{"id":13909,"date":"2026-04-23T08:24:25","date_gmt":"2026-04-23T08:24:25","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=13909"},"modified":"2026-04-23T08:49:53","modified_gmt":"2026-04-23T08:49:53","slug":"shopping-ads","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/en\/shopping-ads\/","title":{"rendered":"Google Shopping Ads \u2014 Campagnes Produits | Exoa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13909\" class=\"elementor elementor-13909\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71077a57 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"71077a57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c2dab6 elementor-widget elementor-widget-text-editor\" data-id=\"23c2dab6\" 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\u2014 Google Shopping\",\"description\":\"Gestion Google Shopping & Performance Max pour e-commer\u00e7ants.\",\"url\":\"https:\/\/www.agence-exoa.com\/google-shopping\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n{\"@type\":\"Service\",\"name\":\"Google Shopping\",\"description\":\"Campagnes Shopping : Merchant Center, flux produits, Performance Max.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"}}]}\n<\/script>\n<div class=\"exoa-shopping-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/agence-sea\/\">Agence SEA<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Google Shopping<\/span><\/div><\/div>\n\n<header class=\"hero\"><div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> Google Shopping<\/div>\n<h1>Google Shopping \u2014 Shopping Ads pour <span class=\"highlight\">Booster Vos Ventes E-commerce<\/span><\/h1>\n<p class=\"hero-sub\">Vos produits en t\u00eate de Google avec photo, prix et marque. Merchant Center, flux optimis\u00e9, Performance Max \u2014 la machine \u00e0 vendre pour e-commer\u00e7ants.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un audit gratuit \u2192<\/a><a href=\"#cases\" class=\"btn btn-ghost\">Voir nos r\u00e9sultats<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"9\" cy=\"21\" r=\"1\"\/><circle cx=\"20\" cy=\"21\" r=\"1\"\/><path d=\"M1 1h4l2.68 13.39a2 2 0 0 0 2 1.61h9.72a2 2 0 0 0 2-1.61L23 6H6\"\/><\/svg><\/div><p><strong>Visibilit\u00e9 produit max<\/strong>Photo, prix et marque visibles imm\u00e9diatement<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg><\/div><p><strong>ROAS 5\u00d7 \u00e0 15\u00d7<\/strong>Meilleur canal pour l&rsquo;e-commerce<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div><p><strong>Performance Max<\/strong>Google Search + Display + YouTube + Gmail<\/p><\/div>\n<\/div><\/div><\/header>\n\n<section class=\"ben-alt\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Avantages<\/div><h2>Pourquoi <span class=\"hl\">Google Shopping<\/span> est indispensable en e-commerce ?<\/h2><p class=\"section-lead\">Plus de 60% des clics e-commerce sur Google passent par les Shopping Ads.<\/p><\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"9\" cy=\"21\" r=\"1\"\/><circle cx=\"20\" cy=\"21\" r=\"1\"\/><path d=\"M1 1h4l2.68 13.39a2 2 0 0 0 2 1.61h9.72a2 2 0 0 0 2-1.61L23 6H6\"\/><\/svg><\/div><div><h3>Visibilit\u00e9 produit imm\u00e9diate<\/h3><p>Contrairement aux annonces texte, Shopping Ads affiche photo, prix, marque et avis. L&rsquo;utilisateur voit directement votre produit \u2014 le CTR est 2\u00d7 sup\u00e9rieur aux annonces textuelles.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg><\/div><div><h3>ROAS sup\u00e9rieur<\/h3><p>Shopping Ads est le canal avec le meilleur ROAS en e-commerce (5\u00d7 \u00e0 15\u00d7). L&rsquo;intention d&rsquo;achat est maximale : l&rsquo;utilisateur voit le prix avant de cliquer.