{"id":14192,"date":"2026-04-28T09:22:06","date_gmt":"2026-04-28T09:22:06","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=14192"},"modified":"2026-08-16T13:11:24","modified_gmt":"2026-08-16T13:11:24","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/en\/automatisation-marketing\/","title":{"rendered":"Marketing Automation \u2014 Workflows That Convert | Exoa"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" 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#primary,body .ast-container,body .content-area,body #page,body .hfeed,body main,body .site{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}body.ast-separate-container{background-color:#060039 !important}body .entry-content{margin:0 !important;padding:0 !important}body .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}.exoa-auto-marketing-page{margin-top:0 !important;padding-top:0 !important}.exoa-auto-marketing-page .hero{margin-top:0 !important}.exoa-auto-marketing-page .svc-media{aspect-ratio:16\/9 !important;max-height:220px;overflow:hidden}\/*svc-media-photo-fix*\/<\/style><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ProfessionalService\",\"name\":\"Exoa \u2014 Automatisation Marketing\",\"description\":\"Agence sp\u00e9cialis\u00e9e en automatisation marketing : lead nurturing, lead scoring, email automation et workflows multi-canal.\",\"url\":\"https:\/\/www.agence-exoa.com\/automatisation-marketing\/\",\"areaServed\":[\"France\",\"Luxembourg\"],\"hasOfferCatalog\":{\"@type\":\"OfferCatalog\",\"name\":\"Services Automatisation Marketing\",\"itemListElement\":[{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Lead Nurturing Automatis\u00e9\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Lead Scoring\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Email Automation\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Workflows Multi-Canal\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Automatisation R\u00e9seaux Sociaux\"}}]}}\n<\/script><div class=\"exoa-auto-marketing-page\"><div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Automatisation Marketing<\/span><\/div><\/div><header class=\"hero\"><div class=\"hero-inner\"><div class=\"eyebrow\"><span class=\"dot\"><\/span> Automatisation Marketing<\/div><h1>Automatisation marketing : des <span class=\"highlight\">workflows intelligents<\/span> pour convertir plus<\/h1><p class=\"hero-sub\">77 % des entreprises qui utilisent le marketing automation voient leur taux de conversion augmenter. Nous d\u00e9ployons les sc\u00e9narios qui transforment vos leads froids en clients \u2014 sans intervention manuelle.<\/p><div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Audit automatisation gratuit \u2192<\/a><a href=\"#cas\" class=\"btn btn-ghost\">Voir nos cas clients<\/a><\/div><div class=\"hero-benefits\"><div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div><p><strong>\u201365 %<\/strong>de temps op\u00e9rationnel<\/p><\/div><div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/div><p><strong>+40 %<\/strong>de taux de conversion leads<\/p><\/div><div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M12 6v6l4 2\"\/><\/svg><\/div><p><strong>2-3 semaines<\/strong>pour les premiers workflows<\/p><\/div><\/div><\/div><\/header><section class=\"ben-alt\"><div class=\"wrap\"><div class=\"section-head\"><div class=\"section-tag\">D\u00e9finition<\/div><h2>Qu&rsquo;est-ce que <span class=\"hl\">l&rsquo;automatisation marketing<\/span> ?<\/h2><p class=\"section-lead\">D\u00e9clencher les bonnes actions au bon moment, sans intervention manuelle.<\/p><\/div><div class=\"ben-alt-grid\"><div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polyline points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/div><div><h3>Automatisation basique vs avanc\u00e9e<\/h3><p>L&rsquo;auto-r\u00e9pondeur envoie un email. L&rsquo;automatisation avanc\u00e9e combine scoring, nurturing et triggers comportementaux \u2014 elle d\u00e9tecte l&rsquo;intention et adapte la s\u00e9quence en temps r\u00e9el.