{"id":3210,"date":"2023-06-08T13:00:03","date_gmt":"2023-06-08T13:00:03","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=3210"},"modified":"2026-04-29T08:32:10","modified_gmt":"2026-04-29T08:32:10","slug":"digital-training","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/en\/formations-digitales\/","title":{"rendered":"Digital Marketing Training \u2014 Exoa | In-person, Video Conference, Video"},"content":{"rendered":"<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" 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100%);border-radius:24px;padding:44px;display:grid;grid-template-columns:auto 1fr auto;gap:32px;align-items:center}@media(max-width:760px){.funding-card{grid-template-columns:1fr;text-align:center}} .exoa-formations-page .funding-icon{width:72px;height:72px;border-radius:18px;background:var(--navy);color:var(--lime);display:flex;align-items:center;justify-content:center} .exoa-formations-page .funding-icon svg{width:36px;height:36px} .exoa-formations-page .funding-card h3{font-size:22px;margin:0 0 6px;color:var(--ink);letter-spacing:-0.02em} .exoa-formations-page .funding-card p{font-size:14.5px;color:var(--ink);opacity:0.75;margin:0;line-height:1.55} .exoa-formations-page .funding-card .cta{background:var(--navy);color:#fff;padding:14px 22px;border-radius:999px;text-decoration:none;font-weight:600;font-size:14.5px;white-space:nowrap}@media(max-width:760px){.funding-card .cta{justify-self:center}}.exoa-formations-page{background:#fff}.exoa-formations-page .hero{color:#fff}.exoa-formations-page .hero h1,.exoa-formations-page .hero p{color:#fff}.exoa-formations-page .btn-primary,.exoa-formations-page .btn-primary *{color:#060039 !important;background:#CDF980 !important;font-weight:700}.exoa-formations-page .btn-primary svg{stroke:#060039 !important}.exoa-formations-page .btn-ghost{color:#fff !important;border:1.5px solid rgba(255,255,255,.35) !important}.exoa-formations-page .funding-card .cta{background:#060039 !important;color:#fff !important}.exoa-formations-page .badge-pop{color:#060039 !important;font-weight:700}body{margin:0 !important;padding:0 !important;background:#060039 !important}body .site-content,body #primary,body .ast-container,body .content-area,body #page,body .hfeed,body main,body .site{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}body.ast-separate-container{background-color:#060039 !important}body .entry-content{margin:0 !important;padding:0 !important}body .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}.exoa-formations-page{margin-top:0 !important;padding-top:0 !important}.exoa-formations-page .hero{margin-top:0 !important}<\/style>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Course\",\"name\":\"Formations Marketing Digital Exoa\",\"description\":\"Formations sur-mesure SEO, SEA, IA, social media\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Exoa\",\"sameAs\":\"https:\/\/www.agence-exoa.com\"}}\n<\/script><\/p>\n<div class=\"exoa-formations-page\">\n<header class=\"hero\">\n<div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> FORMATIONS \u00b7 LUXEMBOURG &amp; FRANCE<\/div>\n<h1>Formations digitales :<br \/>SEO, SEA, IA &amp; <span class=\"highlight\">marketing digital<\/span><\/h1>\n<p class=\"hero-sub\">Formez vos \u00e9quipes ou montez en comp\u00e9tence \u00e0 votre rythme. Pr\u00e9sentiel, visio ou vid\u00e9o \u2014 choisissez le format qui vous correspond. Programmes 100% sur-mesure ou catalogue.