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.ast-separate-container,body .ast-separate-container .ast-article-single{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}\nbody.ast-separate-container{background-color:#060039 !important}\nbody .entry-content,body .entry-header{margin:0 !important;padding:0 !important}\nbody .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}\n<\/style>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"SoftwareApplication\", \"name\": \"Hotjar\", \"applicationCategory\": \"Analytics & Data\", \"operatingSystem\": \"Web\", \"url\": \"https:\/\/www.hotjar.com\", \"image\": \"https:\/\/cdn.simpleicons.org\/hotjar\/FD3A5C\", \"description\": \"Notre avis sur Hotjar : heatmaps, enregistrements de sessions, sondages. L'outil que nous branchons avant toute refonte ou chantier de conversion. Prix 2026.\", \"offers\": {\"@type\": \"Offer\", \"price\": \"32\", \"priceCurrency\": \"EUR\", \"url\": \"https:\/\/www.hotjar.com\"}, \"aggregateRating\": {\"@type\": \"AggregateRating\", \"ratingValue\": \"4.4\", \"reviewCount\": \"1\", \"bestRating\": \"5\", \"worstRating\": \"1\"}, \"review\": {\"@type\": \"Review\", \"author\": {\"@type\": \"Organization\", \"name\": \"Agence Exoa\", \"url\": \"https:\/\/www.agence-exoa.com\"}, \"reviewBody\": \"Hotjar reste notre r\u00e9f\u00e9rence pour comprendre ce que les chiffres ne disent pas : regarder de vraies sessions et de vraies cartes de chaleur change souvent le diagnostic d'une page. Nous le branchons syst\u00e9matiquement avant une refonte ou un chantier CRO. Le plan gratuit permet de se faire la main, mais les quotas grimpent vite d\u00e8s qu'on veut des volumes exploitables. Face \u00e0 un Clarity gratuit, Hotjar se justifie surtout par ses sondages int\u00e9gr\u00e9s et son \u00e9cosyst\u00e8me plus m\u00fbr.\", \"reviewRating\": {\"@type\": \"Rating\", \"ratingValue\": \"4.4\", \"bestRating\": \"5\", \"worstRating\": \"1\"}}}<\/script>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Accueil\", \"item\": \"https:\/\/www.agence-exoa.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Partenaires & Outils\", \"item\": \"https:\/\/www.agence-exoa.com\/partenaires-outils\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Hotjar\", \"item\": \"https:\/\/www.agence-exoa.com\/partenaires-outils\/hotjar\/\"}]}<\/script>\n<div class=\"exoa-outil-hotjar-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/partenaires-outils\/\">Partenaires &amp; Outils<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Hotjar<\/span><\/div><\/div>\n<header class=\"oh\"><div class=\"oh-inner\">\n  <div class=\"oh-logo\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/hotjar\/FD3A5C\" alt=\"Logo Hotjar\" width=\"60\" height=\"60\"><\/div>\n  <div class=\"oh-body\">\n    <h1>Hotjar<\/h1>\n    <p class=\"oh-tag\">Heatmaps et session recordings pour comprendre vos visiteurs<\/p>\n    <div class=\"oh-meta\">\n      <span class=\"o-badge cat\">Analytics &#038; Data<\/span>\n      <span class=\"oh-stars\"><span class=\"st\">\u2605\u2605\u2605\u2605\u2606<\/span><span class=\"nb\">4.4\/5<\/span><\/span>\n      <span class=\"o-badge price\">Gratuit, puis d\u00e8s 32 \u20ac\/mois<\/span>\n    <\/div>\n    <div class=\"oh-ctas\">\n      <a href=\"https:\/\/www.hotjar.com\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">D\u00e9couvrir Hotjar \u2192<\/a>\n      <a href=\"#tarifs\" class=\"btn btn-ghost\">Voir les tarifs<\/a>\n    <\/div>\n  <\/div>\n<\/div><\/header>\n<section class=\"osum\"><div class=\"osum-inner\">\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Cat\u00e9gorie<\/div><div class=\"osum-val\">Analytics &#038; Data<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Prix de d\u00e9part<\/div><div class=\"osum-val\">32 \u20ac\/mois<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Version gratuite<\/div><div class=\"osum-val\">Oui (plan Basic gratuit)<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Notre note<\/div><div class=\"osum-val\">4.4 \/ 5<\/div><\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Fonctionnalit\u00e9s cl\u00e9s de Hotjar<\/h2>\n  <p class=\"lead\">Voir ce que font r\u00e9ellement vos visiteurs \u2014 o\u00f9 ils cliquent, o\u00f9 ils h\u00e9sitent, o\u00f9 ils abandonnent \u2014 et pourquoi.<\/p>\n  \n  <div class=\"oprose\">\n<h3>Heatmaps : clics, d\u00e9placements, scroll<\/h3>\n<p>Les cartes de chaleur agr\u00e8gent le comportement de milliers de visiteurs sur une page : zones cliqu\u00e9es, mouvements de souris, profondeur de scroll. En quelques minutes, on rep\u00e8re les \u00e9l\u00e9ments ignor\u00e9s, les faux boutons cliqu\u00e9s en vain et la ligne de flottaison r\u00e9elle \u2014 celle o\u00f9 la moiti\u00e9 de vos visiteurs a d\u00e9j\u00e0 d\u00e9croch\u00e9.<\/p>\n<h3>Session recordings et signaux de frustration<\/h3>\n<p>Les enregistrements rejouent des sessions individuelles anonymis\u00e9es. Les filtres permettent de cibler ce qui compte : sessions avec rage clicks, u-turns, erreurs, abandons de formulaire ou de panier. C&rsquo;est notre outil de diagnostic pr\u00e9f\u00e9r\u00e9 : dix enregistrements bien choisis valent souvent un long rapport d&rsquo;audit.<\/p>\n<h3>Surveys et feedback \u00e0 chaud<\/h3>\n<p>Sondages sur page, questionnaires plus longs, widget de feedback permanent : Hotjar recueille le \u00ab pourquoi \u00bb derri\u00e8re le \u00ab quoi \u00bb. Une question pos\u00e9e au bon moment (\u00ab Qu&rsquo;est-ce qui vous a retenu de commander ? \u00bb) rapporte des verbatims qu&rsquo;aucune heatmap ne fournira. C&rsquo;est le vrai diff\u00e9renciateur face \u00e0 Microsoft Clarity.<\/p>\n<h3>Funnels et analyse de parcours<\/h3>\n<p>Les entonnoirs de conversion identifient l&rsquo;\u00e9tape qui fuit, et permettent de sauter directement vers les enregistrements des sessions qui ont abandonn\u00e9 \u00e0 cette \u00e9tape. Ce pont entre quantitatif et qualitatif est la grande force de l&rsquo;outil.<\/p>\n<h3>Mise en place et int\u00e9grations<\/h3>\n<p>Installation par un simple script ou via Google Tag Manager, connecteurs vers GA4, Slack ou HubSpot. Pr\u00e9voyez une revue de la configuration RGPD (masquage des champs sensibles, information des visiteurs) : c&rsquo;est indispensable pour enregistrer des sessions proprement.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n<section class=\"osec\" id=\"tarifs\"><div class=\"osec-inner\">\n  <h2>Tarifs Hotjar<\/h2>\n  <p class=\"lead\">Tarifs \u00e9diteur constat\u00e9s en ao\u00fbt 2026, hors taxes. \u00c0 v\u00e9rifier sur le site officiel.