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.cta-inner{max-width:900px;margin:0 auto;text-align:center;position:relative}\n.exoa-audit-page .cta-inner h2{color:#fff !important;margin:0 auto 20px}\n.exoa-audit-page .cta-inner p{font-size:18px;color:#C6C9E0 !important;max-width:620px;margin:0 auto 36px}<\/style>\n<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n{\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 Audit Google Ads\",\"url\":\"https:\/\/www.agence-exoa.com\/audit-google-ads\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n{\"@type\":\"Service\",\"name\":\"Audit Google Ads\",\"description\":\"Audit complet de campagnes Google Ads : structure, mots-cl\u00e9s, Quality Score, tracking, optimisations.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"}}]}\n<\/script>\n<div class=\"exoa-audit-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/agence-sea\/\">Agence SEA<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Audit Google Ads<\/span><\/div><\/div>\n\n<header class=\"hero\"><div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> Audit Google Ads<\/div>\n<h1>Audit Google Ads \u2014 <span class=\"highlight\">R\u00e9v\u00e9lez le Potentiel Cach\u00e9<\/span> de Vos Campagnes<\/h1>\n<p class=\"hero-sub\">Analyse compl\u00e8te de votre compte : structure, mots-cl\u00e9s, annonces, Quality Score, tracking, budgets gaspill\u00e9s. Rapport d\u00e9taill\u00e9 avec recommandations actionnables.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit gratuit \u2192<\/a><a href=\"#what\" class=\"btn btn-ghost\">Ce qu&rsquo;on analyse<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/div><p><strong>Analyse 60+ points<\/strong>Tout le compte pass\u00e9 au crible<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 2L2 7l10 5 10-5-10-5zM2 17l10 5 10-5M2 12l10 5 10-5\"\/><\/svg><\/div><p><strong>Rapport d\u00e9taill\u00e9<\/strong>30-50 pages avec captures et chiffres<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div><p><strong>Plan d&rsquo;action<\/strong>Quick wins + actions long terme<\/p><\/div>\n<\/div><\/div><\/header>\n\n<section class=\"ben-alt\" id=\"what\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Ce qu&rsquo;on analyse<\/div><h2>Un audit <span class=\"hl\">\u00e0 360\u00b0<\/span> de votre compte Google Ads<\/h2><p class=\"section-lead\">Rien n&rsquo;\u00e9chappe \u00e0 notre analyse \u2014 de la structure aux conversions, en passant par le tracking.<\/p><\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"14\" width=\"7\" height=\"7\"\/><rect x=\"3\" y=\"14\" width=\"7\" height=\"7\"\/><\/svg><\/div><div><h3>Structure du compte<\/h3><p>Campagnes, groupes d&rsquo;annonces, th\u00e9matisation. D\u00e9tection de m\u00e9lange search\/display. Verifications des strat\u00e9gies d&rsquo;ench\u00e8res utilis\u00e9es. Coh\u00e9rence entre objectifs business et setup Google Ads.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><\/svg><\/div><div><h3>Mots-cl\u00e9s &#038; Ciblage<\/h3><p>Types de correspondance (exact, phrase, broad). Mots-cl\u00e9s n\u00e9gatifs manquants. Search terms r\u00e9els (ce que les gens tapent vraiment). Cannibalisation entre campagnes. Ciblage g\u00e9ographique et horaire.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><\/svg><\/div><div><h3>Annonces &#038; Quality Score<\/h3><p>Analyse des annonces (CTR, pertinence). Extensions (sitelinks, callouts, snippets). Quality Score par mot-cl\u00e9. Landing pages associ\u00e9es. Opportunit\u00e9s A\/B testing.