<\/p><\/div><\/div><div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><\/div><div><h3>Indispensable en 2025<\/h3><p>77 % des entreprises qui utilisent le marketing automation voient leur taux de conversion augmenter. Une PME sans automatisation perd en moyenne 30 % de ses leads faute de suivi.<\/p><\/div><\/div><div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"3\" y=\"14\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"14\" width=\"7\" height=\"7\"\/><\/svg><\/div><div><h3>Stack typique<\/h3><p>HubSpot, ActiveCampaign, Brevo (ex-Sendinblue), Salesforce Marketing Cloud, Make. Nous nous adaptons \u00e0 votre stack ou vous recommandons le plus adapt\u00e9.<\/p><\/div><\/div><div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polygon points=\"12 2 15.09 8.26 22 9.27 17 14.14 18.18 21.02 12 17.77 5.82 21.02 7 14.14 2 9.27 8.91 8.26 12 2\"\/><\/svg><\/div><div><h3>ROI rapide, effet durable<\/h3><p>Les premiers workflows sont op\u00e9rationnels en 2-3 semaines. Chaque s\u00e9quence cr\u00e9\u00e9e travaille ensuite 24 h\/24, 365 jours\/an \u2014 sans co\u00fbt marginal.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"services\"><div class=\"wrap\"><div class=\"section-head\"><div class=\"section-tag\">Prestations<\/div><h2>Nos 5 services <span class=\"hl\">d&rsquo;automatisation<\/span><\/h2><p class=\"section-lead\">Du nurturing \u00e0 la multi-canal \u2014 chaque levier pens\u00e9 pour votre maturit\u00e9 actuelle.<\/p><\/div><div class=\"svc-grid\"><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/misc-lead-funnel.jpg\" alt=\"Lead Nurturing Automatis\u00e9\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Lead Nurturing Automatis\u00e9<\/h3><span class=\"svc-budget\">d\u00e8s 800\u20ac\/mois<\/span><\/div><p>S\u00e9quences email d\u00e9clench\u00e9es par comportement (visite page, t\u00e9l\u00e9chargement, abandon panier). Sc\u00e9narios multi-\u00e9tapes avec personnalisation dynamique. Objectif : transformer les leads froids en leads chauds.<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/misc-performance-dashboard.jpg\" alt=\"Lead Scoring\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Lead Scoring<\/h3><span class=\"svc-budget\">d\u00e8s 600\u20ac\/mois<\/span><\/div><p>Attribution de scores selon comportements (pages visit\u00e9es, emails ouverts, formulaires). Seuils d&rsquo;alerte automatiques vers l&rsquo;\u00e9quipe commerciale. Int\u00e9gration CRM (HubSpot, Salesforce, Pipedrive).<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/misc-email-nurturing.jpg\" alt=\"Email Automation\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Email Automation<\/h3><span class=\"svc-budget\">d\u00e8s 500\u20ac\/mois<\/span><\/div><p>S\u00e9quences bienvenue, onboarding, r\u00e9activation, upsell. A\/B testing automatis\u00e9 sur objets, contenus, horaires. Segmentation dynamique par comportement et profil.<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/misc-workflow-automation.jpg\" alt=\"Workflows Multi-Canal\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Workflows Multi-Canal<\/h3><span class=\"svc-budget\">d\u00e8s 1 200\u20ac\/mois<\/span><\/div><p>Automatisation cross-canal : email + SMS + push + retargeting ads. Triggers comportementaux avanc\u00e9s (abandon panier, inactivit\u00e9, anniversaire, renouvellement). Sync CRM + email + ads.<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/misc-social-media.jpg\" alt=\"Automatisation R\u00e9seaux Sociaux\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Automatisation R\u00e9seaux Sociaux<\/h3><span class=\"svc-budget\">d\u00e8s 400\u20ac\/mois<\/span><\/div><p>Planification et publication automatique (Meta, LinkedIn, TikTok). R\u00e9ponses automatiques aux commentaires et messages. Reporting automatis\u00e9 des performances sociales.