{"id":13735,"date":"2026-04-22T13:10:34","date_gmt":"2026-04-22T13:10:34","guid":{"rendered":"https:\/\/www.agence-exoa.com\/agence-programmatique-agen\/"},"modified":"2026-04-22T13:10:34","modified_gmt":"2026-04-22T13:10:34","slug":"agence-programmatique-agen","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/en\/agence-programmatique-agen\/","title":{"rendered":"Agence Programmatique Agen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13735\" class=\"elementor elementor-13735\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed405d6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ed405d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c83e20 elementor-widget elementor-widget-html\" data-id=\"1c83e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ============================================================\n     AGENCE PROGRAMMATIQUE - EXOA\n     Version \u00e0 coller dans un widget HTML Elementor\n     Design Claude Design (pixel-perfect)\n============================================================ -->\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&family=JetBrains+Mono:wght@400;500&display=swap\" rel=\"stylesheet\">\n\n<style>\n\/* ============ SCOPED STYLES - Agence Programmatique ============ *\/\n.exoa-prog-page {\n  --navy:#060039;\n  --navy-2:#0a0555;\n  --lavender:#808CF9;\n  --lavender-soft:#808CF920;\n  --lavender-15:#808CF915;\n  --lavender-border:#808CF940;\n  --lime:#CDF980;\n  --white:#FFFFFF;\n  --off-white:#F8FAFB;\n  --cool-grey:#EDEFF7;\n  --ink:#1D2234;\n  --muted:#565967;\n  --soft-muted:#6E7180;\n  --line:#E4E6FF;\n  --warn:#F5A623;\n  font-family:'DM Sans',-apple-system,BlinkMacSystemFont,sans-serif;\n  color:var(--ink);\n  background:var(--white);\n  line-height:1.55;\n  font-size:16px;\n  -webkit-font-smoothing:antialiased;\n}\n.exoa-prog-page *{box-sizing:border-box;margin:0;padding:0}\n.exoa-prog-page a{color:inherit;text-decoration:none}\n.exoa-prog-page img{max-width:100%;display:block}\n.exoa-prog-page ul{list-style:none}\n.exoa-prog-page h1,\n.exoa-prog-page h2,\n.exoa-prog-page h3,\n.exoa-prog-page h4,\n.exoa-prog-page h5 {font-family:'DM Sans',sans-serif;}\n\n\/* ---------- Layout ---------- *\/\n.exoa-prog-page .wrap{max-width:1240px;margin:0 auto;padding:0 32px}\n.exoa-prog-page .exoa-section{padding:90px 20px;position:relative}\n@media(max-width:720px){.exoa-prog-page .exoa-section{padding:64px 16px}}\n\n\/* ---------- Hero ---------- *\/\n.exoa-prog-page .hero{\n  position:relative;overflow:hidden;\n  padding:140px 20px 180px;\n  background:linear-gradient(180deg,#000219 0%,#080044 28%,#000D70 42%,#374093 58%,#5A64C1 68%,#808CF9 76%,#CDD0FF 84%,#FFFFFF 100%);\n  color:#fff;\n  isolation:isolate;\n}\n.exoa-prog-page .hero::before{\n  content:'';position:absolute;inset:0;\n  background:\n    radial-gradient(600px 400px at 15% 30%, rgba(128,140,249,0.35), transparent 60%),\n    radial-gradient(500px 350px at 85% 20%, rgba(205,249,128,0.12), transparent 60%);\n  z-index:-1;\n}\n.exoa-prog-page .hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:80px;align-items:center;max-width:1240px;margin:0 auto}\n@media(max-width:960px){.exoa-prog-page .hero-grid{grid-template-columns:1fr;gap:56px}}\n.exoa-prog-page .eyebrow{\n  display:inline-flex;align-items:center;gap:10px;\n  background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.15);\n  padding:8px 16px;border-radius:999px;\n  font-size:13px;font-weight:500;color:#E4E6FF;\n  backdrop-filter:blur(10px);\n}\n.exoa-prog-page .eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--lime);box-shadow:0 0 12px var(--lime)}\n.exoa-prog-page h1{\n  font-size:clamp(40px,5.2vw,68px);\n  line-height:1.05;letter-spacing:-0.035em;font-weight:700;\n  margin:24px 0 24px;color:#fff;\n}\n.exoa-prog-page h1 .highlight{\n  background:linear-gradient(180deg,transparent 55%,rgba(205,249,128,0.85) 55%);\n  padding:0 4px;color:#fff;\n}\n.exoa-prog-page .hero-sub{font-size:19px;line-height:1.6;color:#E4E6FF;max-width:560px;margin-bottom:36px;font-weight:400}\n.exoa-prog-page .hero-ctas{display:flex;gap:14px;flex-wrap:wrap}\n.exoa-prog-page .btn{\n  display:inline-flex;align-items:center;gap:10px;\n  padding:16px 26px;border-radius:999px;font-weight:600;font-size:15px;\n  transition:all .2s;border:1px solid transparent;cursor:pointer;\n  font-family:inherit;\n}\n.exoa-prog-page .btn-primary{background:var(--lime);color:var(--navy)}\n.exoa-prog-page .btn-primary:hover{background:#b9e566;transform:translateY(-2px);box-shadow:0 12px 30px rgba(205,249,128,0.35)}\n.exoa-prog-page .btn-ghost{background:rgba(255,255,255,0.08);color:#fff;border-color:rgba(255,255,255,0.2)}\n.exoa-prog-page .btn-ghost:hover{background:rgba(255,255,255,0.14)}\n\n\/* Hero visual - DSP mock *\/\n.exoa-prog-page .dsp-mock{\n  position:relative;\n  background:rgba(6,0,57,0.55);\n  border:1px solid rgba(255,255,255,0.18);\n  border-radius:20px;\n  padding:22px;\n  box-shadow:0 40px 80px -20px rgba(0,0,0,0.5), 0 0 0 1px rgba(255,255,255,0.05) inset;\n  backdrop-filter:blur(20px);\n}\n.exoa-prog-page .dsp-head{display:flex;justify-content:space-between;align-items:center;padding-bottom:14px;border-bottom:1px solid rgba(255,255,255,0.1);margin-bottom:18px}\n.exoa-prog-page .dsp-title{font-size:13px;color:#C6C9E0;font-weight:500;display:flex;align-items:center;gap:8px}\n.exoa-prog-page .dsp-title::before{content:'';width:8px;height:8px;border-radius:50%;background:var(--lime);box-shadow:0 0 10px var(--lime);animation:exoapulse 2s infinite}\n@keyframes exoapulse{0%,100%{opacity:1}50%{opacity:.4}}\n.exoa-prog-page .dsp-dots{display:flex;gap:6px}\n.exoa-prog-page .dsp-dots span{width:10px;height:10px;border-radius:50%;background:rgba(255,255,255,0.2)}\n.exoa-prog-page .dsp-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-bottom:18px}\n.exoa-prog-page .kpi-card{background:rgba(255,255,255,0.06);border:1px solid rgba(255,255,255,0.1);border-radius:12px;padding:14px}\n.exoa-prog-page .kpi-label{font-size:11px;color:#C6C9E0;text-transform:uppercase;letter-spacing:0.08em;margin-bottom:6px}\n.exoa-prog-page .kpi-val{font-size:22px;font-weight:700;color:#fff;letter-spacing:-0.02em}\n.exoa-prog-page .kpi-val .trend{font-size:12px;color:var(--lime);margin-left:6px;font-weight:600}\n.exoa-prog-page .dsp-chart{height:110px;display:flex;align-items:flex-end;gap:4px;padding:0 4px;margin-bottom:16px}\n.exoa-prog-page .bar{flex:1;background:linear-gradient(180deg,var(--lavender) 0%,rgba(128,140,249,0.3) 100%);border-radius:3px 3px 0 0;position:relative}\n.exoa-prog-page .bar.hi{background:linear-gradient(180deg,var(--lime) 0%,rgba(205,249,128,0.3) 100%)}\n.exoa-prog-page .dsp-bids{background:rgba(0,0,0,0.25);border-radius:10px;padding:10px 14px;font-family:'JetBrains