<\/p>\n  <div class=\"otarifs-wrap\"><table class=\"otarifs\"><thead><tr><th>Plan<\/th><th>Prix<\/th><th>Fonctionnalit\u00e9s cl\u00e9s<\/th><\/tr><\/thead><tbody><tr><td>Basic<\/td><td>0 \u20ac<\/td><td>35 sessions\/jour, heatmaps et enregistrements de base<\/td><\/tr><tr><td>Plus<\/td><td>\u2248 32 \u20ac\/mois<\/td><td>100 sessions\/jour, filtres avanc\u00e9s, \u00e9v\u00e9nements<\/td><\/tr><tr><td>Business<\/td><td>\u2248 80 \u20ac\/mois<\/td><td>500 sessions\/jour, entonnoirs, int\u00e9grations, API<\/td><\/tr><tr><td>Scale<\/td><td>\u2248 171 \u20ac\/mois<\/td><td>Volumes \u00e9lev\u00e9s, fonctionnalit\u00e9s compl\u00e8tes, support prioritaire<\/td><\/tr><\/tbody><\/table><\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Avantages et limites<\/h2>\n  <p class=\"lead\">Notre bilan apr\u00e8s des dizaines d&rsquo;audits de conversion men\u00e9s avec l&rsquo;outil.<\/p>\n  <div class=\"opros\">\n    <div class=\"opros-card plus\"><div class=\"opros-head\"><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/span>Ce qu&rsquo;on appr\u00e9cie<\/div><ul><li>Prise en main imm\u00e9diate, valeur visible d\u00e8s la premi\u00e8re semaine<\/li><li>Enregistrements et heatmaps fiables et bien filtrables<\/li><li>Sondages et feedback int\u00e9gr\u00e9s : le \u00ab pourquoi \u00bb avec le \u00ab quoi \u00bb<\/li><li>Pont direct entre entonnoirs et enregistrements des sessions perdues<\/li><li>Plan gratuit suffisant pour d\u00e9couvrir la logique de l&rsquo;outil<\/li><\/ul><\/div>\n    <div class=\"opros-card minus\"><div class=\"opros-head\"><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\/><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\/><\/svg><\/span>Ce qui peut freiner<\/div><ul><li>Quotas de sessions vite atteints : le co\u00fbt grimpe avec le trafic<\/li><li>Ce n&rsquo;est pas un analytics complet \u2014 il compl\u00e8te GA4 ou Matomo, sans les remplacer<\/li><li>Configuration RGPD \u00e0 soigner (masquage, information des visiteurs)<\/li><li>Clarity offre gratuitement une bonne partie de ces fonctions<\/li><\/ul><\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec\"><div class=\"overdict\">\n  <div class=\"overdict-logo\"><svg viewBox=\"0 0 177.03 162.22\" fill=\"currentColor\"><path d=\"m140.17,6.78l-24.88,31.34c-6.07,7.64-15.09,12.59-24.85,12.93-10.43.36-20.22-4.16-26.67-12.3L38.39,6.78C34.99,2.5,29.82,0,24.35,0H2.44l42.59,53.64c10.78,13.58,26.92,21.37,44.26,21.37,17.34,0,33.47-7.79,44.26-21.37L176.12,0h-21.91c-5.47,0-10.64,2.5-14.04,6.78Z\"\/><path d=\"m36.56,154.67l23.93-30.14c6.54-8.24,16.26-13.57,26.77-13.93,11.24-.39,21.77,4.49,28.73,13.25l24.47,30.83c3.79,4.77,9.54,7.55,15.64,7.55h20.93l-41.53-52.31c-11.45-14.42-28.75-23.33-47.16-23.06s-34.82,8.18-46.05,22.32L0,162.22h20.93c6.09,0,11.85-2.78,15.64-7.55Z\"\/><\/svg><\/div>\n  <div class=\"overdict-body\">\n    <div class=\"overdict-eyebrow\">LE VERDICT DE L&rsquo;AGENCE<\/div>\n    <h2>Notre avis sur Hotjar<\/h2>\n    <p>Hotjar reste notre r\u00e9f\u00e9rence pour comprendre ce que les chiffres ne disent pas : regarder de vraies sessions et de vraies cartes de chaleur change souvent le diagnostic d&rsquo;une page. Nous le branchons syst\u00e9matiquement avant une refonte ou un chantier CRO. Le plan gratuit permet de se faire la main, mais les quotas grimpent vite d\u00e8s qu&rsquo;on veut des volumes exploitables. Face \u00e0 un Clarity gratuit, Hotjar se justifie surtout par ses sondages int\u00e9gr\u00e9s et son \u00e9cosyst\u00e8me plus m\u00fbr.<\/p>\n    <p>Vous souhaitez \u00eatre accompagn\u00e9 sur la mise en place et l&rsquo;exploitation de Hotjar ? <a href=\"\/expertise-conversion\/\">D\u00e9couvrez notre expertise conversion (CRO)<\/a>.<\/p>\n    <div class=\"overdict-sign\">\u2014 AGENCE EXOA<\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Les alternatives \u00e0 Hotjar<\/h2>\n  <p class=\"lead\">D&rsquo;autres outils que nous utilisons ou avons test\u00e9s, selon le besoin et le budget.