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 20h9M16.5 3.5a2.121 2.121 0 0 1 3 3L7 19l-4 1 1-4L16.5 3.5z\"\/><\/svg><\/div><div><h3>Tracking &#038; Conversions<\/h3><p>V\u00e9rification du setup GTM \/ GA4. Conversions bien track\u00e9es ? Double comptage ? Conversions offline (appels, CRM) ? Attribution mod\u00e8le. Une erreur tracking = d\u00e9cisions fausses pendant des mois.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg><\/div><div><h3>Performance &#038; ROI<\/h3><p>CTR, CPC, conversions, CPA, ROAS par campagne \/ groupe \/ mot-cl\u00e9. Benchmarks secteur. Identification des sources de gaspillage. Campagnes \/ mots-cl\u00e9s non rentables \u00e0 couper.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div><div><h3>Opportunit\u00e9s &#038; Plan d&rsquo;action<\/h3><p>Nouveaux mots-cl\u00e9s \u00e0 tester. Segmentation \u00e0 affiner. Formats inexploit\u00e9s (Shopping, PMax, YouTube). Quick wins (1-2 semaines) + actions long terme. Priorisation par impact potentiel.<\/p><\/div><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"services\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">D\u00e9roul\u00e9<\/div><h2>Comment se d\u00e9roule <span class=\"hl\">votre audit<\/span> ?<\/h2><p class=\"section-lead\">3 semaines du premier contact \u00e0 la remise du rapport.<\/p><\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Rendez-vous initial\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g1)\"\/><rect x=\"100\" y=\"50\" width=\"200\" height=\"125\" rx=\"12\" fill=\"white\"\/><circle cx=\"150\" cy=\"100\" r=\"22\" fill=\"#D4FF3A\"\/><text x=\"150\" y=\"106\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"14\" font-weight=\"700\" fill=\"#151740\">01<\/text><rect x=\"185\" y=\"90\" width=\"100\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"185\" y=\"105\" width=\"80\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><rect x=\"120\" y=\"140\" width=\"160\" height=\"20\" rx=\"4\" fill=\"#5159A4\"\/><text x=\"200\" y=\"155\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" fill=\"white\" font-weight=\"700\">30 MIN \u00b7 CADRAGE<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>\u00c9tape 1 : Call de cadrage<\/h3><span class=\"svc-budget\">30 min<\/span><\/div><p>Discussion de vos objectifs, de votre histoire Google Ads, des campagnes existantes. Signature NDA si besoin. Acc\u00e8s lecture \u00e0 votre compte Google Ads + Google Analytics.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Analyse approfondie\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g2)\"\/><g font-family=\"monospace\" font-size=\"8\" fill=\"white\" opacity=\"0.7\"><text x=\"60\" y=\"55\">CAMPAIGN_01<\/text><text x=\"60\" y=\"75\">CAMPAIGN_02<\/text><text x=\"60\" y=\"95\">CAMPAIGN_03<\/text><text x=\"60\" y=\"115\">KEYWORD_LIST<\/text><text x=\"60\" y=\"135\">SEARCH_TERMS<\/text><text x=\"60\" y=\"155\">CONVERSIONS<\/text><text x=\"60\" y=\"175\">QUALITY_SCORE<\/text><\/g><g><rect x=\"180\" y=\"50\" width=\"180\" height=\"8\" rx=\"2\" fill=\"#D4FF3A\"\/><rect x=\"180\" y=\"70\" width=\"140\" height=\"8\" rx=\"2\" fill=\"#D4FF3A\" opacity=\"0.7\"\/><rect x=\"180\" y=\"90\" width=\"100\" height=\"8\" rx=\"2\" fill=\"#FF6B6B\"\/><rect x=\"180\" y=\"110\" width=\"160\" height=\"8\" rx=\"2\" fill=\"#D4FF3A\" opacity=\"0.8\"\/><rect