Mono',monospace;font-size:11px;color:#C6C9E0;line-height:1.7}\n.exoa-prog-page .bid-row{display:flex;justify-content:space-between;border-bottom:1px dashed rgba(255,255,255,0.08);padding:3px 0}\n.exoa-prog-page .bid-row:last-child{border:none}\n.exoa-prog-page .bid-row .g{color:var(--lime)}\n.exoa-prog-page .bid-row .l{color:var(--lavender)}\n\n\/* ---------- Trust strip ---------- *\/\n.exoa-prog-page .trust{background:#fff;padding:40px 20px;border-bottom:1px solid var(--line)}\n.exoa-prog-page .trust-inner{max-width:1240px;margin:0 auto;display:flex;justify-content:space-between;align-items:center;gap:40px;flex-wrap:wrap}\n.exoa-prog-page .trust-label{font-size:13px;color:var(--muted);font-weight:500;text-transform:uppercase;letter-spacing:0.12em}\n.exoa-prog-page .trust-logos{display:flex;gap:44px;align-items:center;flex-wrap:wrap}\n.exoa-prog-page .trust-logo{font-size:15px;color:var(--muted);font-weight:600;letter-spacing:-0.01em;opacity:.7;transition:opacity .2s}\n.exoa-prog-page .trust-logo:hover{opacity:1}\n\n\/* ---------- Section basics ---------- *\/\n.exoa-prog-page .section-tag{\n  display:inline-block;\n  color:var(--lavender);background:var(--lavender-soft);\n  padding:6px 14px;border-radius:999px;\n  font-size:13px;font-weight:600;letter-spacing:0.02em;\n  margin-bottom:20px;\n}\n.exoa-prog-page .section-tag.on-navy{background:rgba(128,140,249,0.18);color:#CDD0FF}\n.exoa-prog-page h2{\n  font-size:clamp(32px,3.6vw,48px);\n  line-height:1.1;letter-spacing:-0.03em;font-weight:700;\n  margin-bottom:18px;max-width:820px;color:var(--ink);\n}\n.exoa-prog-page h2 .hl{\n  background:linear-gradient(180deg,transparent 55%,rgba(128,140,249,0.35) 55%);\n  padding:0 2px;\n}\n.exoa-prog-page h2 .hl-lime{background:linear-gradient(180deg,transparent 55%,rgba(205,249,128,0.7) 55%);padding:0 2px}\n.exoa-prog-page .section-lead{font-size:18px;color:var(--muted);max-width:720px;line-height:1.6}\n.exoa-prog-page .on-navy .section-lead{color:#C6C9E0}\n.exoa-prog-page .on-navy h2{color:#fff}\n.exoa-prog-page .section-head{margin-bottom:56px}\n.exoa-prog-page .section-head.center{text-align:center;margin-inline:auto}\n.exoa-prog-page .section-head.center h2,\n.exoa-prog-page .section-head.center .section-lead{margin-left:auto;margin-right:auto}\n\n\/* ---------- Definition + comparison ---------- *\/\n.exoa-prog-page .def{background:var(--off-white)}\n.exoa-prog-page .def-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start;max-width:1240px;margin:0 auto}\n@media(max-width:900px){.exoa-prog-page .def-grid{grid-template-columns:1fr;gap:40px}}\n.exoa-prog-page .def-body p{font-size:17px;color:var(--muted);margin-bottom:18px;line-height:1.7}\n.exoa-prog-page .def-body strong{color:var(--ink);font-weight:600}\n.exoa-prog-page .chip-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px}\n.exoa-prog-page .chip{\n  background:#fff;border:1px solid var(--line);\n  color:var(--ink);padding:8px 14px;border-radius:999px;\n  font-size:13px;font-weight:500;\n}\n.exoa-prog-page .chip.accent{background:var(--lavender);color:#fff;border-color:var(--lavender)}\n\n.exoa-prog-page .compare{\n  background:#fff;border:1px solid var(--line);\n  border-radius:20px;overflow:hidden;\n}\n.exoa-prog-page .compare-head{display:grid;grid-template-columns:1.3fr 1fr 1fr;background:var(--navy);color:#fff}\n.exoa-prog-page .compare-head > div{padding:18px 20px;font-size:13px;font-weight:600;letter-spacing:0.03em;text-transform:uppercase}\n.exoa-prog-page .compare-head .win{background:var(--lavender);text-align:center}\n.exoa-prog-page .compare-head .lose{color:#C6C9E0;text-align:center}\n.exoa-prog-page .compare-row{display:grid;grid-template-columns:1.3fr 1fr 1fr;border-bottom:1px solid var(--line)}\n.exoa-prog-page .compare-row:last-child{border-bottom:none}\n.exoa-prog-page .compare-row > div{padding:16px 20px;font-size:14px}\n.exoa-prog-page .compare-row .crit{color:var(--ink);font-weight:500}\n.exoa-prog-page .compare-row .cell{text-align:center;color:var(--muted)}\n.exoa-prog-page .compare-row .cell.yes{color:var(--ink);font-weight:600}\n.exoa-prog-page .compare-row .cell.yes::before{content:'\u2713  ';color:var(--lavender);font-weight:700}\n.exoa-prog-page .compare-row .cell.no::before{content:'\u2014  ';color:#B0B3C3}\n\n\/* ---------- Services ---------- *\/\n.exoa-prog-page .services{background:#fff}\n.exoa-prog-page .svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\n@media(max-width:900px){.exoa-prog-page .svc-grid{grid-template-columns:1fr}}\n.exoa-prog-page .svc-card{\n  background:var(--off-white);border:1px solid var(--line);\n  border-radius:20px;padding:32px;\n  position:relative;overflow:hidden;\n  transition:all .3s;\n}\n.exoa-prog-page .svc-card:hover{transform:translateY(-4px);border-color:var(--lavender);box-shadow:0 20px 50px -20px rgba(128,140,249,0.3)}\n\n\/* NEW : media thumbnail within service card (image\/video) *\/\n.exoa-prog-page .svc-media{\n  width:100%;\n  height:170px;\n  border-radius:14px;\n  overflow:hidden;\n  margin-bottom:22px;\n  background:var(--navy);\n  position:relative;\n  border:1px solid var(--line);\n}\n.exoa-prog-page .svc-media img,\n.exoa-prog-page .svc-media video{\n  width:100%;\n  height:100%;\n  object-fit:cover;\n  display:block;\n  transition:transform .4s;\n}\n.exoa-prog-page .svc-card:hover .svc-media img,\n.exoa-prog-page .svc-card:hover .svc-media video{transform:scale(1.04)}\n\n.exoa-prog-page .svc-icon{\n  width:52px;height:52px;border-radius:14px;\n  background:var(--navy);\n  display:grid;place-items:center;margin-bottom:22px;\n  color:var(--lime);\n}\n.exoa-prog-page .svc-icon svg{width:26px;height:26px}\n.exoa-prog-page .svc-card h3{font-size:22px;font-weight:700;letter-spacing:-0.02em;margin-bottom:10px;color:var(--ink)}\n.exoa-prog-page .svc-card p{color:var(--muted);font-size:15px;line-height:1.6;margin-bottom:20px}\n.exoa-prog-page .svc-features{display:flex;flex-direction:column;gap:8px;margin-bottom:24px;padding-top:20px;border-top:1px solid var(--line)}\n.exoa-prog-page .svc-features li{font-size:13.5px;color:var(--ink);display:flex;align-items:center;gap:10px}\n.exoa-prog-page .svc-features li::before{content:'';width:16px;height:16px;border-radius:50%;background:var(--lavender-soft);flex-shrink:0;background-image:url(\"data:image\/svg+xml;utf8,<svg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 16 16'><path d='M4 8l3 3 5-6' stroke='%23808CF9' stroke-width='2' fill='none' stroke-linecap='round' stroke-linejoin='round'\/><\/svg>\");background-repeat:no-repeat;background-position:center}\n.exoa-prog-page .svc-link{display:inline-flex;align-items:center;gap:6px;color:var(--lavender);font-weight:600;font-size:14px;transition:gap .2s}\n.exoa-prog-page .svc-link:hover{gap:10px}\n\n\/* ---------- Platforms ---------- *\/\n.exoa-prog-page .platforms{background:var(--navy);color:#fff}\n.exoa-prog-page .plat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:40px}\n@media(max-width:900px){.exoa-prog-page .plat-grid{grid-template-columns:repeat(2,1fr)}}\n.exoa-prog-page .plat-cat{\n  background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.1);\n  border-radius:16px;padding:24px;\n}\n.exoa-prog-page .plat-cat h4{\n  font-size:13px;text-transform:uppercase;letter-spacing:0.1em;\n  color:var(--lavender);font-weight:600;margin-bottom:16px;\n  display:flex;align-items:center;gap:8px;\n}\n.exoa-prog-page .plat-cat h4::before{content:'';width:6px;height:6px;background:var(--lime);border-radius:50%;display:inline-block}\n.exoa-prog-page .plat-cat ul{display:flex;flex-direction:column;gap:8px}\n.exoa-prog-page .plat-cat li{font-size:14px;color:#E4E6FF;padding:6px 0;border-bottom:1px dashed rgba(255,255,255,0.08)}\n.exoa-prog-page .plat-cat li:last-child{border:none}\n\n\/* ---------- Process ---------- *\/\n.exoa-prog-page .process{background:var(--off-white)}\n.exoa-prog-page .step-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:48px;position:relative}\n@media(max-width:1100px){.exoa-prog-page .step-grid{grid-template-columns:repeat(2,1fr)}}\n@media(max-width:560px){.exoa-prog-page .step-grid{grid-template-columns:1fr}}\n.exoa-prog-page .step-card{\n  background:#fff;border:1px solid var(--line);\n  border-radius:18px;padding:26px 22px;\n  position:relative;\n  transition:all .3s;\n}\n.exoa-prog-page .step-card:hover{border-color:var(--lavender);transform:translateY(-4px)}\n.exoa-prog-page .step-num{\n  font-family:'JetBrains Mono',monospace;\n  font-size:13px;color:var(--lavender);font-weight:600;\n  margin-bottom:14px;display:block;\n}\n.exoa-prog-page .step-card h4{font-size:17px;font-weight:700;letter-spacing:-0.015em;margin-bottom:10px;color:var(--ink)}\n.exoa-prog-page .step-card p{font-size:14px;color:var(--muted);line-height:1.55}\n.exoa-prog-page .step-dot{\n  position:absolute;top:-8px;left:26px;\n  width:14px;height:14px;border-radius:50%;\n  background:var(--lime);border:3px solid var(--off-white);\n}\n\n\/* ---------- Cases ---------- *\/\n.exoa-prog-page .cases{background:var(--navy);color:#fff}\n.exoa-prog-page .case-grid{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:18px;margin-top:48px}\n@media(max-width:1000px){.exoa-prog-page .case-grid{grid-template-columns:1fr}}\n.exoa-prog-page .case-card{\n  background:rgba(255,255,255,0.04);\n  border:1px solid rgba(255,255,255,0.1);\n  border-radius:20px;padding:32px;\n  position:relative;overflow:hidden;\n  transition:all .3s;\n}\n.exoa-prog-page .case-card.featured{\n  background:linear-gradient(135deg,rgba(128,140,249,0.18) 0%,rgba(205,249,128,0.08) 100%);\n  border-color:rgba(128,140,249,0.4);\n}\n.exoa-prog-page .case-card:hover{transform:translateY(-4px);border-color:rgba(128,140,249,0.5)}\n.exoa-prog-page .case-sector{font-size:12px;color:var(--lavender);text-transform:uppercase;letter-spacing:0.12em;font-weight:600;margin-bottom:14px}\n.exoa-prog-page .case-card h3{font-size:20px;font-weight:700;margin-bottom:12px;letter-spacing:-0.02em;color:#fff}\n.exoa-prog-page .case-card p{font-size:14px;color:#C6C9E0;margin-bottom:24px;line-height:1.6}\n.exoa-prog-page .case-metrics{display:grid;grid-template-columns:1fr 1fr;gap:14px;padding-top:20px;border-top:1px solid rgba(255,255,255,0.1)}\n.exoa-prog-page .case-metric .val{font-size:28px;font-weight:700;color:var(--lime);letter-spacing:-0.03em;line-height:1}\n.exoa-prog-page .case-metric .lbl{font-size:12px;color:#C6C9E0;margin-top:4px;text-transform:uppercase;letter-spacing:0.06em}\n.exoa-prog-page .case-meta{display:flex;gap:14px;font-size:12px;color:#C6C9E0;margin-top:18px;flex-wrap:wrap}\n.exoa-prog-page .case-meta span::before{content:'\u25cf  ';color:var(--lavender)}\n\n\/* ---------- Benefits ---------- *\/\n.exoa-prog-page .benefits{background:#fff}\n.exoa-prog-page .ben-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:40px}\n@media(max-width:1000px){.exoa-prog-page .ben-grid{grid-template-columns:repeat(2,1fr)}}\n@media(max-width:560px){.exoa-prog-page 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a{color:var(--lavender);text-decoration:underline}\n\n\/* ---------- Final CTA ---------- *\/\n.exoa-prog-page .cta-final{\n  background:var(--navy);color:#fff;\n  padding:100px 20px;position:relative;overflow:hidden;\n}\n.exoa-prog-page .cta-final::before{\n  content:'';position:absolute;inset:0;\n  background:\n    radial-gradient(500px 300px at 20% 20%, rgba(128,140,249,0.25), transparent 60%),\n    radial-gradient(400px 250px at 80% 80%, rgba(205,249,128,0.08), transparent 60%);\n  pointer-events:none;\n}\n.exoa-prog-page .cta-inner{max-width:900px;margin:0 auto;text-align:center;position:relative}\n.exoa-prog-page .cta-inner h2{color:#fff;margin:0 auto 20px}\n.exoa-prog-page .cta-inner p{font-size:18px;color:#C6C9E0;max-width:620px;margin:0 auto 36px}\n\n.exoa-prog-page .hl-word{color:var(--lavender);font-weight:600}\n<\/style>\n\n<!-- JSON-LD pour le SEO -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@type\":\"LocalBusiness\",\n  \"name\":\"Agence Programmatique Exoa\",\n  \"description\":\"Agence sp\u00e9cialis\u00e9e en publicit\u00e9 programmatique display, audio et DOOH en France et au Luxembourg.\",\n  \"url\":\"https:\/\/www.agence-exoa.com\/agence-programmatique\/\",\n  \"address\":{\n    \"@type\":\"PostalAddress\",\n    \"addressLocality\":\"Luxembourg\",\n    \"addressCountry\":\"LU\"\n  },\n  \"service\":{\n    \"@type\":\"Service\",\n    \"name\":\"Publicit\u00e9 Programmatique\",\n    \"description\":\"Display, Audio et DOOH programmatique. Strat\u00e9gies RTB et DSP pour annonceurs B2B.\"\n  }\n}\n<\/script>\n\n<!-- ============ CONTENU DE LA PAGE ============ -->\n<div class=\"exoa-prog-page\">\n\n  <!-- ============ HERO ============ -->\n  <header class=\"hero\">\n    <div class=\"hero-grid\">\n      <div>\n        <div class=\"eyebrow\"><span class=\"dot\"><\/span> Agence Programmatique \u00b7 Agen<\/div>\n        <h1>Agence Programmatique <span class=\"highlight\">Display<\/span>, <span class=\"highlight\">Audio<\/span> &amp; <span class=\"highlight\">DOOH<\/span> \u00e0 Agen<\/h1>\n        <p class=\"hero-sub\">Automatisez vos campagnes publicitaires \u00e0 Agen avec nos experts en <strong style=\"color:#fff\">RTB<\/strong> et <strong style=\"color:#fff\">DSP<\/strong>. Ciblage pr\u00e9cis, diffusion multi-canal et ROI mesurable pour les annonceurs B2B d'Agen.<\/p>\n        <div class=\"hero-ctas\">\n          <a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un audit programmatique gratuit \u2192<\/a>\n          <a href=\"#services\" class=\"btn btn-ghost\">Voir nos services<\/a>\n        <\/div>\n      <\/div>\n\n      <!