Airtable : le calendrier éditorial que nous utilisons vraiment
Calendrier éditorial Airtable : la structure exacte que notre agence utilise au quotidien. Champs, vues, workflow hebdomadaire : dupliquez notre…
Airtable
The visual database, halfway between spreadsheet and application.
Category
Design & Productivity
Starting price
$20/month/user
Free version
Yes — free plan (1,000 records)
Our rating
4.5 / 5
Key features of Airtable
Relational bases as easy to handle as a spreadsheet, with views, forms, automations and interfaces.
A spreadsheet that thinks like a database
Airtable looks like a spreadsheet, but each table contains typed records (text, select, date, file, checkbox…) and above all links between tables. A campaign links to its content, a piece of content to its author: the data stays consistent, with no copy-pasting.
- Typed fields that make data entry reliable
- Relations between tables, rollups and formulas
- Direct import from Excel or Google Sheets
Views suited to every use
Grid, kanban, calendar, gallery, Gantt, timeline: each team views the same data in the form that speaks to them. Filtered, shared views avoid multiplying exports — the editorial calendar and production tracking live in the same base.
Connected forms
Each table can generate a public form whose responses feed directly into the base: content briefs, request collection, event registration. Combined with automations, this creates collection circuits with no re-entry.
Automations and interfaces
Triggers (new record, changed status, date reached) and actions (email, Slack, record creation, script) automate internal flows. Interface Designer turns the base into a small custom app: content approval, client tracking portal, production dashboard.
Integrations and AI
Slack, Gmail, Drive, Jira, Make, Zapier and a very clean API: Airtable integrates everywhere. The AI features (summaries, categorisation, extraction) are added field by field, useful for processing volume without a script.
Airtable pricing
Publisher prices observed in August 2026, excl. VAT. To be checked on the official website.
| Plan | Price | Key features |
|---|---|---|
| Free | Free | 1,000 records per base, 5 editors, 1 GB of attachments |
| Team | $20/month/user (annual) | 50,000 records per base, extended automations, Gantt and timeline |
| Business | $45/month/user (annual) | 125,000 records, SSO, verified edits, advanced admin |
| Enterprise Scale | Custom quote | 500,000 records, reinforced security and governance |
Strengths and limits
Our honest verdict after many Airtable foundations built for our clients.
What we like
- Relational bases accessible to non-developers
- Multiple, shareable views of the same data
- Built-in forms and automations
- Interface Designer to build real small applications
- Solid API and Make/Zapier integrations
What may hold you back
- A marked price jump between free and the Team plan
- You have to learn to think "relational" to get the most out of it
- Per-editor pricing that gets costly for large teams
- Less suited to large volumes than a real database
THE AGENCY VERDICT
Our review of Airtable
Airtable is the tool we pull out when a spreadsheet is no longer enough: genuinely structured relational bases, multiple views, forms and automations make it an ideal backbone for an editorial calendar, a production pipeline or an asset base. The price jump between the free plan and the Team plan is brutal, and newcomers take a little while to think "relational". Well designed — that's our job — an Airtable foundation is a clear upgrade on half a dozen contradicting spreadsheets.
Would you like support setting up and running Airtable? Discover our marketing automation service.
— EXOA AGENCY
Alternatives to Airtable
Other tools we use or have tested, depending on need and budget.
Ready to test Airtable ?
Discover the tool by yourself, or let our team support you to get the most out of it from the first month.
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