<\/p>\n<div class=\"hero-ctas\"><a href=\"#themes\" class=\"btn btn-primary\">Voir les formations<\/a><a href=\"\/contact\/?sujet=Demande+formation\" class=\"btn btn-ghost\">Devis personnalis\u00e9<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M22 10v6M2 10l10-5 10 5-10 5z\"\/><path d=\"M6 12v5a4 4 0 0 0 4 2h4a4 4 0 0 0 4-2v-5\"\/><\/svg><\/div>\n<p><strong>Formateurs experts<\/strong>15 ans d&rsquo;exp\u00e9rience terrain<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M9 9h6v6H9z\"\/><\/svg><\/div>\n<p><strong>3 formats<\/strong>pr\u00e9sentiel \u00b7 visio \u00b7 vid\u00e9o<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M12 2L2 7l10 5 10-5-10-5z\"\/><path d=\"M2 17l10 5 10-5\"\/><\/svg><\/div>\n<p><strong>Sur-mesure<\/strong>adapt\u00e9 \u00e0 votre niveau<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<section class=\"formats\" id=\"formats\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">3 formats au choix<\/div>\n<h2>Choisissez le format qui <span class=\"hl\">vous convient<\/span><\/h2>\n<p class=\"section-lead\">Toutes nos formations existent en pr\u00e9sentiel, en visio en direct, ou en vid\u00e9o \u00e0 la demande. Le contenu p\u00e9dagogique reste le m\u00eame \u2014 adaptez juste le mode de diffusion \u00e0 votre contrainte.<\/p>\n<\/div>\n<div class=\"formats-grid\">\n<div class=\"format-card\">\n<div class=\"format-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M3 21h18M5 21V8l7-5 7 5v13M9 21v-7h6v7\"\/><\/svg><\/div>\n<div class=\"format-tag\">FORMAT 01<\/div>\n<h3>Pr\u00e9sentiel<\/h3>\n<div class=\"price\">\u00e0 partir de <strong>1 800 \u20ac<\/strong> \/ journ\u00e9e<\/div>\n<p>Sessions intra-entreprise dans vos locaux ou dans nos bureaux \u00e0 Hesperange (Luxembourg). Id\u00e9al pour des \u00e9quipes compl\u00e8tes, ateliers pratiques et team-building.<\/p>\n<ul>\n<li>Jusqu&rsquo;\u00e0 12 participants<\/li>\n<li>Atelier pratique sur vos vrais cas<\/li>\n<li>Support p\u00e9dagogique imprim\u00e9<\/li>\n<li>Pause-caf\u00e9 incluse &#x1f60a;<\/li>\n<\/ul>\n<div class=\"cta\"><a href=\"\/contact\/?sujet=Formation+pr%C3%A9sentiel\">R\u00e9server une session \u2192<\/a><\/div>\n<\/div>\n<div class=\"format-card featured\"><span class=\"badge-pop\">\u2605 POPULAIRE<\/span><\/p>\n<div class=\"format-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"2\" y=\"6\" width=\"14\" height=\"12\" rx=\"2\"\/><path d=\"M16 10l6-3v10l-6-3z\"\/><\/svg><\/div>\n<div class=\"format-tag\">FORMAT 02<\/div>\n<h3>Visio en direct<\/h3>\n<div class=\"price\">\u00e0 partir de <strong>1 200 \u20ac<\/strong> \/ journ\u00e9e<\/div>\n<p>Sessions live via Google Meet ou Teams. Format le plus flexible : \u00e9quipes distribu\u00e9es, planning r\u00e9parti sur plusieurs demi-journ\u00e9es, sans frais de d\u00e9placement.<\/p>\n<ul>\n<li>Live interactif avec Q&amp;R<\/li>\n<li>Replay disponible 30 jours<\/li>\n<li>Exercices Miro \/ Figma partag\u00e9s<\/li>\n<li>Id\u00e9al \u00e9quipes hybrides<\/li>\n<\/ul>\n<div class=\"cta\"><a href=\"\/contact\/?sujet=Formation+visio\">Planifier une visio \u2192<\/a><\/div>\n<\/div>\n<div class=\"format-card\">\n<div class=\"format-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><polygon points=\"6,4 20,12 6,20\"\/><\/svg><\/div>\n<div class=\"format-tag\">FORMAT 03<\/div>\n<h3>Vid\u00e9o \u00e0 la demande<\/h3>\n<div class=\"price\">\u00e0 partir de <strong>290 \u20ac<\/strong> \/ parcours<\/div>\n<p>Capsules vid\u00e9o enregistr\u00e9es en HD, accessibles 24\/7 sur notre plateforme. Pour apprendre \u00e0 votre rythme, ou pour onboarder de nouveaux collaborateurs en continu.