{"id":14049,"date":"2026-04-24T10:38:39","date_gmt":"2026-04-24T10:38:39","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=14049"},"modified":"2026-04-29T08:33:07","modified_gmt":"2026-04-29T08:33:07","slug":"publicite-x","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/en\/publicite-x\/","title":{"rendered":"Publicit\u00e9 X (Twitter) Ads | Agence Exoa"},"content":{"rendered":"<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" 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!important;padding:0 !important;background:#060039 !important}body .site-content,body #primary,body .ast-container,body .content-area,body #page,body .hfeed,body main,body .site{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}body.ast-separate-container{background-color:#060039 !important}body .entry-content{margin:0 !important;padding:0 !important}body .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}.exoa-pub-x-page{margin-top:0 !important;padding-top:0 !important}.exoa-pub-x-page .hero{margin-top:0 !important}<\/style>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n{\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 X Ads 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Pour B2C mass market, Meta ou TikTok sont plus pertinents.\"}}]}\n]}\n<\/script><\/p>\n<div class=\"exoa-pub-x-page\">\n<div class=\"crumbs\">\n<div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/publicite-reseaux-sociaux\/\">Publicit\u00e9 R\u00e9seaux Sociaux<\/a><span class=\"sep\">\/<\/span><span class=\"here\">X Ads (Twitter)<\/span><\/div>\n<\/div>\n<header class=\"hero\">\n<div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> X Ads (ex-Twitter)<\/div>\n<h1>Publicit\u00e9 X (Twitter) \u2014 <span class=\"highlight\">Conversation Temps R\u00e9el, B2B Tech<\/span><\/h1>\n<p class=\"hero-sub\">Campagnes X Ads : Promoted Posts, Takeover, Amplify. Audience tech, finance, m\u00e9dia, actualit\u00e9. Id\u00e9al B2B SaaS, news, \u00e9v\u00e9nementiel. En compl\u00e9ment d&rsquo;une strat\u00e9gie multi-canal.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un audit gratuit \u2192<\/a><a href=\"#cases\" class=\"btn btn-ghost\">Voir nos r\u00e9sultats<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div>\n<p><strong>Audience tech &#038; finance<\/strong>D\u00e9cideurs, early adopters, m\u00e9dias<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div>\n<p><strong>Conversation temps r\u00e9el<\/strong>Id\u00e9al \u00e9v\u00e9nements et actualit\u00e9s<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div>\n<p><strong>Formats compl\u00e9mentaires<\/strong>\u00c0 combiner avec LinkedIn ou Meta<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<section class=\"ben-alt\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Pour qui<\/div>\n<h2>X Ads : <span class=\"hl\">canal de niche, bien plac\u00e9<\/span><\/h2>\n<p class=\"section-lead\">X n&rsquo;est pas un canal principal mais un excellent compl\u00e9ment sur certains secteurs : tech, finance, m\u00e9dias, \u00e9v\u00e9nementiel. Audience engag\u00e9e, reach limit\u00e9.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n<div>\n<h3>SaaS B2B Tech<\/h3>\n<p>Audience CTO, devs, product managers. Promoted posts autour de lancements ou funding rounds.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n<div>\n<h3>Finance &#038; Crypto<\/h3>\n<p>Audience investisseurs, fintech, crypto. X = canal n\u00b01 actualit\u00e9 finance.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n<div>\n<h3>M\u00e9dias &#038; \u00c9ditorial<\/h3>\n<p>Presse, podcasts, newsletters. Promoted posts pour nouveaux articles ou abonnements.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n<div>\n<h3>\u00c9v\u00e9nementiel<\/h3>\n<p>Conf\u00e9rences, salons, lancements produits. Temps r\u00e9el + hashtag \u00e9v\u00e9nement = reach organique amplifi\u00e9 par le paid.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"services\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Formats<\/div>\n<h2>Les <span class=\"hl\">formats X Ads<\/span><\/h2>\n<p class=\"section-lead\">Les formats X sont simples mais efficaces quand ils sont bien cibl\u00e9s.