking & complianceGA4, GTM, GDPR consent
850€
Email sequencesCart or quote follow-ups
from €690
Form redesignSimplification and integration
450€
Social proofCollecting and showcasing reviews
590€
Additional A/B testConducted and documented
390€
Mobile optimisationMobile journey reworked end to end
890€
Frequently Asked Questions

What clients ask us for before signing.

Do I need to rebuild my whole site?

Almost never. In the vast majority of cases, a few pages and the funnel are enough to deliver most of the gain. A complete rebuild only comes as a last resort, and we will say so frankly if that's the case.

How much traffic do you need for this to be useful?

Below 1,000 visitors per month, A/B tests are not statistically meaningful — so we focus on best practices and clarity, which remains highly profitable. Beyond that, testing becomes relevant.

What gain can you expect?

We don't promise a number: it depends on your starting point. However, repaired conversion tracking and a simplified form produce almost always a measurable effect from the first month.

Do you work directly on my site?

Yes, if you give us access — WordPress, Shopify, Framer, Webflow, PrestaShop, Magento and most common platforms. Otherwise, we deliver precise specifications to your developer.

Is this compatible with my current campaigns?

It's even the logical order: improve conversion lowers the cost per acquisition of all your existing campaigns, without touching them. The two projects reinforce each other.

Can the diagnostic be used without you?

Entirely. It is a document standalone and actionable : your team or another provider can implement it. If you entrust us with the follow-up, the amount is deducted from the first monthly instalment.

How long before you see an effect?

Friction fixes produce an effect within a few weeks. An A/B test requires two to four weeks to be conclusive. Allow three months for a clear, lasting improvement.

Results measurable

+35%

in conversion rate

Average gain observed on the sites we optimise over 6 months.

x2

in value per visitor

Average doubling of revenue per visitor through CRO and journey work.

A/B

data-driven decisions

Every change is tested and measured before being rolled out.

What we deliver in practice

Every conversion engagement is built on tangible deliverables.

Full CRO audit

Analytics, heatmaps, session recordings: where and why your visitors drop off.

Prioritised test plan

Hypotheses ranked by expected impact and ease of implementation.

Key page optimisation

Homepage, product sheets, funnel, forms: the pages that drive revenue.

A/B testing

Setup, monitoring and statistical analysis of tests.

Mobile UX

The majority of your traffic deserves better than a shrunken desktop version.

Continuous measurement

Conversion rate, basket, value per visitor: the CRO dashboard.

A system built on all our expertise

Get started

Same visitors. Twice as many customers.

Send us your website address and your current numbers: we get back to you within twenty-four hours with the leaks we already see and a costed proposal.

Costed proposal within 24h
A standalone, actionable diagnostic
We measure before we recommend
Direct implementation or specifications

Let's talk about your project

Reply within 24 working hours — audit and first recommendations free of charge.

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