<\/p>\n<ul>\n<li>Acc\u00e8s illimit\u00e9 12 mois<\/li>\n<li>Quiz &amp; certificat de compl\u00e9tion<\/li>\n<li>Mise \u00e0 jour des contenus<\/li>\n<li>Slack priv\u00e9 pour Q&amp;R<\/li>\n<\/ul>\n<div class=\"cta\"><a href=\"\/contact\/?sujet=Formation+vid%C3%A9o\">D\u00e9couvrir le catalogue \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"ben-alt\" id=\"themes\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Th\u00e9matiques disponibles<\/div>\n<h2>Nos <span class=\"hl\">domaines d&rsquo;expertise<\/span><\/h2>\n<p class=\"section-lead\">9 th\u00e9matiques principales, d\u00e9clinables en modules de 2h \u00e0 5 jours. Chaque programme est adapt\u00e9 \u00e0 votre niveau (d\u00e9butant, interm\u00e9diaire, avanc\u00e9).<\/p>\n<\/div>\n<div class=\"themes-grid\">\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"10\" cy=\"10\" r=\"6\"\/><path d=\"M19 19l-4-4\"\/><\/svg><\/div>\n<h4>SEO &amp; R\u00e9f\u00e9rencement<\/h4>\n<p>Audit technique, r\u00e9daction SEO, netlinking, suivi GSC. Du d\u00e9butant au consultant senior.<\/p>\n<div class=\"modules\"><span class=\"mod\">FONDAMENTAUX<\/span><span class=\"mod\">TECHNIQUE<\/span><span class=\"mod\">CONTENU<\/span><\/div>\n<\/div>\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M3 11l16-6-6 16-2-7-8-3z\"\/><\/svg><\/div>\n<h4>SEA &amp; Google Ads<\/h4>\n<p>Search, PMax, Shopping, Display, YouTube Ads. Setup complet, optimisation, scripts.<\/p>\n<div class=\"modules\"><span class=\"mod\">SEARCH<\/span><span class=\"mod\">PMAX<\/span><span class=\"mod\">SHOPPING<\/span><\/div>\n<\/div>\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"11\" cy=\"11\" r=\"3\"\/><path d=\"M11 2v4M11 16v4M2 11h4M16 11h4\"\/><\/svg><\/div>\n<h4>IA Marketing<\/h4>\n<p>ChatGPT, Claude, prompts SEO, automatisations Make. Cas d&rsquo;usage business concrets.<\/p>\n<div class=\"modules\"><span class=\"mod\">PROMPTS<\/span><span class=\"mod\">MAKE<\/span><span class=\"mod\">CONTENU<\/span><\/div>\n<\/div>\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"8\" cy=\"6\" r=\"3\"\/><path d=\"M2 19v-2a4 4 0 0 1 4-4h4a4 4 0 0 1 4 4v2\"\/><circle cx=\"16\" cy=\"6\" r=\"2.5\"\/><\/svg><\/div>\n<h4>R\u00e9seaux sociaux<\/h4>\n<p>Strat\u00e9gie organique, ligne \u00e9dito, content planning, formats vid\u00e9o, community management.<\/p>\n<div class=\"modules\"><span class=\"mod\">LINKEDIN<\/span><span class=\"mod\">INSTAGRAM<\/span><span class=\"mod\">TIKTOK<\/span><\/div>\n<\/div>\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"3\" y=\"6\" width=\"16\" height=\"12\" rx=\"1\"\/><path d=\"M3 9l8 5 8-5\"\/><\/svg><\/div>\n<h4>Emailing &amp; CRM<\/h4>\n<p>Mailchimp, Brevo, Klaviyo. Strat\u00e9gie d&rsquo;envoi, automation, segmentation, A\/B test.<\/p>\n<div class=\"modules\"><span class=\"mod\">STRAT\u00c9GIE<\/span><span class=\"mod\">AUTOMATION<\/span><span class=\"mod\">DELIV.<\/span><\/div>\n<\/div>\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M3 3v16h16M7 13l3-3 3 3 5-5\"\/><\/svg><\/div>\n<h4>Analytics &amp; Data<\/h4>\n<p>GA4, Looker Studio, GTM, server-side tracking. Reporting actionnable pour d\u00e9cideurs.<\/p>\n<div class=\"modules\"><span class=\"mod\">GA4<\/span><span class=\"mod\">LOOKER<\/span><span class=\"mod\">GTM<\/span><\/div>\n<\/div>\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><path d=\"M11 7v4l3 2\"\/><\/svg><\/div>\n<h4>Strat\u00e9gie digitale 360\u00b0<\/h4>\n<p>Construire une strat\u00e9gie multi-leviers coh\u00e9rente. Pour CMO, dirigeants, chefs de projet.