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div><div><h3>Performance Max (PMax)<\/h3><p>Diffuse vos produits sur Search, Display, YouTube, Gmail, Maps. Machine learning Google pour optimiser automatiquement. N\u00e9cessite un flux produits impeccable.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\/><\/svg><\/div><div><h3>Scalable \u00e0 l&rsquo;infini<\/h3><p>Catalogue de 10 ou 10 000 produits : Shopping Ads scale sans effort. L&rsquo;algorithme Google trouve les bons acheteurs pour chaque produit automatiquement.<\/p><\/div><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"services\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Prestations<\/div><h2>Nos services <span class=\"hl\">Google Shopping<\/span><\/h2><p class=\"section-lead\">Setup Merchant Center, optimisation flux produits, gestion campagnes.<\/p><\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Setup Merchant Center\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g1)\"\/><rect x=\"90\" y=\"50\" width=\"220\" height=\"125\" rx=\"8\" fill=\"white\"\/><rect x=\"105\" y=\"65\" width=\"60\" height=\"60\" rx=\"6\" fill=\"#D4FF3A\"\/><text x=\"135\" y=\"100\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"22\" font-weight=\"700\" fill=\"#151740\">\u2713<\/text><rect x=\"180\" y=\"70\" width=\"115\" height=\"10\" rx=\"2\" fill=\"#151740\"\/><rect x=\"180\" y=\"88\" width=\"90\" height=\"7\" rx=\"2\" fill=\"#9CA3C8\"\/><rect x=\"180\" y=\"102\" width=\"105\" height=\"7\" rx=\"2\" fill=\"#9CA3C8\"\/><rect x=\"180\" y=\"116\" width=\"70\" height=\"7\" rx=\"2\" fill=\"#9CA3C8\"\/><rect x=\"105\" y=\"140\" width=\"190\" height=\"22\" rx=\"4\" fill=\"#5159A4\"\/><text x=\"200\" y=\"155\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" fill=\"white\" font-weight=\"700\">MERCHANT CENTER OK<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Setup Merchant Center<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Cr\u00e9ation et configuration Google Merchant Center. V\u00e9rification du site et des r\u00e8gles de politique. Mise en conformit\u00e9 (mentions l\u00e9gales, CGV, retours). Configuration des taxes et frais de port.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Optimisation flux produits\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g2)\"\/><g font-family=\"monospace\" font-size=\"9\" fill=\"white\"><text x=\"70\" y=\"60\">id:<\/text><text x=\"110\" y=\"60\" fill=\"#D4FF3A\">SKU-0452<\/text><text x=\"70\" y=\"80\">title:<\/text><text x=\"110\" y=\"80\" fill=\"#D4FF3A\">Sneakers blanc&#8230;<\/text><text x=\"70\" y=\"100\">price:<\/text><text x=\"110\" y=\"100\" fill=\"#D4FF3A\">89.90 EUR<\/text><text x=\"70\" y=\"120\">image_link:<\/text><text x=\"110\" y=\"120\" fill=\"#D4FF3A\">https:\/\/&#8230;<\/text><text x=\"70\" y=\"140\">gtin:<\/text><text x=\"110\" y=\"140\" fill=\"#D4FF3A\">3401560&#8230;<\/text><text x=\"70\" y=\"160\">availability:<\/text><text x=\"110\" y=\"160\" fill=\"#D4FF3A\">in stock<\/text><\/g><rect x=\"280\" y=\"75\" width=\"70\" height=\"70\" rx=\"6\" fill=\"#D4FF3A\"\/><text x=\"315\" y=\"115\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"24\" font-weight=\"700\" fill=\"#151740\">\u2713<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Optimisation Flux Produits<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Optimisation des titres, descriptions, cat\u00e9gories Google. Photos haute qualit\u00e9. Attributs produits (marque, GTIN, MPN, couleur, taille). Custom labels pour segmenter. Sync automatique CMS (Shopify, WooCommerce, Prestashop, Magento).