-- DSP visual mock -->\n      <div class=\"dsp-mock\" aria-hidden=\"true\">\n        <div class=\"dsp-head\">\n          <div class=\"dsp-title\">Campagne DOOH \u00b7 LIVE<\/div>\n          <div class=\"dsp-dots\"><span><\/span><span><\/span><span><\/span><\/div>\n        <\/div>\n        <div class=\"dsp-kpis\">\n          <div class=\"kpi-card\"><div class=\"kpi-label\">Impressions<\/div><div class=\"kpi-val\">2,4M <span class=\"trend\">+18%<\/span><\/div><\/div>\n          <div class=\"kpi-card\"><div class=\"kpi-label\">CTR<\/div><div class=\"kpi-val\">0,84% <span class=\"trend\">+2,1pt<\/span><\/div><\/div>\n          <div class=\"kpi-card\"><div class=\"kpi-label\">CPM<\/div><div class=\"kpi-val\">\u20ac4,12 <span class=\"trend\" style=\"color:#F5A623\">\u22128%<\/span><\/div><\/div>\n        <\/div>\n        <div class=\"dsp-chart\">\n          <div class=\"bar\" style=\"height:22%\"><\/div>\n          <div class=\"bar\" style=\"height:38%\"><\/div>\n          <div class=\"bar\" style=\"height:30%\"><\/div>\n          <div class=\"bar\" style=\"height:58%\"><\/div>\n          <div class=\"bar\" style=\"height:46%\"><\/div>\n          <div class=\"bar hi\" style=\"height:74%\"><\/div>\n          <div class=\"bar hi\" style=\"height:88%\"><\/div>\n          <div class=\"bar\" style=\"height:62%\"><\/div>\n          <div class=\"bar\" style=\"height:71%\"><\/div>\n          <div class=\"bar hi\" style=\"height:92%\"><\/div>\n          <div class=\"bar\" style=\"height:58%\"><\/div>\n          <div class=\"bar\" style=\"height:44%\"><\/div>\n        <\/div>\n        <div class=\"dsp-bids\">\n          <div class=\"bid-row\"><span>bid_win \u00b7 placement_324<\/span><span class=\"g\">\u20ac3.14 CPM<\/span><\/div>\n          <div class=\"bid-row\"><span>bid_win \u00b7 dooh_gare_lux<\/span><span class=\"g\">\u20ac6.80 CPM<\/span><\/div>\n          <div class=\"bid-row\"><span>bid_pass \u00b7 low_viewability<\/span><span class=\"l\">skip<\/span><\/div>\n          <div class=\"bid-row\"><span>bid_win \u00b7 audio_spotify<\/span><span class=\"g\">\u20ac5.02 CPM<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/header>\n\n  <!-- ============ TRUST STRIP ============ -->\n  <section class=\"trust\">\n    <div class=\"trust-inner\">\n      <div class=\"trust-label\">Plateformes ma\u00eetris\u00e9es<\/div>\n      <div class=\"trust-logos\">\n        <span class=\"trust-logo\">DV360<\/span>\n        <span class=\"trust-logo\">Displayce<\/span>\n        <span class=\"trust-logo\">Teads<\/span>\n        <span class=\"trust-logo\">The Trade Desk<\/span>\n        <span class=\"trust-logo\">Xandr<\/span>\n        <span class=\"trust-logo\">Spotify Ads<\/span>\n        <span class=\"trust-logo\">Adswizz<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ============ DEFINITION + COMPARISON ============ -->\n  <section class=\"exoa-section def\" id=\"definition\">\n    <div class=\"wrap\">\n      <div class=\"def-grid\">\n        <div class=\"def-body\">\n          <div class=\"section-tag\">Fondamentaux<\/div>\n          <h2>Qu'est-ce que la <span class=\"hl\">publicit\u00e9 programmatique<\/span> \u00e0 Agen ?<\/h2>\n          <p>La <strong>publicit\u00e9 programmatique<\/strong> automatise l'achat d'espaces publicitaires en temps r\u00e9el via des plateformes <strong>DSP<\/strong> (Demand-Side Platform) qui ench\u00e9rissent \u00e0 la milliseconde sur des inventaires display, audio, vid\u00e9o et DOOH. Une approche particuli\u00e8rement adapt\u00e9e aux annonceurs d'Agen.<\/p>\n          <p>Chaque impression est \u00e9valu\u00e9e individuellement : votre budget ne se d\u00e9pense que lorsqu'un utilisateur correspond \u00e0 votre cible pr\u00e9cise. R\u00e9sultat : un <strong>ciblage chirurgical<\/strong>, un <strong>ROI mesurable<\/strong> et une <strong>scalabilit\u00e9 in\u00e9gal\u00e9e<\/strong> par rapport \u00e0 l'achat m\u00e9dia traditionnel.<\/p>\n          <div class=\"chip-row\">\n            <span class=\"chip accent\">DSP<\/span>\n            <span class=\"chip\">RTB<\/span>\n            <span class=\"chip\">Real-Time Bidding<\/span>\n            <span class=\"chip\">Header Bidding<\/span>\n            <span class=\"chip\">PMP (Private Marketplace)<\/span>\n            <span class=\"chip\">Deal ID<\/span>\n            <span class=\"chip\">Display programmatique<\/span>\n          <\/div>\n        <\/div>\n\n        <div class=\"compare\" aria-label=\"Comparatif m\u00e9dia traditionnel vs programmatique\">\n          <div class=\"compare-head\">\n            <div>Crit\u00e8re<\/div>\n            <div class=\"lose\">M\u00e9dia traditionnel<\/div>\n            <div class=\"win\">Programmatique<\/div>\n          <\/div>\n          <div class=\"compare-row\">\n            <div class=\"crit\">Achat d'inventaire<\/div>\n            <div class=\"cell no\">N\u00e9gociation manuelle<\/div>\n            <div class=\"cell yes\">Ench\u00e8re temps r\u00e9el<\/div>\n          <\/div>\n          <div class=\"compare-row\">\n            <div class=\"crit\">Ciblage audience<\/div>\n            <div class=\"cell no\">Socio-d\u00e9mo large<\/div>\n            <div class=\"cell yes\">Intent + 1st party data<\/div>\n          <\/div>\n          <div class=\"compare-row\">\n            <div class=\"crit\">Mesure du ROI<\/div>\n            <div class=\"cell no\">Estimations post-campagne<\/div>\n            <div class=\"cell yes\">Tracking temps r\u00e9el<\/div>\n          <\/div>\n          <div class=\"compare-row\">\n            <div class=\"crit\">Optimisation<\/div>\n            <div class=\"cell no\">\u00c0 la fin de la campagne<\/div>\n            <div class=\"cell yes\">En continu, par impression<\/div>\n          <\/div>\n          <div class=\"compare-row\">\n            <div class=\"crit\">D\u00e9lai de lancement<\/div>\n            <div class=\"cell no\">2 \u00e0 6 semaines<\/div>\n            <div class=\"cell yes\">24 \u00e0 72 heures<\/div>\n          <\/div>\n          <div class=\"compare-row\">\n            <div class=\"crit\">Minimum d'achat<\/div>\n            <div class=\"cell no\">\u00c9lev\u00e9 (10 000\u20ac+)<\/div>\n            <div class=\"cell yes\">Flexible, d\u00e8s 1 500\u20ac<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ============ SERVICES ============ -->\n  <section class=\"exoa-section services\" id=\"services\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag\">Solutions<\/div>\n        <h2>Nos services <span class=\"hl\">programmatiques<\/span> \u00e0 Agen<\/h2>\n        <p class=\"section-lead\">Trois leviers compl\u00e9mentaires pour toucher vos audiences B2B \u00e0 Agen partout o\u00f9 elles se trouvent \u2014 \u00e9cran, son, rue.