<\/p><\/div><\/article><\/div><\/div><\/section><section class=\"steps\"><div class=\"wrap\"><div class=\"section-head\"><div class=\"section-tag\">Processus<\/div><h2 style=\"color:#fff\">Notre m\u00e9thode <span class=\"hl\">en 4 phases<\/span><\/h2><p class=\"section-lead\" style=\"color:#C6C9E0\">De l&rsquo;audit \u00e0 la mont\u00e9e en puissance sur 3 mois.<\/p><\/div><div class=\"step-grid\"><div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\"><div class=\"step-dot\"><\/div><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">PHASE 01 \u00b7 1 sem.<\/span><span class=\"step-title\" style=\"color:#fff;font-size:17px;font-weight:700;display:block;margin-bottom:8px;letter-spacing:-.01em\">Audit<\/span><p class=\"step-text\" style=\"font-size:13.5px;color:#C6C9E0;line-height:1.55\">Analyse de votre stack actuel, parcours clients, points de friction. Identification des workflows prioritaires par ROI.<\/p><\/div><div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\"><div class=\"step-dot\"><\/div><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">PHASE 02 \u00b7 1-2 sem.<\/span><span class=\"step-title\" style=\"color:#fff;font-size:17px;font-weight:700;display:block;margin-bottom:8px;letter-spacing:-.01em\">Mapping<\/span><p class=\"step-text\" style=\"font-size:13.5px;color:#C6C9E0;line-height:1.55\">Conception des workflows et sc\u00e9narios. Arborescence des s\u00e9quences, triggers, conditions, fin de parcours.<\/p><\/div><div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\"><div class=\"step-dot\"><\/div><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">PHASE 03 \u00b7 2-4 sem.<\/span><span class=\"step-title\" style=\"color:#fff;font-size:17px;font-weight:700;display:block;margin-bottom:8px;letter-spacing:-.01em\">D\u00e9ploiement<\/span><p class=\"step-text\" style=\"font-size:13.5px;color:#C6C9E0;line-height:1.55\">Int\u00e9gration technique (CRM, plateforme email, ads). Cr\u00e9ation des contenus (emails, landing pages). Tests avant mise en production.<\/p><\/div><div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\"><div class=\"step-dot\"><\/div><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">PHASE 04 \u00b7 3 mois<\/span><span class=\"step-title\" style=\"color:#fff;font-size:17px;font-weight:700;display:block;margin-bottom:8px;letter-spacing:-.01em\">Optimisation<\/span><p class=\"step-text\" style=\"font-size:13.5px;color:#C6C9E0;line-height:1.55\">Tests A\/B, ajustements, mont\u00e9e en puissance. Reporting mensuel et am\u00e9lioration continue des taux de conversion.<\/p><\/div><div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\"><div class=\"step-dot\"><\/div><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">+ OPTION<\/span><span class=\"step-title\" style=\"color:#fff;font-size:17px;font-weight:700;display:block;margin-bottom:8px;letter-spacing:-.01em\">Formation \u00e9quipes<\/span><p class=\"step-text\" style=\"font-size:13.5px;color:#C6C9E0;line-height:1.55\">Prise en main de votre plateforme (HubSpot, Brevo, ActiveCampaign). Autonomie progressive de vos \u00e9quipes marketing.<\/p><\/div><\/div><\/div><\/section><section class=\"cases\" id=\"cas\"><div class=\"wrap\"><div class=\"section-head\"><div class=\"section-tag\">Cas clients<\/div><h2>Nos <span class=\"hl\">r\u00e9sultats clients<\/span><\/h2><p class=\"section-lead\">Trois projets, trois secteurs \u2014 l&rsquo;automatisation au service d&rsquo;objectifs business concrets.<\/p><\/div><div class=\"case-grid\"><article class=\"case-card\"><div class=\"case-sector\">SaaS B2B \u00b7 Luxembourg<\/div><h3>+55 % activation, +30 % conversion trial<\/h3><div class=\"case-meta\"><span><strong>Probl\u00e8me<\/strong> : 80 % des leads sans suivi apr\u00e8s inscription<\/span><span><strong>Solution<\/strong> : onboarding 7 emails + scoring + alerte co.