<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Performance Max campagnes\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g3)\"\/><circle cx=\"200\" cy=\"112\" r=\"30\" fill=\"#D4FF3A\"\/><text x=\"200\" y=\"118\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"14\" font-weight=\"700\" fill=\"#151740\">PMax<\/text><g stroke=\"white\" stroke-width=\"1.5\" fill=\"none\"><line x1=\"200\" y1=\"82\" x2=\"120\" y2=\"50\"\/><line x1=\"200\" y1=\"82\" x2=\"280\" y2=\"50\"\/><line x1=\"200\" y1=\"142\" x2=\"120\" y2=\"175\"\/><line x1=\"200\" y1=\"142\" x2=\"280\" y2=\"175\"\/><\/g><g fill=\"white\" font-family=\"monospace\" font-size=\"10\" font-weight=\"700\"><rect x=\"80\" y=\"35\" width=\"80\" height=\"24\" rx=\"4\" fill=\"#2E3364\"\/><text x=\"120\" y=\"51\" text-anchor=\"middle\">SEARCH<\/text><rect x=\"240\" y=\"35\" width=\"80\" height=\"24\" rx=\"4\" fill=\"#2E3364\"\/><text x=\"280\" y=\"51\" text-anchor=\"middle\">DISPLAY<\/text><rect x=\"80\" y=\"165\" width=\"80\" height=\"24\" rx=\"4\" fill=\"#2E3364\"\/><text x=\"120\" y=\"181\" text-anchor=\"middle\">YOUTUBE<\/text><rect x=\"240\" y=\"165\" width=\"80\" height=\"24\" rx=\"4\" fill=\"#2E3364\"\/><text x=\"280\" y=\"181\" text-anchor=\"middle\">GMAIL<\/text><\/g><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Campagnes Performance Max<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Setup PMax avec asset groups par cat\u00e9gorie. Images, vid\u00e9os, textes cr\u00e9atifs. Audience signals (clients existants, int\u00e9r\u00eats). Optimisation ROAS cible. Monitoring des produits best-sellers et des paniers abandonn\u00e9s.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Reporting ventes et ROAS\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g4)\"\/><rect x=\"55\" y=\"45\" width=\"140\" height=\"65\" rx=\"6\" fill=\"white\"\/><text x=\"125\" y=\"68\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" font-weight=\"700\" fill=\"#151740\">CA G\u00c9N\u00c9R\u00c9<\/text><text x=\"125\" y=\"96\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"22\" font-weight=\"700\" fill=\"#5159A4\">45 820\u20ac<\/text><rect x=\"205\" y=\"45\" width=\"140\" height=\"65\" rx=\"6\" fill=\"#D4FF3A\"\/><text x=\"275\" y=\"68\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" font-weight=\"700\" fill=\"#151740\">ROAS<\/text><text x=\"275\" y=\"96\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"22\" font-weight=\"700\" fill=\"#151740\">8.2\u00d7<\/text><g stroke=\"#D4FF3A\" stroke-width=\"3\" fill=\"none\"><path d=\"M55 180 L95 170 L135 160 L175 150 L215 135 L255 125 L295 115 L335 105\"\/><\/g><circle cx=\"335\" cy=\"105\" r=\"5\" fill=\"#D4FF3A\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Reporting Ventes &#038; ROAS<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Dashboard temps r\u00e9el : CA g\u00e9n\u00e9r\u00e9, ROAS, panier moyen, top produits. Attribution multi-canal. Comparaison par cat\u00e9gorie, marque, gamme. Rapport mensuel avec recommandations.<\/p><\/div><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"process\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag on-navy\">M\u00e9thode<\/div><h2>Comment nous lan\u00e7ons vos <span class=\"hl-lime\">campagnes Shopping<\/span><\/h2><p class=\"section-lead\">Un processus structur\u00e9 autour du flux produits \u2014 cl\u00e9 du succ\u00e8s en Shopping.<\/p><\/div>\n<div class=\"step-grid\">\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 01<\/span><span class=\"step-delay\">Jour 1 \u2192 5<\/span><h4>Audit Catalogue<\/h4><p>Audit du catalogue produits. Identification des cat\u00e9gories prioritaires, marges, best-sellers. Analyse concurrence Shopping.