<\/p>\n<\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Promoted Posts\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm0\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm0)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#6D5EA6\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Promoted Posts<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Promoted Posts<\/h3>\n<p><span class=\"svc-budget\">Format X Ads (Twitter)<\/span><\/div>\n<p>Amplifier un post existant. \u00c9quivalent Spark Ads TikTok ou Sponsored Content LinkedIn. Format principal.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Promoted Trends\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#5159A4\"\/><stop offset=\"100%\" stop-color=\"#6D5EA6\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm1)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#2E3364\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Promoted Trends<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Promoted Trends<\/h3>\n<p><span class=\"svc-budget\">Format X Ads (Twitter)<\/span><\/div>\n<p>Hashtag en top des Trending Topics. Tr\u00e8s cher (50-200k\u20ac\/jour) mais reach massif. R\u00e9serv\u00e9 aux lancements majeurs.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Promoted Accounts\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm2)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#CDF980\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Promoted Account<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Promoted Accounts<\/h3>\n<p><span class=\"svc-budget\">Format X Ads (Twitter)<\/span><\/div>\n<p>Mise en avant du profil dans les suggestions. Objectif : croissance followers. \u00c0 coupler avec contenu \u00e9ditorial fort.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Video Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#CDF980\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm3)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#151740\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Video Ads<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Video Ads<\/h3>\n<p><span class=\"svc-budget\">Format X Ads (Twitter)<\/span><\/div>\n<p>Vid\u00e9os jusqu&rsquo;\u00e0 2min30 (vs 60s chez concurrents). Id\u00e9al d\u00e9mos produit longues ou interviews.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Amplify Pre-Roll\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#CDF980\"\/><stop offset=\"100%\" stop-color=\"#151740\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm4)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#808CF9\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Amplify Pre-Roll<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Amplify Pre-Roll<\/h3>\n<p><span class=\"svc-budget\">Format X Ads (Twitter)<\/span><\/div>\n<p>Pr\u00e9-roll sur vid\u00e9os \u00e9ditoriales de partenaires (sport, m\u00e9dia). Niche mais performant pour certaines cibles.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Takeover\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm5\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm5)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#5159A4\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Takeover<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Takeover<\/h3>\n<p><span class=\"svc-budget\">Format X Ads (Twitter)<\/span><\/div>\n<p>Timeline ou Explore Takeover pour une journ\u00e9e enti\u00e8re. Premium, cher, pour campagnes \u00e9v\u00e9nementielles.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"cases\" id=\"cases\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">R\u00e9sultats<\/div>\n<h2>Nos <span class=\"hl\">r\u00e9sultats X Ads (Twitter)<\/span><\/h2>\n<\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\">\n<div class=\"case-sector\">Fintech B2B \u00b7 France<\/div>\n<h3>Budget 2 500\u20ac\/mois<\/h3>\n<div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : Promoted Posts + retargeting visiteurs site<\/span><span><strong>R\u00e9sultats<\/strong> : 120 leads MQL\/mois, CPA 58\u20ac<\/span><span><strong>Bonus<\/strong> : +4 800 followers en 6 mois<\/span><\/div>\n<p class=\"case-result\"><span><strong>6 deals<\/strong> ACV moyen 45k\u20ac.