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Google Ads SEA Agency

Agence SEA & Google Ads : des campagnes qui convert

Exoa is your SEA Agency en France and Luxembourg. We design and optimize your Google Ads campaigns to generate qualified leads and maximize your ROAS. From Search to Shopping to YouTube and Performance Max, every euro invested is tracked and optimized for concrete and measurable results.

ROAS moyen x66€ de chiffre d’affaires générés pour 1€ investi

-40% de coût par leadenchères et Quality Score optimisés en continu

+180% de conversionssans augmentation de budget média

Tous types de Google Ads campaigns

Of custom campaigns adapted to your business objectives. SEA Agency France and SEA Agency Luxembourg, We cover all formats Google Ads.

Google Search Ads

Text ads at the top of Google results. Capture purchase intent at the precise moment your prospects are searching for your products or services.

  • Mots-clés haute intention
  • Extensions d’annonces avancées
  • Quality Score optimisé
Learn more →

Google Shopping & Performance Max

Your products at the top of the results with photo, price and reviews. The essential format for e-commerce and paid referencing product.

  • Flux produits optimisés
  • Performance Max multi-canaux
  • ROAS maximisé
Learn more →

Google Display & YouTube Ads

Reach your audiences across millions of websites and on YouTube. Ideal for brand awareness and cross-channel remarketing.

  • Ciblage audience avancé
  • Formats vidéo & bannières
  • Remarketing dynamique
Learn more →

Audit Google Ads

Full diagnostic of your existing account. Identify budget losses and optimization opportunities for a better ROI.

  • Analyse structure de compte
  • Détection budget gaspillé
  • Plan d’action prioritaire
Learn more →

Remarketing & Retargeting

Retarget visitors who haven't converted. Increase your conversion rate without increasing your budget. Google Ads.

  • Audiences personnalisées
  • Dynamic remarketing
  • Customer Match
Learn more →

Microsoft Ads (Bing)

Complete Google Ads with Bing to reach a complementary audience at a reduced cost. CPC up to 30% cheaper than Google.

  • Import campagnes Google Ads
  • Audience B2B & professionnels
  • Coûts d’acquisition réduits
Learn more →

Pourquoi investir dans Google Ads ?

The paid referencing via Google Ads is the fastest lever for generating qualified traffic. Unlike SEO which takes time, your ads appear immediately at the top of the results.

Résultats Immédiats

Traffic as soon as activated

Budget Maîtrisé

Pay per click

Ciblage Ultra-Précis

Keywords, geo, audiences

ROI 100% Mesurable

Every euro is tracked

Flexibilité Totale

Adjust in real time

Scalability

Increase when it works

Avantage Concurrentiel

Outdo your rivals

Synergie SEO + SEA

Dominate the results

We know votre secteur

An experience Google Ads proven in various sectors. We adapt our bidding and targeting strategies to the specifics of each industry.

E-commerce & Retail

Shopping campaigns, Performance Max, and dynamic remarketing to maximize your ROAS. Product feed and e-commerce bidding strategy optimization.

Real Estate & Construction

Qualified lead generation for developers, agencies, and builders. Geotargeted search campaigns and bid strategies adapted to long cycles.

Health & Wellness

Campaigns compliant with Google Ads health policies. Lead generation for clinics, practitioners, and wellness e-commerce.

Training & Education

Lead generation campaigns for training organizations, schools, and e-learning. Optimization of cost per registration and ROAS for training courses.

B2B & Professional Services

Advanced professional targeting, high-intent Search campaigns, and B2B remarketing strategies for complex sales cycles.

Notre approche Google Ads en 6 étapes

A rigorous methodology for Google Ads campaigns high-performing and a ROAS continuously optimized.

STEP 01Audit & Analyze

Analysis of your existing account or a complete brief if starting from scratch. Study of the competition, keywords, and your market's potential.

  • Competitive benchmark
  • Recherche mots-clés
  • Analyse du potentiel marché
STEP 02Strategy & Structure

Definition of objectives (leads, sales, awareness), choice of campaign types, account structure, and optimal bidding strategy.

  • Objectifs SMART
  • Structure de compte
  • Stratégie d’enchères
STEP 03Campaign Creation

Ad creation, targeting setup, conversion tracking implementation, and audience configuration.

  • Rédaction d’annonces
  • Conversion tracking
  • Ciblage audiences
STEP 04Continuous Optimization

Daily and weekly adjustments: bids, negative keywords, ad A/B tests, improving Quality Score.

  • Tests A/B annonces
  • Mots-clés négatifs
  • Quality Score
STEP 05Reporting and Piloting

Dashboard Data Studio en temps réel. Reporting mensuel avec recommandations stratégiques et réunion de pilotage régulière.

  • Real-time dashboard
  • Monthly reporting
  • Réunions de pilotage
ÉTAPE 06Scaling & Expansion

Once the campaigns are profitable, we accelerate: new keywords, new formats (Shopping, YouTube, Display), new markets.

