SEO & Content
CPL 8-25€Attract organic leads through Google. Transactional keywords + in-depth content. Optimized landing pages. The lowest cost per lead in the mix — provided you invest 3-6 months upfront.
SEO, SEA, Social Ads, emailing, programmatique, landing pages. Nous combinons les leviers qui capturent l’intention commerciale et les transforment en leads qualifiés pour votre force de vente à Paris — en B2B comme en B2C.
B2B & B2Cdedicated strategies by type
15-250€cost per lead by sector
6 leversSEO · SEA · Social · Email · Prog · LP
Capture commercial intent, not attention. Turn an anonymous visitor into a qualified contact who has agreed to be contacted.
A lead is not a visitor. It’s someone who has expressed concrete interest: a form, a quote request, a guide download, a webinar signup. Intent = value.
Average CPL: 15-50€ in B2C (retail, real estate, personal services), 40-250€ in B2B (SaaS, consulting, industry). Average multi-channel lead gen ROI: × 3 to × 5.
An SEO lead costs less than an Ads lead. A LinkedIn lead is more qualified than a Facebook lead in B2B. The right strategy combines channels based on your ICP.
No single-channel agency here. Exoa combines SEO + SEA + Social Ads + emailing + nurturing to maximize volume and quality — with business-oriented reporting (volume, CPL, closing rate).
The costs per lead shown are observed reference points and vary by sector, area and competition — every setup comes with a quote and objectives defined together. Our services are subject to a best-efforts obligation (see Terms of Sale).
Each channel has its place in the funnel — we activate them based on your sector and sales cycle.
Attract organic leads through Google. Transactional keywords + in-depth content. Optimized landing pages. The lowest cost per lead in the mix — provided you invest 3-6 months upfront.
Capture immediate purchase intent. Search Ads, Performance Max, lead extensions. First leads from day 1, with continuous optimization of quality score and CPL.
Meta (Facebook + Instagram), LinkedIn, TikTok. Dedicated formats: Lead Ads with pre-fill, Collection, Reels. LinkedIn for B2B, Meta/TikTok for high-volume B2C.
Turn cold prospects into warm leads through automated sequences. B2B cold email (scraping + sequencer), MQL → SQL nurturing, transactional follow-ups.
Lookalike targeting based on your ICP. Retargeting of unconverted visitors (display + audio + DOOH). Powerful for top of funnel + bottom-of-funnel re-engagement.
Turn traffic into leads. High-value lead magnet (guide, calculator, webinar). Optimized landing pages (A/B testing, hero, trust, short form). Conversion rate × 8 vs a standard page.
The decision cycle, the channels and the messaging change completely. Our teams know both.
Channels : LinkedIn Ads, Google Ads (Search + Performance Max), long-tail SEO, cold emailing (sequencer), webinars, IP-based retargeting, content marketing.
Decision cycle : 3 to 12 months, multiple decision-makers (3-7 people).
CPL : 40-250€ · Focus : quality > volume, strict scoring, sales-marketing alignment.
Channels : Meta Ads (Facebook + Instagram), Google Ads, Google Shopping, local SEO, TikTok Ads, promotional emailing.
Decision cycle : a few hours to a few days, single decision-maker.
CPL : 10-50€ · Focus : volume, aggressive CPA, heavy retargeting, social proof.
| Criterion | B2B | B2C |
|---|---|---|
| Priority channels | LinkedIn, Google Ads, SEO, cold email | Meta, Google Ads, local SEO |
| Cost per lead | 40-250€ | 10-50€ |
| Conversion time | 3-12 months | Hours to days |
| Decision-makers | 3-7 people (DMU) | 1 person |
| Key lever | Scoring + nurturing | Retargeting + offer |
From ICP definition to business reporting.
Definition of the Ideal Customer Profile (sector, size, role, buying triggers). Mapping of the prospect journey and friction points.
Channels chosen based on your budget, sector and sales cycle. Prioritized by expected ROI and time to implement.
Optimized landing pages, lead magnets (guide, calculator, webinar), ads, email sequences, GA4 tracking and conversions.
Go-live, A/B tests, weekly iteration on campaigns, targeting adjustments, doubling down on the most profitable levers.
Weekly dashboard: volume, CPL, quality (scoring), MQL→SQL rate, closing rate. Monthly review with your sales team.
Three contexts, three channel mixes — three stabilized lead flows.
120 MQL leads/month, CPL 28€, 32 % MQL→SQL rate.
80 leads/month, CPL 15€ (–68 %), 38 % meeting rate.
40 qualified leads/month 100 % inbound, CPL 42€, –50 % sales time.
Quatre packs tout-en-un, ou chaque levier à la carte — tous nos tarifs sont en ligne.
Free lead generation audit. We analyze your ICP and your current mix, and identify the 3 levers to activate for profitable leads within 90 days.