{"id":13907,"date":"2026-04-23T08:24:23","date_gmt":"2026-04-23T08:24:23","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=13907"},"modified":"2026-04-23T08:49:50","modified_gmt":"2026-04-23T08:49:50","slug":"search-ads","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/en\/search-ads\/","title":{"rendered":"Google Search Ads \u2014 Campagnes Texte | Agence Exoa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13907\" class=\"elementor elementor-13907\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea8eb5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7ea8eb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-365e933e elementor-widget elementor-widget-text-editor\" data-id=\"365e933e\" 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type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n{\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 Google Search Ads\",\"description\":\"Campagnes Google Search Ads cibl\u00e9es et rentables. Audit, strat\u00e9gie, gestion, optimisation.\",\"url\":\"https:\/\/www.agence-exoa.com\/google-search-ads\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n{\"@type\":\"Service\",\"name\":\"Google Search Ads\",\"description\":\"Campagnes Google Ads sur le r\u00e9seau de recherche : strat\u00e9gie, cr\u00e9ation, ench\u00e8res, tracking.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"},\"areaServed\":[\"LU\",\"FR\"]}]}\n<\/script>\n<div class=\"exoa-search-ads-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/agence-sea\/\">Agence SEA<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Google Search Ads<\/span><\/div><\/div>\n\n<header class=\"hero\"><div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> Google Search Ads<\/div>\n<h1>Google Search Ads \u2014 Campagnes Google Ads <span class=\"highlight\">Cibl\u00e9es &#038; Rentables<\/span><\/h1>\n<p class=\"hero-sub\">Appara\u00eetre en t\u00eate de Google au moment exact o\u00f9 vos clients cherchent votre service. Mots-cl\u00e9s, annonces, ench\u00e8res \u2014 nous g\u00e9rons tout pour maximiser votre ROI.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un audit gratuit \u2192<\/a><a href=\"#cases\" class=\"btn btn-ghost\">Voir nos r\u00e9sultats<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><\/svg><\/div><p><strong>Ciblage par intention<\/strong>Toucher les personnes qui cherchent activement<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg><\/div><p><strong>ROI mesurable<\/strong>Chaque euro trac\u00e9 de l&rsquo;annonce \u00e0 la conversion<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/div><p><strong>R\u00e9sultats imm\u00e9diats<\/strong>Trafic qualifi\u00e9 d\u00e8s le premier jour<\/p><\/div>\n<\/div><\/div><\/header>\n\n<section class=\"ben-alt\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Avantages<\/div><h2>Pourquoi investir dans <span class=\"hl\">Google Search Ads<\/span> ?<\/h2><p class=\"section-lead\">Aucun autre canal ne capte l&rsquo;intention d&rsquo;achat avec cette pr\u00e9cision.<\/p><\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><\/svg><\/div><div><h3>L&rsquo;intention d&rsquo;achat la plus \u00e9lev\u00e9e<\/h3><p>Quelqu&rsquo;un qui tape \u00ab\u00a0agence SEO Luxembourg\u00a0\u00bb ou \u00ab\u00a0plombier urgence Paris\u00a0\u00bb est pr\u00eat \u00e0 acheter. Search Ads vous place devant ces personnes au moment exact de leur d\u00e9cision.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/div><div><h3>R\u00e9sultats imm\u00e9diats<\/h3><p>Contrairement au SEO (3-6 mois), Google Ads g\u00e9n\u00e8re du trafic qualifi\u00e9 d\u00e8s le premier jour. Id\u00e9al pour les lancements, les promotions saisonni\u00e8res ou les entreprises qui ont besoin de r\u00e9sultats rapides.