x=\"180\" y=\"130\" width=\"120\" height=\"8\" rx=\"2\" fill=\"#FF6B6B\" opacity=\"0.8\"\/><rect x=\"180\" y=\"150\" width=\"150\" height=\"8\" rx=\"2\" fill=\"#D4FF3A\" opacity=\"0.6\"\/><rect x=\"180\" y=\"170\" width=\"90\" height=\"8\" rx=\"2\" fill=\"#FF6B6B\"\/><\/g><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>\u00c9tape 2 : Analyse approfondie<\/h3><span class=\"svc-budget\">7 \u00e0 10 jours<\/span><\/div><p>Analyse compl\u00e8te par notre \u00e9quipe certifi\u00e9e Google Ads. 60+ points v\u00e9rifi\u00e9s. Extraction de donn\u00e9es sur 6-12 mois. Croisement avec les benchmarks secteur. Photos d&rsquo;\u00e9cran des probl\u00e8mes identifi\u00e9s.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Rapport detaille et presentation\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g3)\"\/><rect x=\"90\" y=\"40\" width=\"150\" height=\"145\" rx=\"8\" fill=\"white\"\/><rect x=\"105\" y=\"55\" width=\"120\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"105\" y=\"72\" width=\"80\" height=\"5\" rx=\"1\" fill=\"#9CA3C8\"\/><g fill=\"#5159A4\"><rect x=\"105\" y=\"88\" width=\"120\" height=\"3\" rx=\"1\"\/><rect x=\"105\" y=\"96\" width=\"105\" height=\"3\" rx=\"1\"\/><rect x=\"105\" y=\"104\" width=\"115\" height=\"3\" rx=\"1\"\/><rect x=\"105\" y=\"112\" width=\"90\" height=\"3\" rx=\"1\"\/><\/g><rect x=\"105\" y=\"125\" width=\"120\" height=\"40\" rx=\"3\" fill=\"#D4FF3A\"\/><text x=\"165\" y=\"149\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" font-weight=\"700\" fill=\"#151740\">RAPPORT PDF<\/text><rect x=\"260\" y=\"70\" width=\"90\" height=\"90\" rx=\"8\" fill=\"#D4FF3A\"\/><text x=\"305\" y=\"110\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"11\" font-weight=\"700\" fill=\"#151740\">45<\/text><text x=\"305\" y=\"125\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"8\" fill=\"#151740\">PAGES<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>\u00c9tape 3 : Rapport &#038; Restitution<\/h3><span class=\"svc-budget\">1h<\/span><\/div><p>Remise du rapport PDF (30-50 pages) avec tous les constats + plan d&rsquo;action prioris\u00e9. Visio de restitution d&rsquo;1h pour pr\u00e9senter, discuter, r\u00e9pondre aux questions. Vous repartez avec un plan actionnable.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Discussion suites possibles\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g4)\"\/><g stroke=\"#D4FF3A\" stroke-width=\"2\" fill=\"none\"><path d=\"M200 60 L120 120\"\/><path d=\"M200 60 L200 120\"\/><path d=\"M200 60 L280 120\"\/><\/g><circle cx=\"200\" cy=\"60\" r=\"18\" fill=\"#D4FF3A\"\/><text x=\"200\" y=\"66\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" font-weight=\"700\" fill=\"#151740\">AUDIT<\/text><g><rect x=\"80\" y=\"125\" width=\"80\" height=\"45\" rx=\"6\" fill=\"white\"\/><text x=\"120\" y=\"148\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" font-weight=\"700\" fill=\"#151740\">DIY<\/text><text x=\"120\" y=\"160\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"8\" fill=\"#5159A4\">Autonome<\/text><\/g><g><rect x=\"160\" y=\"125\" width=\"80\" height=\"45\" rx=\"6\" fill=\"#D4FF3A\"\/><text x=\"200\" y=\"148\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" font-weight=\"700\" fill=\"#151740\">GESTION<\/text><text x=\"200\" y=\"160\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"8\" fill=\"#151740\">Par Exoa<\/text><\/g><g><rect