Showcase, e-commerce or custom platform: the price of a website ranges from €800 to over €15,000 — and quotes are rarely comparable. Rather than opaque pricing, here are our real ranges, the factors that move the bill, and what you need to weigh agency, freelancer and do-it-yourself options with peace of mind.
Four factors explain most of the differences between two quotes. Knowing them means being able to compare like with like.
A 5-page site with a contact form doesn't require the same work as a platform with booking, online payment, a member area or a product catalogue. Each feature adds days of design, development and testing.
A template adapted to your colours or a custom visual identity? The former is enough to start fast; the latter builds lasting brand credibility and stands out from the competition. The price gap reflects the gap in creative work.
Copywriting, professional photos, Google optimisation, multilingual versions: these items are often missing from low-cost quotes… then billed as extras. At Exoa, on-page SEO is included in every project.
The true cost of a website is assessed over 3 years: hosting, updates, security, backups, evolutions. A cheap but never-maintained site ends up costing a complete rebuild. Think in total cost of ownership, not purchase price.
Real ranges, observed on our projects. The exact quote depends on your specifications — it is free and delivered within 48h.
The displayed price is only part of the equation. Your time, the quality of the SEO and ownership of the site weigh just as heavily on the final bill.
| Criterion | Wix / AI tools | Freelancer | Web agency |
|---|---|---|---|
| Cost of the 1stre year | €200 to €500/year in subscriptions | €500 to €3,000 | €800 to €8,000 depending on the project |
| Your time invested | 40 to 100 hours (design, content, setup) | 10 to 20 hours of ongoing work | 2 to 5 hours (approvals) |
| Design | Generic templates, limited customisation | Varies by profile | Custom identity, art direction |
| SEO | Basic, often limited by the platform | Depending on skills | Integrated SEO strategy from the design stage |
| Site ownership | Closed platform: you rent, with no portability | Yes, generally | Full ownership of the code and the content |
| Scalability and follow-up | Limited to the platform's options | Depends on their availability | Multidisciplinary team, contractual maintenance |
Each option has its place: Wix to test an idea, a freelancer for a tight budget, an agency when the site needs to generate revenue.
The right question is not "how much does the site cost" but "how much does it bring in". Three orders of magnitude to think it through properly.
A €2,500 website that generates even 2 to 3 qualified enquiries per month pays for itself within a few months for most service businesses.
A poorly ranked, barely credible low-cost site almost always ends in a rebuild: you pay twice, and you lose 12 to 18 months of visibility on Google.
The hours spent building your own site are hours not billed or not sold. For a freelancer, DIY is rarely the cheapest option.
A conversation about your goals, your audience and your content. You receive a line-by-line detailed quote within 48h, with no commitment.
Graphic design of your homepage and key templates. Two revision cycles included before any development.
Responsive integration, features, SEO-optimised content, GDPR compliance. You follow progress on a staging site.
Final tests, go-live, Google indexing and onboarding training. Support included for the first 30 days.
Describe your project to us: we deliver a transparent quote, with every line item detailed and our recommendations to optimise your budget.