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 1v6M12 17v6M4.22 4.22l4.24 4.24M15.54 15.54l4.24 4.24M1 12h6M17 12h6\"\/><\/svg><\/div><div><h3>Contr\u00f4le total du budget<\/h3><p>Vous d\u00e9finissez votre budget quotidien, vos ench\u00e8res, vos horaires de diffusion. Mise en pause \u00e0 tout moment. Pas d&rsquo;engagement minimum, flexibilit\u00e9 totale.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg><\/div><div><h3>Mesure pr\u00e9cise du ROI<\/h3><p>Chaque conversion (appel, formulaire, achat) est track\u00e9e et attribu\u00e9e \u00e0 une annonce, un mot-cl\u00e9, une heure. Vous savez ce que rapporte chaque euro investi.<\/p><\/div><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"services\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Prestations<\/div><h2>Nos services en <span class=\"hl\">Google Search Ads<\/span><\/h2><p class=\"section-lead\">Quatre briques pour un pilotage complet : strat\u00e9gie, cr\u00e9ation, optimisation, reporting.<\/p><\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Keyword research Google Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g1)\"\/><rect x=\"60\" y=\"65\" width=\"280\" height=\"36\" rx=\"18\" fill=\"white\"\/><circle cx=\"85\" cy=\"83\" r=\"9\" fill=\"none\" stroke=\"#151740\" stroke-width=\"2.5\"\/><line x1=\"92\" y1=\"90\" x2=\"100\" y2=\"98\" stroke=\"#151740\" stroke-width=\"2.5\"\/><rect x=\"108\" y=\"78\" width=\"180\" height=\"10\" rx=\"3\" fill=\"#9CA3C8\"\/><rect x=\"60\" y=\"115\" width=\"150\" height=\"22\" rx=\"4\" fill=\"#D4FF3A\"\/><rect x=\"220\" y=\"115\" width=\"100\" height=\"22\" rx=\"4\" fill=\"white\" opacity=\"0.6\"\/><rect x=\"60\" y=\"145\" width=\"120\" height=\"22\" rx=\"4\" fill=\"white\" opacity=\"0.9\"\/><rect x=\"190\" y=\"145\" width=\"130\" height=\"22\" rx=\"4\" fill=\"#D4FF3A\" opacity=\"0.7\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Strat\u00e9gie &#038; Keyword Research<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Recherche des mots-cl\u00e9s \u00e0 fort potentiel (volume, intention, concurrence). Structuration des campagnes et groupes d&rsquo;annonces. D\u00e9finition des ench\u00e8res et budgets. Mots-cl\u00e9s n\u00e9gatifs. Livrable : plan de campagne complet.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Creation annonces Google Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g2)\"\/><rect x=\"60\" y=\"50\" width=\"280\" height=\"125\" rx=\"8\" fill=\"white\"\/><rect x=\"75\" y=\"65\" width=\"30\" height=\"14\" rx=\"3\" fill=\"#D4FF3A\"\/><text x=\"90\" y=\"76\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" fill=\"#151740\" font-weight=\"700\">AD<\/text><rect x=\"75\" y=\"88\" width=\"250\" height=\"10\" rx=\"2\" fill=\"#151740\"\/><rect x=\"75\" y=\"104\" width=\"220\" height=\"8\" rx=\"2\" fill=\"#5159A4\"\/><rect x=\"75\" y=\"118\" width=\"180\" height=\"8\" rx=\"2\" fill=\"#9CA3C8\"\/><rect x=\"75\" y=\"135\" width=\"60\" height=\"22\" rx=\"4\" fill=\"white\" stroke=\"#5159A4\" stroke-width=\"1.5\"\/><rect x=\"145\" y=\"135\" width=\"60\" height=\"22\" rx=\"4\" fill=\"white\" stroke=\"#5159A4\" stroke-width=\"1.5\"\/><rect x=\"215\" y=\"135\" width=\"60\" height=\"22\" rx=\"4\" fill=\"white\" stroke=\"#5159A4\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Cr\u00e9ation des Annonces<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>R\u00e9daction des Responsive Search Ads. Titres et descriptions optimis\u00e9s pour le Quality Score et le CTR. Extensions (sitelinks, callouts, structured snippets, call extensions). A\/B testing des variantes.