<\/p>\n  <div class=\"oalts\"><a class=\"oalt\" href=\"\/partenaires-outils\/microsoft-clarity\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=clarity.microsoft.com&#038;sz=128\" alt=\"Logo Microsoft Clarity\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Microsoft Clarity<\/h4><p>Heatmaps et enregistrements illimit\u00e9s, 100 % gratuits.<\/p><span class=\"go\">D\u00c9COUVRIR MICROSOFT CLARITY \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/matomo\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/matomo\/3450A3\" alt=\"Logo Matomo\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Matomo<\/h4><p>L&rsquo;analytics open source et RGPD, exemptable de banni\u00e8re de consentement.<\/p><span class=\"go\">D\u00c9COUVRIR MATOMO \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/google-analytics\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googleanalytics\/E37400\" alt=\"Logo Google Analytics 4\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Google Analytics 4<\/h4><p>La mesure d&rsquo;audience de r\u00e9f\u00e9rence, gratuite et puissante.<\/p><span class=\"go\">D\u00c9COUVRIR GOOGLE ANALYTICS 4 \u2192<\/span><\/a><\/div>\n<\/div><\/section>\n<section class=\"octa\"><div class=\"octa-inner\">\n  <h2>Pr\u00eat \u00e0 tester <span class=\"hl-lime\">Hotjar<\/span> ?<\/h2>\n  <p>D\u00e9couvrez l&rsquo;outil par vous-m\u00eame, ou faites-vous accompagner par notre \u00e9quipe pour en tirer le maximum d\u00e8s le premier mois.<\/p>\n  <div class=\"octa-ctas\">\n    <a href=\"https:\/\/www.hotjar.com\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">D\u00e9couvrir Hotjar \u2192<\/a>\n    <a href=\"\/contact\/?sujet=Accompagnement+Hotjar\" class=\"btn btn-ghost\">\u00catre accompagn\u00e9 par Exoa<\/a>\n  <\/div>\n<\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n  <h3>Aller plus loin<\/h3>\n  <div class=\"related-grid\">\n    <a class=\"related-card\" href=\"\/partenaires-outils\/\"><strong>Toute notre stack<\/strong><span>50+ outils pass\u00e9s en revue<\/span><\/a>\n    <a class=\"related-card\" href=\"\/expertise-conversion\/\"><strong>D\u00e9couvrez notre expertise conversion (CRO)<\/strong><span>Notre accompagnement expert<\/span><\/a>\n    <a class=\"related-card\" href=\"\/contact\/\"><strong>Parler \u00e0 un expert<\/strong><span>R\u00e9ponse sous 24h ouvr\u00e9es<\/span><\/a>\n  <\/div>\n<\/div><\/section>\n<div class=\"spromo\" id=\"spromo\">\n  <button class=\"spromo-close\" type=\"button\" onclick=\"closeSpromo()\" aria-label=\"Fermer\">\u00d7<\/button>\n  <div class=\"spromo-inner\">\n    <div class=\"spromo-logo\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/hotjar\/FD3A5C\" alt=\"\" width=\"28\" height=\"28\"><\/div>\n    <div class=\"spromo-txt\"><strong>D\u00e9couvrir Hotjar<\/strong><span>Test\u00e9 et utilis\u00e9 par l&rsquo;agence Exoa<\/span><\/div>\n    <a href=\"https:\/\/www.hotjar.com\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">Essayer \u2192<\/a>\n  <\/div>\n<\/div>\n<div class=\"olb\" id=\"lb\"><button class=\"olb-close\" type=\"button\" aria-label=\"Fermer\">\u00d7<\/button><img alt=\"\"><\/div>\n<script>\nvar exoaSpromoDismissed=false;\nfunction closeSpromo(){exoaSpromoDismissed=true;var b=document.getElementById('spromo');if(b)b.classList.add('off');}\n(function(){\n  var bar=document.getElementById('spromo');if(!bar)return;\n  