Lemlist : écrire une séquence cold email qui obtient des réponses
Délivrabilité, personnalisation, relances : notre méthode complète pour écrire une séquence cold email dans Lemlist qui génère des réponses, pas…
Lemlist
Cold email and multichannel B2B prospecting, with personalisation on top.
Category
Email marketing & CRM
Starting price
€39/month
Free version
14-day free trial
Our rating
4.4 / 5
Key features of Lemlist
Personalised multichannel prospecting sequences, a built-in B2B database and seriously engineered deliverability.
Multichannel sequences, not just email
Lemlist orchestrates sequences mixing emails, LinkedIn visits and invitations, messages and call reminders. The steps flow according to the prospect's reactions, reproducing the natural rhythm of real sales prospecting.
- Conditional steps based on opens, clicks and replies
- Semi-automated LinkedIn actions via the extension
- Unified inbox to handle replies
Personalisation that stands out
Classic variables, but also personalised images (the prospect's logo or first name embedded in a visual), videos and landing pages dedicated to each target: Lemlist built its reputation on this personalisation layer, which clearly improves reply rates.
Built-in B2B database
Lemlist ships with a B2B contact database with filters (industry, role, company size) and verified email and phone enrichment. Enough to build your lists without stacking enrichment tool subscriptions — while staying, as always in prospecting, rigorous about the GDPR framework.
Deliverability and warm-up
The warm-up (lemwarm) gradually heats up sending domains, and the tool monitors spam signals. Inbox rotation and technical checks (SPF, DKIM, DMARC) are guided step by step — essential for campaigns to actually reach the inbox.
Reporting and tests
Open, reply and meeting rates per sequence, A/B tests on the messages, step comparison: the reporting lets you iterate fast on what actually works.
Lemlist pricing
Publisher prices observed in August 2026, excl. VAT. To be checked on the official website.
| Plan | Price | Key features |
|---|---|---|
| Email Starter | €39/month/user (annual) | Email sequences, personalisation, warm-up |
| Email Pro | €69/month/user | Enrichment, advanced conditions, CRM sync |
| Multichannel Expert | €99/month/user | LinkedIn + calls, unified inbox, advanced campaigns |
| Enterprise | Custom quote | Teams, dedicated onboarding, extended limits |
Strengths and limits
Our honest verdict after many prospecting campaigns run with Lemlist.
What we like
- Multichannel sequences: email + LinkedIn + calls
- Image and dedicated page personalisation, highly differentiating
- Warm-up and serious deliverability management
- Built-in B2B database with verified emails
- Clear reporting to iterate on the messaging
What may hold you back
- A high per-user price for a small team
- No results without targeting and copywriting worked out upfront
- LinkedIn features that depend on an extension to handle with care
- A dense interface at the start
THE AGENCY VERDICT
Our review of Lemlist
Lemlist is our reference tool for outbound B2B prospecting: multichannel sequences (email, LinkedIn, calls), personalisation down to images and dedicated pages, and real work on deliverability with the built-in warm-up. The per-user price stings for a small team, and the tool works no miracles without targeting and messaging crafted upfront. That is exactly where we come in: the Lemlist machinery is only worth the strategy you feed it.
Would you like support setting up and running Lemlist? Discover our lead generation service.
— EXOA AGENCY
Alternatives to Lemlist
Other tools we use or have tested, depending on need and budget.
Ready to test Lemlist ?
Discover the tool by yourself, or let our team support you to get the most out of it from the first month.
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