x=\"240\" y=\"125\" width=\"80\" height=\"45\" rx=\"6\" fill=\"white\"\/><text x=\"280\" y=\"148\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" font-weight=\"700\" fill=\"#151740\">MIXTE<\/text><text x=\"280\" y=\"160\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"8\" fill=\"#5159A4\">Coaching<\/text><\/g><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>\u00c9tape 4 : Suites possibles<\/h3><span class=\"svc-budget\">Libre<\/span><\/div><p>Trois options : <strong>(1)<\/strong> vous impl\u00e9mentez en interne avec le plan d&rsquo;action, <strong>(2)<\/strong> nous g\u00e9rons vos campagnes, <strong>(3)<\/strong> nous vous coachons sur les quick wins. Pas de pression commerciale.<\/p><\/div><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"cases\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Exemples<\/div><h2>Ce qu&rsquo;on trouve <span class=\"hl\">souvent<\/span> lors des audits<\/h2><p class=\"section-lead\">3 cas typiques \u2014 les probl\u00e8mes se r\u00e9p\u00e8tent d&rsquo;un compte \u00e0 l&rsquo;autre.<\/p><\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\"><div class=\"case-sector\">Probl\u00e8me #1 : Tracking cass\u00e9<\/div><h3>30-40% des comptes audit\u00e9s<\/h3><div class=\"case-meta\"><span><strong>Sympt\u00f4me<\/strong> : conversions compt\u00e9es plusieurs fois, ou manquantes<\/span><span><strong>Impact<\/strong> : d\u00e9cisions d&rsquo;optimisation fauss\u00e9es<\/span><span><strong>Quick win<\/strong> : refonte tracking en 2-3 jours<\/span><\/div><p class=\"case-result\"><span>ROAS r\u00e9el souvent <strong>+40%<\/strong> vs ROAS affich\u00e9 (ou inverse).<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">Probl\u00e8me #2 : Budget gaspill\u00e9<\/div><h3>20-30% du budget en moyenne<\/h3><div class=\"case-meta\"><span><strong>Sympt\u00f4me<\/strong> : mots-cl\u00e9s broad non filtr\u00e9s, search terms hors sujet<\/span><span><strong>Impact<\/strong> : clics non qualifi\u00e9s<\/span><span><strong>Quick win<\/strong> : ajout mots-cl\u00e9s n\u00e9gatifs, refonte structure<\/span><\/div><p class=\"case-result\"><span><strong>-25% de co\u00fbts<\/strong> en moyenne sans perte de conversions.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">Probl\u00e8me #3 : Quality Score bas<\/div><h3>50% des groupes d&rsquo;annonces<\/h3><div class=\"case-meta\"><span><strong>Sympt\u00f4me<\/strong> : QS &lt; 5\/10 sur mots-cl\u00e9s cl\u00e9s<\/span><span><strong>Impact<\/strong> : CPC \u00e9lev\u00e9, position faible<\/span><span><strong>Quick win<\/strong> : restructuration groupes + annonces cibl\u00e9es<\/span><\/div><p class=\"case-result\"><span>CPC divis\u00e9 par <strong>2 \u00e0 3\u00d7<\/strong> sur certains mots-cl\u00e9s.<\/span><\/p><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"pricing\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Tarification<\/div><h2>Tarifs <span class=\"hl\">audit Google Ads<\/span><\/h2><p class=\"section-lead\">Un audit offert si vous confiez ensuite la gestion \u2014 sinon audit payant livrable.