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 02<\/span><span class=\"step-delay\">Jour 5 \u2192 10<\/span><h4>Setup Merchant Center<\/h4><p>Cr\u00e9ation compte, v\u00e9rification site, mise en conformit\u00e9. Connexion CMS, import flux produits. Validation produits.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 03<\/span><span class=\"step-delay\">Jour 10 \u2192 15<\/span><h4>Optimisation Flux<\/h4><p>Optimisation titres, descriptions, cat\u00e9gories Google. Enrichissement attributs. Custom labels. Filtrage produits \u00e0 exclure.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 04<\/span><span class=\"step-delay\">Jour 15 \u2192 21<\/span><h4>Lancement PMax<\/h4><p>Cr\u00e9ation campagne Performance Max avec asset groups. Budget test. Monitoring quotidien. Ajustements ROAS cible.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 05<\/span><span class=\"step-delay\">Mensuel<\/span><h4>Scale &#038; Optimisation<\/h4><p>Scaling des campagnes performantes. Tests cr\u00e9atifs. Segmentation avanc\u00e9e. Rapport mensuel + r\u00e9union 30 min.<\/p><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"cases\" id=\"cases\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">R\u00e9sultats<\/div><h2>Nos <span class=\"hl\">r\u00e9sultats e-commerce<\/span><\/h2><p class=\"section-lead\">Trois cas repr\u00e9sentatifs \u2014 mode, maison, cosm\u00e9tiques.<\/p><\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\"><div class=\"case-sector\">Mode \u00b7 Pr\u00eat-\u00e0-porter<\/div><h3>Budget 5 000\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Catalogue<\/strong> : 1 200 produits<\/span><span><strong>Avant<\/strong> : CA 15 000\u20ac\/mois (Shopping seul, g\u00e9r\u00e9 en interne)<\/span><span><strong>Apr\u00e8s<\/strong> : CA 42 000\u20ac\/mois avec ROAS 8,4\u00d7<\/span><\/div><p class=\"case-result\"><span><strong>+180% de CA<\/strong> en 4 mois.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">Maison \u00b7 D\u00e9coration<\/div><h3>Budget 2 500\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Catalogue<\/strong> : 450 produits<\/span><span><strong>Strat\u00e9gie<\/strong> : PMax segment\u00e9 par gamme (premium \/ accessible)<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 11\u00d7, panier moyen 85\u20ac<\/span><\/div><p class=\"case-result\"><span><strong>27 500\u20ac de CA<\/strong> par mois de budget m\u00e9dia.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">Cosm\u00e9tiques \u00b7 Bio<\/div><h3>Budget 1 800\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Catalogue<\/strong> : 180 produits<\/span><span><strong>Strat\u00e9gie<\/strong> : flux premium (photos pro, descriptions SEO)<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 9,2\u00d7, 35% nouveaux clients<\/span><\/div><p class=\"case-result\"><span><strong>16 500\u20ac de CA mensuel<\/strong> + base clients x3.<\/span><\/p><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"pricing\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Tarification<\/div><h2>Tarifs <span class=\"hl\">Google Shopping<\/span><\/h2><p class=\"section-lead\">Structure identique Search : setup + management mensuel. Budget m\u00e9dia s\u00e9par\u00e9.