<\/p>\n      <\/div>\n\n      <div class=\"svc-grid\">\n\n        <!-- Card 1 : Display Programmatique -->\n        <article class=\"svc-card\">\n          <div class=\"svc-media\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/04\/agence-programmatique-display.png\"\n                 alt=\"Display programmatique - banni\u00e8res, native et vid\u00e9o via DSP\"\n                 loading=\"lazy\" width=\"800\" height=\"450\">\n          <\/div>\n          <div class=\"svc-icon\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"M3 9h18\"\/><circle cx=\"7\" cy=\"6.5\" r=\"0.5\" fill=\"currentColor\"\/><\/svg>\n          <\/div>\n          <h3>Display Programmatique<\/h3>\n          <p>Banni\u00e8res, native et vid\u00e9o instream diffus\u00e9es sur les plus grands inventaires premium via DSP. Ciblage contextuel, retargeting et audiences custom.<\/p>\n          <ul class=\"svc-features\">\n            <li>Banni\u00e8res display IAB standards<\/li>\n            <li>Vid\u00e9o instream &amp; outstream<\/li>\n            <li>Native advertising<\/li>\n            <li>Private Marketplace (PMP)<\/li>\n          <\/ul>\n          <a href=\"\/publicite-display\/\" class=\"svc-link\">En savoir plus \u2192<\/a>\n        <\/article>\n\n        <!-- Card 2 : Audio Programmatique -->\n        <article class=\"svc-card\">\n          <div class=\"svc-media\">\n            <video autoplay loop muted playsinline preload=\"metadata\" aria-label=\"Audio programmatique - Spotify, Deezer, podcasts\">\n              <source src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/04\/agence-programmatique-audio.mp4\" type=\"video\/mp4\">\n            <\/video>\n          <\/div>\n          <div class=\"svc-icon\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 3v18\"\/><path d=\"M7 7v10\"\/><path d=\"M17 7v10\"\/><path d=\"M2 10v4\"\/><path d=\"M22 10v4\"\/><\/svg>\n          <\/div>\n          <h3>Audio Programmatique<\/h3>\n          <p>Spots audio diffus\u00e9s sur Spotify, Deezer, podcasts et radios digitales. Un canal intime, sans ad-block, avec des taux d'\u00e9coute &gt;95%.<\/p>\n          <ul class=\"svc-features\">\n            <li>Spotify &amp; Deezer Ads<\/li>\n            <li>R\u00e9seaux de podcasts premium<\/li>\n            <li>Radio digitale IP<\/li>\n            <li>Ciblage g\u00e9o + comportemental<\/li>\n          <\/ul>\n          <a href=\"\/publicite-audio\/\" class=\"svc-link\">En savoir plus \u2192<\/a>\n        <\/article>\n\n        <!-- Card 3 : DOOH Programmatique -->\n        <article class=\"svc-card\">\n          <div class=\"svc-media\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/04\/agence-programmatique-dooh.png\"\n                 alt=\"DOOH programmatique - affichage digital ext\u00e9rieur en temps r\u00e9el\"\n                 loading=\"lazy\" width=\"800\" height=\"450\">\n          <\/div>\n          <div class=\"svc-icon\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"5\" y=\"3\" width=\"14\" height=\"16\" rx=\"1\"\/><path d=\"M9 21h6\"\/><path d=\"M12 19v2\"\/><circle cx=\"12\" cy=\"11\" r=\"2\"\/><\/svg>\n          <\/div>\n          <h3>DOOH Programmatique<\/h3>\n          <p>Affichage digital ext\u00e9rieur achet\u00e9 en temps r\u00e9el : gares, m\u00e9tros, centres commerciaux, r\u00e9seaux urbains. Planification dynamique et contextuelle.<\/p>\n          <ul class=\"svc-features\">\n            <li>R\u00e9seaux urbains premium (JCDecaux, Clear Channel)<\/li>\n            <li>Triggers m\u00e9t\u00e9o, audience, moment<\/li>\n            <li>Mesure d'exposition GPS<\/li>\n            <li>Creative dynamique (DCO)<\/li>\n          <\/ul>\n          <a href=\"\/publicite-dooh\/\" class=\"svc-link\">En savoir plus \u2192<\/a>\n        <\/article>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ============ PLATFORMS ============ -->\n  <section class=\"exoa-section platforms on-navy\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag on-navy\">Notre stack<\/div>\n        <h2>Plateformes &amp; outils <span class=\"hl-lime\">programmatiques<\/span><\/h2>\n        <p class=\"section-lead\">Nous op\u00e9rons sur les DSP de r\u00e9f\u00e9rence pour vos campagnes \u00e0 Agen, avec un tracking et une mesure cross-canaux int\u00e9gr\u00e9s.<\/p>\n      <\/div>\n\n      <div class=\"plat-grid\">\n        <div class=\"plat-cat\">\n          <h4>DSP Display &amp; Vid\u00e9o<\/h4>\n          <ul>\n            <li>Google DV360<\/li>\n            <li>The Trade Desk<\/li>\n            <li>Xandr (Microsoft)<\/li>\n            <li>Teads<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"plat-cat\">\n          <h4>DSP DOOH<\/h4>\n          <ul>\n            <li>Displayce<\/li>\n            <li>Hivestack<\/li>\n            <li>Vistar Media<\/li>\n            <li>Broadsign Reach<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"plat-cat\">\n          <h4>DSP Audio<\/h4>\n          <ul>\n            <li>Spotify Ad Studio<\/li>\n            <li>Adswizz<\/li>\n            <li>Targetspot<\/li>\n            <li>Acast Marketplace<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"plat-cat\">\n          <h4>Mesure &amp; data<\/h4>\n          <ul>\n            <li>Google Analytics 4<\/li>\n            <li>Looker Studio<\/li>\n            <li>IAS \/ DoubleVerify<\/li>\n            <li>Nielsen DAR<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ============ BENEFITS ============ -->\n  <section class=\"exoa-section benefits\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag\">Avantages<\/div>\n        <h2>Pourquoi passer au <span class=\"hl\">programmatique<\/span> \u00e0 Agen ?<\/h2>\n        <p class=\"section-lead\">Huit raisons concr\u00e8tes pour lesquelles les annonceurs B2B d'Agen d\u00e9laissent l'achat m\u00e9dia traditionnel.<\/p>\n      <\/div>\n\n      <div class=\"ben-grid\">\n        <div class=\"ben-card\">\n          <div class=\"ben-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><circle cx=\"12\" cy=\"12\" r=\"1\" fill=\"currentColor\"\/><\/svg><\/div>\n          <h4>Ciblage pr\u00e9cis<\/h4>\n          <p>Audience 1st party, intent data, g\u00e9olocalisation \u00e0 la rue pr\u00e8s.<\/p>\n        <\/div>\n        <div class=\"ben-card\">\n          <div class=\"ben-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 12h3l3-8 4 16 3-8h5\"\/><\/svg><\/div>\n          <h4>ROI mesurable<\/h4>\n          <p>Chaque impression, clic et conversion track\u00e9 en temps r\u00e9el.<\/p>\n        <\/div>\n        <div class=\"ben-card\">\n          <div class=\"ben-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2v6m0 8v6m10-10h-6M8 12H2\"\/><path d=\"M18 6l-4 4m-4 4l-4 4m12 0l-4-4m-4-4l-4-4\"\/><\/svg><\/div>\n          <h4>Scalable<\/h4>\n          <p>Augmentez les budgets sans ren\u00e9gociation : la plateforme absorbe.