{"id":14070,"date":"2026-04-24T10:39:45","date_gmt":"2026-04-24T10:39:45","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=14070"},"modified":"2026-04-29T08:32:32","modified_gmt":"2026-04-29T08:32:32","slug":"publicite-audio","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/en\/publicite-audio\/","title":{"rendered":"Publicit\u00e9 Audio \u2014 Spotify, Podcast &#038; Radio | Exoa"},"content":{"rendered":"<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" 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table thead th{background:var(--navy,#060039);color:#fff;font-weight:700;font-size:13px;letter-spacing:.04em;text-transform:uppercase}.exoa-pub-audio-page table tbody th[scope=\"row\"]{font-weight:600;color:var(--navy,#060039);background:#F9F8F3}.exoa-pub-audio-page table tbody tr:last-child th,.exoa-pub-audio-page table tbody tr:last-child td{border-bottom:none}.exoa-pub-audio-page table tbody tr:hover{background:#F9F8F3}\/* === FIX suppl\u00e9mentaires === *\/\/* Supprime l'espace blanc entre header th\u00e8me et le contenu *\/body .site-content, body #primary, body .ast-container, body .content-area{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}body.ast-separate-container{background-color:#060039 !important}body .entry-content{margin:0 !important;padding:0 !important}body .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}.exoa-pub-audio-page{background:#000219}\/* Fix contraste hero-trust sur fond clair bas du d\u00e9grad\u00e9 *\/.exoa-pub-audio-page .hero-trust{color:rgba(255,255,255,.95) !important;justify-content:center;margin-top:32px;padding:16px 24px;background:rgba(6,0,57,.35);border-radius:14px;backdrop-filter:blur(10px);border:1px solid rgba(255,255,255,.15)}.exoa-pub-audio-page .hero-trust strong{color:#fff !important;font-weight:700}.exoa-pub-audio-page .hero-trust span{color:rgba(255,255,255,.9) !important}\/* Force bouton primary visible *\/.exoa-pub-audio-page .btn-primary{color:#060039 !important;background:#CDF980 !important}.exoa-pub-audio-page .btn-ghost{color:#fff !important;border:1.5px solid rgba(255,255,255,.35) !important}body{margin:0 !important;padding:0 !important;background:#060039 !important}body .site-content,body #primary,body .ast-container,body .content-area,body #page,body .hfeed,body main,body .site{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}body.ast-separate-container{background-color:#060039 !important}body .entry-content{margin:0 !important;padding:0 !important}body .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}.exoa-pub-audio-page{margin-top:0 !important;padding-top:0 !important}.exoa-pub-audio-page .hero{margin-top:0 !important}<\/style>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n  {\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 Publicit\u00e9 Audio\",\"description\":\"Agence publicit\u00e9 audio en France et Luxembourg : Spotify, Deezer, podcasts, radio digitale IP.\",\"url\":\"https:\/\/www.agence-exoa.com\/publicite-audio\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n  {\"@type\":\"Service\",\"name\":\"Publicit\u00e9 Audio\",\"description\":\"Spots audio programmatiques sur Spotify, Deezer, podcasts premium et radio digitale.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"},\"areaServed\":[\"LU\",\"FR\"]}\n]}\n<\/script><\/p>\n<div class=\"exoa-pub-audio-page\">\n<div class=\"crumbs\">\n<div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/agence-programmatique\/\">Agence Programmatique<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Publicit\u00e9 Audio<\/span><\/div>\n<\/div>\n<p><!-- HERO --><\/p>\n<header class=\"hero\">\n<div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> Publicit\u00e9 Audio Programmatique<\/div>\n<h1>Agence Publicit\u00e9 Audio \u2014 <span class=\"highlight\">Spotify<\/span>, <span class=\"highlight\">Podcasts<\/span> &#038; <span class=\"highlight\">Radio Digitale<\/span><\/h1>\n<p class=\"hero-sub\">Spots audio diffus\u00e9s sur Spotify, Deezer, podcasts premium et radios digitales. Un canal intime, sans ad-block, avec des taux d&rsquo;\u00e9coute sup\u00e9rieurs \u00e0 95%.