<\/p><\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\"><div class=\"price-tier\">Starter<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>500\u20ac<span class=\"unit\">\/mois HT<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia \u2264 2 999\u20ac\/mois<\/div><ul class=\"price-features\"><li>Catalogue jusqu&rsquo;\u00e0 500 produits<\/li><li>1 campagne PMax<\/li><li>Optimisation flux mensuelle<\/li><li>Rapport mensuel<\/li><li>R\u00e9union 30 min\/mois<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div>\n<div class=\"price-card featured\"><div class=\"price-badge\">Le plus populaire<\/div><div class=\"price-tier\">Business<\/div><div class=\"price-val\"><span class=\"price-prefix on-dark\">\u00e0 partir de<\/span>900\u20ac<span class=\"unit\" style=\"color:#C6C9E0\">\/mois HT<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois<\/div><ul class=\"price-features\"><li>Catalogue jusqu&rsquo;\u00e0 2 000 produits<\/li><li>Campagnes PMax segment\u00e9es<\/li><li>Optimisation flux continue<\/li><li>Dashboard temps r\u00e9el<\/li><li>R\u00e9union bi-mensuelle<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Business<\/a><\/div>\n<div class=\"price-card\"><div class=\"price-tier\">Premium<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div><ul class=\"price-features\"><li>Catalogue illimit\u00e9<\/li><li>Account manager d\u00e9di\u00e9<\/li><li>Flux premium + custom labels<\/li><li>Multi-pays &#038; multi-devise<\/li><li>R\u00e9union hebdomadaire<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Nous contacter<\/a><\/div>\n<\/div>\n<div class=\"price-setup\"><strong>Setup initial : 450\u20ac HT<\/strong> \u00b7 Merchant Center, flux produits, premi\u00e8re campagne PMax \u00b7 <strong>Engagement minimum recommand\u00e9 : 3 mois<\/strong><\/div>\n<\/div><\/section>\n\n<section class=\"faq\"><div class=\"wrap\">\n<div class=\"section-head center\"><div class=\"section-tag\">Questions fr\u00e9quentes<\/div><h2>Ce que nos clients nous demandent sur <span class=\"hl\">Google Shopping<\/span><\/h2><\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open><summary>Quel CMS e-commerce est compatible avec Google Shopping ?<\/summary><div class=\"faq-body\">Tous : <strong>Shopify, WooCommerce, Prestashop, Magento, BigCommerce, Shopware<\/strong>, et sites custom. Nous connectons votre catalogue via flux automatique.<\/div><\/details>\n<details class=\"faq-item\"><summary>Quel budget minimum pour Shopping ?<\/summary><div class=\"faq-body\"><strong>800-1 000\u20ac\/mois<\/strong> de budget m\u00e9dia minimum pour voir des r\u00e9sultats. Optimal \u00e0 partir de 2 000\u20ac\/mois pour que Performance Max dispose de donn\u00e9es suffisantes.<\/div><\/details>\n<details class=\"faq-item\"><summary>Quelle diff\u00e9rence entre Shopping Standard et Performance Max ?<\/summary><div class=\"faq-body\"><strong>Standard<\/strong> : uniquement sur le r\u00e9seau Search. Plus de contr\u00f4le manuel. <strong>PMax<\/strong> : Search + Display + YouTube + Gmail + Maps, optimis\u00e9 par IA Google. Recommand\u00e9 en 2026 \u2014 mais n\u00e9cessite un flux impeccable.<\/div><\/details>\n<details class=\"faq-item\"><summary>Mes produits doivent-ils avoir un GTIN ?<\/summary><div class=\"faq-body\">Oui pour les produits de marques connues. Sans GTIN, la diffusion est limit\u00e9e. Pour produits artisanaux \/ propres, on peut marquer \u00ab\u00a0no identifier exists\u00a0\u00bb.<\/div><\/details>\n<details class=\"faq-item\"><summary>Vous g\u00e9rez la cr\u00e9ation des fiches produits ?<\/summary><div class=\"faq-body\">Non \u2014 nous optimisons les fiches existantes (titres, descriptions). La cr\u00e9ation initiale reste chez vous ou votre agence web. Nous travaillons avec votre CMS actuel.<\/div><\/details>\n<details class=\"faq-item\"><summary>Peut-on exclure certains produits ?<\/summary><div class=\"faq-body\">Oui. On peut exclure par marge, stock, saisonnalit\u00e9, marque, prix. Recommand\u00e9 pour concentrer le budget sur les produits rentables.<\/div><\/details>\n<details class=\"faq-item\"><summary>Combien de temps pour optimiser Performance Max ?