<\/span><\/div><p class=\"case-result\"><span><strong>+55 % activation<\/strong>, <strong>+30 % trial \u2192 payant<\/strong>.<\/span><\/p><\/article><article class=\"case-card\"><div class=\"case-sector\">E-commerce \u00b7 France<\/div><h3>+22 % de r\u00e9cup\u00e9ration panier, +18 % CA<\/h3><div class=\"case-meta\"><span><strong>Probl\u00e8me<\/strong> : 75 % d&rsquo;abandon panier, 0 relance<\/span><span><strong>Solution<\/strong> : abandon panier 3 emails + SMS + retargeting<\/span><\/div><p class=\"case-result\"><span><strong>+22 % paniers r\u00e9cup\u00e9r\u00e9s<\/strong>, <strong>+18 % CA<\/strong> mensuel.<\/span><\/p><\/article><article class=\"case-card\"><div class=\"case-sector\">Cabinet conseil \u00b7 France<\/div><h3>\u201350 % temps commercial, +35 % RDV<\/h3><div class=\"case-meta\"><span><strong>Probl\u00e8me<\/strong> : leads entrants non qualifi\u00e9s, co. surcharg\u00e9s<\/span><span><strong>Solution<\/strong> : scoring + nurturing 5 \u00e9tapes + sync CRM<\/span><\/div><p class=\"case-result\"><span><strong>\u201350 % temps co.<\/strong>, <strong>+35 % RDV qualifi\u00e9s<\/strong>.<\/span><\/p><\/article><\/div><\/div><\/section><section class=\"pricing\"><div class=\"wrap\"><div class=\"section-head\"><div class=\"section-tag\">Tarification<\/div><h2>Des offres <span class=\"hl\">claires et publiques<\/span><\/h2><p class=\"section-lead\">Quatre packs tout-en-un, ou chaque levier \u00e0 la carte \u2014 tous nos tarifs sont en ligne.<\/p><\/div><div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));gap:16px;margin-top:38px\"><a href=\"https:\/\/www.agence-exoa.com\/offres\/#decouverte\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">D\u00e9couverte<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">L&rsquo;essentiel pour d\u00e9marrer \u00b7 3 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#starter\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">Starter<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">1 900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">Une dynamique r\u00e9guli\u00e8re \u00b7 6 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#croissance\" style=\"display:block;background:#060039;border:1px solid #060039;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"position:absolute;top:-11px;left:20px;background:#CDF980;color:#060039;font-size:11px;font-weight:700;letter-spacing:0.04em;text-transform:uppercase;border-radius:999px;padding:4px 12px\">Le plus choisi<\/div><div style=\"font-weight:700;font-size:15px;color:#fff;margin-bottom:6px\">Croissance<\/div><div style=\"font-size:26px;font-weight:700;color:#CDF980;letter-spacing:-0.02em\">3 400\u20ac<span style=\"font-size:13px;font-weight:600;color:#C6C9E0\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#C6C9E0;margin-top:8px;line-height:1.45\">Devenir m\u00e9morable \u00b7 6 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#CDF980;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#scale\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">Scale<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">5 900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">La force de frappe compl\u00e8te \u00b7 3 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><\/div><p style=\"display:flex;gap:18px;flex-wrap:wrap;align-items:center;margin-top:30px\"><a href=\"\/offres\/\" style=\"display:inline-block;background:#060039;color:#CDF980;font-weight:700;border-radius:999px;padding:14px 28px;text-decoration:none\">Voir nos offres et tarifs \u2192<\/a> <a href=\"\/devis-en-ligne\/\" style=\"color:#5159A4;font-weight:600;text-decoration:none\">Construire mon offre sur-mesure \u2192<\/a><\/p><\/div><\/section><section