Web development · Online booking

Online booking website: fill your calendar while you work

54% of bookings now happen outside opening hours. A website with online booking is a phone desk that never sleeps: your customers book in 3 clicks, your calendar fills itself, and automatic reminders reduce no-shows. Exoa designs the site and connects the tool suited to your business — or builds it custom.

A suitable booking module to your trade

Booking a table, a treatment, a consultation or a room: every trade has its rules. We configure the booking journey to the codes of your industry.

Restaurants

Table booking by service, cover management, floor plan, card pre-authorisation against no-shows, Zenchef or TheFork integration.

Hotels and accommodation

Booking engine with availability calendar, seasonal pricing and channel manager sync (Booking, Airbnb) to avoid overbooking.

Doctors and practitioners

Appointment booking by consultation type, SMS reminders, management of several practitioners and strict confidentiality of health data.

Hair salons and beauty institutes

Booking by service and by team member, variable durations, online deposits, Planity integration or equivalent.

Coaches and trainers

Individual or group slots, built-in video calls, payment at booking, session packs and Calendly or Cal.com integration.

Activities and leisure

Ticketing, capacity-limited slots, group bookings, online payment and gift vouchers for tourism and leisure activities.

Off-the-shelf tool or custom engine: the right choice for your case

There are excellent ready-made booking tools. Our added value: choosing the right one, integrating it cleanly into a site that converts — or building your own when the standard tools are no longer enough.

CriterionGeneral-purpose tool (Calendly, Cal.com)Industry tool (Planity, Zenchef…)Custom engine
Ideal forCoaches, consultants, freelancersBeauty, food service, hospitality, healthcareComplex business rules, multi-site
Tool cost€0 to €15/montharound €30 to €100/monthIncluded in the development
Integration + website€800 – €2,5001 800 – 4 000€€5,000 and up
Trade-specific featuresSimple appointments, video calls, remindersComprehensive for the industry (floor plan, team members…)Exactly your rules : deposits, resources, approvals
Data ownershipWith the platform providerWith the platform provider (+ sometimes fees)With you, commission-free
Setup time2 to 3 weeks3 to 6 weeks2 to 4 months

Exoa rule: the simplest option that genuinely covers your needs. Custom is only justified when it brings in more than it costs.

How much does a website cost with online booking ?

Three configurations depending on your starting point: an existing site, a site to build, or a need beyond standard tools.

Module only
Starting at€800 – €2,000
Add booking to your current site.
  • Selection and setup of the right tool
  • Visual integration into your website
  • Calendar sync and reminders
  • Full journey testing
  • In 2 to 3 weeks
Request a quote →
Custom-built
Starting at€5,000 and up
Your own booking engine, no compromises.
  • Unlimited specific business rules
  • Multi-location, multi-resource
  • No fees, your data stays with you
  • Dedicated management dashboard
  • In 2 to 4 months
Discuss my needs →
💡Keep in mind the recurring cost of the third-party tool (€0 to €100/month depending on the solution) and online payment fees if you take deposits (≈1.5 to 2.9% per transaction).

What online booking changes in practice

24/7

You no longer miss customers

More than half of bookings happen in the evening or at the weekend, when no one answers the phone. The website takes over and confirms instantly.

-50%

of no-shows

Automatic reminders by email or SMS, a deposit at booking: no-shows drop by half on average — a direct impact on your revenue.

2h/day

fewer phone calls

Appointment booking, rescheduling, cancellations: these time-consuming exchanges become automatic. You and your teams focus on the clients in front of you.

Your booking website in 4 steps

STEP 01Business scoping

Your services, durations, resources, cancellation rules and current tools. A solution recommendation and a quote within 48h.

STEP 02Journey design

Mockups of the site and the booking funnel: the fewer clicks between desire and confirmation, the fuller your calendar.

STEP 03Integration and testing

Tool setup, calendar sync, payments, reminders. We test every scenario: booking, rescheduling, cancellation.

STEP 04Launch and local SEO

Launch, Google Business Profile linked to the booking system, training for your teams and 30 days of support.

Frequently asked questions — online booking

How much does a website with online booking cost?
Three tiers: integrating a booking module into an existing site costs €800 to €2,000 ; building a complete showcase site with integrated booking costs 1 800 à 4 000€ ; developing a custom booking engine starts at 5 000€. Add the optional subscription for the third-party tool, from around €0 to €100/month.
Calendly, Planity or a custom solution: which to choose?
Calendly and its equivalents are enough for simple appointments (coaches, consultants). Industry tools — Planity for beauty, Zenchef for restaurants, a channel manager for hospitality — provide the expected trade-specific features. Custom development becomes necessary when your rules go beyond the standard: multiple resources, deposits, dynamic pricing. We recommend the simplest option that genuinely covers your needs.
How long to launch a website with booking?
Allow 2 to 3 weeks to integrate a tool into an existing site, 3 to 6 weeks for a complete site with a booking module, and 2 to 4 months for a custom engine. These timelines include full testing of the journey: confirmation, reminders, cancellation, calendar sync.
Do bookings sync with my calendar?
Yes — it's essential. We connect the module to Google Calendar, Outlook or your business software, with real-time availability management to avoid double bookings. Your clients receive automatic confirmations and reminders, which greatly reduces no-shows.
Can I take a deposit at booking?
Yes. Depending on the tool chosen, we set up full or partial payment at booking (Stripe, PayPal, card pre-authorisation). For restaurants and high-value activities, a deposit is the most effective lever against no-shows. If you also sell products, take a look at our page build an e-commerce website.

What if your calendar filled itself?

Describe your business to us: we recommend the right booking solution and quote your project within 48h.

Request my free quote →
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