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un devis audio \u2192<\/a><a href=\"#cases\" class=\"btn btn-ghost\">Voir nos cas clients<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18V5l12-2v13\"\/><circle cx=\"6\" cy=\"18\" r=\"3\"\/><circle cx=\"18\" cy=\"16\" r=\"3\"\/><\/svg><\/div>\n<p><strong>Audience captive<\/strong>L&rsquo;audio ne peut pas \u00eatre ignor\u00e9 comme une banni\u00e8re<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"9\" y=\"2\" width=\"6\" height=\"12\" rx=\"3\"\/><path d=\"M5 10a7 7 0 0014 0M12 19v3\"\/><\/svg><\/div>\n<p><strong>Z\u00e9ro ad-block<\/strong>100% des spots sont entendus en int\u00e9gralit\u00e9<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M2 12h20M12 2a15 15 0 010 20M12 2a15 15 0 000 20\"\/><\/svg><\/div>\n<p><strong>Ciblage pr\u00e9cis<\/strong>G\u00e9o, comportement et moment de vie<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<p><!-- POURQUOI --><\/p>\n<section class=\"ben-alt\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Avantages<\/div>\n<h2>Pourquoi choisir la <span class=\"hl\">publicit\u00e9 audio<\/span> ?<\/h2>\n<p class=\"section-lead\">Un canal sous-exploit\u00e9, qui combine taux d&rsquo;\u00e9coute \u00e9lev\u00e9s, engagement naturel et inventaire encore peu concurrentiel.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M4 4l16 16\"\/><\/svg><\/div>\n<div>\n<h3>Un canal sans ad-block<\/h3>\n<p>Contrairement au display, la publicit\u00e9 audio ne peut pas \u00eatre bloqu\u00e9e. 100% des spots sont diffus\u00e9s. Taux d&rsquo;\u00e9coute moyen : 95%+. Votre message est entendu, pas ignor\u00e9.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 3v18M7 7v10M17 7v10M2 10v4M22 10v4\"\/><\/svg><\/div>\n<div>\n<h3>Audience captive et engag\u00e9e<\/h3>\n<p>L&rsquo;auditeur est en train de faire autre chose (sport, trajet, cuisine). Il ne peut pas \u00ab\u00a0scroller\u00a0\u00bb pour \u00e9viter votre annonce. Engagement naturellement plus \u00e9lev\u00e9 que tout autre format digital.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><circle cx=\"12\" cy=\"12\" r=\"1\" fill=\"currentColor\"\/><\/svg><\/div>\n<div>\n<h3>Ciblage ultra-pr\u00e9cis<\/h3>\n<p>Par plateforme (Spotify, Deezer), par genre musical, par podcast, par moment de la journ\u00e9e, par g\u00e9olocalisation. Toucher exactement votre cible au bon moment.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 12h3l3-8 4 16 3-8h5\"\/><\/svg><\/div>\n<div>\n<h3>Canal peu satur\u00e9<\/h3>\n<p>Moins de concurrents que sur le display ou les r\u00e9seaux sociaux. CPM comp\u00e9titif, inventaire disponible, opportunit\u00e9 de se diff\u00e9rencier avant que le march\u00e9 se sature.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- PRESTATIONS --><\/p>\n<section class=\"services\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Prestations<\/div>\n<h2>Nos services en <span class=\"hl\">publicit\u00e9 audio<\/span><\/h2>\n<p class=\"section-lead\">Quatre formats audio compl\u00e9mentaires pour couvrir l&rsquo;ensemble des usages d&rsquo;\u00e9coute digitale.<\/p>\n<\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Publicit\u00e9 audio Spotify Deezer\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"au1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#1DB954\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#au1)\"\/><g transform=\"translate(200,112)\"><g fill=\"white\"><rect x=\"-90\" y=\"-4\" width=\"8\" height=\"8\" rx=\"2\"\/><rect x=\"-70\" y=\"-12\" width=\"8\" height=\"24\" rx=\"2\"\/><rect x=\"-50\" y=\"-24\" width=\"8\" height=\"48\" rx=\"2\"\/><rect x=\"-30\" y=\"-36\" width=\"8\" height=\"72\" rx=\"2\"\/><rect x=\"-10\" y=\"-28\" width=\"8\" height=\"56\" rx=\"2\"\/><rect x=\"10\" y=\"-18\" width=\"8\" height=\"36\" rx=\"2\"\/><rect x=\"30\" y=\"-30\" width=\"8\" height=\"60\" rx=\"2\"\/><rect x=\"50\" y=\"-20\" width=\"8\" height=\"40\" rx=\"2\"\/><rect x=\"70\" y=\"-10\" width=\"8\" height=\"20\" rx=\"2\"\/><\/g><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Spotify &#038; Deezer Ads<\/h3>\n<p><span class=\"svc-budget\">\u00c0 partir de 1 000\u20ac\/mois<\/span><\/div>\n<p>Spots audio 15s, 30s sur Spotify Free et Deezer. Ciblage par genre musical, playlist, moment de la journ\u00e9e, \u00e2ge, localisation. Format audio + visuel companion banner.