var cta=document.querySelector('.exoa-outil-hotjar-page .octa');\n  function check(){\n    if(exoaSpromoDismissed){bar.classList.add('off');return;}\n    var atEnd=cta&&cta.getBoundingClientRect().top<window.innerHeight-80;\n    bar.classList.toggle('off',!!atEnd);\n  }\n  window.addEventListener('scroll',check,{passive:true});\n  window.addEventListener('resize',check,{passive:true});\n  check();\n  var lb=document.getElementById('lb');\n  if(lb){\n    var lbImg=lb.querySelector('img');\n    document.querySelectorAll('.exoa-outil-hotjar-page .ogal img, .exoa-outil-hotjar-page .oai-zoom, .exoa-outil-hotjar-page .oai-shot img').forEach(function(im){\n      im.style.cursor='zoom-in';\n      im.addEventListener('click',function(){lbImg.src=im.src;lb.classList.add('on');});\n    });\n    lb.addEventListener('click',function(){lb.classList.remove('on');});\n  }\n})();\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Partenaires &amp; Outils\/Hotjar Hotjar Heatmaps et session recordings pour comprendre vos visiteurs Analytics &#038; Data \u2605\u2605\u2605\u2605\u26064.4\/5 Gratuit, puis d\u00e8s 32 \u20ac\/mois D\u00e9couvrir Hotjar \u2192 Voir les tarifs Cat\u00e9gorie Analytics &#038; Data Prix de d\u00e9part 32 \u20ac\/mois Version gratuite Oui (plan Basic gratuit) Notre note 4.4 \/ 5 Fonctionnalit\u00e9s cl\u00e9s de Hotjar Voir ce que font r\u00e9ellement vos visiteurs \u2014 o\u00f9 ils cliquent, o\u00f9 ils h\u00e9sitent, o\u00f9 ils abandonnent \u2014 et pourquoi. Heatmaps : clics, d\u00e9placements, scroll Les cartes de chaleur agr\u00e8gent le comportement de milliers de visiteurs sur une page : zones cliqu\u00e9es, mouvements de souris, profondeur de scroll. En quelques minutes, on rep\u00e8re les \u00e9l\u00e9ments ignor\u00e9s, les faux boutons cliqu\u00e9s en vain et la ligne de flottaison r\u00e9elle \u2014 celle o\u00f9 la moiti\u00e9 de vos visiteurs a d\u00e9j\u00e0 d\u00e9croch\u00e9. Session recordings et signaux de frustration Les enregistrements rejouent des sessions individuelles anonymis\u00e9es. Les filtres permettent de cibler ce qui compte : sessions avec rage clicks, u-turns, erreurs, abandons de formulaire ou de panier. C&rsquo;est notre outil de diagnostic pr\u00e9f\u00e9r\u00e9 : dix enregistrements bien choisis valent souvent un long rapport d&rsquo;audit. Surveys et feedback \u00e0 chaud Sondages sur page, questionnaires plus longs, widget de feedback permanent : Hotjar recueille le \u00ab pourquoi \u00bb derri\u00e8re le \u00ab quoi \u00bb. Une question pos\u00e9e au bon moment (\u00ab Qu&rsquo;est-ce qui vous a retenu de commander ? \u00bb) rapporte des verbatims qu&rsquo;aucune heatmap ne fournira. C&rsquo;est le vrai diff\u00e9renciateur face \u00e0 Microsoft Clarity. Funnels et analyse de parcours Les entonnoirs de conversion identifient l&rsquo;\u00e9tape qui fuit, et permettent de sauter directement vers les enregistrements des sessions qui ont abandonn\u00e9 \u00e0 cette \u00e9tape. Ce pont entre quantitatif et qualitatif est la grande force de l&rsquo;outil. Mise en place et int\u00e9grations Installation par un simple script ou via Google Tag Manager, connecteurs vers GA4, Slack ou HubSpot. Pr\u00e9voyez une revue de la configuration RGPD (masquage des champs sensibles, information des visiteurs) : c&rsquo;est indispensable pour enregistrer des sessions proprement. Tarifs Hotjar Tarifs \u00e9diteur constat\u00e9s en ao\u00fbt 2026, hors taxes. \u00c0 v\u00e9rifier