<\/p><\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\"><div class=\"price-tier\">Audit Gratuit<\/div><div class=\"price-val\">0\u20ac<span class=\"unit\"> si gestion ensuite<\/span><\/div><div class=\"price-desc\">Audit offert aux futurs clients gestion<\/div><ul class=\"price-features\"><li>Analyse 60+ points<\/li><li>Rapport PDF 30-50 pages<\/li><li>Visio restitution 1h<\/li><li>Plan d&rsquo;action prioris\u00e9<\/li><li>Sans engagement commercial<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Demander l&rsquo;audit<\/a><\/div>\n<div class=\"price-card featured\"><div class=\"price-badge\">Le plus courant<\/div><div class=\"price-tier\">Audit Standalone<\/div><div class=\"price-val\"><span class=\"price-prefix on-dark\">\u00e0 partir de<\/span>1 200\u20ac<span class=\"unit\" style=\"color:#C6C9E0\"> HT<\/span><\/div><div class=\"price-desc\">Audit complet ind\u00e9pendant (sans engagement gestion)<\/div><ul class=\"price-features\"><li>Analyse 60+ points d\u00e9taill\u00e9e<\/li><li>Rapport PDF 40-50 pages<\/li><li>Visio restitution 1h30<\/li><li>Plan d&rsquo;action 90 jours<\/li><li>Support email 30 jours<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Commander l&rsquo;audit<\/a><\/div>\n<div class=\"price-card\"><div class=\"price-tier\">Audit + Coaching<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>2 500\u20ac<span class=\"unit\"> HT<\/span><\/div><div class=\"price-desc\">Audit + 3 mois de coaching hebdomadaire<\/div><ul class=\"price-features\"><li>Audit complet<\/li><li>12 sessions coaching 1h<\/li><li>Accompagnement impl\u00e9mentation<\/li><li>Revue mensuelle r\u00e9sultats<\/li><li>Id\u00e9al pour \u00e9quipes internes<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Nous contacter<\/a><\/div>\n<\/div>\n<div class=\"price-setup\"><strong>Pr\u00e9requis<\/strong> : compte Google Ads actif avec historique 3 mois minimum + acc\u00e8s lecture \u00e0 Google Analytics \/ GTM.<\/div>\n<\/div><\/section>\n\n<section class=\"faq\"><div class=\"wrap\">\n<div class=\"section-head center\"><div class=\"section-tag\">Questions fr\u00e9quentes<\/div><h2>Ce que nos clients nous demandent sur <span class=\"hl\">l&rsquo;audit Google Ads<\/span><\/h2><\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open><summary>L&rsquo;audit est-il vraiment gratuit ?<\/summary><div class=\"faq-body\">Oui \u2014 <strong>si vous confiez ensuite la gestion<\/strong> (minimum 3 mois). Sinon, audit payant \u00e0 partir de 1 200\u20ac HT. Dans tous les cas, vous repartez avec le rapport complet, utilisable m\u00eame si vous ne travaillez pas avec nous.<\/div><\/details>\n<details class=\"faq-item\"><summary>Combien de temps \u00e7a prend ?<\/summary><div class=\"faq-body\"><strong>2 \u00e0 3 semaines<\/strong> entre le call de cadrage et la remise du rapport. Analyse rigoureuse, pas b\u00e2cl\u00e9e.<\/div><\/details>\n<details class=\"faq-item\"><summary>Quels acc\u00e8s avez-vous besoin ?<\/summary><div class=\"faq-body\">Acc\u00e8s <strong>lecture seule<\/strong> \u00e0 : Google Ads, Google Analytics, Google Tag Manager, Search Console. Et id\u00e9alement acc\u00e8s lecture au CMS pour v\u00e9rifier les landing pages.<\/div><\/details>\n<details class=\"faq-item\"><summary>Vous touchez \u00e0 mon compte pendant l&rsquo;audit ?<\/summary><div class=\"faq-body\"><strong>Non<\/strong>. L&rsquo;audit est 100% non-invasif. Aucune modification n&rsquo;est faite. Vous gardez le contr\u00f4le total de vos campagnes pendant toute la dur\u00e9e.<\/div><\/details>\n<details class=\"faq-item\"><summary>Minimum de budget g\u00e9r\u00e9 pour que l&rsquo;audit soit pertinent ?<\/summary><div class=\"faq-body\"><strong>500\u20ac\/mois minimum<\/strong> de budget m\u00e9dia g\u00e9r\u00e9 pour que l&rsquo;audit ait du sens (besoin de donn\u00e9es). Avec 3 mois d&rsquo;historique minimum.