<\/p>\n<p style=\"margin-top:16px\"><a href=\"\/publicite-spotify-deezer\/\" class=\"btn btn-lavender\" style=\"padding:10px 18px;font-size:13px\">En savoir plus \u2192<\/a><\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\" id=\"podcast\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Publicit\u00e9 podcast host-read pre-roll mid-roll\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"au2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#151740\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#au2)\"\/><g transform=\"translate(200,112)\"><rect x=\"-22\" y=\"-55\" width=\"44\" height=\"70\" rx=\"22\" fill=\"#D4FF3A\"\/><path d=\"M -38 -15 Q -38 30 0 30 Q 38 30 38 -15\" stroke=\"#D4FF3A\" stroke-width=\"6\" fill=\"none\" stroke-linecap=\"round\"\/><line x1=\"0\" y1=\"30\" x2=\"0\" y2=\"55\" stroke=\"#D4FF3A\" stroke-width=\"6\" stroke-linecap=\"round\"\/><line x1=\"-15\" y1=\"55\" x2=\"15\" y2=\"55\" stroke=\"#D4FF3A\" stroke-width=\"6\" stroke-linecap=\"round\"\/><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Publicit\u00e9 Podcast \u2014 Audience ultra-qualifi\u00e9e<\/h3>\n<p><span class=\"svc-budget\">\u00c0 partir de 1 500\u20ac\/mois<\/span><\/div>\n<p>Format audio \u00e0 la croissance la plus rapide : <strong>9M d&rsquo;auditeurs r\u00e9guliers en France, +40% en 3 ans<\/strong>. L&rsquo;auditeur de podcast est actif, engag\u00e9 et fid\u00e8le \u00e0 ses \u00e9missions \u2014 taux d&rsquo;\u00e9coute jusqu&rsquo;\u00e0 90%, effet de confiance du pr\u00e9sentateur (host-read).<\/p>\n<ul style=\"list-style:none;padding:0;margin:14px 0 0;font-size:13px;color:#51567A;line-height:1.6\">\n<li><strong style=\"color:#151740\">Pre-roll (15s)<\/strong> \u2014 avant l&rsquo;\u00e9pisode, fort impact de m\u00e9morisation<\/li>\n<li><strong style=\"color:#151740\">Mid-roll (30-60s)<\/strong> \u2014 au milieu de l&rsquo;\u00e9pisode, meilleur engagement<\/li>\n<li><strong style=\"color:#151740\">Host-read (60s+)<\/strong> \u2014 le pr\u00e9sentateur lit votre message, conversion \u00d73<\/li>\n<li><strong style=\"color:#151740\">Sponsoring d&rsquo;\u00e9pisode<\/strong> \u2014 association durable avec un podcast th\u00e9matique<\/li>\n<\/ul>\n<p style=\"margin-top:14px;font-size:12px;color:#8189A8\"><strong>R\u00e9seaux<\/strong> : Spotify Podcasts, Acast, Audiomeans, Majelan, Podinstall. <strong>Ciblage<\/strong> : par th\u00e9matique (business, tech, lifestyle\u2026), audience (\u00e2ge, CSP, localisation), podcast sp\u00e9cifique.<\/p>\n<p style=\"margin-top:16px\"><a href=\"\/publicite-podcast\/\" class=\"btn btn-lavender\" style=\"padding:10px 18px;font-size:13px\">En savoir plus \u2192<\/a><\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Radio digitale IP\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"au3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#au3)\"\/><g transform=\"translate(200,112)\" stroke=\"white\" stroke-width=\"3\" fill=\"none\" stroke-linecap=\"round\"><path d=\"M -70 0 Q -55 -40 -40 0 Q -25 40 -10 0 Q 5 -40 20 0 Q 35 40 50 0 Q 65 -40 80 0\"\/><circle cx=\"-85\" cy=\"0\" r=\"4\" fill=\"white\"\/><circle cx=\"90\" cy=\"0\" r=\"4\" fill=\"white\"\/><\/g><rect x=\"160\" y=\"160\" width=\"80\" height=\"6\" rx=\"3\" fill=\"white\" opacity=\"0.4\"\/><rect x=\"160\" y=\"160\" width=\"40\" height=\"6\" rx=\"3\" fill=\"#D4FF3A\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Radio Digitale IP &#038; Spots Radio<\/h3>\n<p><span class=\"svc-budget\">\u00c0 partir de 800\u20ac\/mois<\/span><\/div>\n<p>Spots sur radios nationales (RTL, NRJ, Europe 1) et radios locales via programmatique audio. Ciblage g\u00e9ographique pr\u00e9cis (ville, r\u00e9gion). Format 15s\/20s\/30s. 40M auditeurs radio\/jour en France.