{"id":16569,"date":"2026-08-03T16:17:44","date_gmt":"2026-08-03T16:17:44","guid":{"rendered":"https:\/\/www.agence-exoa.com\/partenaires-outils\/mailchimp\/"},"modified":"2026-08-03T16:35:00","modified_gmt":"2026-08-03T16:35:00","slug":"mailchimp","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/en\/partenaires-outils\/mailchimp\/","title":{"rendered":"Mailchimp : avis, prix et test complet"},"content":{"rendered":"\n<style>:root{\n  --navy:#060039;--navy-2:#0a0555;\n  --lavender:#808CF9;--lavender-soft:#808CF920;--lavender-15:#808CF915;\n  --lime:#CDF980;\n  --white:#FFFFFF;--off-white:#F8FAFB;--cool-grey:#EDEFF7;\n  --ink:#1D2234;--muted:#565967;--soft-muted:#6E7180;\n  --line:#E4E6FF;--warn:#F5A623;\n}.exoa-outil-mailchimp-page *{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth}.exoa-outil-mailchimp-page{font-family:'DM 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#content,body #primary,body .site-main,body .ast-container,body .content-area,body .ast-plain-container,body .ast-separate-container,body .ast-separate-container .ast-article-single{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}\nbody.ast-separate-container{background-color:#060039 !important}\nbody .entry-content,body .entry-header{margin:0 !important;padding:0 !important}\nbody .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}\n<\/style>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"SoftwareApplication\", \"name\": \"Mailchimp\", \"applicationCategory\": \"Emailing & CRM\", \"operatingSystem\": \"Web\", \"url\": \"https:\/\/mailchimp.com\/fr\/\", \"image\": \"https:\/\/cdn.simpleicons.org\/mailchimp\/FFE01B\", \"description\": \"Notre avis sur Mailchimp : prix, fonctionnalit\u00e9s, limites. L'outil emailing historique, simple et efficace pour d\u00e9buter \u2014 avec une facture \u00e0 surveiller.\", \"offers\": {\"@type\": \"Offer\", \"price\": \"13\", \"priceCurrency\": \"EUR\", \"url\": \"https:\/\/mailchimp.com\/fr\/\"}, \"aggregateRating\": {\"@type\": \"AggregateRating\", \"ratingValue\": \"4.2\", \"reviewCount\": \"1\", \"bestRating\": \"5\", \"worstRating\": \"1\"}, \"review\": {\"@type\": \"Review\", \"author\": {\"@type\": \"Organization\", \"name\": \"Agence Exoa\", \"url\": \"https:\/\/www.agence-exoa.com\"}, \"reviewBody\": \"Mailchimp reste une excellente porte d'entr\u00e9e dans l'email marketing : prise en main imm\u00e9diate, templates soign\u00e9s, d\u00e9livrabilit\u00e9 solide et un plan gratuit pour d\u00e9marrer. Mais la tarification par contact grimpe vite \u2014 les d\u00e9sabonn\u00e9s comptent dans la facture \u2014 et l'automation reste basique face \u00e0 ActiveCampaign ou Klaviyo. Nous le recommandons aux petites structures qui veulent des campagnes propres sans complexit\u00e9 ; au-del\u00e0, nous accompagnons souvent la migration vers un outil plus puissant ou plus europ\u00e9en comme Brevo.\", \"reviewRating\": {\"@type\": \"Rating\", \"ratingValue\": \"4.2\", \"bestRating\": \"5\", \"worstRating\": \"1\"}}}<\/script>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Accueil\", \"item\": \"https:\/\/www.agence-exoa.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Partenaires & Outils\", \"item\": \"https:\/\/www.agence-exoa.com\/partenaires-outils\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Mailchimp\", \"item\": \"https:\/\/www.agence-exoa.com\/partenaires-outils\/mailchimp\/\"}]}<\/script>\n<div class=\"exoa-outil-mailchimp-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/partenaires-outils\/\">Partenaires &amp; Outils<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Mailchimp<\/span><\/div><\/div>\n<header class=\"oh\"><div class=\"oh-inner\">\n  <div class=\"oh-logo\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/mailchimp\/FFE01B\" alt=\"Logo Mailchimp\" width=\"60\" height=\"60\"><\/div>\n  <div class=\"oh-body\">\n    <h1>Mailchimp<\/h1>\n    <p class=\"oh-tag\">L&#8217;emailing historique : simple, \u00e9prouv\u00e9, id\u00e9al pour se lancer.