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Optimisation encheres et budgets\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g3)\"\/><path d=\"M60 170 L100 140 L140 150 L180 110 L220 115 L260 80 L300 70 L340 45\" stroke=\"#D4FF3A\" stroke-width=\"4\" fill=\"none\"\/><g fill=\"white\"><circle cx=\"60\" cy=\"170\" r=\"4\"\/><circle cx=\"140\" cy=\"150\" r=\"4\"\/><circle cx=\"220\" cy=\"115\" r=\"4\"\/><circle cx=\"300\" cy=\"70\" r=\"4\"\/><\/g><circle cx=\"340\" cy=\"45\" r=\"8\" fill=\"#D4FF3A\"\/><text x=\"70\" y=\"200\" font-family=\"monospace\" font-size=\"9\" fill=\"white\">CPA \u2193<\/text><text x=\"290\" y=\"35\" font-family=\"monospace\" font-size=\"9\" fill=\"#D4FF3A\" font-weight=\"700\">ROAS \u2191<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Optimisation Ench\u00e8res &#038; Budgets<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Strat\u00e9gies d&rsquo;ench\u00e8res automatiques (Target CPA, Target ROAS, Maximize Conversions). Ajustements par appareil, heure, localisation. R\u00e9allocation vers les campagnes performantes. Optimisation Quality Score.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Tracking conversions et reporting\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g4)\"\/><rect x=\"55\" y=\"50\" width=\"130\" height=\"60\" rx=\"6\" fill=\"white\"\/><text x=\"120\" y=\"72\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" fill=\"#151740\" font-weight=\"700\">CLICS<\/text><text x=\"120\" y=\"95\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"18\" fill=\"#5159A4\" font-weight=\"700\">2 450<\/text><rect x=\"215\" y=\"50\" width=\"130\" height=\"60\" rx=\"6\" fill=\"#D4FF3A\"\/><text x=\"280\" y=\"72\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" fill=\"#151740\" font-weight=\"700\">CONV.<\/text><text x=\"280\" y=\"95\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"18\" fill=\"#151740\" font-weight=\"700\">186<\/text><rect x=\"55\" y=\"125\" width=\"290\" height=\"60\" rx=\"6\" fill=\"#2E3364\"\/><text x=\"200\" y=\"148\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" fill=\"#D4FF3A\" font-weight=\"700\">ROAS 6.4\u00d7<\/text><text x=\"200\" y=\"170\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" fill=\"white\" opacity=\"0.7\">GA4 \u00b7 GTM \u00b7 Conversions<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Suivi Conversions &#038; Reporting<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Configuration du tracking (Google Tag Manager, GA4). Suivi des conversions : formulaires, appels, achats, pages vues. Rapport mensuel : impressions, CTR, CPC, conversions, CPA, ROAS. Dashboard temps r\u00e9el.<\/p><\/div><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"process\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag on-navy\">M\u00e9thode<\/div><h2>Comment nous g\u00e9rons vos <span class=\"hl-lime\">campagnes Google Ads<\/span><\/h2><p class=\"section-lead\">Un processus en 5 \u00e9tapes, de l&rsquo;audit initial au reporting mensuel.<\/p><\/div>\n<div class=\"step-grid\">\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 01<\/span><span class=\"step-delay\">Jour 1 \u2192 5<\/span><h4>Audit &#038; Strat\u00e9gie<\/h4><p>Audit des campagnes existantes (si applicable). Analyse concurrence. D\u00e9finition des objectifs (CPA cible, ROAS cible). Livrable : plan de campagne.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 02<\/span><span class=\"step-delay\">Jour 5 \u2192 10<\/span><h4>Setup Campagnes<\/h4><p>Cr\u00e9ation de la structure (campagnes, groupes, mots-cl\u00e9s). R\u00e9daction des annonces (3-5 variantes par groupe). Extensions. Setup tracking conversions.