<\/p>\n<p style=\"margin-top:16px\"><a href=\"\/publicite-radio\/\" class=\"btn btn-lavender\" style=\"padding:10px 18px;font-size:13px\">En savoir plus \u2192<\/a><\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Ciblage audio programmatique\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"au4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#6D5EA6\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#au4)\"\/><g transform=\"translate(200,112)\"><circle r=\"80\" fill=\"none\" stroke=\"white\" stroke-width=\"1\" opacity=\"0.2\"\/><circle r=\"55\" fill=\"none\" stroke=\"white\" stroke-width=\"1\" opacity=\"0.3\"\/><circle r=\"30\" fill=\"#D4FF3A\"\/><circle r=\"8\" fill=\"#151740\"\/><\/g><text x=\"200\" y=\"200\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"11\" fill=\"white\" opacity=\"0.5\" letter-spacing=\"2\">TARGETING<\/text><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Ciblage G\u00e9o + Comportemental<\/h3>\n<p><span class=\"svc-budget\">sur mesure<\/span><\/div>\n<p>Combinaison de donn\u00e9es g\u00e9ographiques (rayon autour d&rsquo;un point de vente) et comportementales (int\u00e9r\u00eats, habitudes d&rsquo;\u00e9coute). Exemple : toucher les auditeurs de podcasts business dans un rayon de 20km autour de Paris.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- PROCESS --><\/p>\n<section class=\"process\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag on-navy\">M\u00e9thode<\/div>\n<h2 style=\"color:#fff\">Comment nous <span class=\"hl-lime\">travaillons<\/span><\/h2>\n<p class=\"section-lead\" style=\"color:#C6C9E0\">De l&rsquo;audit strat\u00e9gique \u00e0 la production du spot jusqu&rsquo;au reporting \u2014 tout est pris en charge.<\/p>\n<\/div>\n<div class=\"step-grid\">\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 01<\/span><span class=\"step-delay\">Jour 1 \u2192 3<\/span><\/p>\n<h4>Audit &#038; Strat\u00e9gie<\/h4>\n<p>Analyse audience cible et habitudes d&rsquo;\u00e9coute. S\u00e9lection plateformes et podcasts. Plan m\u00e9dia audio.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 02<\/span><span class=\"step-delay\">Jour 4 \u2192 10<\/span><\/p>\n<h4>Production du Spot<\/h4>\n<p>Brief cr\u00e9atif + production (voix off, musique, sound design). Formats adapt\u00e9s (15s Spotify, 30s podcast).<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 03<\/span><span class=\"step-delay\">Jour 10 \u2192 14<\/span><\/p>\n<h4>Setup &#038; Lancement<\/h4>\n<p>Configuration des campagnes sur chaque plateforme. Ciblage audiences. Mise en ligne et monitoring.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 04<\/span><span class=\"step-delay\">Mensuel<\/span><\/p>\n<h4>Optimisation Continue<\/h4>\n<p>Analyse taux d&rsquo;\u00e9coute, compl\u00e9tion, clics companion. Rotation des cr\u00e9atifs pour \u00e9viter la fatigue.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 05<\/span><span class=\"step-delay\">Mensuel<\/span><\/p>\n<h4>Reporting<\/h4>\n<p>Dashboard : impressions audio, taux de compl\u00e9tion, clics, co\u00fbt par \u00e9coute. Recommandations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- CASES --><\/p>\n<section class=\"cases\" id=\"cases\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">R\u00e9sultats<\/div>\n<h2>Des <span class=\"hl\">r\u00e9sultats concrets<\/span> pour nos clients<\/h2>\n<p class=\"section-lead\">Trois campagnes audio repr\u00e9sentatives, avec leurs budgets et leurs performances.<\/p>\n<\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\">\n<div class=\"case-sector\">App \u00b7 Fitness<\/div>\n<h3>Spots 30s sur podcasts sant\u00e9\/sport + Spotify<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 2 000\u20ac\/mois<\/span><span><strong>Strat\u00e9gie<\/strong> : podcasts sant\u00e9\/sport + Spotify 25-40<\/span><span><strong>Dur\u00e9e<\/strong> : 2 mois<\/span><\/div>\n<p class=\"case-result\"><span><strong>8 000 t\u00e9l\u00e9chargements<\/strong> en 2 mois, co\u00fbt par install <strong>0,25\u20ac<\/strong>.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Conseil \u00b7 B2B<\/div>\n<h3>Host-read ads sur podcasts business<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 1 500\u20ac\/mois<\/span><span><strong>Strat\u00e9gie<\/strong> : host-read entrepreneuriat<\/span><span><strong>Dur\u00e9e<\/strong> : 4 mois<\/span><\/div>\n<p class=\"case-result\"><span><strong>40 leads qualifi\u00e9s\/mois<\/strong>, co\u00fbt par lead de <strong>37\u20ac<\/strong>.