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Conf\u00e9rence Tech \u00b7 LU<\/div>\n<h3>Budget 4 000\u20ac\/mois (2 mois pr\u00e9-event)<\/h3>\n<div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : Video Ads speakers + Promoted Trend jour J<\/span><span><strong>R\u00e9sultats<\/strong> : 2 400 billets vendus, ROAS 5,8\u00d7<\/span><span><strong>Bonus<\/strong> : #EventHashtag trending top 10 France<\/span><\/div>\n<p class=\"case-result\"><span><strong>Sold-out 4 semaines avant<\/strong>.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Newsletter Tech \u00b7 FR<\/div>\n<h3>Budget 1 200\u20ac\/mois<\/h3>\n<div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : Promoted Posts liens articles + follow<\/span><span><strong>R\u00e9sultats<\/strong> : 8 400 abonn\u00e9s\/mois, CPA 0,14\u20ac<\/span><span><strong>Bonus<\/strong> : 22% conversion abonn\u00e9 \u2192 premium payant<\/span><\/div>\n<p class=\"case-result\"><span><strong>ROAS 4,1\u00d7<\/strong> sur premium.<\/span><\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"pricing\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Tarification<\/div>\n<h2>Tarifs <span class=\"hl\">X Ads (Twitter)<\/span><\/h2>\n<\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\">\n<div class=\"price-tier\">Starter<\/div>\n<div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>500\u20ac<span class=\"unit\">\/mois HT<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia \u2264 2 999\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>X uniquement<\/li>\n<li>Promoted Posts<\/li>\n<li>A\/B testing copies<\/li>\n<li>Rapport mensuel<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div>\n<div class=\"price-card featured\">\n<div class=\"price-badge\">Le plus populaire<\/div>\n<div class=\"price-tier\">Business<\/div>\n<div class=\"price-val\"><span class=\"price-prefix on-dark\">\u00e0 partir de<\/span>900\u20ac<span class=\"unit\" style=\"color:#C6C9E0\">\/mois HT<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>X + LinkedIn (cross-canal B2B)<\/li>\n<li>Video Ads<\/li>\n<li>Tracking server-side<\/li>\n<li>Dashboard temps r\u00e9el<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Business<\/a><\/div>\n<div class=\"price-card\">\n<div class=\"price-tier\">Premium<\/div>\n<div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>X complet + Takeover \u00e9v\u00e9nementiel<\/li>\n<li>Account manager d\u00e9di\u00e9<\/li>\n<li>Veille et community paid<\/li>\n<li>R\u00e9union hebdo<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Premium<\/a><\/div>\n<\/div>\n<div class=\"price-setup\"><strong>Setup initial : 450\u20ac HT<\/strong> \u00b7 audit, tracking server-side, premi\u00e8re campagne<\/div>\n<\/div>\n<\/section>\n<section class=\"faq\">\n<div class=\"wrap\">\n<div class=\"section-head center\">\n<div class=\"section-tag\">Questions fr\u00e9quentes<\/div>\n<h2>Ce que nos clients nous demandent sur <span class=\"hl\">X Ads (Twitter)<\/span><\/h2>\n<\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">X Ads, \u00e7a fonctionne vraiment ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui, sur les bonnes cibles (tech, finance, m\u00e9dias, \u00e9v\u00e9nementiel). En dehors, les autres plateformes sont plus efficaces.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quel budget minimum ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>1 000\u20ac\/mois<\/strong> de budget m\u00e9dia. X n&rsquo;est pas recommand\u00e9 en canal principal sauf secteur tech\/finance\/m\u00e9dia.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">X vs LinkedIn en B2B ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">LinkedIn = lead gen directe, cycles commerciaux. X = thought leadership et conversation. Id\u00e9alement les deux. <a href=\"\/publicite-linkedin\/\">Voir LinkedIn Ads<\/a>.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">La plateforme a chang\u00e9 de nom, est-ce stable ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">X (ex-Twitter) reste op\u00e9rationnel. Quelques changements d&rsquo;algorithme depuis 2023 mais les formats paid fonctionnent comme avant.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Reach organique limit\u00e9, est-ce un probl\u00e8me ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui, le reach organique a baiss\u00e9. D&rsquo;o\u00f9 l&rsquo;int\u00e9r\u00eat du paid pour amplifier les posts strat\u00e9giques.