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 03<\/span><span class=\"step-delay\">Jour 10 \u2192 24<\/span><h4>Lancement &#038; Apprentissage<\/h4><p>Mise en ligne avec budgets tests. P\u00e9riode d&rsquo;apprentissage (2 semaines). Monitoring quotidien. Premi\u00e8res optimisations.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 04<\/span><span class=\"step-delay\">Mensuel<\/span><h4>Optimisation Continue<\/h4><p>Analyse des search terms (mots-cl\u00e9s n\u00e9gatifs). A\/B testing des annonces. Optimisation des ench\u00e8res. Expansion vers nouveaux mots-cl\u00e9s.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 05<\/span><span class=\"step-delay\">Mensuel<\/span><h4>Reporting<\/h4><p>Rapport complet : impressions, CTR, CPC, conversions, CPA, ROAS. Comparaison vs mois pr\u00e9c\u00e9dent. Recommandations. R\u00e9union 30 min.<\/p><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"cases\" id=\"cases\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">R\u00e9sultats<\/div><h2>Nos <span class=\"hl\">r\u00e9sultats clients<\/span><\/h2><p class=\"section-lead\">Trois cas repr\u00e9sentatifs de secteurs et budgets diff\u00e9rents.<\/p><\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\"><div class=\"case-sector\">E-commerce \u00b7 Chaussures<\/div><h3>Budget 3 000\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Avant<\/strong> : CPA 45\u20ac, ROAS 2,5\u00d7 (g\u00e9r\u00e9 en interne)<\/span><span><strong>Apr\u00e8s<\/strong> : CPA 18\u20ac, ROAS 6,5\u00d7 (gestion Exoa)<\/span><span><strong>D\u00e9lai<\/strong> : 3 mois<\/span><\/div><p class=\"case-result\"><span><strong>+160% de ROAS<\/strong> en 3 mois.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">SaaS B2B \u00b7 Logiciel<\/div><h3>Budget 2 000\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Objectif<\/strong> : leads qualifi\u00e9s<\/span><span><strong>R\u00e9sultats<\/strong> : 80 leads\/mois, CPA 25\u20ac, conversion lead\u2192client 15%<\/span><span><strong>Valeur client<\/strong> : 2 000\u20ac<\/span><\/div><p class=\"case-result\"><span><strong>ROI 12\u00d7<\/strong> sur l&rsquo;investissement m\u00e9dia.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">Artisan local \u00b7 Plomberie<\/div><h3>Budget 800\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Objectif<\/strong> : appels entrants<\/span><span><strong>R\u00e9sultats<\/strong> : 45 appels\/mois, CPA 18\u20ac\/appel<\/span><span><strong>Panier moyen<\/strong> : 350\u20ac<\/span><\/div><p class=\"case-result\"><span><strong>ROI 20\u00d7<\/strong> sur le budget m\u00e9dia.<\/span><\/p><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"pricing\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Tarification<\/div><h2>Tarifs <span class=\"hl\">Google Search Ads<\/span><\/h2><p class=\"section-lead\">Une structure simple : setup initial + management mensuel. Budget m\u00e9dia s\u00e9par\u00e9.<\/p><\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\"><div class=\"price-tier\">Starter<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>500\u20ac<span class=\"unit\">\/mois HT<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia \u2264 2 999\u20ac\/mois<\/div><ul class=\"price-features\"><li>1 \u00e0 3 campagnes<\/li><li>Optimisation hebdomadaire<\/li><li>Tracking conversions<\/li><li>Rapport mensuel<\/li><li>R\u00e9union 30 min\/mois<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div>\n<div class=\"price-card featured\"><div class=\"price-badge\">Le plus populaire<\/div><div class=\"price-tier\">Business<\/div><div class=\"price-val\"><span