class=\"faq\"><div class=\"wrap\"><div class=\"section-head center\"><div class=\"section-tag\">Questions fr\u00e9quentes<\/div><h2>Ce que nos clients nous demandent sur <span class=\"hl\">l&rsquo;automatisation marketing<\/span><\/h2><\/div><div class=\"faq-list\"><details class=\"faq-item\" open style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quels outils utilisez-vous pour l&rsquo;automatisation ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">HubSpot, ActiveCampaign, Brevo (ex-Sendinblue), Salesforce Marketing Cloud, Make (ex-Integromat) selon votre budget et votre stack existant.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Faut-il changer notre CRM pour automatiser ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Non \u2014 nous nous adaptons \u00e0 votre CRM existant (HubSpot, Salesforce, Pipedrive, Zoho). Si vous n&rsquo;en avez pas, nous recommandons <strong>HubSpot Free<\/strong> pour d\u00e9marrer.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Combien de temps pour d\u00e9ployer les premiers workflows ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Sc\u00e9narios simples (bienvenue, abandon panier) : <strong>2 \u00e0 3 semaines<\/strong>. Workflows complexes multi-canal : 4 \u00e0 6 semaines.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">L&rsquo;automatisation fonctionne-t-elle pour les PME ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui \u2014 c&rsquo;est m\u00eame l\u00e0 o\u00f9 le ROI est le plus rapide. Une PME sans automatisation perd en moyenne 30 % de ses leads faute de suivi. Nos forfaits Starter sont con\u00e7us pour les budgets PME.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Peut-on automatiser sans base de donn\u00e9es email importante ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui \u2014 l&rsquo;automatisation s&rsquo;applique d\u00e8s <strong>500 contacts<\/strong>. Nous pouvons aussi vous aider \u00e0 construire votre base via lead gen et formulaires optimis\u00e9s.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Comment mesure-t-on le ROI de l&rsquo;automatisation ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Taux d&rsquo;ouverture, taux de clic, taux de conversion par sc\u00e9nario, co\u00fbt par lead automatis\u00e9 vs manuel, CA g\u00e9n\u00e9r\u00e9 par workflow. Reporting mensuel complet.<\/div><\/details><\/div><\/div><\/section><section class=\"related\"><div class=\"related-inner\"><h3>Aller plus loin<\/h3><div class=\"related-grid\"><a class=\"related-card\" href=\"https:\/\/www.agence-exoa.com\/emailing-marketing\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Emailing Marketing<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Campagnes et s\u00e9quences<\/span><\/span><\/a><a class=\"related-card\" href=\"https:\/\/www.agence-exoa.com\/agence-ia\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Agence IA<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">IA au service du marketing<\/span><\/span><\/a><a class=\"related-card\" href=\"https:\/\/www.agence-exoa.com\/agence-marketing-digital\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Marketing Digital<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Vue 360\u00b0 de tous les leviers<\/span><\/span><\/a><a class=\"related-card\" href=\"\/strategie-360\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Strat\u00e9gie 360\u00b0<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Approche int\u00e9gr\u00e9e<\/span><\/span><\/a><\/div><\/div><\/section><section class=\"cta-final\"><div class=\"cta-inner\"><div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Automatisation Marketing<\/div><h2 style=\"color:#fff\">Pr\u00eat \u00e0 <span class=\"hl-lime\">automatiser votre marketing<\/span> ?<\/h2><p>Audit automatisation gratuit. Nous analysons vos parcours clients et identifions les workflows \u00e0 fort ROI pour les premiers 90 jours.