<\/summary><div class=\"faq-body\"><strong>2-4 semaines<\/strong> d&rsquo;apprentissage. Performance stable apr\u00e8s 6-8 semaines. Patience n\u00e9cessaire \u2014 ne pas modifier les param\u00e8tres chaque jour.<\/div><\/details>\n<details class=\"faq-item\"><summary>G\u00e9rez-vous le multi-pays ?<\/summary><div class=\"faq-body\">Oui. Feeds multi-pays, multi-devises, multi-langues. France, Luxembourg, Belgique, Allemagne, Suisse, Pays-Bas et international.<\/div><\/details>\n<\/div><\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\">\n<a class=\"related-card\" href=\"\/agence-sea\/\"><div><span>Retour Agence SEA<\/span><small>Tous nos services SEA<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/search-ads\/\"><div><span>Google Search Ads<\/span><small>Campagnes sur recherche<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/remarketing\/\"><div><span>Remarketing<\/span><small>Relancer paniers abandonn\u00e9s<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/site-ecommerce\/\"><div><span>Cr\u00e9ation E-commerce<\/span><small>Shopify, WooCommerce<\/small><\/div><\/a>\n<\/div><\/div><\/section>\n\n<section class=\"cta-final\" id=\"devis\"><div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit<\/div>\n<h2>Votre catalogue m\u00e9rite <span class=\"hl-lime\">la premi\u00e8re place sur Google<\/span><\/h2>\n<p>Nous auditons votre Merchant Center (ou en cr\u00e9ons un) et estimons votre potentiel Shopping.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit Shopping \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n<\/div><\/section>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accueil\/Agence SEA\/Google Shopping Google Shopping Google Shopping \u2014 Shopping Ads pour Booster Vos Ventes E-commerce Vos produits en t\u00eate de Google avec photo, prix et marque. Merchant Center, flux optimis\u00e9, Performance Max \u2014 la machine \u00e0 vendre pour e-commer\u00e7ants. Demander un audit gratuit \u2192Voir nos r\u00e9sultats Visibilit\u00e9 produit maxPhoto, prix et marque visibles imm\u00e9diatement ROAS 5\u00d7 \u00e0 15\u00d7Meilleur canal pour l&rsquo;e-commerce Performance MaxGoogle Search + Display + YouTube + Gmail Avantages Pourquoi Google Shopping est indispensable en e-commerce ? Plus de 60% des clics e-commerce sur Google passent par les Shopping Ads. Visibilit\u00e9 produit imm\u00e9diate Contrairement aux annonces texte, Shopping Ads affiche photo, prix, marque et avis. L&rsquo;utilisateur voit directement votre produit \u2014 le CTR est 2\u00d7 sup\u00e9rieur aux annonces textuelles. ROAS sup\u00e9rieur Shopping Ads est le canal avec le meilleur ROAS en e-commerce (5\u00d7 \u00e0 15\u00d7). L&rsquo;intention d&rsquo;achat est maximale : l&rsquo;utilisateur voit le prix avant de cliquer. Performance Max (PMax) Diffuse vos produits sur Search, Display, YouTube, Gmail, Maps. Machine learning Google pour optimiser automatiquement. N\u00e9cessite un flux produits impeccable. Scalable \u00e0 l&rsquo;infini Catalogue de 10 ou 10 000 produits : Shopping Ads scale sans effort. L&rsquo;algorithme Google trouve les bons acheteurs pour chaque produit automatiquement. Prestations Nos services Google Shopping Setup Merchant Center, optimisation flux produits, gestion campagnes. \u2713MERCHANT CENTER OK Setup Merchant Center Inclus Cr\u00e9ation et configuration Google Merchant Center. V\u00e9rification du site et des r\u00e8gles de politique. Mise en conformit\u00e9 (mentions l\u00e9gales, CGV, retours). Configuration des taxes et frais de port. id:SKU-0452title:Sneakers blanc&#8230;price:89.90 