class=\"price-prefix on-dark\">\u00e0 partir de<\/span>900\u20ac<span class=\"unit\" style=\"color:#C6C9E0\">\/mois HT<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois<\/div><ul class=\"price-features\"><li>Campagnes multiples<\/li><li>Optimisation continue<\/li><li>A\/B testing annonces<\/li><li>Dashboard temps r\u00e9el<\/li><li>R\u00e9union bi-mensuelle<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Business<\/a><\/div>\n<div class=\"price-card\"><div class=\"price-tier\">Premium<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div><ul class=\"price-features\"><li>Account manager d\u00e9di\u00e9<\/li><li>Strat\u00e9gie sur mesure<\/li><li>Multi-campagnes &#038; tests<\/li><li>Reporting personnalis\u00e9<\/li><li>R\u00e9union hebdomadaire<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Nous contacter<\/a><\/div>\n<\/div>\n<div class=\"price-setup\"><strong>Setup initial : 450\u20ac HT<\/strong> (one-time) \u00b7 audit, structure, tracking, annonces \u00b7 <strong>Engagement minimum recommand\u00e9 : 3 mois<\/strong> (apprentissage + optimisation)<\/div>\n<\/div><\/section>\n\n<section class=\"faq\"><div class=\"wrap\">\n<div class=\"section-head center\"><div class=\"section-tag\">Questions fr\u00e9quentes<\/div><h2>Ce que nos clients nous demandent sur <span class=\"hl\">Google Search Ads<\/span><\/h2><\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open><summary>Quel est le budget minimum pour Google Ads ?<\/summary><div class=\"faq-body\"><strong>500\u20ac\/mois<\/strong> de budget m\u00e9dia minimum. En dessous, les donn\u00e9es sont insuffisantes pour optimiser. Budget optimal : 1 500-3 000\u20ac\/mois pour des r\u00e9sultats significatifs.<\/div><\/details>\n<details class=\"faq-item\"><summary>Combien de temps pour voir des r\u00e9sultats ?<\/summary><div class=\"faq-body\">Trafic d\u00e8s le premier jour. Optimisation : 2-4 semaines (p\u00e9riode d&rsquo;apprentissage). R\u00e9sultats stables et optimaux : <strong>2-3 mois<\/strong>.<\/div><\/details>\n<details class=\"faq-item\"><summary>Pouvez-vous reprendre des campagnes existantes ?<\/summary><div class=\"faq-body\">Oui. Nous auditons vos campagnes, identifions les probl\u00e8mes (mauvaise structure, mots-cl\u00e9s trop larges, tracking manquant) et proposons un plan d&rsquo;optimisation.<\/div><\/details>\n<details class=\"faq-item\"><summary>Quelle est la diff\u00e9rence entre Search Ads et Display Ads ?<\/summary><div class=\"faq-body\"><strong>Search Ads<\/strong> : annonces textuelles sur les r\u00e9sultats de recherche (intention \u00e9lev\u00e9e). <strong>Display Ads<\/strong> : banni\u00e8res sur sites partenaires (awareness, retargeting). Les deux sont compl\u00e9mentaires.<\/div><\/details>\n<details class=\"faq-item\"><summary>G\u00e9rez-vous les campagnes hors France \/ Luxembourg ?<\/summary><div class=\"faq-body\">Oui. Belgique, Allemagne, Suisse et international. Ciblage g\u00e9ographique pr\u00e9cis par pays, r\u00e9gion, ville ou rayon.<\/div><\/details>\n<details class=\"faq-item\"><summary>Comment \u00e9vitez-vous le gaspillage de budget ?<\/summary><div class=\"faq-body\">Mots-cl\u00e9s n\u00e9gatifs, ciblage g\u00e9ographique pr\u00e9cis, horaires optimis\u00e9s, exclusion des audiences non converties. Monitoring quotidien des search terms.<\/div><\/details>\n<details class=\"faq-item\"><summary>Pouvez-vous garantir un ROAS minimum ?<\/summary><div class=\"faq-body\">Non \u2014 personne ne peut garantir un ROAS. Mais nous nous engageons sur un processus d&rsquo;optimisation rigoureux et sur la transparence totale. Nous vous disons honn\u00eatement si le canal est adapt\u00e9 \u00e0 votre secteur.