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YouTube Ads

YouTube Ads — Video Advertising on The #1 Platform

Reach your YouTube audiences with the right formats — TrueView, 6-second Bumpers, Shorts, In-stream. From awareness to conversion.

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2.5 billion usersMassive global audience, qualified by interests

Ultra-precise targetingInterests, age, sex, keywords, channels, keywords

Emotional toneVideo = higher engagement and memorization

Advantages

Why advertise on YouTube ?

It's both TV and digital — massive reach and total measurability.

2.5 billion active users

YouTube is the 2nd most used platform in the world. 95% of 18-49 year olds watch YouTube every month. Your audience spends hours there — long-form video, music, podcasts, tutorials, Shorts.

Ultra-precise targeting

Demographics, interests, topics, search keywords, specific channels, similar audiences, remarketing. You reach exactly who you want – not just «25-45 year olds» in general.

Video = Superior memory

Video generates 2x more recall than a static banner. For branding and consideration, no digital format is more effective. +35% purchase intent on average.

Pay-per-view (TrueView)

With TrueView, you only pay if the user watches at least 30 seconds (or the entire video if it's shorter). Those who skip cost nothing – you only pay for actual attention.

Services

Our services YouTube Ads

From strategy to conversions, including short-form formats (Shorts).

Strategy & Format Choices

Inclusive

TrueView In-Stream (skippable after 5s), 6s Bumper (non-skippable), Shorts (vertical), Discovery (search), Masthead (homepage). Choice according to objective: awareness / consideration / conversion.

Audience Targeting

Inclusive

Demographics, interests, topics, in-market, search keywords, placements (specific channels), custom audiences, video remarketing, lookalike audiences. Extreme granularity.

Creative Advice

Inclusive

Recommendations for maximizing effectiveness: hook in the first 5 seconds, short storytelling, clear CTA, branding from the start. Advice for vertical Shorts. Filming stays at your place or with your provider.

Reporting & Brand Lift

Inclusive

Impressions, views, view rate, CPV, CTR, conversions. Brand Lift Study (awareness/consideration/purchase intent impact study) possible on high budgets.

Method

How we manage your YouTube campaigns

A thought-out approach for videos: objective → format → targeting → creative → optimization.

STEP 01Day 1 → 5

Strategy

Objective (awareness / consideration / conversion). Choice of formats. Definition of KPIs (view rate, CPV, brand lift).

STEP 02Day 5 → 10

Targeting

Audience Definitions: Demographics, Interests, Topics, Channels. Exclusions. Broadcast Plan.

STEP 03Day 10 → 15

Create & Setup

Creative brief (or use of your assets). YouTube channel upload. Campaign creation, ad groups, video ads.

STEP 04Day 15 → 30

Launch & Tests

A/B testing creative + audiences. Monitoring view rate, CPV. Daily optimizations. Budget reallocation.

STEP 05Monthly

Reporting

Comprehensive report with brand lift insights (if applicable). Recommendations for the following month.

Results

Us YouTube results

Three representative campaigns: awareness, consideration, conversion.

Luxury Brand · Awareness

Budget €12,000/month

Format : Bumper ads + In-Stream TrueViewObjective Brand awareness among 25-45 year olds, SES+Results : 4.2M views, brand lift +32% awareness

CPV €0.03 vs 0.08€ sector benchmark.

SaaS B2B · Consideration

Budget €4,500/month

Format In-Stream TrueView (60 seconds)Targeting In-market B2B + custom audiencesResults 180,000 full views, 420 leads

CPA 25€ — divided by 2 vs LinkedIn Ads.

E-commerce · Conversion

Budget €3,000/month

Format Video Action + remarketingStrategy re-engage site visitors with products they've viewedResults : ROAS 4,8× — +18% de ventes globales

+18% of CA during the period.

Pricing

Prices YouTube Ads

Identical structure to other SEA services.

Starter
from500€/is HT
Media budget ≤ €2,999/month
  • 1 video campaign
  • 1 to 2 formats
  • Monthly Report
  • 30 min/month meeting
Choose Starter
The most popular
Business
from900€/is HT
Media budget €3,000 – €4,999/month
  • Multi-formats (Bumper + In-Stream + Shorts)
  • A/B testing creatives
  • Real-time dashboard
  • Bi-monthly meeting
Choose Business
Premium
from20% of the media budget
Media budget ≥ €5,000/month
  • Dedicated account manager
  • Brand Lift Study
  • 360° Video Strategy
  • Weekly meeting
Contact Us
Initial setup: €450 excluding tax · audit chain, targeting, first campaign · Video creation not included (Recommended partners)
Frequently Asked Questions

What our clients ask us about YouTube Ads

Are you creating the videos?
No – we recommend creative partners based on your budget (studios, motion designers, freelancers). Our expertise is distribution, targeting, and optimization.
What is the ideal length for a YouTube ad?
6s Bumper for brand awareness, 15-30s In-Stream for your consideration, 60s-90s for complex storytelling. Vertical Shorts: 9-15 seconds.
Minimum budget?
1,500€/month of media budget for significant reach. Below that, the algorithm doesn't have enough data.
Can we target by YouTube channel?
Yes. You can advertise only on specific channels (placements) or precise videos—ideal for targeting competitor or influencer audiences.
TrueView ads are skippable video ads that appear before, during, or after other videos on YouTube and the Google Display Network. Viewers can skip TrueView ads after five seconds. You only pay if a viewer watches at least 30 seconds of your ad (or the entire ad if it's shorter than 30 seconds) or interacts with it, whichever comes first. Bumper ads are short, non-skippable video ads that are six seconds or less. They are designed for quick brand messages and to reach a wide audience. You pay for Bumper ads based on impressions (how many times your ad is shown).
TrueView Skip after 5s, payment only if viewed ≥30s or complete. Bumper 6s non-skippable, CPM payment. TrueView = consideration. Bumper = awareness.
Do shorts really work?
Yes — explosive growth since 2024. Vertical 9:16 format is mandatory. Excellent for reaching under 35s. CPV often lower than long-form.
Can we track conversions?
Yes — even if the view is «view-through» (a view without a click). Google attributes conversions with a data-driven model. Ideal for measuring the indirect impact of video.
Format Masthead: for whom?
YouTube Homepage — very expensive (minimum €50,000/day). Reserved for large brands on major launches. We do not offer it by default.

Go further

Return SEA AgencyAll our SEA services
Social Media AdvertisingMeta, TikTok, LinkedIn
RemarketingRe-engage video visitors
Combine YouTube + SEAFull-funnel strategy
Free audit

Your audience is watching YouTube every day

We are evaluating your YouTube Ads potential based on your industry, objective, and available video assets.

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