EURimage_link:https:\/\/&#8230;gtin:3401560&#8230;availability:in stock\u2713 Optimisation Flux Produits Inclus Optimisation des titres, descriptions, cat\u00e9gories Google. Photos haute qualit\u00e9. Attributs produits (marque, GTIN, MPN, couleur, taille). Custom labels pour segmenter. Sync automatique CMS (Shopify, WooCommerce, Prestashop, Magento). PMaxSEARCHDISPLAYYOUTUBEGMAIL Campagnes Performance Max Inclus Setup PMax avec asset groups par cat\u00e9gorie. Images, vid\u00e9os, textes cr\u00e9atifs. Audience signals (clients existants, int\u00e9r\u00eats). Optimisation ROAS cible. Monitoring des produits best-sellers et des paniers abandonn\u00e9s. CA G\u00c9N\u00c9R\u00c945 820\u20acROAS8.2\u00d7 Reporting Ventes &#038; ROAS Inclus Dashboard temps r\u00e9el : CA g\u00e9n\u00e9r\u00e9, ROAS, panier moyen, top produits. Attribution multi-canal. Comparaison par cat\u00e9gorie, marque, gamme. Rapport mensuel avec recommandations. M\u00e9thode Comment nous lan\u00e7ons vos campagnes Shopping Un processus structur\u00e9 autour du flux produits \u2014 cl\u00e9 du succ\u00e8s en Shopping. \u00c9TAPE 01Jour 1 \u2192 5 Audit Catalogue Audit du catalogue produits. Identification des cat\u00e9gories prioritaires, marges, best-sellers. Analyse concurrence Shopping. \u00c9TAPE 02Jour 5 \u2192 10 Setup Merchant Center Cr\u00e9ation compte, v\u00e9rification site, mise en conformit\u00e9. Connexion CMS, import flux produits. Validation produits. \u00c9TAPE 03Jour 10 \u2192 15 Optimisation Flux Optimisation titres, descriptions, cat\u00e9gories Google. Enrichissement attributs. Custom labels. Filtrage produits \u00e0 exclure. \u00c9TAPE 04Jour 15 \u2192 21 Lancement PMax Cr\u00e9ation campagne Performance Max avec asset groups. Budget test. Monitoring quotidien. Ajustements ROAS cible. \u00c9TAPE 05Mensuel Scale &#038; Optimisation Scaling des campagnes performantes. Tests cr\u00e9atifs. Segmentation avanc\u00e9e. Rapport mensuel + r\u00e9union 30 min. R\u00e9sultats Nos r\u00e9sultats e-commerce Trois cas repr\u00e9sentatifs \u2014 mode, maison, cosm\u00e9tiques. Mode \u00b7 Pr\u00eat-\u00e0-porter Budget 5 000\u20ac\/mois Catalogue : 1 200 produitsAvant : CA 15 000\u20ac\/mois (Shopping seul, g\u00e9r\u00e9 en interne)Apr\u00e8s : CA 42 000\u20ac\/mois avec ROAS 8,4\u00d7 +180% de CA en 4 mois. Maison \u00b7 D\u00e9coration Budget 2 500\u20ac\/mois Catalogue : 450 produitsStrat\u00e9gie : PMax segment\u00e9 par gamme (premium \/ accessible)R\u00e9sultats : ROAS 11\u00d7, panier moyen 85\u20ac 27 500\u20ac de CA par mois de budget m\u00e9dia. Cosm\u00e9tiques \u00b7 Bio Budget 1 800\u20ac\/mois Catalogue : 180 produitsStrat\u00e9gie : flux premium (photos pro, descriptions SEO)R\u00e9sultats : ROAS 9,2\u00d7, 35% nouveaux clients 16 500\u20ac de CA mensuel + base clients x3. Tarification Tarifs Google Shopping Structure identique Search : setup + management mensuel. Budget m\u00e9dia s\u00e9par\u00e9. Starter\u00e0 partir de500\u20ac\/mois HTBudget m\u00e9dia \u2264 2 999\u20ac\/mois Catalogue jusqu&rsquo;\u00e0 500 produits 1 campagne PMax Optimisation flux mensuelle Rapport mensuel R\u00e9union 30 min\/mois Choisir Starter Le plus populaireBusiness\u00e0 partir de900\u20ac\/mois HTBudget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois Catalogue jusqu&rsquo;\u00e0 2 000 produits Campagnes PMax segment\u00e9es Optimisation flux continue Dashboard temps r\u00e9el R\u00e9union bi-mensuelle Choisir Business Premium\u00e0 partir de20% du budget m\u00e9diaBudget m\u00e9dia \u2265 5 000\u20ac\/mois Catalogue illimit\u00e9 Account manager d\u00e9di\u00e9 Flux premium + custom labels Multi-pays &#038; multi-devise R\u00e9union hebdomadaire Nous contacter Setup initial : 450\u20ac HT \u00b7 Merchant Center, flux produits, premi\u00e8re campagne PMax \u00b7 Engagement minimum recommand\u00e9 : 3 mois Questions fr\u00e9quentes Ce que nos clients nous demandent sur Google Shopping Quel CMS e-commerce est compatible avec Google Shopping ? Tous : Shopify, WooCommerce, Prestashop, Magento, BigCommerce, Shopware, et sites custom. Nous connectons votre catalogue via flux automatique. Quel budget minimum pour Shopping ? 