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Lifestyle \u00b7 Caf\u00e9<\/div>\n<h3>Spots Spotify + Deezer ciblage urbains<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 1 000\u20ac\/mois<\/span><span><strong>Strat\u00e9gie<\/strong> : Spotify + Deezer 25-40 urbains<\/span><span><strong>Dur\u00e9e<\/strong> : 3 mois<\/span><\/div>\n<p class=\"case-result\"><span><strong>+18% ventes online<\/strong>, brand awareness <strong>+30%<\/strong>.<\/span><\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- PRICING --><\/p>\n<section class=\"pricing\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Tarification<\/div>\n<h2>Tarifs et <span class=\"hl\">budgets<\/span><\/h2>\n<p class=\"section-lead\">Trois paliers adapt\u00e9s \u00e0 votre budget m\u00e9dia. Production du spot audio incluse dans un setup d\u00e9di\u00e9.<\/p>\n<\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\">\n<div class=\"price-tier\">Starter<\/div>\n<div class=\"price-val\">400\u20ac<span class=\"unit\"> \/mois<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia \u2264 2 000\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>1 plateforme (Spotify ou Deezer)<\/li>\n<li>Ciblage g\u00e9o + d\u00e9mographique<\/li>\n<li>Companion banner inclus<\/li>\n<li>Reporting mensuel<\/li>\n<li>Support email<\/li>\n<\/ul>\n<p><a href=\"#audit\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div>\n<div class=\"price-card featured\">\n<div class=\"price-badge\">Le plus populaire<\/div>\n<div class=\"price-tier\">Business<\/div>\n<div class=\"price-val\">750\u20ac<span class=\"unit\" style=\"color:#C6C9E0\"> \/mois<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia 2 000\u20ac \u2013 6 000\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>Tout du plan Starter<\/li>\n<li>Multi-plateformes (Spotify + podcasts)<\/li>\n<li>Ciblage comportemental avanc\u00e9<\/li>\n<li>Rotation cr\u00e9atifs<\/li>\n<li>Dashboard Looker Studio<\/li>\n<li>Appel bi-mensuel 30 min<\/li>\n<\/ul>\n<p><a href=\"#audit\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Business<\/a><\/div>\n<div class=\"price-card\">\n<div class=\"price-tier\">Premium<\/div>\n<div class=\"price-val\">20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>Tout du plan Business<\/li>\n<li>Host-read podcasts premium<\/li>\n<li>Radio digitale IP<\/li>\n<li>Brand lift survey inclus<\/li>\n<li>Consultant d\u00e9di\u00e9<\/li>\n<li>Reporting hebdomadaire<\/li>\n<\/ul>\n<p><a href=\"#audit\" class=\"btn btn-lavender\" style=\"justify-content:center\">Nous contacter<\/a><\/div>\n<\/div>\n<div class=\"price-setup\"><strong>Production spot audio : 300-800\u20ac<\/strong> (one-time) selon complexit\u00e9 \u00b7 voix off, musique libre de droits, sound design, mixage \u00b7 Pas d&rsquo;engagement minimum<\/div>\n<\/div>\n<\/section>\n<p><!-- FAQ --><\/p>\n<section class=\"faq\">\n<div class=\"wrap\">\n<div class=\"section-head center\">\n<div class=\"section-tag\">Questions fr\u00e9quentes<\/div>\n<h2>Ce que les annonceurs nous demandent sur l&rsquo;<span class=\"hl\">audio<\/span><\/h2>\n<\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Sur quelles plateformes diffusez-vous ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Spotify, Deezer, Apple Podcasts<\/strong> (via r\u00e9seaux), Acast, Audiomeans, Radioline, TuneIn et les principales radios digitales fran\u00e7aises. Nous s\u00e9lectionnons les plateformes selon votre audience cible.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Vous produisez le spot audio ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui. Nous g\u00e9rons tout : brief cr\u00e9atif, voix off, musique libre de droits, sound design, mixage. Livraison en <strong>5-7 jours ouvr\u00e9s<\/strong>. Vous pouvez aussi fournir votre propre spot.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quelle est la diff\u00e9rence entre un spot audio classique et un host-read podcast ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Un spot audio classique est pr\u00e9-produit et diffus\u00e9 automatiquement. Un <strong>host-read<\/strong> est lu par le pr\u00e9sentateur du podcast avec ses propres mots \u2014 il recommande votre marque \u00e0 son audience. <strong>Taux de conversion 3\u00d7 sup\u00e9rieur<\/strong>, mais disponible uniquement sur les podcasts avec lesquels nous avons des accords.