<\/p>\n        <\/div>\n        <div class=\"ben-card\">\n          <div class=\"ben-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2l3 6 7 1-5 5 1 7-6-3-6 3 1-7-5-5 7-1z\"\/><\/svg><\/div>\n          <h4>Inventaire premium<\/h4>\n          <p>Acc\u00e8s aux meilleurs emplacements via Private Marketplaces.<\/p>\n        <\/div>\n        <div class=\"ben-card\">\n          <div class=\"ben-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M12 6v6l4 2\"\/><\/svg><\/div>\n          <h4>Lancement rapide<\/h4>\n          <p>Premi\u00e8re diffusion en 24-72h apr\u00e8s validation des cr\u00e9as.<\/p>\n        <\/div>\n        <div class=\"ben-card\">\n          <div class=\"ben-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 10h18\"\/><path d=\"M9 16h2\"\/><\/svg><\/div>\n          <h4>Multi-canal unifi\u00e9<\/h4>\n          <p>Display, vid\u00e9o, audio, DOOH pilot\u00e9s depuis une seule plateforme.<\/p>\n        <\/div>\n        <div class=\"ben-card\">\n          <div class=\"ben-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 3v18h18\"\/><path d=\"M7 14l4-4 4 4 5-6\"\/><\/svg><\/div>\n          <h4>Optimisation continue<\/h4>\n          <p>Les algorithmes ajustent les ench\u00e8res toutes les millisecondes.<\/p>\n        <\/div>\n        <div class=\"ben-card\">\n          <div class=\"ben-ico\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"\/><path d=\"M9 9h6v6H9z\"\/><\/svg><\/div>\n          <h4>Brand safety<\/h4>\n          <p>Contr\u00f4le total des environnements de diffusion (IAS, DoubleVerify).<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ============ PROCESS ============ -->\n  <section class=\"exoa-section process\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag\">M\u00e9thode<\/div>\n        <h2>Notre processus \u00e0 Agen en <span class=\"hl\">5 \u00e9tapes<\/span><\/h2>\n        <p class=\"section-lead\">Une d\u00e9marche rigoureuse, de l'audit initial \u00e0 l'am\u00e9lioration continue, pens\u00e9e pour extraire le maximum de performance de votre budget m\u00e9dia \u00e0 Agen.<\/p>\n      <\/div>\n\n      <div class=\"step-grid\">\n        <div class=\"step-card\">\n          <div class=\"step-dot\"><\/div>\n          <span class=\"step-num\">\u00c9TAPE 01<\/span>\n          <h4>Audit &amp; strat\u00e9gie<\/h4>\n          <p>Analyse de votre march\u00e9, cibles, parcours d'achat et d\u00e9finition des KPIs prioritaires.<\/p>\n        <\/div>\n        <div class=\"step-card\">\n          <div class=\"step-dot\"><\/div>\n          <span class=\"step-num\">\u00c9TAPE 02<\/span>\n          <h4>Configuration DSP<\/h4>\n          <p>Param\u00e9trage des plateformes, segments d'audience, deals PMP et r\u00e8gles de brand safety.<\/p>\n        <\/div>\n        <div class=\"step-card\">\n          <div class=\"step-dot\"><\/div>\n          <span class=\"step-num\">\u00c9TAPE 03<\/span>\n          <h4>Cr\u00e9ation des assets<\/h4>\n          <p>Production des banni\u00e8res, spots audio et DCO dynamiques aux formats IAB standards.<\/p>\n        <\/div>\n        <div class=\"step-card\">\n          <div class=\"step-dot\"><\/div>\n          <span class=\"step-num\">\u00c9TAPE 04<\/span>\n          <h4>Lancement &amp; optimisation<\/h4>\n          <p>Diffusion progressive, ajustement des ench\u00e8res, tests cr\u00e9atifs A\/B et pilotage quotidien.<\/p>\n        <\/div>\n        <div class=\"step-card\">\n          <div class=\"step-dot\"><\/div>\n          <span class=\"step-num\">\u00c9TAPE 05<\/span>\n          <h4>Reporting &amp; am\u00e9lioration<\/h4>\n          <p>Dashboard Looker Studio temps r\u00e9el, r\u00e9unions de pilotage et it\u00e9rations strat\u00e9giques.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ============ CASES ============ -->\n  <section class=\"exoa-section cases on-navy\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag on-navy\">R\u00e9sultats<\/div>\n        <h2>Des <span class=\"hl-lime\">campagnes qui performent<\/span><\/h2>\n        <p class=\"section-lead\">Quelques cas clients repr\u00e9sentatifs de nos campagnes programmatiques display, audio et DOOH, en France, au Luxembourg et \u00e0 Agen.<\/p>\n      <\/div>\n\n      <div class=\"case-grid\">\n        <article class=\"case-card featured\">\n          <div class=\"case-sector\">B2B \u00b7 SaaS Enterprise<\/div>\n          <h3>G\u00e9n\u00e9ration de leads B2B via display cibl\u00e9<\/h3>\n          <p>\u00c9diteur SaaS luxembourgeois ciblant des d\u00e9cideurs IT en France, Belgique et Allemagne. Campagne display + vid\u00e9o instream sur DV360 avec audiences firmographiques.<\/p>\n          <div class=\"case-metrics\">\n            <div class=\"case-metric\"><div class=\"val\">\u221252%<\/div><div class=\"lbl\">CPL vs LinkedIn<\/div><\/div>\n            <div class=\"case-metric\"><div class=\"val\">3,2M<\/div><div class=\"lbl\">Impressions qualifi\u00e9es<\/div><\/div>\n            <div class=\"case-metric\"><div class=\"val\">0,91%<\/div><div class=\"lbl\">CTR moyen<\/div><\/div>\n            <div class=\"case-metric\"><div class=\"val\">240<\/div><div class=\"lbl\">MQL g\u00e9n\u00e9r\u00e9s<\/div><\/div>\n          <\/div>\n          <div class=\"case-meta\"><span>Dur\u00e9e 4 mois<\/span><span>Budget 45k\u20ac<\/span><span>DV360 + Teads<\/span><\/div>\n        <\/article>\n\n        <article class=\"case-card\">\n          <div class=\"case-sector\">Retail \u00b7 DOOH<\/div>\n          <h3>Trafic en boutique via DOOH programmatique<\/h3>\n          <p>Enseigne retail europ\u00e9enne, 12 villes, triggers m\u00e9t\u00e9o et horaires de fr\u00e9quentation.<\/p>\n          <div class=\"case-metrics\">\n            <div class=\"case-metric\"><div class=\"val\">+34%<\/div><div class=\"lbl\">Visites boutique<\/div><\/div>\n            <div class=\"case-metric\"><div class=\"val\">\u20ac3,80<\/div><div class=\"lbl\">CPM DOOH moyen<\/div><\/div>\n          <\/div>\n          <div class=\"case-meta\"><span>6 semaines<\/span><span>Displayce<\/span><\/div>\n        <\/article>\n\n        <article class=\"case-card\">\n          <div class=\"case-sector\">Services \u00b7 Audio<\/div>\n          <h3>Notori\u00e9t\u00e9 audio via Spotify &amp; podcasts<\/h3>\n          <p>Cabinet de conseil, ciblage g\u00e9o Luxembourg + profils business sur Spotify et r\u00e9seaux podcast premium.