<\/div><\/details>\n<details class=\"faq-item\"><summary>Le rapport contient quoi exactement ?<\/summary><div class=\"faq-body\">R\u00e9sum\u00e9 ex\u00e9cutif, analyse par axe (structure, mots-cl\u00e9s, annonces, Quality Score, tracking, conversions, budgets), captures d&rsquo;\u00e9cran, benchmarks, et un plan d&rsquo;action d\u00e9taill\u00e9 avec priorisation.<\/div><\/details>\n<details class=\"faq-item\"><summary>Avez-vous acc\u00e8s \u00e0 mes donn\u00e9es client ?<\/summary><div class=\"faq-body\">Uniquement aux donn\u00e9es agr\u00e9g\u00e9es Google Ads \/ Analytics. Aucun acc\u00e8s \u00e0 votre CRM ou base clients. NDA sign\u00e9 si souhait\u00e9.<\/div><\/details>\n<details class=\"faq-item\"><summary>Audit valable aussi pour Bing Ads \/ Microsoft Ads ?<\/summary><div class=\"faq-body\">Oui \u2014 m\u00eames principes. Nous auditons aussi les comptes Microsoft Advertising (Bing) et Meta Ads. Dites-nous votre p\u00e9rim\u00e8tre.<\/div><\/details>\n<\/div><\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\">\n<a class=\"related-card\" href=\"\/agence-sea\/\"><div><span>Retour Agence SEA<\/span><small>Tous nos services SEA<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/search-ads\/\"><div><span>Google Search Ads<\/span><small>Gestion de campagnes<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/shopping-ads\/\"><div><span>Google Shopping<\/span><small>Campagnes Shopping<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/microsoft-ads\/\"><div><span>Microsoft Ads<\/span><small>Bing Ads compl\u00e9mentaire<\/small><\/div><\/a>\n<\/div><\/div><\/section>\n\n<section class=\"cta-final\" id=\"devis\"><div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit<\/div>\n<h2>Votre compte Google Ads <span class=\"hl-lime\">cache des p\u00e9pites et du gaspillage<\/span><\/h2>\n<p>20 minutes d&rsquo;\u00e9change initial \u2014 vous saurez si un audit a du sens pour vous.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n<\/div><\/section>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accueil\/Agence SEA\/Audit Google Ads Audit Google Ads Audit Google Ads \u2014 R\u00e9v\u00e9lez le Potentiel Cach\u00e9 de Vos Campagnes Analyse compl\u00e8te de votre compte : structure, mots-cl\u00e9s, annonces, Quality Score, tracking, budgets gaspill\u00e9s. Rapport d\u00e9taill\u00e9 avec recommandations actionnables. Demander mon audit gratuit \u2192Ce qu&rsquo;on analyse Analyse 60+ pointsTout le compte pass\u00e9 au crible Rapport d\u00e9taill\u00e930-50 pages avec captures et chiffres Plan d&rsquo;actionQuick wins + actions long terme Ce qu&rsquo;on analyse Un audit \u00e0 360\u00b0 de votre compte Google Ads Rien n&rsquo;\u00e9chappe \u00e0 notre analyse \u2014 de la structure aux conversions, en passant par le tracking. Structure du compte Campagnes, groupes d&rsquo;annonces, th\u00e9matisation. D\u00e9tection de m\u00e9lange search\/display. Verifications des strat\u00e9gies d&rsquo;ench\u00e8res utilis\u00e9es. Coh\u00e9rence entre objectifs business et setup Google Ads. Mots-cl\u00e9s &#038; Ciblage Types de correspondance (exact, phrase, broad). Mots-cl\u00e9s n\u00e9gatifs manquants. Search terms r\u00e9els (ce que les gens tapent vraiment). Cannibalisation entre campagnes. Ciblage g\u00e9ographique et horaire. Annonces &#038; Quality