<\/p>\n    <div class=\"oh-meta\">\n      <span class=\"o-badge cat\">Emailing &#038; CRM<\/span>\n      <span class=\"oh-stars\"><span class=\"st\">\u2605\u2605\u2605\u2605\u2606<\/span><span class=\"nb\">4.2\/5<\/span><\/span>\n      <span class=\"o-badge price\">Gratuit puis d\u00e8s 13 $\/mois<\/span>\n    <\/div>\n    <div class=\"oh-ctas\">\n      <a href=\"https:\/\/mailchimp.com\/fr\/\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">D\u00e9couvrir Mailchimp \u2192<\/a>\n      <a href=\"#tarifs\" class=\"btn btn-ghost\">Voir les tarifs<\/a>\n    <\/div>\n  <\/div>\n<\/div><\/header>\n<section class=\"osum\"><div class=\"osum-inner\">\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Cat\u00e9gorie<\/div><div class=\"osum-val\">Emailing &#038; CRM<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Prix de d\u00e9part<\/div><div class=\"osum-val\">13 $\/mois<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Version gratuite<\/div><div class=\"osum-val\">Oui \u2014 plan gratuit (500 contacts)<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Notre note<\/div><div class=\"osum-val\">4.2 \/ 5<\/div><\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Fonctionnalit\u00e9s cl\u00e9s de Mailchimp<\/h2>\n  <p class=\"lead\">Des campagnes email propres et rapides \u00e0 produire, avec les bases de l&rsquo;automation et du reporting.<\/p>\n  \n  <div class=\"oprose\">\n<h3>Un \u00e9diteur d&#8217;emails simple et soign\u00e9<\/h3>\n<p>L&rsquo;\u00e9diteur en glisser-d\u00e9poser de Mailchimp reste l&rsquo;un des plus agr\u00e9ables du march\u00e9 : templates responsives, biblioth\u00e8que de blocs, aper\u00e7us multi-clients de messagerie. Une newsletter propre se construit en moins d&rsquo;une heure, m\u00eame sans comp\u00e9tence design.<\/p>\n<ul>\n<li>Templates responsives pr\u00eats \u00e0 personnaliser<\/li>\n<li>Studio de cr\u00e9ation avec biblioth\u00e8que d&rsquo;images int\u00e9gr\u00e9e<\/li>\n<li>Assistant IA pour g\u00e9n\u00e9rer objets et contenus<\/li>\n<\/ul>\n<h3>Automations essentielles<\/h3>\n<p>Email de bienvenue, panier abandonn\u00e9, anniversaire, relance post-achat : le Customer Journey Builder couvre les sc\u00e9narios classiques. C&rsquo;est suffisant pour une TPE ; c&rsquo;est limit\u00e9 d\u00e8s qu&rsquo;on veut des parcours conditionnels complexes ou un vrai lead scoring.<\/p>\n<h3>Segmentation et audience<\/h3>\n<p>Tags, segments comportementaux, contenu conditionnel : Mailchimp permet de cibler correctement ses envois. Le mod\u00e8le de facturation par \u00ab audience \u00bb impose toutefois de garder sa base propre, car les contacts d\u00e9sabonn\u00e9s et non abonn\u00e9s comptent dans le quota.<\/p>\n<h3>Reporting et tests A\/B<\/h3>\n<p>Taux d&rsquo;ouverture, clics, revenus par campagne quand la boutique est connect\u00e9e, comparaisons par secteur : le reporting est clair et actionnable. Les tests A\/B (objet, exp\u00e9diteur, contenu) sont disponibles d\u00e8s le plan Essentials.<\/p>\n<h3>Int\u00e9grations e-commerce et CMS<\/h3>\n<p>Shopify, WooCommerce, WordPress, Canva, Zapier\u2026 Mailchimp se connecte \u00e0 tout l&rsquo;\u00e9cosyst\u00e8me classique. Les donn\u00e9es e-commerce alimentent les segments et les automations de relance, un bon levier de chiffre d&rsquo;affaires pour les petites boutiques.