<\/p>\n          <div class=\"case-metrics\">\n            <div class=\"case-metric\"><div class=\"val\">98,2%<\/div><div class=\"lbl\">Taux d'\u00e9coute complet<\/div><\/div>\n            <div class=\"case-metric\"><div class=\"val\">+22pt<\/div><div class=\"lbl\">Brand recall<\/div><\/div>\n          <\/div>\n          <div class=\"case-meta\"><span>8 semaines<\/span><span>Adswizz + Spotify<\/span><\/div>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ============ FAQ ============ -->\n  <section class=\"exoa-section faq\">\n    <div class=\"wrap\">\n      <div class=\"section-head center\">\n        <div class=\"section-tag\">Questions fr\u00e9quentes<\/div>\n        <h2>Ce que les annonceurs d'Agen nous demandent sur le <span class=\"hl\">programmatique<\/span><\/h2>\n      <\/div>\n\n      <div class=\"faq-list\">\n        <details class=\"faq-item\" open>\n          <summary>Quel budget minimum pour lancer une campagne programmatique ?<\/summary>\n          <div class=\"faq-body\">Nous recommandons un budget m\u00e9dia minimum de <strong>1 500\u20ac\/mois<\/strong> pour que les algorithmes des DSP disposent d'assez de donn\u00e9es et sortent du r\u00e9gime d'apprentissage. En dessous, la diffusion est trop fragment\u00e9e pour g\u00e9n\u00e9rer un ROI mesurable. Pour le DOOH, le ticket d'entr\u00e9e d\u00e9marre plut\u00f4t \u00e0 <strong>3 000\u20ac<\/strong> par campagne.<\/div>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary>Quelle diff\u00e9rence entre RTB et programmatique ?<\/summary>\n          <div class=\"faq-body\">Le <strong>programmatique<\/strong> est l'ensemble des technologies qui automatisent l'achat m\u00e9dia. Le <strong>RTB (Real-Time Bidding)<\/strong> est le m\u00e9canisme d'ench\u00e8re en temps r\u00e9el \u2014 une sous-cat\u00e9gorie du programmatique. Le programmatique inclut aussi les <strong>deals directs (PMP, Programmatic Guaranteed)<\/strong> qui ne passent pas par l'ench\u00e8re ouverte.<\/div>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary>Combien de temps avant de voir des r\u00e9sultats ?<\/summary>\n          <div class=\"faq-body\">Les premi\u00e8res impressions sont diffus\u00e9es d\u00e8s les <strong>24 \u00e0 72 heures<\/strong> suivant la validation des cr\u00e9as. La phase d'apprentissage des algorithmes dure ensuite 2 \u00e0 4 semaines : c'est le temps n\u00e9cessaire pour que le DSP identifie les inventaires les plus performants. Les KPIs stabilis\u00e9s apparaissent g\u00e9n\u00e9ralement d\u00e8s la <strong>4\u1d49 semaine<\/strong>.<\/div>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary>Quels KPIs suivre en programmatique ?<\/summary>\n          <div class=\"faq-body\">Cela d\u00e9pend de l'objectif. Pour la <strong>performance<\/strong> : CPA, CPL, ROAS, taux de conversion. Pour la <strong>notori\u00e9t\u00e9<\/strong> : reach unique, fr\u00e9quence, viewability (\u226570% recommand\u00e9), brand lift. Pour le <strong>DOOH<\/strong> : OTS (opportunity to see), visites en boutique post-exposition. Nous construisons un dashboard Looker Studio sur mesure pour chaque client.<\/div>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary>Quelle est la diff\u00e9rence entre programmatique et SEA ?<\/summary>\n          <div class=\"faq-body\">Le <strong>SEA (Google Ads)<\/strong> capte l'intention active : l'utilisateur cherche d\u00e9j\u00e0 votre produit. Le <strong>programmatique<\/strong> travaille la demande latente : il touche vos cibles dans leur parcours quotidien (media, apps, rue, audio). Les deux sont compl\u00e9mentaires \u2014 nous proposons une approche unifi\u00e9e via nos pages <a href=\"\/agence-sea\/\">Agence SEA<\/a> et <a href=\"\/agence-seo\/\">Agence SEO<\/a>.<\/div>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary>Gardez-vous l'acc\u00e8s aux comptes DSP ?<\/summary>\n          <div class=\"faq-body\"><strong>Vous restez propri\u00e9taire \u00e0 100%<\/strong> de vos comptes DSP et de vos donn\u00e9es. Nous travaillons en transparence totale : acc\u00e8s complet, reporting d\u00e9taill\u00e9, aucune bo\u00eete noire. Si vous d\u00e9cidez de changer d'agence, vous conservez l'historique de campagnes et les segments d'audience.<\/div>\n        <\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ============ FINAL CTA ============ -->\n  <section class=\"cta-final\" id=\"audit\">\n    <div class=\"cta-inner\">\n      <div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit \u00b7 48h<\/div>\n      <h2>Pr\u00eat \u00e0 automatiser vos campagnes <span class=\"hl-lime\">display<\/span> \u00e0 Agen ?<\/h2>\n      <p>Nos experts analysent votre contexte \u00e0 Agen, vos audiences et votre \u00e9cosyst\u00e8me m\u00e9dia, puis vous remettent un plan d'action programmatique concret \u2014 gratuitement.<\/p>\n      <div style=\"display:flex;justify-content:center;gap:14px;flex-wrap:wrap\">\n        <a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Planifier une consultation \u2192<\/a>\n      <\/div>\n      <div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 R\u00e9ponse sous 48h \u00b7 \u2713 Sans engagement \u00b7 \u2713 RGPD conforme<\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n<!-- ============ FIN AGENCE PROGRAMMATIQUE ============ -->\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agence Programmatique \u00b7 Agen Agence Programmatique Display, Audio &amp; DOOH \u00e0 Agen Automatisez vos campagnes publicitaires \u00e0 Agen avec nos experts en RTB et DSP. Ciblage pr\u00e9cis, diffusion multi-canal et ROI mesurable pour les annonceurs B2B d&rsquo;Agen. Demander un audit programmatique gratuit \u2192 Voir nos services Campagne DOOH \u00b7 LIVE Impressions2,4M +18% CTR0,84% +2,1pt CPM\u20ac4,12 \u22128% bid_win \u00b7 placement_324\u20ac3.14 CPM bid_win \u00b7 dooh_gare_lux\u20ac6.80 CPM bid_pass \u00b7 low_viewabilityskip bid_win \u00b7 audio_spotify\u20ac5.02 CPM Plateformes ma\u00eetris\u00e9es DV360 Displayce Teads The Trade Desk Xandr Spotify Ads Adswizz Fondamentaux Qu&rsquo;est-ce que la publicit\u00e9 programmatique \u00e0 Agen ? La publicit\u00e9 programmatique automatise l&rsquo;achat d&rsquo;espaces publicitaires en temps r\u00e9el via des plateformes DSP (Demand-Side Platform) qui ench\u00e9rissent \u00e0 la milliseconde sur des inventaires display, audio, vid\u00e9o et DOOH. Une approche particuli\u00e8rement adapt\u00e9e aux annonceurs d&rsquo;Agen. Chaque impression est \u00e9valu\u00e9e individuellement : votre budget ne se d\u00e9pense que lorsqu&rsquo;un utilisateur correspond \u00e0 votre cible pr\u00e9cise. R\u00e9sultat : un ciblage chirurgical, un ROI mesurable et une scalabilit\u00e9 in\u00e9gal\u00e9e par rapport \u00e0 l&rsquo;achat m\u00e9dia traditionnel. DSP RTB Real-Time Bidding Header Bidding PMP (Private Marketplace) Deal ID Display programmatique Crit\u00e8re M\u00e9dia traditionnel Programmatique Achat d&rsquo;inventaire N\u00e9gociation manuelle Ench\u00e8re temps r\u00e9el Ciblage audience Socio-d\u00e9mo large Intent + 1st party data