Google Ads SEA Agency
SEA & Google Ads Agency: some campaigns that convert
Exoa is your SEA Agency en France and Luxembourg. We design and optimize your Google Ads campaigns to generate qualified leads and maximize your ROAS. From Search to Shopping to YouTube and Performance Max, every euro invested is tracked and optimized for concrete and measurable results.
Solutions
All types of Google Ads campaigns
Of custom campaigns adapted to your business objectives. SEA Agency France and SEA Agency Luxembourg, We cover all formats Google Ads.
Google Search Ads
Text ads at the top of Google results. Capture purchase intent at the precise moment your prospects are searching for your products or services.
✓ High-intent keywords ✓ Advanced ad extensions ✓ Optimized Quality Score
Google Shopping & Performance Max
Your products at the top of the results with photo, price and reviews. The essential format for e-commerce and paid referencing product.
✓ Optimized product feeds ✓ Multi-channel Performance Max ✓ Maximized ROAS
Google Display & YouTube Ads
Reach your audiences across millions of websites and on YouTube. Ideal for brand awareness and cross-channel remarketing.
✓ Advanced audience targeting ✓ Video & banner formats ✓ Dynamic remarketing
Audit Google Ads
Full diagnostic of your existing account. Identify budget losses and optimization opportunities for a better ROI.
✓ Analyze account structure ✓ Detect wasted budget ✓ Priority action plan
Remarketing & Retargeting
Retarget visitors who haven't converted. Increase your conversion rate without increasing your budget. Google Ads.
✓ Custom audiences ✓ Dynamic remarketing ✓ Customer Match
Microsoft Ads (Bing)
Complete Google Ads with Bing to reach a complementary audience at a reduced cost. CPC up to 30% cheaper than Google.
✓ Import Google Ads campaigns ✓ B2B & professional audience ✓ Reduced acquisition costs
Performance
Why invest in Google Ads?
The paid referencing via Google Ads is the fastest lever for generating qualified traffic. Unlike SEO which takes time, your ads appear immediately at the top of the results.
⚡ Immediate Results
Traffic as soon as activated
💰 Budget Controlled
Pay per click
🎯 Ultra-Precise Targeting
Keywords, geo, audiences
📊 ROI 100% Measurable
Every euro is tracked
🔄 Total Flexibility
Adjust in real time
Scalability
Increase when it works
Competitive Advantage
Outdo your rivals
🔗 SEO + SEA Synergy
Dominate the results
Expertise
We know your industry
An experience Google Ads proven in various sectors. We adapt our bidding and targeting strategies to the specifics of each industry.
E-commerce & Retail
Shopping campaigns, Performance Max, and dynamic remarketing to maximize your ROAS. Product feed and e-commerce bidding strategy optimization.
Real Estate & Construction
Qualified lead generation for developers, agencies, and builders. Geotargeted search campaigns and bid strategies adapted to long cycles.
Health & Wellness
Campaigns compliant with Google Ads health policies. Lead generation for clinics, practitioners, and wellness e-commerce.
Training & Education
Lead generation campaigns for training organizations, schools, and e-learning. Optimization of cost per registration and ROAS for training courses.
B2B & Professional Services
Advanced professional targeting, high-intent Search campaigns, and B2B remarketing strategies for complex sales cycles.
Method
Our 6-Step Google Ads Approach
A rigorous methodology for Google Ads campaigns high-performing and a ROAS continuously optimized.
Audit & Analyze
Analysis of your existing account or a complete brief if starting from scratch. Study of the competition, keywords, and your market's potential.
✓ Competitive Benchmark ✓ Keyword Research ✓ Market Potential Analysis
Strategy & Structure
Definition of objectives (leads, sales, awareness), choice of campaign types, account structure, and optimal bidding strategy.
✓ SMART Goals ✓ Account Structure ✓ Bidding Strategy
Campaign Creation
Ad creation, targeting setup, conversion tracking implementation, and audience configuration.
✓ Ad copywriting ✓ Conversion tracking ✓ Audience targeting
Continuous Optimization
Daily and weekly adjustments: bids, negative keywords, ad A/B tests, improving Quality Score.
✓ A/B test ads ✓ Negative keywords ✓ Quality Score
Reporting and Piloting
Real-time Looker Studio dashboard. Monthly reporting with strategic recommendations and regular steering committee meetings.
✓ Real-time dashboard ✓ Monthly reporting ✓ Steering committee meetings
Scaling & Expansion
Once the campaigns are profitable, we accelerate: new keywords, new formats (Shopping, YouTube, Display), new markets.
✓ Keyword Expansion ✓ New Formats ✓ New Markets
Our SEA Platforms & Tools
We master all advertising platforms and optimization tools to maximize your performance.
Advertising Platforms
Analytics & Tracking
Optimization & Automation
Results
Concrete results for our clients
Us Google Ads campaigns generate measurable results for our clients in France and Luxembourg. Full transparency on every euro invested.
Average ROAS x6
For every euro invested in Google Ads, our clients generate an average of €6 in revenue. Continuous optimization of return on investment.
✓ E-commerce & B2B ✓ All sectors ✓ Verifiable results
-40% Cost per Lead
Average reduction in cost per acquisition thanks to our optimization of bids, Quality Score, and account structure.