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n<section class=\"osec\" id=\"tarifs\"><div class=\"osec-inner\">\n  <h2>Tarifs Mailchimp<\/h2>\n  <p class=\"lead\">Tarifs \u00e9diteur constat\u00e9s en ao\u00fbt 2026, hors taxes. \u00c0 v\u00e9rifier sur le site officiel.<\/p>\n  <div class=\"otarifs-wrap\"><table class=\"otarifs\"><thead><tr><th>Plan<\/th><th>Prix<\/th><th>Fonctionnalit\u00e9s cl\u00e9s<\/th><\/tr><\/thead><tbody><tr><td>Free<\/td><td>Gratuit<\/td><td>500 contacts, 1 000 emails\/mois, marque Mailchimp affich\u00e9e<\/td><\/tr><tr><td>Essentials<\/td><td>D\u00e8s 13 $\/mois (500 contacts)<\/td><td>Templates complets, tests A\/B, envois programm\u00e9s<\/td><\/tr><tr><td>Standard<\/td><td>D\u00e8s 20 $\/mois (500 contacts)<\/td><td>Customer Journey Builder, contenu dynamique, retargeting<\/td><\/tr><tr><td>Premium<\/td><td>D\u00e8s 350 $\/mois<\/td><td>Segmentation avanc\u00e9e, comparaisons multivari\u00e9es, support prioritaire<\/td><\/tr><\/tbody><\/table><\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Avantages et limites<\/h2>\n  <p class=\"lead\">Notre bilan honn\u00eate apr\u00e8s des ann\u00e9es de campagnes g\u00e9r\u00e9es sur Mailchimp pour nos clients.<\/p>\n  <div class=\"opros\">\n    <div class=\"opros-card plus\"><div class=\"opros-head\"><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/span>Ce qu&rsquo;on appr\u00e9cie<\/div><ul><li>Prise en main imm\u00e9diate, \u00e9diteur agr\u00e9able et templates soign\u00e9s<\/li><li>Plan gratuit pour d\u00e9marrer sans engagement<\/li><li>D\u00e9livrabilit\u00e9 solide et r\u00e9putation d&rsquo;exp\u00e9diteur \u00e9prouv\u00e9e<\/li><li>Bon reporting, avec benchmarks par secteur<\/li><li>Int\u00e9grations nombreuses (Shopify, WordPress, Canva, Zapier\u2026)<\/li><\/ul><\/div>\n    <div class=\"opros-card minus\"><div class=\"opros-head\"><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\/><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\/><\/svg><\/span>Ce qui peut freiner<\/div><ul><li>Tarification par contact qui grimpe vite \u2014 d\u00e9sabonn\u00e9s compt\u00e9s dans le quota<\/li><li>Automation limit\u00e9e face \u00e0 ActiveCampaign ou Klaviyo<\/li><li>Support restreint sur le plan gratuit<\/li><li>H\u00e9bergement des donn\u00e9es aux \u00c9tats-Unis (groupe Intuit), \u00e0 cadrer c\u00f4t\u00e9 RGPD<\/li><\/ul><\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec\"><div class=\"overdict\">\n  <div class=\"overdict-logo\"><svg viewBox=\"0 0 177.03 162.22\" fill=\"currentColor\"><path d=\"m140.17,6.78l-24.88,31.34c-6.07,7.64-15.09,12.59-24.85,12.93-10.43.36-20.22-4.16-26.67-12.3L38.39,6.78C34.99,2.5,29.82,0,24.35,0H2.44l42.59,53.64c10.78,13.58,26.92,21.37,44.26,21.37,17.34,0,33.47-7.79,44.26-21.37L176.12,0h-21.91c-5.47,0-10.64,2.5-14.04,6.78Z\"\/><path d=\"m36.56,154.67l23.93-30.14c6.54-8.24,16.26-13.57,26.77-13.93,11.24-.39,21.77,4.49,28.73,13.25l24.47,30.83c3.79,4.77,9.54,7.55,15.64,7.55h20.93l-41.53-52.31c-11.45-14.42-28.75-23.33-47.16-23.06s-34.82,8.18-46.05,22.32L0,162.22h20.93c6.09,0,11.85-2.78,15.64-7.55Z\"\/><\/svg><\/div>\n  <div class=\"overdict-body\">\n    <div class=\"overdict-eyebrow\">LE VERDICT DE L&rsquo;AGENCE<\/div>\n    <h2>Notre avis sur Mailchimp<\/h2>\n    <p>Mailchimp reste une excellente porte d&rsquo;entr\u00e9e dans l&#8217;email marketing : prise en main imm\u00e9diate, templates soign\u00e9s, d\u00e9livrabilit\u00e9 solide et un plan gratuit pour d\u00e9marrer. Mais la tarification par contact grimpe vite \u2014 les d\u00e9sabonn\u00e9s comptent dans la facture \u2014 et l&rsquo;automation reste basique face \u00e0 ActiveCampaign ou Klaviyo. Nous le recommandons aux petites structures qui veulent des campagnes propres sans complexit\u00e9 ; au-del\u00e0, nous accompagnons souvent la migration vers un outil plus puissant ou plus europ\u00e9en comme Brevo.