sur le site officiel. Plan Prix Fonctionnalit\u00e9s cl\u00e9s Basic 0 \u20ac 35 sessions\/jour, heatmaps et enregistrements de base Plus \u2248 32 \u20ac\/mois 100 sessions\/jour, filtres avanc\u00e9s, \u00e9v\u00e9nements Business \u2248 80 \u20ac\/mois 500 sessions\/jour, entonnoirs, int\u00e9grations, API Scale \u2248 171 \u20ac\/mois Volumes \u00e9lev\u00e9s, fonctionnalit\u00e9s compl\u00e8tes, support prioritaire Avantages et limites Notre bilan apr\u00e8s des dizaines d&rsquo;audits de conversion men\u00e9s avec l&rsquo;outil. Ce qu&rsquo;on appr\u00e9cie Prise en main imm\u00e9diate, valeur visible d\u00e8s la premi\u00e8re semaine Enregistrements et heatmaps fiables et bien filtrables Sondages et feedback int\u00e9gr\u00e9s : le \u00ab pourquoi \u00bb avec le \u00ab quoi \u00bb Pont direct entre entonnoirs et enregistrements des sessions perdues Plan gratuit suffisant pour d\u00e9couvrir la logique de l&rsquo;outil Ce qui peut freiner Quotas de sessions vite atteints : le co\u00fbt grimpe avec le trafic Ce n&rsquo;est pas un analytics complet \u2014 il compl\u00e8te GA4 ou Matomo, sans les remplacer Configuration RGPD \u00e0 soigner (masquage, information des visiteurs) Clarity offre gratuitement une bonne partie de ces fonctions LE VERDICT DE L&rsquo;AGENCE Notre avis sur Hotjar Hotjar reste notre r\u00e9f\u00e9rence pour comprendre ce que les chiffres ne disent pas : regarder de vraies sessions et de vraies cartes de chaleur change souvent le diagnostic d&rsquo;une page. Nous le branchons syst\u00e9matiquement avant une refonte ou un chantier CRO. Le plan gratuit permet de se faire la main, mais les quotas grimpent vite d\u00e8s qu&rsquo;on veut des volumes exploitables. Face \u00e0 un Clarity gratuit, Hotjar se justifie surtout par ses sondages int\u00e9gr\u00e9s et son \u00e9cosyst\u00e8me plus m\u00fbr. Vous souhaitez \u00eatre accompagn\u00e9 sur la mise en place et l&rsquo;exploitation de Hotjar ? D\u00e9couvrez notre expertise conversion (CRO). \u2014 AGENCE EXOA Les alternatives \u00e0 Hotjar D&rsquo;autres outils que nous utilisons ou avons test\u00e9s, selon le besoin et le budget. Microsoft Clarity Heatmaps et enregistrements illimit\u00e9s, 100 % gratuits. D\u00c9COUVRIR MICROSOFT CLARITY \u2192 Matomo L&rsquo;analytics open source et RGPD, exemptable de banni\u00e8re de consentement. D\u00c9COUVRIR MATOMO \u2192 Google Analytics 4 La mesure d&rsquo;audience de r\u00e9f\u00e9rence, gratuite et puissante. D\u00c9COUVRIR GOOGLE ANALYTICS 4 \u2192 Pr\u00eat \u00e0 tester Hotjar ? D\u00e9couvrez l&rsquo;outil par vous-m\u00eame, ou faites-vous accompagner par notre \u00e9quipe pour en tirer le maximum d\u00e8s le premier mois. D\u00e9couvrir Hotjar \u2192 \u00catre accompagn\u00e9 par Exoa Aller plus loin Toute notre stack50+ outils pass\u00e9s en revue D\u00e9couvrez notre expertise conversion (CRO)Notre accompagnement expert Parler \u00e0 un expertR\u00e9ponse sous 24h ouvr\u00e9es \u00d7 D\u00e9couvrir HotjarTest\u00e9 et utilis\u00e9 par l&rsquo;agence Exoa Essayer \u2192 \u00d7<\/p>","protected":false},"author":4,"featured_media":0,"parent":3386,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Hotjar Avis 2026 \u2014 Prix, Fonctionnalit\u00e9s & Verdict | Exoa","rank_math_description":"Notre avis sur Hotjar : heatmaps, enregistrements de sessions, sondages. L'outil que nous branchons avant toute refonte ou chantier de conversion. 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