Score Analyse des annonces (CTR, pertinence). Extensions (sitelinks, callouts, snippets). Quality Score par mot-cl\u00e9. Landing pages associ\u00e9es. Opportunit\u00e9s A\/B testing. Tracking &#038; Conversions V\u00e9rification du setup GTM \/ GA4. Conversions bien track\u00e9es ? Double comptage ? Conversions offline (appels, CRM) ? Attribution mod\u00e8le. Une erreur tracking = d\u00e9cisions fausses pendant des mois. Performance &#038; ROI CTR, CPC, conversions, CPA, ROAS par campagne \/ groupe \/ mot-cl\u00e9. Benchmarks secteur. Identification des sources de gaspillage. Campagnes \/ mots-cl\u00e9s non rentables \u00e0 couper. Opportunit\u00e9s &#038; Plan d&rsquo;action Nouveaux mots-cl\u00e9s \u00e0 tester. Segmentation \u00e0 affiner. Formats inexploit\u00e9s (Shopping, PMax, YouTube). Quick wins (1-2 semaines) + actions long terme. Priorisation par impact potentiel. D\u00e9roul\u00e9 Comment se d\u00e9roule votre audit ? 3 semaines du premier contact \u00e0 la remise du rapport. 0130 MIN \u00b7 CADRAGE \u00c9tape 1 : Call de cadrage 30 min Discussion de vos objectifs, de votre histoire Google Ads, des campagnes existantes. Signature NDA si besoin. Acc\u00e8s lecture \u00e0 votre compte Google Ads + Google Analytics. CAMPAIGN_01CAMPAIGN_02CAMPAIGN_03KEYWORD_LISTSEARCH_TERMSCONVERSIONSQUALITY_SCORE \u00c9tape 2 : Analyse approfondie 7 \u00e0 10 jours Analyse compl\u00e8te par notre \u00e9quipe certifi\u00e9e Google Ads. 60+ points v\u00e9rifi\u00e9s. Extraction de donn\u00e9es sur 6-12 mois. Croisement avec les benchmarks secteur. Photos d&rsquo;\u00e9cran des probl\u00e8mes identifi\u00e9s. RAPPORT PDF45PAGES \u00c9tape 3 : Rapport &#038; Restitution 1h Remise du rapport PDF (30-50 pages) avec tous les constats + plan d&rsquo;action prioris\u00e9. Visio de restitution d&rsquo;1h pour pr\u00e9senter, discuter, r\u00e9pondre aux questions. Vous repartez avec un plan actionnable. AUDITDIYAutonomeGESTIONPar ExoaMIXTECoaching \u00c9tape 4 : Suites possibles Libre Trois options : (1) vous impl\u00e9mentez en interne avec le plan d&rsquo;action, (2) nous g\u00e9rons vos campagnes, (3) nous vous coachons sur les quick wins. Pas de pression commerciale. Exemples Ce qu&rsquo;on trouve souvent lors des audits 3 cas typiques \u2014 les probl\u00e8mes se r\u00e9p\u00e8tent d&rsquo;un compte \u00e0 l&rsquo;autre. Probl\u00e8me #1 : Tracking cass\u00e9 30-40% des comptes audit\u00e9s Sympt\u00f4me : conversions compt\u00e9es plusieurs fois, ou manquantesImpact : d\u00e9cisions d&rsquo;optimisation fauss\u00e9esQuick win : refonte tracking en 2-3 jours ROAS r\u00e9el souvent +40% vs ROAS affich\u00e9 (ou inverse). Probl\u00e8me #2 : Budget gaspill\u00e9 20-30% du budget en moyenne Sympt\u00f4me : mots-cl\u00e9s broad non filtr\u00e9s, search terms hors sujetImpact : clics non qualifi\u00e9sQuick win : ajout mots-cl\u00e9s n\u00e9gatifs, refonte structure -25% de co\u00fbts en moyenne sans perte de conversions. Probl\u00e8me #3 : Quality Score bas 50% des groupes d&rsquo;annonces Sympt\u00f4me : QS &lt; 5\/10 sur mots-cl\u00e9s cl\u00e9sImpact : CPC \u00e9lev\u00e9, position faibleQuick win : restructuration groupes + annonces cibl\u00e9es CPC divis\u00e9 par 2 \u00e0 3\u00d7 sur certains mots-cl\u00e9s. Tarification Tarifs audit Google Ads Un audit offert si vous confiez ensuite la gestion \u2014 sinon audit payant livrable. Audit Gratuit0\u20ac si gestion