Six places we systematically examine, in this order — from the most profitable to fix to the most costly.
MEASUREMENTBroken conversion trackingThe most frequent and the most serious: duplicated or missing events distort every decision, including those of the ad platforms.
CLARITYUnreadable value propositionThe visitor doesn't understand within three seconds what you sell or why you. No advertising budget makes up for that flaw.
FRICTIONForms that are too longEvery non-essential field turns away people who had already decided. The biggest gain for the least effort.
TRUSTNo proofNo reviews, no results, no references: the visitor hesitates at the precise moment they needed reassurance.
MOBILENeglected mobile journeyMost traffic comes from mobile, most testing happens on desktop. The gap is paid for in lost conversions.
FOLLOW-UPNo follow-up contactAbandoned cart, unsigned quote, half-completed form: without automatic follow-up, these opportunities vanish for good.