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Peut-on sponsoriser un podcast sp\u00e9cifique ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui. Si vous avez un podcast cible en t\u00eate (ex : un podcast business tr\u00e8s \u00e9cout\u00e9 dans votre secteur), nous n\u00e9gocions directement un <strong>partenariat de sponsoring<\/strong>. Id\u00e9al pour les niches B2B.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quelle dur\u00e9e de spot recommandez-vous ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>15s<\/strong> pour la notori\u00e9t\u00e9 (Spotify, radio digitale). <strong>30s<\/strong> pour les messages plus complexes (podcasts, Deezer). <strong>Host-read (60s+)<\/strong> pour les podcasts \u00e0 forte audience \u2014 meilleur engagement mais co\u00fbt plus \u00e9lev\u00e9.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Comment mesure-t-on les r\u00e9sultats en audio ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Taux de compl\u00e9tion<\/strong> (% du spot \u00e9cout\u00e9 jusqu&rsquo;au bout), clics sur le companion banner, lift de notori\u00e9t\u00e9 (brand lift surveys), et conversions track\u00e9es via pixel.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">La publicit\u00e9 audio fonctionne-t-elle pour le B2B ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Oui, particuli\u00e8rement via les podcasts business<\/strong>. Les d\u00e9cideurs \u00e9coutent des podcasts pendant leurs trajets. Ciblage par titre de poste possible sur certaines plateformes (LinkedIn Audio Ads).<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quel est le taux d&rsquo;\u00e9coute moyen ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>95%+ sur Spotify et Deezer<\/strong> (format non-skippable sur version gratuite). 85-90% sur podcasts (mid-roll). 70-80% sur radio digitale. Bien sup\u00e9rieur au CTR display (0,1-0,5%).<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Peut-on cibler une ville ou r\u00e9gion sp\u00e9cifique ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui. Ciblage g\u00e9ographique disponible sur toutes les plateformes : par <strong>pays, r\u00e9gion, d\u00e9partement, ville, ou rayon autour d&rsquo;un point<\/strong> (ex : 10km autour de votre magasin).<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Combien de temps pour voir des r\u00e9sultats ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">R\u00e9sultats visibles d\u00e8s les premi\u00e8res semaines (taux d&rsquo;\u00e9coute, clics). Impact sur les ventes\/leads : <strong>4-8 semaines<\/strong> selon le cycle d&rsquo;achat de votre secteur.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"related\">\n<div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\"><a class=\"related-card\" href=\"\/agence-programmatique\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Retour programmatique<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Vue d&rsquo;ensemble de nos services<\/span><\/span><\/a><a class=\"related-card\" href=\"\/publicite-display\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Publicit\u00e9 Display<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Banni\u00e8res, vid\u00e9o, native, PMP<\/span><\/span><\/a><a class=\"related-card\" href=\"\/publicite-dooh\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Publicit\u00e9 DOOH<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Affichage digital ext\u00e9rieur<\/span><\/span><\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"cta-final\" id=\"audit\">\n<div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit 360\u00b0<\/div>\n<h2 style=\"color:#fff\">Pr\u00eat \u00e0 faire entendre <span class=\"hl-lime\">votre marque<\/span> ?<\/h2>\n<p>Nous analysons votre audience, s\u00e9lectionnons les plateformes et estimons votre reach potentiel. Sans engagement.