<\/div><\/details>\n<details class=\"faq-item\"><summary>Avez-vous une certification Google Ads ?<\/summary><div class=\"faq-body\">Oui. Notre \u00e9quipe est certifi\u00e9e Google Ads (<strong>Search, Display, Shopping, Video<\/strong>). Nous sommes partenaires Google.<\/div><\/details>\n<\/div><\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\">\n<a class=\"related-card\" href=\"\/agence-sea\/\"><div><span>Retour Agence SEA<\/span><small>Tous nos services SEA<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/shopping-ads\/\"><div><span>Google Shopping<\/span><small>Shopping Ads e-commerce<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/remarketing\/\"><div><span>Remarketing<\/span><small>Relancer vos visiteurs<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/agence-seo\/\"><div><span>Combiner SEA et SEO<\/span><small>Maximiser votre pr\u00e9sence<\/small><\/div><\/a>\n<\/div><\/div><\/section>\n\n<section class=\"cta-final\" id=\"devis\"><div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit<\/div>\n<h2>Pr\u00eat \u00e0 dominer les <span class=\"hl-lime\">r\u00e9sultats Google<\/span> ?<\/h2>\n<p>Nous analysons vos campagnes actuelles (ou votre secteur si vous d\u00e9marrez) et estimons votre potentiel de ROAS.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit Google Ads \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n<\/div><\/section>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accueil\/Agence SEA\/Google Search Ads Google Search Ads Google Search Ads \u2014 Campagnes Google Ads Cibl\u00e9es &#038; Rentables Appara\u00eetre en t\u00eate de Google au moment exact o\u00f9 vos clients cherchent votre service. Mots-cl\u00e9s, annonces, ench\u00e8res \u2014 nous g\u00e9rons tout pour maximiser votre ROI. Demander un audit gratuit \u2192Voir nos r\u00e9sultats Ciblage par intentionToucher les personnes qui cherchent activement ROI mesurableChaque euro trac\u00e9 de l&rsquo;annonce \u00e0 la conversion R\u00e9sultats imm\u00e9diatsTrafic qualifi\u00e9 d\u00e8s le premier jour Avantages Pourquoi investir dans Google Search Ads ? Aucun autre canal ne capte l&rsquo;intention d&rsquo;achat avec cette pr\u00e9cision. L&rsquo;intention d&rsquo;achat la plus \u00e9lev\u00e9e Quelqu&rsquo;un qui tape \u00ab\u00a0agence SEO Luxembourg\u00a0\u00bb ou \u00ab\u00a0plombier urgence Paris\u00a0\u00bb est pr\u00eat \u00e0 acheter. Search Ads vous place devant ces personnes au moment exact de leur d\u00e9cision. R\u00e9sultats imm\u00e9diats Contrairement au SEO (3-6 mois), Google Ads g\u00e9n\u00e8re du trafic qualifi\u00e9 d\u00e8s le premier jour. Id\u00e9al pour les lancements, les promotions saisonni\u00e8res ou les entreprises qui ont besoin de r\u00e9sultats rapides. Contr\u00f4le total du budget Vous d\u00e9finissez votre budget quotidien, vos ench\u00e8res, vos horaires de diffusion. Mise en pause \u00e0 tout moment. Pas d&rsquo;engagement minimum, flexibilit\u00e9 totale. Mesure pr\u00e9cise du ROI Chaque conversion (appel, formulaire, achat) est track\u00e9e et attribu\u00e9e \u00e0 une annonce, un mot-cl\u00e9, une heure. Vous savez ce que rapporte chaque euro investi. Prestations Nos services en Google Search Ads Quatre briques pour un pilotage complet : strat\u00e9gie, cr\u00e9ation, optimisation, reporting. Strat\u00e9gie &#038; Keyword Research Inclus Recherche des mots-cl\u00e9s \u00e0 fort potentiel (volume, intention, concurrence). Structuration des campagnes et groupes d&rsquo;annonces. D\u00e9finition des ench\u00e8res et budgets. Mots-cl\u00e9s n\u00e9gatifs. Livrable : plan de campagne