Average ROI: €42 for €1 invested. Email remains the most profitable channel in digital marketing—provided it is well targeted, well designed, and well tested. We take care of all three.
42€ / 1€Average email marketing ROI
22 %average open rate France
95 %guaranteed deliverability
The numbers that explain why email remains indispensable compared to social networks.
More than half of humanity uses email. A stable, controlled audience that you own — unlike the followers you rent from platforms.
Taux d’ouverture moyen email France : 22 %. Reach organique Facebook : 0,5 %. Un email bien envoyé touche 44 fois plus qu’un post Facebook.
Newsletter (engagement), promo campaign (conversion), transactional email (service), automation sequence (nurturing). Each has its role in the funnel.
Average ROI of email marketing (DMA 2024). Higher than any other digital channel — provided you have your own database, segmentation, and relevant content.
From strategy to automation — every lever to maximize your email ROI.
Audit of your database (deliverability, segmentation, open rates). Strategy definition (frequency, campaign types, objectives). Platform selection and configuration (Brevo, Mailchimp, Klaviyo, ActiveCampaign). GDPR compliance.
Advanced segmentation (behavioral, demographic, RFM). Cleaning and enrichment (inactive removal, duplicate correction). Collection strategy: forms, lead magnets, optimized pop-ups.
Design responsive (mobile-first) adapted to your brand guidelines. Optimized subject lines, pre-headers, and content. Reusable templates for newsletters, promotions, and events. Dynamic elements (first name, products, personalized offers).
Systematic tests: subject, sender, sending time, CTA, content. Statistical analysis of results (significance, lift). Continuous iterations to improve KPIs. Industry benchmarking.
Sequences: welcome, onboarding, cart abandonment, reactivation. Behavioral triggers (page visit, purchase, 30/60/90 day inactivity). Optimized transactional emails. CRM + e-commerce integration (Shopify, WooCommerce, Prestashop).
What our clients achieve on average after 3 months of coaching.
Average EXOA vs 22 % benchmark France
EXOA Average vs. 2.1 % benchmark
SPF + DKIM + DMARC + basic hygiene
Average Email Marketing ROI (DMA 2024)
From audit to continuous optimization.
Analysis of your database, past campaigns, deliverability. Benchmarking against your industry. Identification of quick wins.
Email editorial plan, segmentation, choice of priority sequences. 90-day roadmap with success KPIs.
Creation of templates, writing, platform integration. Technical tests (responsive, deliverability) before sending.
A/B testing continues, monthly reporting, adjustments. Scaling up automation sequences.
Getting started with your platform (Brevo, Klaviyo, Mailchimp). Your teams self-sufficient in 4 sessions.
Three contexts, three goals — and the email that converts every time.
Open Rate 31 %, +28 % CA email In 3 months.
+45 % activation, +20 % trial → paid.
Deliverability 96 %, opening 29 %, –40 % unsubscribes.
Three levels, from the monthly newsletter to the conversion machine.
Free email audit. We analyze your database, campaigns, and deliverability, and deliver an actionable action plan in 15 days.