  • Expansion mots-clés
  • Nouveaux formats
  • Nouveaux marchés

Nos plateformes & outils SEA

We master all advertising platforms and optimization tools to maximize your performance.

Advertising Platforms

Google Ads (Search, Display, Shopping)YouTube Ads & Performance MaxMicrosoft Ads (Bing)Google Merchant Center

Analytics & Tracking

Optimization & Automation

Google Ads EditorOptmyzr / OpteoSEMrush / SpyFuGoogle Ads Scripts

Concrete results pour nos clients

Us Google Ads campaigns generate measurable results for our clients in France and Luxembourg. Full transparency on every euro invested.

x6ROAS Moyen

For every euro invested in Google Ads, our clients generate an average of €6 in revenue. Continuous optimization of return on investment.

  • E-commerce & B2B
  • Tous secteurs
  • Résultats vérifiables

-40%Cost per lead

Average reduction in cost per acquisition thanks to our optimization of bids, Quality Score, and account structure.

  • Enchères optimisées
  • Quality Score élevé
  • Structure optimale

+180%de Conversions

Average conversion increase without budget increase, thanks to remarketing, A/B testing, and landing page optimization.

  • Tests A/B continus
  • Landing pages optimisées
  • Advanced Remarketing

Advanced Google Ads Strategies to Maximize Your ROI

Beyond traditional campaigns, we deploy Advanced SEA strategies to extract the maximum performance for every euro invested in your Google Ads.

Smart Bidding & AI Google

Leverage the power of Google AI to automatically optimize your bids in real-time according to your objectives.

  • Target ROAS / Target CPA
  • Maximize Conversions
  • Enhanced CPC

Multi-Channel Attribution

Understand your customers' complete journey, from the first click to conversion. Optimize your budget based on the true contribution of each channel.

  • Modèles d’attribution
  • Cross-device tracking
  • GA4 intégré

Scripts & Automation

Automate repetitive tasks with custom Google Ads scripts: anomaly alerts, bid adjustments, automated reports.

  • Scripts custom
  • Alertes automatiques
  • Gains de temps

Landing Pages & CRO

Optimize your landing pages for higher conversions. A/B testing, behavioral analysis, and UX optimization to reduce your cost per conversion.

  • Tests A/B landing pages
  • Heatmaps & analytics
  • UX Optimization

Audiences First-Party

Leverage your customer data (CRM, email lists) to create highly qualified custom and lookalike audiences.

  • Customer Match
  • Audiences similaires
  • Segmentation avancée

Measurement & Incrementality

Go beyond the last click. Measure the true incremental impact of your Google Ads campaigns on your overall revenue.

  • Tests d’incrémentalité
  • Lift studies
  • Conversion modeling

Prêt à lancer vos campaigns ?

Setup unique puis forfait de gestion selon votre budget média — tous les détails, barèmes et simulateur de budget sont sur notre page tarifs.

Initial Setup
one single time600 € HT
Création et configuration initiale de vos campagnes
  • Audit of the existing setup and competitors
  • Account creation / structuring
  • Conversion tracking installed
  • First campaigns and creatives
Démarrer mon setup →
Votre budget média
paid to the platformsin your name
Sur vos comptes — aucune commission cachée
  • Billed directly by Google, Meta…
  • Accounts you keep ownership of
  • Real costs visible at all times
  • You set the ceiling, we optimise it
Simulate my budget →
La gestion publicitaire est incluse dans tous nos packs dès le Découverte (900 €/mois). Découvrir nos packs →

Questions fréquentes sur le SEA et Google Ads

How much does a Google Ads campaign cost?
Our management fees depend on your monthly media budget: 800€/mois (budget ≤ €2,999), €1,200/month (budget 3,000-4,999€) or 20% of the budget (≥ 5,000€). A unique setup for 600€ excl. VAT is charged for initial creation and setup. We offer a free audit to estimate your optimal budget.
How long to see results?
The first ads appear as soon as activation24-48 hoursActual optimization takes 4 to 8 weeks: this is the time needed for Google's algorithms to gather enough conversion data and refine targeting automatically.
What's the difference between SEA and SEO?
The SEA (Google Ads) generates immediate paid traffic. The Search Engine Optimization generate free organic traffic in the long term. The two are complementary: SEA for quick results, SEO for consolidating your lasting visibility. We offer both services.
Do you also manage social media ads?
Yes! In addition to Google Ads, we manage campaigns Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads, Snapchat Ads et YouTube Ads. Découvrez notre service social media advertising.
Can I keep access to my Google Ads account?
Absolutely. You remain the owner from your Google Ads account to 100%. We operate with complete transparency: full access, clear reporting, no «black box» accounts. If you decide to change agencies, you keep all your history.
Do you work in France and Luxembourg?
Yes, Exoa is a SEA Agency Based in Luxembourg, operating throughout France and Luxembourg. We manage Google Ads campaigns for clients in both countries, with local expertise in French-speaking markets.

Prêt à rentabiliser votre budget publicitaire ?

Free Google Ads Audit — Results in 48 hours. Our experts will analyze your account and present you with a concrete action plan to maximize your ROI.

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