<\/p>\n<div class=\"modules\"><span class=\"mod\">CMO<\/span><span class=\"mod\">FUNNEL<\/span><span class=\"mod\">KPI<\/span><\/div>\n<\/div>\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"3\" y=\"3\" width=\"16\" height=\"16\" rx=\"2\"\/><path d=\"M3 8h16M8 19V8\"\/><\/svg><\/div>\n<h4>WordPress &amp; Web<\/h4>\n<p>Maintenance, perf, s\u00e9curit\u00e9, refonte. Pour g\u00e9rer son site en autonomie sans d\u00e9pendance dev.<\/p>\n<div class=\"modules\"><span class=\"mod\">PERF<\/span><span class=\"mod\">S\u00c9CU<\/span><span class=\"mod\">SEO<\/span><\/div>\n<\/div>\n<div class=\"theme-card\">\n<div class=\"theme-ico\"><svg viewBox=\"0 0 22 22\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M11 3l-8 5v8l8 5 8-5V8z\"\/><path d=\"M11 3v18M3 8l16 8M19 8l-16 8\"\/><\/svg><\/div>\n<h4>E-commerce<\/h4>\n<p>Shopify, PrestaShop, WooCommerce. Acquisition, conversion, fiches produits, automation.<\/p>\n<div class=\"modules\"><span class=\"mod\">SHOPIFY<\/span><span class=\"mod\">CRO<\/span><span class=\"mod\">FEED<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"audience\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Pour qui ?<\/div>\n<h2>Con\u00e7u pour <span class=\"hl\">tous les profils<\/span><\/h2>\n<\/div>\n<div class=\"audience-grid\">\n<div class=\"aud-card\">\n<div class=\"num\">01<\/div>\n<h4>\u00c9quipes marketing internes<\/h4>\n<p>Montez en comp\u00e9tence sur les leviers digitaux que vous pilotez en interne.<\/p>\n<\/div>\n<div class=\"aud-card\">\n<div class=\"num\">02<\/div>\n<h4>Dirigeants &amp; CMO<\/h4>\n<p>Comprendre les enjeux strat\u00e9giques pour mieux piloter prestataires et budgets.<\/p>\n<\/div>\n<div class=\"aud-card\">\n<div class=\"num\">03<\/div>\n<h4>Freelances &amp; consultants<\/h4>\n<p>\u00c9largissez votre offre, montez de niveau sur SEO, SEA ou IA.<\/p>\n<\/div>\n<div class=\"aud-card\">\n<div class=\"num\">04<\/div>\n<h4>\u00c9tudiants en reconversion<\/h4>\n<p>Parcours vid\u00e9o accessibles avec certificat \u2014 pour basculer vers les m\u00e9tiers du digital.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"timeline\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag on-navy\">Comment \u00e7a marche<\/div>\n<h2>De la <span class=\"hl-lime\">demande<\/span> \u00e0 la formation<\/h2>\n<\/div>\n<div class=\"timeline-grid\">\n<div class=\"tl-step\">\n<div class=\"num\">[ 01 \u2014 BRIEF ]<\/div>\n<h4>Cadrage<\/h4>\n<p>30 min visio pour comprendre vos enjeux, le niveau de l&rsquo;\u00e9quipe, les objectifs business.<\/p>\n<\/div>\n<div class=\"tl-step\">\n<div class=\"num\">[ 02 \u2014 PROGRAMME ]<\/div>\n<h4>Programme sur-mesure<\/h4>\n<p>Sous 5 jours ouvr\u00e9s, programme d\u00e9taill\u00e9 avec modules, dur\u00e9e, livrables, prix.<\/p>\n<\/div>\n<div class=\"tl-step\">\n<div class=\"num\">[ 03 \u2014 SESSION ]<\/div>\n<h4>Animation<\/h4>\n<p>Formation anim\u00e9e par un consultant expert, avec ateliers pratiques sur vos vrais cas.<\/p>\n<\/div>\n<div class=\"tl-step\">\n<div class=\"num\">[ 04 \u2014 SUIVI ]<\/div>\n<h4>Suivi post-formation<\/h4>\n<p>Slack priv\u00e9 30 jours, support p\u00e9dagogique, replay, attestation de formation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"cta-final\">\n<div class=\"cta-inner\">\n<h2 style=\"color:#fff\">Pr\u00eat \u00e0 <span class=\"hl-lime\">former votre \u00e9quipe<\/span> ?<\/h2>\n<p>Parlons de votre besoin en 30 min. On vous propose le format, les modules et le planning qui correspondent \u00e0 votre contexte.