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit 360\u00b0 \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Agence Programmatique\/Publicit\u00e9 Audio Publicit\u00e9 Audio Programmatique Agence Publicit\u00e9 Audio \u2014 Spotify, Podcasts &#038; Radio Digitale Spots audio diffus\u00e9s sur Spotify, Deezer, podcasts premium et radios digitales. Un canal intime, sans ad-block, avec des taux d&rsquo;\u00e9coute sup\u00e9rieurs \u00e0 95%. Demander un devis audio \u2192Voir nos cas clients Audience captiveL&rsquo;audio ne peut pas \u00eatre ignor\u00e9 comme une banni\u00e8re Z\u00e9ro ad-block100% des spots sont entendus en int\u00e9gralit\u00e9 Ciblage pr\u00e9cisG\u00e9o, comportement et moment de vie Avantages Pourquoi choisir la publicit\u00e9 audio ? Un canal sous-exploit\u00e9, qui combine taux d&rsquo;\u00e9coute \u00e9lev\u00e9s, engagement naturel et inventaire encore peu concurrentiel. Un canal sans ad-block Contrairement au display, la publicit\u00e9 audio ne peut pas \u00eatre bloqu\u00e9e. 100% des spots sont diffus\u00e9s. Taux d&rsquo;\u00e9coute moyen : 95%+. Votre message est entendu, pas ignor\u00e9. Audience captive et engag\u00e9e L&rsquo;auditeur est en train de faire autre chose (sport, trajet, cuisine). Il ne peut pas \u00ab\u00a0scroller\u00a0\u00bb pour \u00e9viter votre annonce. Engagement naturellement plus \u00e9lev\u00e9 que tout autre format digital. Ciblage ultra-pr\u00e9cis Par plateforme (Spotify, Deezer), par genre musical, par podcast, par moment de la journ\u00e9e, par g\u00e9olocalisation. Toucher exactement votre cible au bon moment. Canal peu satur\u00e9 Moins de concurrents que sur le display ou les r\u00e9seaux sociaux. CPM comp\u00e9titif, inventaire disponible, opportunit\u00e9 de se diff\u00e9rencier avant que le march\u00e9 se sature. Prestations Nos services en publicit\u00e9 audio Quatre formats audio compl\u00e9mentaires pour couvrir l&rsquo;ensemble des usages d&rsquo;\u00e9coute digitale. Spotify &#038; Deezer Ads \u00c0 partir de 1 000\u20ac\/mois Spots audio 15s, 30s sur Spotify Free et Deezer. Ciblage par genre musical, playlist, moment de la journ\u00e9e, \u00e2ge, localisation. Format audio + visuel companion banner. En savoir plus \u2192 Publicit\u00e9 Podcast \u2014 Audience ultra-qualifi\u00e9e \u00c0 partir de 1 500\u20ac\/mois Format audio \u00e0 la croissance la plus rapide : 9M d&rsquo;auditeurs r\u00e9guliers en France, +40% en 3 ans. L&rsquo;auditeur de podcast est actif, engag\u00e9 et fid\u00e8le \u00e0 ses \u00e9missions \u2014 taux d&rsquo;\u00e9coute jusqu&rsquo;\u00e0 90%, effet de confiance du pr\u00e9sentateur (host-read). Pre-roll (15s) \u2014 avant l&rsquo;\u00e9pisode, fort impact de m\u00e9morisation Mid-roll (30-60s) \u2014 au milieu de l&rsquo;\u00e9pisode, meilleur engagement Host-read (60s+) \u2014 le pr\u00e9sentateur lit votre message, conversion \u00d73 Sponsoring d&rsquo;\u00e9pisode \u2014 association durable avec un podcast th\u00e9matique R\u00e9seaux : Spotify Podcasts, Acast, Audiomeans, Majelan, Podinstall. Ciblage : par th\u00e9matique (business, tech, lifestyle\u2026), audience (\u00e2ge, CSP, localisation), podcast sp\u00e9cifique. En savoir plus \u2192 Radio Digitale IP &#038; Spots Radio \u00c0 partir de 800\u20ac\/mois Spots sur radios nationales (RTL, NRJ, Europe 1) et radios locales via programmatique audio. Ciblage g\u00e9ographique pr\u00e9cis (ville, r\u00e9gion). Format 15s\/20s\/30s. 40M auditeurs radio\/jour en France. En savoir plus \u2192 TARGETING Ciblage G\u00e9o + Comportemental sur mesure Combinaison de donn\u00e9es g\u00e9ographiques (rayon autour d&rsquo;un point de vente) et comportementales (int\u00e9r\u00eats, habitudes d&rsquo;\u00e9coute). Exemple : toucher les auditeurs de podcasts business dans un rayon de 20km autour de Paris. M\u00e9thode Comment nous travaillons De l&rsquo;audit strat\u00e9gique \u00e0 la production du spot jusqu&rsquo;au reporting \u2014 tout est pris en charge. \u00c9TAPE 01Jour 1 \u2192 3 Audit &#038; Strat\u00e9gie Analyse audience cible et habitudes d&rsquo;\u00e9coute. S\u00e9lection plateformes et podcasts. Plan m\u00e9dia audio. \u00c9TAPE 