<\/p><div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit \u2192<\/a><\/div><div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Automatisation Marketing Automatisation Marketing Automatisation marketing : des workflows intelligents pour convertir plus 77 % des entreprises qui utilisent le marketing automation voient leur taux de conversion augmenter. Nous d\u00e9ployons les sc\u00e9narios qui transforment vos leads froids en clients \u2014 sans intervention manuelle. Audit automatisation gratuit \u2192Voir nos cas clients \u201365 %de temps op\u00e9rationnel +40 %de taux de conversion leads 2-3 semainespour les premiers workflows D\u00e9finition Qu&rsquo;est-ce que l&rsquo;automatisation marketing ? D\u00e9clencher les bonnes actions au bon moment, sans intervention manuelle. Automatisation basique vs avanc\u00e9e L&rsquo;auto-r\u00e9pondeur envoie un email. L&rsquo;automatisation avanc\u00e9e combine scoring, nurturing et triggers comportementaux \u2014 elle d\u00e9tecte l&rsquo;intention et adapte la s\u00e9quence en temps r\u00e9el. Indispensable en 2025 77 % des entreprises qui utilisent le marketing automation voient leur taux de conversion augmenter. Une PME sans automatisation perd en moyenne 30 % de ses leads faute de suivi. Stack typique HubSpot, ActiveCampaign, Brevo (ex-Sendinblue), Salesforce Marketing Cloud, Make. Nous nous adaptons \u00e0 votre stack ou vous recommandons le plus adapt\u00e9. ROI rapide, effet durable Les premiers workflows sont op\u00e9rationnels en 2-3 semaines. Chaque s\u00e9quence cr\u00e9\u00e9e travaille ensuite 24 h\/24, 365 jours\/an \u2014 sans co\u00fbt marginal. Prestations Nos 5 services d&rsquo;automatisation Du nurturing \u00e0 la multi-canal \u2014 chaque levier pens\u00e9 pour votre maturit\u00e9 actuelle. Lead Nurturing Automatis\u00e9 d\u00e8s 800\u20ac\/mois S\u00e9quences email d\u00e9clench\u00e9es par comportement (visite page, t\u00e9l\u00e9chargement, abandon panier). Sc\u00e9narios multi-\u00e9tapes avec personnalisation dynamique. Objectif : transformer les leads froids en leads chauds. Lead Scoring d\u00e8s 600\u20ac\/mois Attribution de scores selon comportements (pages visit\u00e9es, emails ouverts, formulaires). Seuils d&rsquo;alerte automatiques vers l&rsquo;\u00e9quipe commerciale. Int\u00e9gration CRM (HubSpot, Salesforce, Pipedrive). Email Automation d\u00e8s 500\u20ac\/mois S\u00e9quences bienvenue, onboarding, r\u00e9activation, upsell. A\/B testing automatis\u00e9 sur objets, contenus, horaires. Segmentation dynamique par comportement et profil. Workflows Multi-Canal d\u00e8s 1 200\u20ac\/mois Automatisation cross-canal : email + SMS + push + retargeting ads. Triggers comportementaux avanc\u00e9s (abandon panier, inactivit\u00e9, anniversaire, renouvellement). Sync CRM + email + ads. Automatisation R\u00e9seaux Sociaux d\u00e8s 400\u20ac\/mois Planification et publication automatique (Meta, LinkedIn, TikTok). R\u00e9ponses automatiques aux commentaires et messages. Reporting automatis\u00e9 des performances sociales. Processus Notre m\u00e9thode en 4 phases De l&rsquo;audit \u00e0 la mont\u00e9e en puissance sur 3 mois. PHASE 01 \u00b7 1 sem.Audit Analyse de votre stack actuel, parcours clients, points de friction. Identification des workflows prioritaires par ROI. PHASE 02 \u00b7 1-2 sem.Mapping Conception des workflows et sc\u00e9narios. Arborescence des s\u00e9quences, triggers, conditions, fin de parcours. PHASE 03 \u00b7 2-4 sem.D\u00e9ploiement Int\u00e9gration technique (CRM, plateforme email, ads). Cr\u00e9ation des contenus (emails, landing pages). Tests avant mise en production. PHASE 04 \u00b7 3 moisOptimisation Tests A\/B, ajustements, mont\u00e9e en puissance. Reporting mensuel et am\u00e9lioration continue des taux de