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Tracking & Reporting

SEO Tracking & Reporting Measure the Impact of Your Search Engine Optimization

Positions, traffic, conversions, backlinks. A clear dashboard each month to know exactly where you stand and what to do next.

Request a quote for reporting See an example

Custom dashboardYour KPIs at a glance

Clear monthly reportNo jargon, just decisions

Actionable recommendationsKnow what to do the following month

Advantages

Why SEO tracking Indispensable ?

Without measurement, there's no improvement—and no justification for investment.

Measure what really works

Without tracking, you're in the dark about whether your SEO efforts are paying off. Reporting identifies which actions are driving traffic and conversions—and which are a waste of time.

React quickly to changes

Google updates its algorithms regularly. Monthly monitoring detects position drops before they become traffic drops. You react before the problem gets worse.

Justifying SEO Investment

SEO is a long-term investment—difficult to justify without data. Reporting transforms SEO into concrete numbers: traffic generated, leads, attributable revenue.

Prioritize future actions

Reporting data guides next month's decisions. Which pages to optimize first? Which keywords to target? Which backlinks to acquire? Reporting answers these questions.

Services

Our services in SEO tracking & reporting

From the real-time dashboard to monthly recommendations.

Custom Dashboard

Data Studio

Dashboard Google Data Studio connecté à GSC, GA4, Ahrefs. Mise à jour automatique. Accès 24h/24. Métriques : positions, trafic, conversions, backlinks, Core Web Vitals.

Monthly Report

Detailed PDF

Monthly PDF Report: Position Evolution, Organic Traffic (MoM and YoY), SEO-Attributed Conversions, Acquired/Lost Backlinks, Next Month's Recommendations.

Monitored Positions

Daily

Daily tracking of positions for your target keywords (Semrush or Ahrefs). Alerts for significant drops. Analysis of fluctuations (Google updates, seasonality, competition).

Performance Audit

Monthly

Monthly analysis of top-performing and underperforming pages. Identification of opportunities (pages in positions 4-10 to boost). Prioritized optimization recommendations.

Process

How we let's manage your SEO tracking

Set up an initial monthly cycle, with a quarterly strategic review.

STEP 01 · D1-D5Setup

Configuration Google Analytics 4 et Google Search Console. Création du tableau de bord Data Studio. Définition des KPI et mots-clés à suivre. Configuration des alertes.

STEP 02 · MonthlyData collection

Automatic export of GSC, GA4, and Ahrefs data. Data consistency checks. Analysis of changes (MoM and YoY).

STEP 03 · MonthlyAnalysis & Recommendations

Trend identification (upswings, downswings, opportunities). Cause analysis (Google updates, competitor actions, seasonality). Recommendation writing.

STEP 04 · MonthlyReport delivery

PDF report sent before the 10th of the month. 30 min monthly meeting (optional). Email responses to questions.

STEP 05 · QuarterlyStrategic Adjustments

Quarterly SEO strategy review. Target keyword adjustment. Priority revision based on data. Action plan update.

Examples

Examples of reporting

Three KPI setups, three sectors, three data-driven decisions.

E-commerce · Monthly Reporting

30% drop recovered in 6 weeks

KPIs followed 150 keywords, organic traffic, attributed revenueDashboard real-time positions, traffic by page, conversions by keyword

Drop in 30% on 20 pages detected → correction → recovery in 6 weeks.

SaaS B2B · Monthly Reporting

SEO ROI 8x higher than SEA

KPIs followed 50 keywords, organic leads, cost per lead SEO vs SEADashboard Full funnel (impression → click → lead → customer)

ROI SEO Demonstration 8-times vs SEA → Increase in SEO budget.

Local agency · Monthly reporting

+40% local traffic via 5 identified towns

KPIs followed Local Pack, calls from GBP, local trafficDashboard local search map, reviews evolution

5 underserved cities identified → local pages → +40% local traffic.

Pricing

Des offres claires et publiques

Quatre packs tout-en-un, ou chaque levier à la carte — tous nos tarifs sont en ligne.

Discovery

900€ /is HT

L’essentiel pour démarrer · 3 mois

Voir le pack →

Starter

1 900€ /is HT

Une dynamique régulière · 6 mois

Voir le pack →

What our clients ask us about SEO reporting

What tools do you use for reporting?

Google Search Console official data, Google Analytics 4 (traffic, conversions), Ahrefs or Semrush (rankings, backlinks), Google Data Studio (dashboard). Automatic connections.

Can we access the real-time dashboard?

Oui. Le dashboard Data Studio est accessible 24/7 via a shared link. GSC and GA4 data update automatically (24-48h delay for GSC).

Is the report understandable without SEO expertise?

Yes. We are writing the reports. for decision-makers, not for technicians. Each metric is explained simply, with a clear interpretation and concrete recommendations.

How many keywords can you track?

As much as needed. Starter: 30 keywords. Pro: 100 keywords. Premium: unlimited. We help you select the most relevant keywords to track.

Can you also track our SEA campaigns in parallel?

Yes. We are integrating Google Ads into the dashboard for a 360 view (SEO + SEA). Comparison of cost per lead for SEO vs. SEA, multi-channel attribution.

What happens if our positions fall?

We will alert you immediately (daily monitoring). Cause analysis (Google update, competitor action, technical issue). Corrective recommendations within 48 hours.

Does the reporting include action recommendations?

Yes. Each report ends with 3 to 5 prioritized recommendations for the month ahead. Not just data—decisions to make.

Can reporting be combined with active SEO management?

Yes, that's our standard offer. Reporting only for clients who manage their SEO in-house. Reporting and active management for clients who delegate everything to us.