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Peut-on cibler par int\u00e9r\u00eats pr\u00e9cis ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui \u2014 int\u00e9r\u00eats, abonn\u00e9s de comptes concurrents, keywords pr\u00e9sents dans les tweets r\u00e9cents. Ciblage intention-based tr\u00e8s puissant.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Mod\u00e9ration et brand safety ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Pr\u00e9occupation l\u00e9gitime depuis 2023. Nous param\u00e9trons des brand safety filters stricts pour \u00e9viter les placements \u00e0 c\u00f4t\u00e9 de contenus sensibles.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">X Ads pour B2C ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Peu recommand\u00e9 hors niches (gaming, sport, \u00e9v\u00e9nement). Pour B2C mass market, Meta ou TikTok sont plus pertinents.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"related\">\n<div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\"><a class=\"related-card\" href=\"\/publicite-reseaux-sociaux\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Retour Social Paid<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Tous les r\u00e9seaux sociaux<\/span><\/span><\/a><a class=\"related-card\" href=\"\/publicite-linkedin\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Publicit\u00e9 LinkedIn<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">B2B principal<\/span><\/span><\/a><a class=\"related-card\" href=\"\/community-management-twitter\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Community X \/ Twitter<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Gestion organique X<\/span><\/span><\/a><a class=\"related-card\" href=\"\/strategie-360\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Strat\u00e9gie 360\u00b0<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">X + LinkedIn + Email<\/span><\/span><\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"cta-final\" id=\"devis\">\n<div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit<\/div>\n<h2 style=\"color:#fff\">Pr\u00eat \u00e0 lancer vos campagnes <span class=\"hl-lime\">X Ads (Twitter)<\/span> ?<\/h2>\n<p>Nous analysons votre business et vos cibles pour estimer le potentiel de X Ads (Twitter).<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit X Ads (Twitter) \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Publicit\u00e9 R\u00e9seaux Sociaux\/X Ads (Twitter) X Ads (ex-Twitter) Publicit\u00e9 X (Twitter) \u2014 Conversation Temps R\u00e9el, B2B Tech Campagnes X Ads : Promoted Posts, Takeover, Amplify. Audience tech, finance, m\u00e9dia, actualit\u00e9. Id\u00e9al B2B SaaS, news, \u00e9v\u00e9nementiel. En compl\u00e9ment d&rsquo;une strat\u00e9gie multi-canal. Demander un audit gratuit \u2192Voir nos r\u00e9sultats Audience tech &#038; financeD\u00e9cideurs, early adopters, m\u00e9dias Conversation temps r\u00e9elId\u00e9al \u00e9v\u00e9nements et actualit\u00e9s Formats compl\u00e9mentaires\u00c0 combiner avec LinkedIn ou Meta Pour qui X Ads : canal de niche, bien plac\u00e9 X n&rsquo;est pas un canal principal mais un excellent compl\u00e9ment sur certains secteurs : tech, finance, m\u00e9dias, \u00e9v\u00e9nementiel. Audience engag\u00e9e, reach limit\u00e9. SaaS B2B Tech Audience CTO, devs, product managers. Promoted posts autour de lancements ou funding rounds. Finance &#038; Crypto Audience investisseurs, fintech, crypto. X = canal n\u00b01 actualit\u00e9 finance. M\u00e9dias &#038; \u00c9ditorial Presse, podcasts, newsletters. Promoted posts pour nouveaux articles ou abonnements. \u00c9v\u00e9nementiel Conf\u00e9rences, salons, lancements produits. Temps r\u00e9el + hashtag \u00e9v\u00e9nement = reach organique amplifi\u00e9 par le paid. Formats Les formats X Ads Les formats X sont simples mais efficaces quand ils sont bien cibl\u00e9s. Promoted Posts Promoted Posts Format X Ads (Twitter) Amplifier un post existant. \u00c9quivalent Spark Ads TikTok ou Sponsored Content LinkedIn. Format principal. Promoted Trends Promoted Trends Format X Ads (Twitter) Hashtag en top des Trending Topics. Tr\u00e8s cher (50-200k\u20ac\/jour) mais reach massif. R\u00e9serv\u00e9 aux lancements majeurs. Promoted Account Promoted Accounts Format X Ads (Twitter) Mise en avant du profil dans les suggestions. Objectif : croissance followers. \u00c0 