02Jour 4 \u2192 10 Production du Spot Brief cr\u00e9atif + production (voix off, musique, sound design). Formats adapt\u00e9s (15s Spotify, 30s podcast). \u00c9TAPE 03Jour 10 \u2192 14 Setup &#038; Lancement Configuration des campagnes sur chaque plateforme. Ciblage audiences. Mise en ligne et monitoring. \u00c9TAPE 04Mensuel Optimisation Continue Analyse taux d&rsquo;\u00e9coute, compl\u00e9tion, clics companion. Rotation des cr\u00e9atifs pour \u00e9viter la fatigue. \u00c9TAPE 05Mensuel Reporting Dashboard : impressions audio, taux de compl\u00e9tion, clics, co\u00fbt par \u00e9coute. Recommandations. R\u00e9sultats Des r\u00e9sultats concrets pour nos clients Trois campagnes audio repr\u00e9sentatives, avec leurs budgets et leurs performances. App \u00b7 Fitness Spots 30s sur podcasts sant\u00e9\/sport + Spotify Budget : 2 000\u20ac\/moisStrat\u00e9gie : podcasts sant\u00e9\/sport + Spotify 25-40Dur\u00e9e : 2 mois 8 000 t\u00e9l\u00e9chargements en 2 mois, co\u00fbt par install 0,25\u20ac. Conseil \u00b7 B2B Host-read ads sur podcasts business Budget : 1 500\u20ac\/moisStrat\u00e9gie : host-read entrepreneuriatDur\u00e9e : 4 mois 40 leads qualifi\u00e9s\/mois, co\u00fbt par lead de 37\u20ac. Lifestyle \u00b7 Caf\u00e9 Spots Spotify + Deezer ciblage urbains Budget : 1 000\u20ac\/moisStrat\u00e9gie : Spotify + Deezer 25-40 urbainsDur\u00e9e : 3 mois +18% ventes online, brand awareness +30%. Tarification Tarifs et budgets Trois paliers adapt\u00e9s \u00e0 votre budget m\u00e9dia. Production du spot audio incluse dans un setup d\u00e9di\u00e9. Starter 400\u20ac \/mois Budget m\u00e9dia \u2264 2 000\u20ac\/mois 1 plateforme (Spotify ou Deezer) Ciblage g\u00e9o + d\u00e9mographique Companion banner inclus Reporting mensuel Support email Choisir Starter Le plus populaire Business 750\u20ac \/mois Budget m\u00e9dia 2 000\u20ac \u2013 6 000\u20ac\/mois Tout du plan Starter Multi-plateformes (Spotify + podcasts) Ciblage comportemental avanc\u00e9 Rotation cr\u00e9atifs Dashboard Looker Studio Appel bi-mensuel 30 min Choisir Business Premium 20% du budget m\u00e9dia Budget m\u00e9dia \u2265 5 000\u20ac\/mois Tout du plan Business Host-read podcasts premium Radio digitale IP Brand lift survey inclus Consultant d\u00e9di\u00e9 Reporting hebdomadaire Nous contacter Production spot audio : 300-800\u20ac (one-time) selon complexit\u00e9 \u00b7 voix off, musique libre de droits, sound design, mixage \u00b7 Pas d&rsquo;engagement minimum Questions fr\u00e9quentes Ce que les annonceurs nous demandent sur l&rsquo;audio Sur quelles plateformes diffusez-vous ? Spotify, Deezer, Apple Podcasts (via r\u00e9seaux), Acast, Audiomeans, Radioline, TuneIn et les principales radios digitales fran\u00e7aises. Nous s\u00e9lectionnons les plateformes selon votre audience cible. Vous produisez le spot audio ? Oui. Nous g\u00e9rons tout : brief cr\u00e9atif, voix off, musique libre de droits, sound design, mixage. Livraison en 5-7 jours ouvr\u00e9s. Vous pouvez aussi fournir votre propre spot. Quelle est la diff\u00e9rence entre un spot audio classique et un host-read podcast ? Un spot audio classique est pr\u00e9-produit et diffus\u00e9 automatiquement. Un host-read est lu par le pr\u00e9sentateur du podcast avec ses propres mots \u2014 il recommande votre marque \u00e0 son audience. Taux de conversion 3\u00d7 sup\u00e9rieur, mais disponible uniquement sur les podcasts avec lesquels nous avons des accords. Peut-on sponsoriser un podcast sp\u00e9cifique ? Oui. Si vous avez un podcast cible en t\u00eate (ex : un podcast business tr\u00e8s \u00e9cout\u00e9 dans votre secteur), nous n\u00e9gocions directement un partenariat de sponsoring. Id\u00e9al pour les niches B2B. Quelle dur\u00e9e de spot recommandez-vous ? 15s pour la notori\u00e9t\u00e9 (Spotify, radio digitale). 30s pour les messages plus<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Publicit\u00e9 Audio \u2014 Spotify, Podcast & Radio | Exoa","rank_math_description":"Touchez vos audiences sur Spotify, Deezer, les podcasts et la radio digitale. Ciblage g\u00e9o et comportemental. 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