<\/p>\n    <p>Vous souhaitez \u00eatre accompagn\u00e9 sur la mise en place et l&rsquo;exploitation de Mailchimp ? <a href=\"\/emailing-marketing\/\">D\u00e9couvrez notre service emailing marketing<\/a>.<\/p>\n    <div class=\"overdict-sign\">\u2014 AGENCE EXOA<\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Les alternatives \u00e0 Mailchimp<\/h2>\n  <p class=\"lead\">D&rsquo;autres outils que nous utilisons ou avons test\u00e9s, selon le besoin et le budget.<\/p>\n  <div class=\"oalts\"><a class=\"oalt\" href=\"\/partenaires-outils\/brevo\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/brevo\/0B996E\" alt=\"Logo Brevo\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Brevo<\/h4><p>Emailing + SMS + CRM, RGPD natif, h\u00e9bergement europ\u00e9en.<\/p><span class=\"go\">D\u00c9COUVRIR BREVO \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/activecampaign\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=activecampaign.com&#038;sz=128\" alt=\"Logo ActiveCampaign\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>ActiveCampaign<\/h4><p>Automation marketing avanc\u00e9e et CRM orient\u00e9 PME.<\/p><span class=\"go\">D\u00c9COUVRIR ACTIVECAMPAIGN \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/klaviyo\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/klaviyo\/0A1F44\" alt=\"Logo Klaviyo\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Klaviyo<\/h4><p>L&#8217;emailing e-commerce data-driven, natif Shopify.<\/p><span class=\"go\">D\u00c9COUVRIR KLAVIYO \u2192<\/span><\/a><\/div>\n<\/div><\/section>\n<section class=\"octa\"><div class=\"octa-inner\">\n  <h2>Pr\u00eat \u00e0 tester <span class=\"hl-lime\">Mailchimp<\/span> ?<\/h2>\n  <p>D\u00e9couvrez l&rsquo;outil par vous-m\u00eame, ou faites-vous accompagner par notre \u00e9quipe pour en tirer le maximum d\u00e8s le premier mois.<\/p>\n  <div class=\"octa-ctas\">\n    <a href=\"https:\/\/mailchimp.com\/fr\/\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">D\u00e9couvrir Mailchimp \u2192<\/a>\n    <a href=\"\/contact\/?sujet=Accompagnement+Mailchimp\" class=\"btn btn-ghost\">\u00catre accompagn\u00e9 par Exoa<\/a>\n  <\/div>\n<\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n  <h3>Aller plus loin<\/h3>\n  <div class=\"related-grid\">\n    <a class=\"related-card\" href=\"\/partenaires-outils\/\"><strong>Toute notre stack<\/strong><span>50+ outils pass\u00e9s en revue<\/span><\/a>\n    <a class=\"related-card\" href=\"\/emailing-marketing\/\"><strong>D\u00e9couvrez notre service emailing marketing<\/strong><span>Notre accompagnement expert<\/span><\/a>\n    <a class=\"related-card\" href=\"\/contact\/\"><strong>Parler \u00e0 un expert<\/strong><span>R\u00e9ponse sous 24h ouvr\u00e9es<\/span><\/a>\n  <\/div>\n<\/div><\/section>\n<div class=\"spromo\" id=\"spromo\">\n  <button class=\"spromo-close\" type=\"button\" onclick=\"closeSpromo()\" aria-label=\"Fermer\">\u00d7<\/button>\n  <div class=\"spromo-inner\">\n    <div class=\"spromo-logo\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/mailchimp\/FFE01B\" alt=\"\" width=\"28\" height=\"28\"><\/div>\n    <div class=\"spromo-txt\"><strong>D\u00e9couvrir Mailchimp<\/strong><span>Test\u00e9 et utilis\u00e9 par l&rsquo;agence Exoa<\/span><\/div>\n    <a href=\"https:\/\/mailchimp.com\/fr\/\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">Essayer \u2192<\/a>\n  <\/div>\n<\/div>\n<div class=\"olb\" id=\"lb\"><button class=\"olb-close\" type=\"button\" aria-label=\"Fermer\">\u00d7<\/button><img alt=\"\"><\/div>\n<script>\nvar exoaSpromoDismissed=false;\nfunction closeSpromo(){exoaSpromoDismissed=true;var b=document.getElementById('spromo');if(b)b.classList.add('off');}\n(function(){\n  var bar=document.getElementById('spromo');if(!bar)return;\n  var cta=document.querySelector('.exoa-outil-mailchimp-page .octa');\n  function check(){\n    if(exoaSpromoDismissed){bar.classList.add('off');return;}\n    var atEnd=cta&&cta.getBoundingClientRect().top<window.innerHeight-80;\n    bar.classList.toggle('off',!!atEnd);\n  }\n  window.addEventListener('scroll',check,{passive:true});\n  window.addEventListener('resize',check,{passive:true});\n  check();\n  var lb=document.getElementById('lb');\n  if(lb){\n    var lbImg=lb.querySelector('img');\n    document.querySelectorAll('.exoa-outil-mailchimp-page .ogal img, .exoa-outil-mailchimp-page .oai-zoom, .exoa-outil-mailchimp-page .oai-shot img').forEach(function(im){\n      im.style.cursor='zoom-in';\n      im.addEventListener('click',function(){lbImg.src=im.src;lb.classList.add('on');});\n    });\n    lb.addEventListener('click',function(){lb.classList.remove('on');});\n  }\n})();\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Partenaires &amp; Outils\/Mailchimp Mailchimp L&#8217;emailing historique : simple, \u00e9prouv\u00e9, id\u00e9al pour se lancer. Emailing &#038; CRM \u2605\u2605\u2605\u2605\u26064.2\/5 Gratuit puis d\u00e8s 13 $\/mois D\u00e9couvrir Mailchimp \u2192 Voir les tarifs Cat\u00e9gorie Emailing &#038; CRM Prix de d\u00e9part 13 $\/mois Version gratuite Oui \u2014 plan gratuit (500 contacts) Notre note 4.2 \/ 5 Fonctionnalit\u00e9s cl\u00e9s de Mailchimp Des campagnes email propres et rapides \u00e0 produire, avec les bases de l&rsquo;automation et du reporting. Un \u00e9diteur d&#8217;emails simple et soign\u00e9 L&rsquo;\u00e9diteur en glisser-d\u00e9poser de Mailchimp reste l&rsquo;un des plus agr\u00e9ables du march\u00e9 : templates responsives, biblioth\u00e8que de blocs, aper\u00e7us multi-clients de messagerie. Une newsletter propre se construit en moins d&rsquo;une heure, m\u00eame sans comp\u00e9tence design. Templates responsives pr\u00eats \u00e0 personnaliser Studio de cr\u00e9ation avec biblioth\u00e8que d&rsquo;images int\u00e9gr\u00e9e Assistant IA pour g\u00e9n\u00e9rer objets et contenus Automations essentielles Email de bienvenue, panier abandonn\u00e9, anniversaire, relance post-achat : le Customer Journey Builder couvre les sc\u00e9narios classiques. C&rsquo;est suffisant pour une TPE ; c&rsquo;est limit\u00e9 d\u00e8s qu&rsquo;on veut des parcours conditionnels complexes ou un vrai lead scoring. Segmentation et audience Tags, segments comportementaux, contenu conditionnel : Mailchimp permet de cibler correctement ses envois. Le mod\u00e8le de facturation par \u00ab audience \u00bb impose toutefois de garder sa base propre, car les contacts d\u00e9sabonn\u00e9s et non abonn\u00e9s comptent dans le quota. Reporting et tests A\/B Taux d&rsquo;ouverture, clics, revenus par campagne quand la boutique est connect\u00e9e, comparaisons par secteur : le reporting est clair et actionnable. Les tests A\/B (objet, exp\u00e9diteur, contenu) sont disponibles d\u00e8s le plan Essentials. Int\u00e9grations e-commerce et CMS Shopify, WooCommerce, WordPress, Canva, Zapier\u2026 Mailchimp se connecte \u00e0 tout l&rsquo;\u00e9cosyst\u00e8me classique. Les donn\u00e9es e-commerce alimentent les segments et les