✓ Optimized Bids ✓ High Quality Score ✓ Optimal Structure
+180% Conversions
Average conversion increase without budget increase, thanks to remarketing, A/B testing, and landing page optimization.
✓ Continuous A/B testing ✓ Optimized landing pages ✓ Advanced remarketing
Combine SEA and Search Engine Optimization to dominate paid AND organic results. The perfect synergy to maximize your visibility.
✓ SEO + SEA Synergy ✓ Double Google Presence ✓ Shared Data
Expand your advertising presence on Meta Ads, LinkedIn Ads and TikTok Ads for a complete multi-channel acquisition strategy.
✓ Meta & Instagram Ads ✓ LinkedIn Ads B2B ✓ TikTok Ads
Analytics & Data
Precisely measure the ROI of each campaign with custom dashboards, advanced conversion tracking, and multi-channel attribution.
✓ Google Analytics 4 ✓ Advanced Attribution ✓ Looker Studio Dashboards
Advanced Strategies
Advanced Google Ads Strategies to Maximize Your ROI
Beyond traditional campaigns, we deploy Advanced SEA strategies to extract the maximum performance for every euro invested in your Google Ads.
Smart Bidding & AI Google
Leverage the power of Google AI to automatically optimize your bids in real-time according to your objectives.
✓ Target ROAS / Target CPA ✓ Maximize Conversions ✓ Enhanced CPC
Multi-Channel Attribution
Understand your customers' complete journey, from the first click to conversion. Optimize your budget based on the true contribution of each channel.
✓ Attribution Models ✓ Cross-device tracking ✓ Integrated GA4
Scripts & Automation
Automate repetitive tasks with custom Google Ads scripts: anomaly alerts, bid adjustments, automated reports.
✓ Custom scripts ✓ Automatic alerts ✓ Time savings
Landing Pages & CRO
Optimize your landing pages for higher conversions. A/B testing, behavioral analysis, and UX optimization to reduce your cost per conversion.
✓ A/B tests landing pages ✓ Heatmaps & analytics ✓ UX optimization
Audiences First-Party
Leverage your customer data (CRM, email lists) to create highly qualified custom and lookalike audiences.
✓ Customer Match ✓ Similar Audiences ✓ Advanced Segmentation
Measurement & Incrementality
Go beyond the last click. Measure the true incremental impact of your Google Ads campaigns on your overall revenue.
✓ Incrementality Tests ✓ Lift Studies ✓ Conversion Modeling
Pricing
Our advertising offers
Maximize your ROI with a high-performing media strategy. Unique setup of €450 excluding VAT for the creation and configuration of your campaigns, then a monthly management fee adapted to your media investment.
Starter
Media budget ≤ €2,999 /month
500€ per month
+ Setup €450 ex. VAT (one-time fee)
✓ Campaign creation & setup ✓ Up to 3 campaigns ✓ Monthly reporting ✓ Conversion tracking ✓ Weekly optimization ✓ Email support
The most popular
Business
Media budget €3,000 – €4,999 /month
900€ per month
+ Setup €450 ex. VAT (one-time fee)
✓ All of the Starter plan ✓ Unlimited campaigns ✓ Advanced remarketing ✓ Continuous A/B testing ✓ Looker Studio dashboard ✓ Bi-monthly call
Premium
Media budget ≥ €5,000 /month
20% of the budget
+ Setup €450 ex. VAT (one-time fee)
✓ Full Business Plan ✓ Multi-platform (Google + Bing) ✓ Scripts & Automation ✓ Optimized Landing Pages ✓ Dedicated Consultant ✓ Weekly Reporting
Custom-made Option Performance-based piloting (% of generated turnover). Optional and subject to conditions. Contact Us
Frequently Asked Questions
Frequently Asked Questions about SEA and Google Ads
How much does a Google Ads campaign cost?
Our management fees depend on your monthly media budget: 500€/month (budget ≤ €2,999), 900€/month (budget 3,000-4,999€) or 20% of the budget (≥ 5,000€). A unique setup for 450€ excl. tax is charged for initial creation and setup. We offer a free audit to estimate your optimal budget.
How long to see results?
The first ads appear as soon as activation24-48 hoursActual optimization takes 4 to 8 weeks: this is the time needed for Google's algorithms to gather enough conversion data and refine targeting automatically.
What's the difference between SEA and SEO?
The SEA (Google Ads) generates immediate paid traffic. The Search Engine Optimization generate free organic traffic in the long term. The two are complementary: SEA for quick results, SEO for consolidating your lasting visibility. We offer both services.
Do you also manage social media ads?
Yes! In addition to Google Ads, we manage campaigns Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads, Snapchat Ads, and YouTube Ads. Discover our service social media advertising.
Can I keep access to my Google Ads account?
Absolutely. You remain the owner from your Google Ads account to 100%. We operate with complete transparency: full access, clear reporting, no «black box» accounts. If you decide to change agencies, you keep all your history.
Do you work in France and Luxembourg?
Yes, Exoa is a SEA Agency Based in Luxembourg, operating throughout France and Luxembourg. We manage Google Ads campaigns for clients in both countries, with local expertise in French-speaking markets.
Ready to make your advertising budget pay off?
Free Google Ads Audit — Results in 48 hours. Our experts will analyze your account and present you with a concrete action plan to maximize your ROI.