Local SEO for law firms
Positioning on “[practice area] lawyer [city]”, Google Business Profile, pages per practice area. Learn more →
Since the profession’s communication rules were relaxed, law firms can — and must — be visible online. But legal is a demanding YMYL field: Google requires demonstrated expertise, and professional ethics govern every public statement. A digital strategy for lawyers must be built with rigor.
Professional ethics prohibit personalized canvassing. Visibility therefore comes through search rankings, expert content and reputation — not direct prospecting.
Clients search for “divorce lawyer + city”. Being on the local first page for your practice areas is decisive.
Google reviews weigh heavily in the choice of a lawyer. Monitoring them, responding properly and generating new ones is ongoing work.
One coherent strategy, run by a single partner — not five vendors to coordinate.
Positioning on “[practice area] lawyer [city]”, Google Business Profile, pages per practice area. Learn more →
Articles written and reviewed to establish your authority (E-E-A-T), practical guides, case-law updates. Learn more →
Client review strategy compliant with professional ethics, monitoring, validated response templates. Learn more →
Landing pages per practice area, contact forms, inquiry qualification. Learn more →
Unlike specialized agencies, Exoa covers your entire digital strategy: SEO, SEA, web design, advertising, AI — for maximum consistency.
We master the specifics of both markets: regulations, languages, search behaviors.
Every decision is based on measurable data: rankings, traffic, conversions, cost per lead. Transparent monthly reporting.
Dedicated team, named project manager, fast answers. No waiting line.
Average rankings on “lawyer + specialty + city” queries.
More qualified appointment requests through digital.
Communication that respects the profession’s rules.
Every legal-sector engagement is backed by tangible deliverables. Total transparency on actions and results.
Credible, fast and built for appointment booking.
Pages per practice area and expert content.
Google listing, reviews and map presence.
Compliant campaigns on high-intent queries.
B2B visibility and raising the partners’ profile.
Contacts and cases generated, in full discretion.
Un premier échange, sans engagement, pour identifier vos opportunités de croissance dans le secteur avocat.