automations de relance, un bon levier de chiffre d&rsquo;affaires pour les petites boutiques. Tarifs Mailchimp Tarifs \u00e9diteur constat\u00e9s en ao\u00fbt 2026, hors taxes. \u00c0 v\u00e9rifier sur le site officiel. Plan Prix Fonctionnalit\u00e9s cl\u00e9s Free Gratuit 500 contacts, 1 000 emails\/mois, marque Mailchimp affich\u00e9e Essentials D\u00e8s 13 $\/mois (500 contacts) Templates complets, tests A\/B, envois programm\u00e9s Standard D\u00e8s 20 $\/mois (500 contacts) Customer Journey Builder, contenu dynamique, retargeting Premium D\u00e8s 350 $\/mois Segmentation avanc\u00e9e, comparaisons multivari\u00e9es, support prioritaire Avantages et limites Notre bilan honn\u00eate apr\u00e8s des ann\u00e9es de campagnes g\u00e9r\u00e9es sur Mailchimp pour nos clients. Ce qu&rsquo;on appr\u00e9cie Prise en main imm\u00e9diate, \u00e9diteur agr\u00e9able et templates soign\u00e9s Plan gratuit pour d\u00e9marrer sans engagement D\u00e9livrabilit\u00e9 solide et r\u00e9putation d&rsquo;exp\u00e9diteur \u00e9prouv\u00e9e Bon reporting, avec benchmarks par secteur Int\u00e9grations nombreuses (Shopify, WordPress, Canva, Zapier\u2026) Ce qui peut freiner Tarification par contact qui grimpe vite \u2014 d\u00e9sabonn\u00e9s compt\u00e9s dans le quota Automation limit\u00e9e face \u00e0 ActiveCampaign ou Klaviyo Support restreint sur le plan gratuit H\u00e9bergement des donn\u00e9es aux \u00c9tats-Unis (groupe Intuit), \u00e0 cadrer c\u00f4t\u00e9 RGPD LE VERDICT DE L&rsquo;AGENCE Notre avis sur Mailchimp Mailchimp reste une excellente porte d&rsquo;entr\u00e9e dans l&#8217;email marketing : prise en main imm\u00e9diate, templates soign\u00e9s, d\u00e9livrabilit\u00e9 solide et un plan gratuit pour d\u00e9marrer. Mais la tarification par contact grimpe vite \u2014 les d\u00e9sabonn\u00e9s comptent dans la facture \u2014 et l&rsquo;automation reste basique face \u00e0 ActiveCampaign ou Klaviyo. Nous le recommandons aux petites structures qui veulent des campagnes propres sans complexit\u00e9 ; au-del\u00e0, nous accompagnons souvent la migration vers un outil plus puissant ou plus europ\u00e9en comme Brevo. Vous souhaitez \u00eatre accompagn\u00e9 sur la mise en place et l&rsquo;exploitation de Mailchimp ? D\u00e9couvrez notre service emailing marketing. \u2014 AGENCE EXOA Les alternatives \u00e0 Mailchimp D&rsquo;autres outils que nous utilisons ou avons test\u00e9s, selon le besoin et le budget. Brevo Emailing + SMS + CRM, RGPD natif, h\u00e9bergement europ\u00e9en. D\u00c9COUVRIR BREVO \u2192 ActiveCampaign Automation marketing avanc\u00e9e et CRM orient\u00e9 PME. D\u00c9COUVRIR ACTIVECAMPAIGN \u2192 Klaviyo L&#8217;emailing e-commerce data-driven, natif Shopify. D\u00c9COUVRIR KLAVIYO \u2192 Pr\u00eat \u00e0 tester Mailchimp ? D\u00e9couvrez l&rsquo;outil par vous-m\u00eame, ou faites-vous accompagner par notre \u00e9quipe pour en tirer le maximum d\u00e8s le premier mois. D\u00e9couvrir Mailchimp \u2192 \u00catre accompagn\u00e9 par Exoa Aller plus loin Toute notre stack50+ outils pass\u00e9s en revue D\u00e9couvrez notre service emailing marketingNotre accompagnement expert Parler \u00e0 un expertR\u00e9ponse sous 24h ouvr\u00e9es \u00d7 D\u00e9couvrir MailchimpTest\u00e9 et utilis\u00e9 par l&rsquo;agence Exoa Essayer \u2192 \u00d7<\/p>","protected":false},"author":4,"featured_media":0,"parent":3386,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Mailchimp Avis 2026 \u2014 Prix, Fonctionnalit\u00e9s & Verdict | Exoa","rank_math_description":"Notre avis sur Mailchimp : prix, fonctionnalit\u00e9s, limites. 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