Pricing · Programmatic advertising

Programmatic advertising: campaigns from €1,500 excl. VAT/month

Video, display, addressable TV, radio, Spotify, Deezer, Waze, podcasts, takeovers, DOOH… The minimum budget varies by medium, deal, duration and audience size — each platform has its entry ticket.

A model on estimate, a clear entry point

The management fees follow the same scale as the online advertising (800 € / 1 200 € / 20 % selon budget). C’est le media cost which is negotiated: deals, placements, distribution minimums — each platform has its entry ticket, specified in the quote.

ENTRY POINT

Programmatic campaign

media plan + distribution + management
from €1,500 excl. VAT/month
  • Programmatic media strategy
  • Advanced targeting, multi-DSP
  • Continuous RTB optimisation
  • Brand safety
  • Cross-channel attribution
  • Personalised reporting
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What moves the price

the 4 dials
  • The medium : a CTV spot is not bought like a display banner
  • The deal : open auction, private or guaranteed deal
  • The duration : long campaigns negotiate better
  • The audience : size of the area and targeting precision

We provide a precise per-platform grid with the quote.

How it works

transparent and contractual
  • Media plan approved together before any purchase
  • Distribution managed directly via our DSP access
  • Budget and terms formalised in the quote
  • Campaign review with lessons learned

For search and social, see our online advertising pricing.

This service is included in our packs

La programmatique (display, CTV, DOOH) est incluse dans notre pack Scale (5 900 €/mois), avec tous les canaux publicitaires pilotés simultanément.

See the packs → Build my custom offer →
Publicité DOOH programmatique

From display to urban screens: we buy directly via our DSP access, with a media plan approved together before every campaign.

The platforms that we buy

Each medium has its formats, its minimums and its strengths — we compose the mix according to your goal.

Display & video

Banners and videos on the open web, multi-DSP RTB buying.

ENTRY TICKET ON QUOTATION

Addressable TV & CTV

The big screen, targeted by household — operator boxes and streaming.

ENTRY TICKET ON QUOTATION

Digital Out-of-Home

Urban screens, stations, shopping centres — by time slot and area.

ENTRY TICKET ON QUOTATION

Digital audio

Spotify, Deezer, web radio — the message in the headphones, maximum attention.

ENTRY TICKET ON QUOTATION

Podcast

Spots and sponsorship within expert and entertainment content.

ENTRY TICKET ON QUOTATION

Waze & contextual

Geolocated formats and life moments — drive-to-store.

ENTRY TICKET ON QUOTATION

Styling

Premium placements: takeovers and high-impact formats.

ENTRY TICKET ON QUOTATION

Radio

The medium of repetition, now buyable programmatically.

ENTRY TICKET ON QUOTATION

Questions frequent

Why no public price list?

Because it would be wrong: programmatic costs depend on negotiated deals, platforms and periods. We prefer a precise quote, delivered within 48h, to an unrealistic published rate.

What minimum budget makes it worthwhile?

€1,500 excl. VAT/month is our entry point: below that, distribution lacks the volume to produce a measurable impact. Some media (CTV, large-format DOOH) require higher tickets.

Does the French Sapin Act apply to your media buying?

Exoa is a company under Luxembourg law: the French Sapin Act rules on media buying do not apply to our services. Transparency on purchasing terms is defined contractually with each client, in the quote.

Can we measure something other than impressions?

Yes: brand lift, increased brand searches, store visits (footfall), post-exposure traffic. Programmatic in 2026 is managed with KPIs.

Your media plan costed within 48h

Tell us your goal and your area: we come back with the recommended platforms, formats and budget.

Request my media plan →