complet. AD Cr\u00e9ation des Annonces Inclus R\u00e9daction des Responsive Search Ads. Titres et descriptions optimis\u00e9s pour le Quality Score et le CTR. Extensions (sitelinks, callouts, structured snippets, call extensions). A\/B testing des variantes. CPA \u2193ROAS \u2191 Optimisation Ench\u00e8res &#038; Budgets Inclus Strat\u00e9gies d&rsquo;ench\u00e8res automatiques (Target CPA, Target ROAS, Maximize Conversions). Ajustements par appareil, heure, localisation. R\u00e9allocation vers les campagnes performantes. Optimisation Quality Score. CLICS2 450CONV.186ROAS 6.4\u00d7GA4 \u00b7 GTM \u00b7 Conversions Suivi Conversions &#038; Reporting Inclus Configuration du tracking (Google Tag Manager, GA4). Suivi des conversions : formulaires, appels, achats, pages vues. Rapport mensuel : impressions, CTR, CPC, conversions, CPA, ROAS. Dashboard temps r\u00e9el. M\u00e9thode Comment nous g\u00e9rons vos campagnes Google Ads Un processus en 5 \u00e9tapes, de l&rsquo;audit initial au reporting mensuel. \u00c9TAPE 01Jour 1 \u2192 5 Audit &#038; Strat\u00e9gie Audit des campagnes existantes (si applicable). Analyse concurrence. D\u00e9finition des objectifs (CPA cible, ROAS cible). Livrable : plan de campagne. \u00c9TAPE 02Jour 5 \u2192 10 Setup Campagnes Cr\u00e9ation de la structure (campagnes, groupes, mots-cl\u00e9s). R\u00e9daction des annonces (3-5 variantes par groupe). Extensions. Setup tracking conversions. \u00c9TAPE 03Jour 10 \u2192 24 Lancement &#038; Apprentissage Mise en ligne avec budgets tests. P\u00e9riode d&rsquo;apprentissage (2 semaines). Monitoring quotidien. Premi\u00e8res optimisations. \u00c9TAPE 04Mensuel Optimisation Continue Analyse des search terms (mots-cl\u00e9s n\u00e9gatifs). A\/B testing des annonces. Optimisation des ench\u00e8res. Expansion vers nouveaux mots-cl\u00e9s. \u00c9TAPE 05Mensuel Reporting Rapport complet : impressions, CTR, CPC, conversions, CPA, ROAS. Comparaison vs mois pr\u00e9c\u00e9dent. Recommandations. R\u00e9union 30 min. R\u00e9sultats Nos r\u00e9sultats clients Trois cas repr\u00e9sentatifs de secteurs et budgets diff\u00e9rents. E-commerce \u00b7 Chaussures Budget 3 000\u20ac\/mois Avant : CPA 45\u20ac, ROAS 2,5\u00d7 (g\u00e9r\u00e9 en interne)Apr\u00e8s : CPA 18\u20ac, ROAS 6,5\u00d7 (gestion Exoa)D\u00e9lai : 3 mois +160% de ROAS en 3 mois. SaaS B2B \u00b7 Logiciel Budget 2 000\u20ac\/mois Objectif : leads qualifi\u00e9sR\u00e9sultats : 80 leads\/mois, CPA 25\u20ac, conversion lead\u2192client 15%Valeur client : 2 000\u20ac ROI 12\u00d7 sur l&rsquo;investissement m\u00e9dia. Artisan local \u00b7 Plomberie Budget 800\u20ac\/mois Objectif : appels entrantsR\u00e9sultats : 45 appels\/mois, CPA 18\u20ac\/appelPanier moyen : 350\u20ac ROI 20\u00d7 sur le budget m\u00e9dia. Tarification Tarifs Google Search Ads Une structure simple : setup initial + management mensuel. Budget m\u00e9dia s\u00e9par\u00e9. Starter\u00e0 partir de500\u20ac\/mois HTBudget m\u00e9dia \u2264 2 999\u20ac\/mois 1 \u00e0 3 campagnes Optimisation hebdomadaire Tracking conversions Rapport mensuel R\u00e9union 30 min\/mois Choisir Starter Le plus populaireBusiness\u00e0 partir de900\u20ac\/mois HTBudget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois Campagnes multiples Optimisation continue A\/B testing annonces Dashboard temps r\u00e9el R\u00e9union bi-mensuelle Choisir Business Premium\u00e0 partir de20% du budget m\u00e9diaBudget m\u00e9dia \u2265 5 000\u20ac\/mois Account manager d\u00e9di\u00e9 Strat\u00e9gie sur mesure Multi-campagnes &#038; tests Reporting personnalis\u00e9 R\u00e9union hebdomadaire Nous contacter Setup initial : 450\u20ac HT (one-time) \u00b7 audit, structure, tracking, annonces \u00b7 Engagement minimum recommand\u00e9 : 3 mois (apprentissage + optimisation) Questions fr\u00e9quentes Ce que nos clients nous demandent sur Google Search Ads Quel est le budget minimum pour Google Ads ? 