Pricing · Online advertising

Ads management pricing: simple and transparent

A one-off setup, management fees based on your media budget — and your advertising budget paid directly to the platforms, on your accounts, at real cost. No hidden commission.

The model in 3 lines

Initial Setup

one single time
600 € HT
  • Audit of the existing setup and competitors
  • Account creation / structuring
  • Conversion tracking installed
  • First campaigns and creatives
MONTHLY FEES

Pilotage

based on your media budget
dès 800 € excl. VAT/month

Votre honoraire mensuel dépend du budget publicitaire que nous pilotons :

  • Starter — 800 €/mois
    si votre budget média est inférieur à 3 000 €/mois
  • Business — 1 200 €/mois
    si votre budget média est entre 3 000 € et 5 000 €/mois
  • Premium — 20 % du budget média
    si votre budget média dépasse 5 000 €/mois
  • Monthly report + continuous adjustments

Media budget

paid to the platforms
in your name
  • Billed directly by Google, Meta…
  • Accounts you keep ownership of
  • Real costs visible at all times
  • You set the ceiling, we optimise it
Monthly fee scalePackageSTARTERPackageBUSINESSPackagePREMIUM
Monthly media budget≤ €2,999€3,000 – €4,999≥ €5,000
Monthly management fees800 €1 200 €20 % of the media budget

+ Setup 600 € HT à régler une seule fois lors de la mise en place. Custom / performance-based management : optional and subject to conditions, via a specific contract. A need for more intensive optimisation may be handled as additional management, discussed upfront.

TEST & LEARN PHASE — 3 MONTHS. We advise a 3-month test & learn phase to adapt channels, budgets and actions — understanding your industry, the competition, and reaching your advertising goals. The packages include: a report on campaign engagement and results, ongoing management with continuous monitoring and monthly adjustments.
This service is included in our packs

La gestion publicitaire est incluse dans tous nos packs dès le Découverte (900 €/mois). En pack, le budget média reste sur votre compte et nous pilotons tout.

Illustration gestion publicitaire Exoa

Your campaigns managed from your own accounts: you keep ownership, history and visibility on every euro spent. We bring the method, the tests and the creatives.

Estimate your monthly budget

Move the slider to your planned media budget: the simulator calculates the fees and the total.

300 €15 000 €+
2 000 €Media budget
800 €Fees / month
600 €Setup (1st month)
3 400 €1st month total excl. VAT
2 800 €Total for following months excl. VAT

Indicative estimate — precise quote based on your sector and goals.

Get my precise quote →

Advertising programmatic

Programmatic campaigns from €1,500 excl. VAT/month — video, display, addressable TV, radio, Spotify, Deezer, Waze, podcasts, takeovers, DOOH… The minimum investment varies by medium, deal, duration and audience size.

Strategy & targeting

Programmatic media strategy, advanced targeting, direct multi-DSP access.

Optimisation & security

Continuous RTB optimisation, brand safety, controlled contexts.

Measurement

Cross-channel attribution and custom reporting, beyond the simple click.

See programmatic pricing →

Where can we distribute ?

All the major platforms, managed by a single team — with ad creatives included in the fees.

Google Ads

Search, Shopping, Performance Max, YouTube, Display

Meta Ads

Facebook & Instagram — feed, stories, reels

TikTok Ads

In-feed, Spark Ads, young and creative audiences

LinkedIn Ads

B2B: targeting by role, industry, company

Microsoft Ads

Bing — often lower CPCs, professional audience

Pinterest & Snapchat

Inspiration, young audiences, e-commerce

Programmatic

Display, DOOH, CTV, audio — direct DSP buying

Remarketing

Multi-platform re-engagement of your visitors

Questions frequent

Why isn't the media budget included in your fees?

Pour la transparence : vous payez Google ou Meta directement, sur vos comptes, et vous voyez chaque euro dépensé. Nous détaillons aussi, modèle par modèle, combien coûte une agence Google Ads et ce qu’un devis doit contenir pour être comparable. Nos honoraires ne rémunèrent que le pilotage — aucune marge cachée sur votre budget publicitaire.

What minimum media budget to start?

Allow at least €300 to €500/month to get usable data on a platform. Below that, we will honestly point you to another channel.

Is there a long-term commitment?

No — 30 days' notice. We recommend 3 months to judge an advertising strategy: the time for algorithmic learning and the first creative iterations.

Are the ad creatives included?

Yes, standard creatives (visuals, adaptations, copy) are included in the fees. Heavy productions (video shoots, advanced motion design) are covered by the Motion & Ads Pack.

How does full delegation work?

If you want to hand over all your ad networks with cross-cutting budget management, discover the outsourced ad management — same scale, reinforced governance.

Parlons de vos campaigns

Existing accounts or a first campaign: we analyse your potential and deliver a costed plan within 48h.

Parler de mon projet →

Pour aller plus loin : rentabiliser ses campagnes publicitaires.