ensuiteAudit offert aux futurs clients gestion Analyse 60+ points Rapport PDF 30-50 pages Visio restitution 1h Plan d&rsquo;action prioris\u00e9 Sans engagement commercial Demander l&rsquo;audit Le plus courantAudit Standalone\u00e0 partir de1 200\u20ac HTAudit complet ind\u00e9pendant (sans engagement gestion) Analyse 60+ points d\u00e9taill\u00e9e Rapport PDF 40-50 pages Visio restitution 1h30 Plan d&rsquo;action 90 jours Support email 30 jours Commander l&rsquo;audit Audit + Coaching\u00e0 partir de2 500\u20ac HTAudit + 3 mois de coaching hebdomadaire Audit complet 12 sessions coaching 1h Accompagnement impl\u00e9mentation Revue mensuelle r\u00e9sultats Id\u00e9al pour \u00e9quipes internes Nous contacter Pr\u00e9requis : compte Google Ads actif avec historique 3 mois minimum + acc\u00e8s lecture \u00e0 Google Analytics \/ GTM. Questions fr\u00e9quentes Ce que nos clients nous demandent sur l&rsquo;audit Google Ads L&rsquo;audit est-il vraiment gratuit ? Oui \u2014 si vous confiez ensuite la gestion (minimum 3 mois). Sinon, audit payant \u00e0 partir de 1 200\u20ac HT. Dans tous les cas, vous repartez avec le rapport complet, utilisable m\u00eame si vous ne travaillez pas avec nous. Combien de temps \u00e7a prend ? 2 \u00e0 3 semaines entre le call de cadrage et la remise du rapport. Analyse rigoureuse, pas b\u00e2cl\u00e9e. Quels acc\u00e8s avez-vous besoin ? Acc\u00e8s lecture seule \u00e0 : Google Ads, Google Analytics, Google Tag Manager, Search Console. Et id\u00e9alement acc\u00e8s lecture au CMS pour v\u00e9rifier les landing pages. Vous touchez \u00e0 mon compte pendant l&rsquo;audit ? Non. L&rsquo;audit est 100% non-invasif. Aucune modification n&rsquo;est faite. Vous gardez le contr\u00f4le total de vos campagnes pendant toute la dur\u00e9e. Minimum de budget g\u00e9r\u00e9 pour que l&rsquo;audit soit pertinent ? 500\u20ac\/mois minimum de budget m\u00e9dia g\u00e9r\u00e9 pour que l&rsquo;audit ait du sens (besoin de donn\u00e9es). Avec 3 mois d&rsquo;historique minimum. Le rapport contient quoi exactement ? R\u00e9sum\u00e9 ex\u00e9cutif, analyse par axe (structure, mots-cl\u00e9s, annonces, Quality Score, tracking, conversions, budgets), captures d&rsquo;\u00e9cran, benchmarks, et un plan d&rsquo;action d\u00e9taill\u00e9 avec priorisation. Avez-vous acc\u00e8s \u00e0 mes donn\u00e9es client ? Uniquement aux donn\u00e9es agr\u00e9g\u00e9es Google Ads \/ Analytics. Aucun acc\u00e8s \u00e0 votre CRM ou base clients. NDA sign\u00e9 si souhait\u00e9. Audit valable aussi pour Bing Ads \/ Microsoft Ads ? Oui \u2014 m\u00eames principes. Nous auditons aussi les comptes Microsoft Advertising (Bing) et Meta Ads. Dites-nous votre p\u00e9rim\u00e8tre. Aller plus loin Retour Agence SEATous nos services SEA Google Search AdsGestion de campagnes Google ShoppingCampagnes Shopping Microsoft AdsBing Ads compl\u00e9mentaire Audit gratuit Votre compte Google Ads cache des p\u00e9pites et du gaspillage 20 minutes d&rsquo;\u00e9change initial \u2014 vous saurez si un audit a du sens pour vous. Demander mon audit \u2192 \u2713 Luxembourg &#038;<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Audit Google Ads Complet | Agence Exoa","rank_math_description":"Obtenez un audit Google Ads complet par l'agence Exoa : structure, mots-cl\u00e9s, annonces, ench\u00e8res, Quality Score. Plan d'action inclus. 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