conversion. + OPTIONFormation \u00e9quipes Prise en main de votre plateforme (HubSpot, Brevo, ActiveCampaign). Autonomie progressive de vos \u00e9quipes marketing. Cas clients Nos r\u00e9sultats clients Trois projets, trois secteurs \u2014 l&rsquo;automatisation au service d&rsquo;objectifs business concrets. SaaS B2B \u00b7 Luxembourg +55 % activation, +30 % conversion trial Probl\u00e8me : 80 % des leads sans suivi apr\u00e8s inscriptionSolution : onboarding 7 emails + scoring + alerte co. +55 % activation, +30 % trial \u2192 payant. E-commerce \u00b7 France +22 % de r\u00e9cup\u00e9ration panier, +18 % CA Probl\u00e8me : 75 % d&rsquo;abandon panier, 0 relanceSolution : abandon panier 3 emails + SMS + retargeting +22 % paniers r\u00e9cup\u00e9r\u00e9s, +18 % CA mensuel. Cabinet conseil \u00b7 France \u201350 % temps commercial, +35 % RDV Probl\u00e8me : leads entrants non qualifi\u00e9s, co. surcharg\u00e9sSolution : scoring + nurturing 5 \u00e9tapes + sync CRM \u201350 % temps co., +35 % RDV qualifi\u00e9s. Tarification Des offres claires et publiques Quatre packs tout-en-un, ou chaque levier \u00e0 la carte \u2014 tous nos tarifs sont en ligne. D\u00e9couverte 900\u20ac \/mois HT L&rsquo;essentiel pour d\u00e9marrer \u00b7 3 mois Voir le pack \u2192 Starter 1 900\u20ac \/mois HT Une dynamique r\u00e9guli\u00e8re \u00b7 6 mois Voir le pack \u2192 Le plus choisi Croissance 3 400\u20ac \/mois HT Devenir m\u00e9morable \u00b7 6 mois Voir le pack \u2192 Scale 5 900\u20ac \/mois HT La force de frappe compl\u00e8te \u00b7 3 mois Voir le pack \u2192 Voir nos offres et tarifs \u2192 Construire mon offre sur-mesure \u2192 Questions fr\u00e9quentes Ce que nos clients nous demandent sur l&rsquo;automatisation marketing Quels outils utilisez-vous pour l&rsquo;automatisation ? HubSpot, ActiveCampaign, Brevo (ex-Sendinblue), Salesforce Marketing Cloud, Make (ex-Integromat) selon votre budget et votre stack existant. Faut-il changer notre CRM pour automatiser ? Non \u2014 nous nous adaptons \u00e0 votre CRM existant (HubSpot, Salesforce, Pipedrive, Zoho). Si vous n&rsquo;en avez pas, nous recommandons HubSpot Free pour d\u00e9marrer. Combien de temps pour d\u00e9ployer les premiers workflows ? Sc\u00e9narios simples (bienvenue, abandon panier) : 2 \u00e0 3 semaines. Workflows complexes multi-canal : 4 \u00e0 6 semaines. L&rsquo;automatisation fonctionne-t-elle pour les PME ? Oui \u2014 c&rsquo;est m\u00eame l\u00e0 o\u00f9 le ROI est le plus rapide. Une PME sans automatisation perd en moyenne 30 % de ses leads faute de suivi. Nos forfaits Starter sont con\u00e7us pour les budgets PME. Peut-on automatiser sans base de donn\u00e9es email importante ? Oui \u2014 l&rsquo;automatisation s&rsquo;applique d\u00e8s 500 contacts. Nous pouvons aussi vous aider \u00e0 construire votre base via lead gen et formulaires optimis\u00e9s. Comment mesure-t-on le ROI de l&rsquo;automatisation ? Taux d&rsquo;ouverture, taux de clic, taux de conversion par sc\u00e9nario, co\u00fbt par lead automatis\u00e9 vs manuel, CA g\u00e9n\u00e9r\u00e9 par workflow. Reporting mensuel complet. Aller plus loin Emailing MarketingCampagnes et s\u00e9quencesAgence IAIA au service du marketingMarketing DigitalVue 360\u00b0 de tous les leviersStrat\u00e9gie 360\u00b0Approche int\u00e9gr\u00e9e Automatisation Marketing Pr\u00eat \u00e0 automatiser votre marketing ? Audit automatisation gratuit. Nous analysons vos parcours clients et identifions les workflows \u00e0 fort ROI pour les premiers 90 jours. Demander mon audit \u2192 \u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Automatisation Marketing \u2014 Workflows qui Convertissent | Exoa","rank_math_description":"Agence automatisation marketing : lead nurturing, lead scoring, email automation, workflows multi-canal. ROI mesurable. 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