800-1 000\u20ac\/mois de budget m\u00e9dia minimum pour voir des r\u00e9sultats. Optimal \u00e0 partir de 2 000\u20ac\/mois pour que Performance Max dispose de donn\u00e9es suffisantes. Quelle diff\u00e9rence entre Shopping Standard et Performance Max ? Standard : uniquement sur le r\u00e9seau Search. Plus de contr\u00f4le manuel. PMax : Search + Display + YouTube + Gmail + Maps, optimis\u00e9 par IA Google. Recommand\u00e9 en 2026 \u2014 mais n\u00e9cessite un flux impeccable. Mes produits doivent-ils avoir un GTIN ? Oui pour les produits de marques connues. Sans GTIN, la diffusion est limit\u00e9e. Pour produits artisanaux \/ propres, on peut marquer \u00ab\u00a0no identifier exists\u00a0\u00bb. Vous g\u00e9rez la cr\u00e9ation des fiches produits ? Non \u2014 nous optimisons les fiches existantes (titres, descriptions). La cr\u00e9ation initiale reste chez vous ou votre agence web. Nous travaillons avec votre CMS actuel. Peut-on exclure certains produits ? Oui. On peut exclure par marge, stock, saisonnalit\u00e9, marque, prix. Recommand\u00e9 pour concentrer le budget sur les produits rentables. Combien de temps pour optimiser Performance Max ? 2-4 semaines d&rsquo;apprentissage. Performance stable apr\u00e8s 6-8 semaines. Patience n\u00e9cessaire \u2014 ne pas modifier les param\u00e8tres chaque jour. G\u00e9rez-vous le multi-pays ? Oui. Feeds multi-pays, multi-devises, multi-langues. France, Luxembourg, Belgique, Allemagne, Suisse, Pays-Bas et international. Aller plus loin Retour Agence SEATous nos services SEA Google Search AdsCampagnes sur recherche RemarketingRelancer paniers abandonn\u00e9s Cr\u00e9ation E-commerceShopify, WooCommerce Audit gratuit Votre catalogue m\u00e9rite la premi\u00e8re place sur Google Nous auditons votre Merchant Center (ou en cr\u00e9ons un) et estimons votre potentiel Shopping. Demander mon audit Shopping \u2192 \u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Google Shopping Ads \u2014 Campagnes Produits | Exoa","rank_math_description":"Boostez vos ventes avec Google Shopping : flux produits optimis\u00e9, ench\u00e8res intelligentes, ROAS maximis\u00e9. Agence Exoa \u2014 devis gratuit.","rank_math_focus_keyword":"Google Shopping Ads","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":[],"rank_math_advanced_robots":[],"site-post-title":"","site-content-layout":"","site-sidebar-layout":"","ast-featured-img":"","ast-breadcrumbs-content":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-13909","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/13909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/comments?post=13909"}],"version-history":[{"count":7,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/13909\/revisions"}],"predecessor-version":[{"id":13957,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/13909\/revisions\/13957"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/media?parent=13909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/categories?post=13909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/tags?post=13909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}