The digital agency that speaks cash, True, free, and continuously adjustable
Exoa is a team of specialists in SEO, SEA, AI, social media, design, and development. Based in Luxembourg, France, and Belgium. One promise: we continuously analyze the numbers to adapt the strategy accordingly. No autopilot execution.
Digital marketing is Simple — when you do it right.
We started Exoa because the digital market is saturated with empty promises, a jumble of tools without coherence, and unreadable reports. Our clients deserved better.
Today, we work with SMEs, large corporations, and agencies (as white label partners) in France, Luxembourg, and Belgium. A 360° approach — SEO, SEA, AI, social media, design, development — always with the same compass: Measurable results, total transparency, continuous adjustment.
No buzzwords, no magic hacks, no employment contract. Just rigorous work, consultants who speak the truth, and results that we analyze to continuously improve them.
5 principles that guide each mission
No platitudes about copied-and-pasted "values." Here's what we truly stand for, every day, on all our projects.
Radical transparency
Direct access to your campaigns, Ads accounts, GA4, and supplier invoices. No black boxes. No hidden media markups.
Measurable result
Every action is tied to a quantifiable objective. Clear reporting, KPIs aligned with the business, no more "vanity metrics.".
Field expertise
Our consultants are practitioners, not lecturers. Every piece of advice is tested on real accounts before being implemented at your company.
Responsiveness & Proximity
A shared Slack, a dedicated consultant, a response within 24 hours. No account manager who changes every 6 months or waiting in line.
360° Vision
SEO, SEA, social media, AI, web development: it's all connected. We avoid silos that ruin the consistency of a marketing strategy.
GDPR Engagement
Customer data hosted in Europe, server-side tracking when relevant, clean consent management, full compliance.
15 years old build an agency we would have liked to find
An honest trajectory: no unicorns, no fundraising, just a project growing with its clients since 2010.
Getting started as a freelancer
Julie Vicart launches her freelance digital marketing business under julievicart.com. SEO, SEA, strategic consulting. First SME & e-commerce clients.
Triple hat: freelancer · agency · advertiser
11 years alternating between freelance assignments, digital agency positions, and client-side roles. A 360° vision, essential expertise in the profession.
Creation of Exoa
Official launch of the Exoa agency to structure its activities, federate a network of expert consultants, and support larger clients.
White label & large groups
First white-label partnerships with other agencies and first direct contracts with key accounts. The extended team is growing.
AI & Automation Hub
Creation of a dedicated practice for generative AI, Make / n8n, marketing automation. ChatGPT, Claude, and Perplexity enter the stack.
360° Agency LU · FR · BE
5+ expert consultants, 100+ clients supported (SMEs, large corporations, white label for agencies), Google / Meta / HubSpot / Shopify partnerships activated.
Founded and led by Julie Vicart
12+ years of experience in digital marketing—both in agency, freelance, and in-house client-side roles. A 360° view, essential expertise in the field.
Julie Vicart
12 years in digital marketing. SEO, SEA, data-driven strategy. Triple hat agency / freelance / advertiser. As a freelancer julievicart.com at the founding of Exoa in August 2023. Today, Julie manages the agency from Luxembourg with a broad team of expert consultants spread across France, Luxembourg, and Belgium.
Of dedicated teams by specialty
An extended team of expert consultants, mobilized on a project-by-project basis according to mission needs. No generalists who do everything – specialists who do it well.
SEO & Content
Technical audits, link building, SEO copywriting, local and international SEO. Long-term organic referencing.
SEA & Traffic
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads. Performance Max, cross-channel retargeting, server-side tracking.
Data and Analytics
GA4, Looker Studio, server-side tracking, attribution. Custom dashboards and monthly commented reports.
Design & UX
Art direction, UX/UI, visual identity, motion design. Figma mockups, interactive prototypes.
Landing & Development
WordPress sites, Webflow, Shopify, CRO landing pages. Clean integration and Core Web Vitals optimized.
Social Media & CM
Editorial strategy, community management, content creation, multi-network community management.
AI & Automation
ChatGPT, Claude, Perplexity, Make, n8n. Automation marketing, AI workflows, prompt engineering.
Strategy & Consulting
Strategic planning, project management, coordination of poles. Directed by Julie Vicart.
One structured approach, never improvised
Each mission follows the same framework: audit → scoping → execution → analysis → adjustment. The difference is in the last step: we don't deliver, we optimize continuously.
Audit and diagnostic
Comprehensive analysis of your existing setup: SEO, SEA, GA4, digital ecosystem, competition. Structured deliverable, not a generic PDF.
Strategic Framing
Roadmap 6-12 months with priorities, KPIs, budgets, milestones. Joint validation before any execution.
Rigorous execution
Monthly sprints, weekly check-ins, clean deliverables. You see what we're doing, when we're doing it.
Analysis and continuous adjustment
Monthly results review with commentary, identification of what is working / what is not working, and adjustment Strategy. No autopilot.
We never operate on autopilot. We analyze, adjust, and measure.
"What's the difference with other agencies? We continuously analyze the numbers to adapt the strategy accordingly. And no long-term contracts either — you stay because it works, not because you're stuck."
Present at the Luxembourg and in France
Two countries, mobile consultants. On-site meetings available, video calls the rest of the time.
Luxembourg Fentanyl
Core of our business Greater Region & Belgium. Specialization in multilingual markets FR / DE / EN.
France
Nationwide coverage of the entire territory. In-person services in Thionville, Paris, Metz & surroundings, video conferencing elsewhere.
Why us trust
Concrete and verifiable commitments. Not institutional marketing.
GDPR & EU Data
Data stored in Europe, compliant server-side tracking, DPA provided to each client.
Google Certified
Google Ads, Analytics, Search Console. Renewed annually by all our SEA consultants.
Shared Slack
Dedicated channel for each client. Responses within 24 business hours, support included.
Transparent reporting
Custom Looker Studio, direct GA4/Ads access, vendor invoices on request.
No employment contract. Never.
Unlike most agencies, Exoa doesn't lock you into a 12 or 24-month commitment. You stay because it works, not because you're stuck. Simple, monthly notice.
Three typologies customers
SMEs, large corporations, white-label agencies: we adapt to the context, not the other way around.
Outsourced marketing direction
We become your digital marketing team, partial or complete. Strategy, execution, reporting — like an in-house team, but more structured.
Specialized expertise reinforcement
We work in conjunction with your internal teams: audits, SEO/SEA expertise, training, demanding one-off projects.
White label
We execute on behalf of other agencies: technical SEO, SEA campaigns, design, development. Complete discretion, clean deliverables, your brand first.
Ready to build together ?
30 minutes to understand your context and goals, and to tell you concretely how we can help you. Or not — that's honest.