Mesure du ROI Estimations post-campagne Tracking temps r\u00e9el Optimisation \u00c0 la fin de la campagne En continu, par impression D\u00e9lai de lancement 2 \u00e0 6 semaines 24 \u00e0 72 heures Minimum d&rsquo;achat \u00c9lev\u00e9 (10 000\u20ac+) Flexible, d\u00e8s 1 500\u20ac Solutions Nos services programmatiques \u00e0 Agen Trois leviers compl\u00e9mentaires pour toucher vos audiences B2B \u00e0 Agen partout o\u00f9 elles se trouvent \u2014 \u00e9cran, son, rue. Display Programmatique Banni\u00e8res, native et vid\u00e9o instream diffus\u00e9es sur les plus grands inventaires premium via DSP. Ciblage contextuel, retargeting et audiences custom. Banni\u00e8res display IAB standards Vid\u00e9o instream &amp; outstream Native advertising Private Marketplace (PMP) En savoir plus \u2192 Audio Programmatique Spots audio diffus\u00e9s sur Spotify, Deezer, podcasts et radios digitales. Un canal intime, sans ad-block, avec des taux d&rsquo;\u00e9coute &gt;95%. Spotify &amp; Deezer Ads R\u00e9seaux de podcasts premium Radio digitale IP Ciblage g\u00e9o + comportemental En savoir plus \u2192 DOOH Programmatique Affichage digital ext\u00e9rieur achet\u00e9 en temps r\u00e9el : gares, m\u00e9tros, centres commerciaux, r\u00e9seaux urbains. Planification dynamique et contextuelle. R\u00e9seaux urbains premium (JCDecaux, Clear Channel) Triggers m\u00e9t\u00e9o, audience, moment Mesure d&rsquo;exposition GPS Creative dynamique (DCO) En savoir plus \u2192 Notre stack Plateformes &amp; outils programmatiques Nous op\u00e9rons sur les DSP de r\u00e9f\u00e9rence pour vos campagnes \u00e0 Agen, avec un tracking et une mesure cross-canaux int\u00e9gr\u00e9s. DSP Display &amp; Vid\u00e9o Google DV360 The Trade Desk Xandr (Microsoft) Teads DSP DOOH Displayce Hivestack Vistar Media Broadsign Reach DSP Audio Spotify Ad Studio Adswizz Targetspot Acast Marketplace Mesure &amp; data Google Analytics 4 Looker Studio IAS \/ DoubleVerify Nielsen DAR Avantages Pourquoi passer au programmatique \u00e0 Agen ? Huit raisons concr\u00e8tes pour lesquelles les annonceurs B2B d&rsquo;Agen d\u00e9laissent l&rsquo;achat m\u00e9dia traditionnel. Ciblage pr\u00e9cis Audience 1st party, intent data, g\u00e9olocalisation \u00e0 la rue pr\u00e8s. ROI mesurable Chaque impression, clic et conversion track\u00e9 en temps r\u00e9el. Scalable Augmentez les budgets sans ren\u00e9gociation : la plateforme absorbe. Inventaire premium Acc\u00e8s aux meilleurs emplacements via Private Marketplaces. Lancement rapide Premi\u00e8re diffusion en 24-72h apr\u00e8s validation des cr\u00e9as. Multi-canal unifi\u00e9 Display, vid\u00e9o, audio, DOOH pilot\u00e9s depuis une seule plateforme. Optimisation continue Les algorithmes ajustent les ench\u00e8res toutes les millisecondes. Brand safety Contr\u00f4le total des environnements de diffusion (IAS, DoubleVerify). M\u00e9thode Notre processus \u00e0 Agen en 5 \u00e9tapes Une d\u00e9marche rigoureuse, de l&rsquo;audit initial \u00e0 l&rsquo;am\u00e9lioration continue, pens\u00e9e pour extraire le maximum de performance de votre budget m\u00e9dia \u00e0 Agen. \u00c9TAPE 01 Audit &amp; strat\u00e9gie Analyse de votre march\u00e9, cibles, parcours d&rsquo;achat et d\u00e9finition des KPIs prioritaires. \u00c9TAPE 02 Configuration DSP Param\u00e9trage des plateformes, segments d&rsquo;audience, deals PMP et r\u00e8gles de brand safety. \u00c9TAPE 03 Cr\u00e9ation des assets Production des banni\u00e8res, spots audio et DCO dynamiques aux formats IAB standards. \u00c9TAPE 04 Lancement &amp; optimisation Diffusion progressive, ajustement des ench\u00e8res, tests cr\u00e9atifs A\/B et pilotage quotidien. \u00c9TAPE 05 Reporting &amp; am\u00e9lioration Dashboard Looker Studio temps r\u00e9el, r\u00e9unions de pilotage et it\u00e9rations strat\u00e9giques. R\u00e9sultats Des campagnes qui performent Quelques cas clients repr\u00e9sentatifs de nos campagnes programmatiques display, audio et DOOH, en France, au Luxembourg et \u00e0 Agen. B2B \u00b7 SaaS Enterprise G\u00e9n\u00e9ration de leads B2B via display cibl\u00e9 \u00c9diteur SaaS luxembourgeois ciblant des d\u00e9cideurs IT en France, Belgique et Allemagne. Campagne display + vid\u00e9o instream sur DV360 avec audiences firmographiques. \u221252%CPL vs LinkedIn 3,2MImpressions qualifi\u00e9es 0,91%CTR moyen 240MQL g\u00e9n\u00e9r\u00e9s Dur\u00e9e 4 moisBudget 45k\u20acDV360 + Teads Retail \u00b7 DOOH Trafic en boutique via DOOH programmatique Enseigne retail europ\u00e9enne, 12 villes, triggers m\u00e9t\u00e9o et horaires de fr\u00e9quentation. +34%Visites boutique \u20ac3,80CPM DOOH moyen 6 semainesDisplayce Services \u00b7 Audio Notori\u00e9t\u00e9 audio via Spotify &amp; podcasts Cabinet de conseil, ciblage g\u00e9o Luxembourg + profils business sur Spotify et r\u00e9seaux podcast premium. 98,2%Taux d&rsquo;\u00e9coute complet +22ptBrand recall 8 semainesAdswizz + Spotify Questions fr\u00e9quentes Ce que les annonceurs d&rsquo;Agen nous demandent sur le programmatique Quel budget minimum pour lancer une campagne programmatique ? Nous recommandons un budget m\u00e9dia minimum de 1 500\u20ac\/mois pour que les algorithmes des DSP disposent d&rsquo;assez de donn\u00e9es et sortent du r\u00e9gime d&rsquo;apprentissage. En dessous, la diffusion est trop fragment\u00e9e pour g\u00e9n\u00e9rer un ROI mesurable. Pour le DOOH, le ticket d&rsquo;entr\u00e9e d\u00e9marre plut\u00f4t \u00e0 3 000\u20ac par campagne. Quelle diff\u00e9rence entre RTB et programmatique ? Le programmatique est l&rsquo;ensemble des technologies qui automatisent l&rsquo;achat m\u00e9dia. Le RTB (Real-Time Bidding) est le m\u00e9canisme d&rsquo;ench\u00e8re en temps r\u00e9el \u2014 une sous-cat\u00e9gorie du programmatique. Le programmatique inclut aussi les deals directs (PMP, Programmatic Guaranteed) qui ne passent pas par l&rsquo;ench\u00e8re ouverte. Combien de temps avant de voir des r\u00e9sultats ? Les premi\u00e8res impressions sont diffus\u00e9es d\u00e8s les 24 \u00e0 72 heures suivant la validation des cr\u00e9as. La phase d&rsquo;apprentissage des algorithmes dure ensuite 2 \u00e0 4 semaines : c&rsquo;est le temps n\u00e9cessaire pour que le DSP identifie les inventaires les plus performants. Les KPIs stabilis\u00e9s apparaissent g\u00e9n\u00e9ralement d\u00e8s la 4\u1d49 semaine. Quels KPIs suivre en programmatique ? Cela d\u00e9pend de l&rsquo;objectif. Pour la performance : CPA, CPL, ROAS, taux de conversion. Pour<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Agence Programmatique Agen \u2014 Display, Audio, DOOH | EXOA","rank_math_description":"Agence programmatique \u00e0 Agen. Campagnes display, audio et DOOH sur-mesure via RTB et DSP. 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