coupler avec contenu \u00e9ditorial fort. Video Ads Video Ads Format X Ads (Twitter) Vid\u00e9os jusqu&rsquo;\u00e0 2min30 (vs 60s chez concurrents). Id\u00e9al d\u00e9mos produit longues ou interviews. Amplify Pre-Roll Amplify Pre-Roll Format X Ads (Twitter) Pr\u00e9-roll sur vid\u00e9os \u00e9ditoriales de partenaires (sport, m\u00e9dia). Niche mais performant pour certaines cibles. Takeover Takeover Format X Ads (Twitter) Timeline ou Explore Takeover pour une journ\u00e9e enti\u00e8re. Premium, cher, pour campagnes \u00e9v\u00e9nementielles. R\u00e9sultats Nos r\u00e9sultats X Ads (Twitter) Fintech B2B \u00b7 France Budget 2 500\u20ac\/mois Strat\u00e9gie : Promoted Posts + retargeting visiteurs siteR\u00e9sultats : 120 leads MQL\/mois, CPA 58\u20acBonus : +4 800 followers en 6 mois 6 deals ACV moyen 45k\u20ac. Conf\u00e9rence Tech \u00b7 LU Budget 4 000\u20ac\/mois (2 mois pr\u00e9-event) Strat\u00e9gie : Video Ads speakers + Promoted Trend jour JR\u00e9sultats : 2 400 billets vendus, ROAS 5,8\u00d7Bonus : #EventHashtag trending top 10 France Sold-out 4 semaines avant. Newsletter Tech \u00b7 FR Budget 1 200\u20ac\/mois Strat\u00e9gie : Promoted Posts liens articles + followR\u00e9sultats : 8 400 abonn\u00e9s\/mois, CPA 0,14\u20acBonus : 22% conversion abonn\u00e9 \u2192 premium payant ROAS 4,1\u00d7 sur premium. Tarification Tarifs X Ads (Twitter) Starter \u00e0 partir de500\u20ac\/mois HT Budget m\u00e9dia \u2264 2 999\u20ac\/mois X uniquement Promoted Posts A\/B testing copies Rapport mensuel Choisir Starter Le plus populaire Business \u00e0 partir de900\u20ac\/mois HT Budget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois X + LinkedIn (cross-canal B2B) Video Ads Tracking server-side Dashboard temps r\u00e9el Choisir Business Premium \u00e0 partir de20% du budget m\u00e9dia Budget m\u00e9dia \u2265 5 000\u20ac\/mois X complet + Takeover \u00e9v\u00e9nementiel Account manager d\u00e9di\u00e9 Veille et community paid R\u00e9union hebdo Choisir Premium Setup initial : 450\u20ac HT \u00b7 audit, tracking server-side, premi\u00e8re campagne Questions fr\u00e9quentes Ce que nos clients nous demandent sur X Ads (Twitter) X Ads, \u00e7a fonctionne vraiment ? Oui, sur les bonnes cibles (tech, finance, m\u00e9dias, \u00e9v\u00e9nementiel). En dehors, les autres plateformes sont plus efficaces. Quel budget minimum ? 1 000\u20ac\/mois de budget m\u00e9dia. X n&rsquo;est pas recommand\u00e9 en canal principal sauf secteur tech\/finance\/m\u00e9dia. X vs LinkedIn en B2B ? LinkedIn = lead gen directe, cycles commerciaux. X = thought leadership et conversation. Id\u00e9alement les deux. Voir LinkedIn Ads. La plateforme a chang\u00e9 de nom, est-ce stable ? X (ex-Twitter) reste op\u00e9rationnel. Quelques changements d&rsquo;algorithme depuis 2023 mais les formats paid fonctionnent comme avant. Reach organique limit\u00e9, est-ce un probl\u00e8me ? Oui, le reach organique a baiss\u00e9. D&rsquo;o\u00f9 l&rsquo;int\u00e9r\u00eat du paid pour amplifier les posts strat\u00e9giques. Peut-on cibler par int\u00e9r\u00eats pr\u00e9cis ? Oui \u2014 int\u00e9r\u00eats, abonn\u00e9s de comptes concurrents, keywords pr\u00e9sents dans les tweets r\u00e9cents. Ciblage intention-based tr\u00e8s puissant. Mod\u00e9ration et brand safety ? Pr\u00e9occupation l\u00e9gitime depuis 2023. Nous param\u00e9trons des brand safety filters stricts pour \u00e9viter les placements \u00e0 c\u00f4t\u00e9 de contenus sensibles. X Ads pour B2C ? Peu recommand\u00e9 hors niches (gaming, sport, \u00e9v\u00e9nement). Pour B2C mass market, Meta ou TikTok sont plus pertinents. Aller plus loin Retour Social PaidTous les r\u00e9seaux sociauxPublicit\u00e9 LinkedInB2B principalCommunity X \/ TwitterGestion organique XStrat\u00e9gie 360\u00b0X + LinkedIn + Email Audit gratuit Pr\u00eat \u00e0 lancer vos campagnes X Ads (Twitter) ? Nous analysons votre business et vos cibles pour estimer le potentiel de X Ads (Twitter). Demander mon audit X Ads (Twitter) \u2192 \u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Publicit\u00e9 X (Twitter) Ads | Agence Exoa","rank_math_description":"Diffusez vos messages sur X (Twitter) avec l'agence Exoa : Promoted Posts, Trend Takeover, ciblage par int\u00e9r\u00eats. 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