<\/p>\n<div class=\"cta-ctas\"><a href=\"\/contact\/?sujet=Demande+formation\" class=\"btn btn-primary\">Demander un programme<\/a><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-ghost\">Prendre RDV visio<\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"related\">\n<div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\"><a class=\"related-card\" href=\"\/agence-marketing-digital\/\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Nos services agence<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">SEO, SEA, social, IA, web<\/span><\/a><a class=\"related-card\" href=\"\/notre-agence\/\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Notre agence<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">15 ans d&rsquo;expertise digitale<\/span><\/a><a class=\"related-card\" href=\"\/blog\/\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Blog &amp; ressources<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Articles, guides, outils<\/span><\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>FORMATIONS \u00b7 LUXEMBOURG &amp; FRANCE Formations digitales :SEO, SEA, IA &amp; marketing digital Formez vos \u00e9quipes ou montez en comp\u00e9tence \u00e0 votre rythme. Pr\u00e9sentiel, visio ou vid\u00e9o \u2014 choisissez le format qui vous correspond. Programmes 100% sur-mesure ou catalogue. Voir les formationsDevis personnalis\u00e9 Formateurs experts15 ans d&rsquo;exp\u00e9rience terrain 3 formatspr\u00e9sentiel \u00b7 visio \u00b7 vid\u00e9o Sur-mesureadapt\u00e9 \u00e0 votre niveau 3 formats au choix Choisissez le format qui vous convient Toutes nos formations existent en pr\u00e9sentiel, en visio en direct, ou en vid\u00e9o \u00e0 la demande. Le contenu p\u00e9dagogique reste le m\u00eame \u2014 adaptez juste le mode de diffusion \u00e0 votre contrainte. FORMAT 01 Pr\u00e9sentiel \u00e0 partir de 1 800 \u20ac \/ journ\u00e9e Sessions intra-entreprise dans vos locaux ou dans nos bureaux \u00e0 Hesperange (Luxembourg). Id\u00e9al pour des \u00e9quipes compl\u00e8tes, ateliers pratiques et team-building. Jusqu&rsquo;\u00e0 12 participants Atelier pratique sur vos vrais cas Support p\u00e9dagogique imprim\u00e9 Pause-caf\u00e9 incluse &#x1f60a; R\u00e9server une session \u2192 \u2605 POPULAIRE FORMAT 02 Visio en direct \u00e0 partir de 1 200 \u20ac \/ journ\u00e9e Sessions live via Google Meet ou Teams. Format le plus flexible : \u00e9quipes distribu\u00e9es, planning r\u00e9parti sur plusieurs demi-journ\u00e9es, sans frais de d\u00e9placement. Live interactif avec Q&amp;R Replay disponible 30 jours Exercices Miro \/ Figma partag\u00e9s Id\u00e9al \u00e9quipes hybrides Planifier une visio \u2192 FORMAT 03 Vid\u00e9o \u00e0 la demande \u00e0 partir de 290 \u20ac \/ parcours Capsules vid\u00e9o enregistr\u00e9es en HD, accessibles 24\/7 sur notre plateforme. Pour apprendre \u00e0 votre rythme, ou pour onboarder de nouveaux collaborateurs en continu. Acc\u00e8s illimit\u00e9 12 mois Quiz &amp; certificat de compl\u00e9tion Mise \u00e0 jour des contenus Slack priv\u00e9 pour Q&amp;R D\u00e9couvrir le catalogue \u2192 Th\u00e9matiques disponibles Nos domaines d&rsquo;expertise 9 th\u00e9matiques principales, d\u00e9clinables en modules de 2h \u00e0 5 jours. Chaque programme est adapt\u00e9 \u00e0 votre niveau (d\u00e9butant, interm\u00e9diaire, avanc\u00e9). SEO &amp; R\u00e9f\u00e9rencement Audit technique, r\u00e9daction SEO, netlinking, suivi GSC. Du d\u00e9butant au consultant senior. FONDAMENTAUXTECHNIQUECONTENU SEA &amp; Google Ads Search, PMax, Shopping, Display, YouTube Ads. Setup complet, optimisation, scripts. SEARCHPMAXSHOPPING IA Marketing ChatGPT, Claude, prompts SEO, automatisations Make. Cas d&rsquo;usage business concrets. PROMPTSMAKECONTENU R\u00e9seaux sociaux Strat\u00e9gie