500\u20ac\/mois de budget m\u00e9dia minimum. En dessous, les donn\u00e9es sont insuffisantes pour optimiser. Budget optimal : 1 500-3 000\u20ac\/mois pour des r\u00e9sultats significatifs. Combien de temps pour voir des r\u00e9sultats ? Trafic d\u00e8s le premier jour. Optimisation : 2-4 semaines (p\u00e9riode d&rsquo;apprentissage). R\u00e9sultats stables et optimaux : 2-3 mois. Pouvez-vous reprendre des campagnes existantes ? Oui. Nous auditons vos campagnes, identifions les probl\u00e8mes (mauvaise structure, mots-cl\u00e9s trop larges, tracking manquant) et proposons un plan d&rsquo;optimisation. Quelle est la diff\u00e9rence entre Search Ads et Display Ads ? Search Ads : annonces textuelles sur les r\u00e9sultats de recherche (intention \u00e9lev\u00e9e). Display Ads : banni\u00e8res sur sites partenaires (awareness, retargeting). Les deux sont compl\u00e9mentaires. G\u00e9rez-vous les campagnes hors France \/ Luxembourg ? Oui. Belgique, Allemagne, Suisse et international. Ciblage g\u00e9ographique pr\u00e9cis par pays, r\u00e9gion, ville ou rayon. Comment \u00e9vitez-vous le gaspillage de budget ? Mots-cl\u00e9s n\u00e9gatifs, ciblage g\u00e9ographique pr\u00e9cis, horaires optimis\u00e9s, exclusion des audiences non converties. Monitoring quotidien des search terms. Pouvez-vous garantir un ROAS minimum ? Non \u2014 personne ne peut garantir un ROAS. Mais nous nous engageons sur un processus d&rsquo;optimisation rigoureux et sur la transparence totale. Nous vous disons honn\u00eatement si le canal est adapt\u00e9 \u00e0 votre secteur. Avez-vous une certification Google Ads ? Oui. Notre \u00e9quipe est certifi\u00e9e Google Ads (Search, Display, Shopping, Video). Nous sommes partenaires Google. Aller plus loin Retour Agence SEATous nos services SEA Google ShoppingShopping Ads e-commerce RemarketingRelancer vos visiteurs Combiner SEA et SEOMaximiser votre pr\u00e9sence Audit gratuit Pr\u00eat \u00e0 dominer les r\u00e9sultats Google ? Nous analysons vos campagnes actuelles (ou votre secteur si vous d\u00e9marrez) et estimons votre potentiel de ROAS. Demander mon audit Google Ads \u2192<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Google Search Ads \u2014 Campagnes Texte | Agence Exoa","rank_math_description":"Cr\u00e9ez des campagnes Google Search Ads rentables avec l'agence Exoa : mots-cl\u00e9s, annonces, ench\u00e8res optimis\u00e9es. Devis gratuit.","rank_math_focus_keyword":"Google Search Ads","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":[],"rank_math_advanced_robots":[],"site-post-title":"","site-content-layout":"","site-sidebar-layout":"","ast-featured-img":"","ast-breadcrumbs-content":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-13907","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/13907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/comments?post=13907"}],"version-history":[{"count":7,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/13907\/revisions"}],"predecessor-version":[{"id":13956,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/pages\/13907\/revisions\/13956"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/media?parent=13907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/categories?post=13907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/en\/wp-json\/wp\/v2\/tags?post=13907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}