organique, ligne \u00e9dito, content planning, formats vid\u00e9o, community management. LINKEDININSTAGRAMTIKTOK Emailing &amp; CRM Mailchimp, Brevo, Klaviyo. Strat\u00e9gie d&rsquo;envoi, automation, segmentation, A\/B test. STRAT\u00c9GIEAUTOMATIONDELIV. Analytics &amp; Data GA4, Looker Studio, GTM, server-side tracking. Reporting actionnable pour d\u00e9cideurs. GA4LOOKERGTM Strat\u00e9gie digitale 360\u00b0 Construire une strat\u00e9gie multi-leviers coh\u00e9rente. Pour CMO, dirigeants, chefs de projet. CMOFUNNELKPI WordPress &amp; Web Maintenance, perf, s\u00e9curit\u00e9, refonte. Pour g\u00e9rer son site en autonomie sans d\u00e9pendance dev. PERFS\u00c9CUSEO E-commerce Shopify, PrestaShop, WooCommerce. Acquisition, conversion, fiches produits, automation. SHOPIFYCROFEED Pour qui ? Con\u00e7u pour tous les profils 01 \u00c9quipes marketing internes Montez en comp\u00e9tence sur les leviers digitaux que vous pilotez en interne. 02 Dirigeants &amp; CMO Comprendre les enjeux strat\u00e9giques pour mieux piloter prestataires et budgets. 03 Freelances &amp; consultants \u00c9largissez votre offre, montez de niveau sur SEO, SEA ou IA. 04 \u00c9tudiants en reconversion Parcours vid\u00e9o accessibles avec certificat \u2014 pour basculer vers les m\u00e9tiers du digital. Comment \u00e7a marche De la demande \u00e0 la formation [ 01 \u2014 BRIEF ] Cadrage 30 min visio pour comprendre vos enjeux, le niveau de l&rsquo;\u00e9quipe, les objectifs business. [ 02 \u2014 PROGRAMME ] Programme sur-mesure Sous 5 jours ouvr\u00e9s, programme d\u00e9taill\u00e9 avec modules, dur\u00e9e, livrables, prix. [ 03 \u2014 SESSION ] Animation Formation anim\u00e9e par un consultant expert, avec ateliers pratiques sur vos vrais cas. [ 04 \u2014 SUIVI ] Suivi post-formation Slack priv\u00e9 30 jours, support p\u00e9dagogique, replay, attestation de formation. Pr\u00eat \u00e0 former votre \u00e9quipe ? Parlons de votre besoin en 30 min. On vous propose le format, les modules et le planning qui correspondent \u00e0 votre contexte. Demander un programmePrendre RDV visio Aller plus loin Nos services agenceSEO, SEA, social, IA, webNotre agence15 ans d&rsquo;expertise digitaleBlog &amp; ressourcesArticles, guides, outils<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Formations Marketing Digital \u2014 Exoa | Pr\u00e9sentiel, Visio, Vid\u00e9o","rank_math_description":"Formations marketing digital sur-mesure : SEO, SEA, IA, social media. Pr\u00e9sentiel, visio ou vid\u00e9o. Pour \u00e9quipes, dirigeants, freelances. Luxembourg & France.","rank_math_focus_keyword":"formations marketing digital","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":["index"],"rank_math_advanced_robots":[],"site-post-title":"disabled","site-content-layout":"page-builder","site-sidebar-layout":"no-sidebar","ast-featured-img":"disabled","ast-breadcrumbs-content":"disabled","footnotes":""},"categories":[],"tags":[],"class_list":["post-3210","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/3210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/comments?post=3210"}],"version-history":[{"count":21,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/3210\/revisions"}],"predecessor-version":[{"id":14453,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/3210\/revisions\/14453"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/media?parent=3210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/categories?post=3210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/tags?post=3210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}