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.ast-separate-container,body .ast-separate-container .ast-article-single{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}\nbody.ast-separate-container{background-color:#060039 !important}\nbody .entry-content,body .entry-header{margin:0 !important;padding:0 !important}\nbody .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}\n<\/style>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"SoftwareApplication\", \"name\": \"Matomo\", \"applicationCategory\": \"Analytics & Data\", \"operatingSystem\": \"Web\", \"url\": \"https:\/\/matomo.org\", \"image\": \"https:\/\/cdn.simpleicons.org\/matomo\/3450A3\", \"description\": \"Notre avis sur Matomo : l'alternative RGPD \u00e0 Google Analytics 4. Open source, exemption de consentement CNIL, gratuit auto-h\u00e9berg\u00e9 ou cloud d\u00e8s 19 \u20ac\/mois.\", \"offers\": {\"@type\": \"Offer\", \"price\": \"0\", \"priceCurrency\": \"EUR\", \"url\": \"https:\/\/matomo.org\"}, \"aggregateRating\": {\"@type\": \"AggregateRating\", \"ratingValue\": \"4.5\", \"reviewCount\": \"1\", \"bestRating\": \"5\", \"worstRating\": \"1\"}, \"review\": {\"@type\": \"Review\", \"author\": {\"@type\": \"Organization\", \"name\": \"Agence Exoa\", \"url\": \"https:\/\/www.agence-exoa.com\"}, \"reviewBody\": \"Matomo est l'alternative \u00e0 GA4 que nous recommandons d\u00e8s que la conformit\u00e9 RGPD et la propri\u00e9t\u00e9 des donn\u00e9es deviennent des sujets s\u00e9rieux. Configur\u00e9 selon les recommandations de la CNIL, il peut \u00eatre exempt\u00e9 de banni\u00e8re de consentement : vous mesurez enfin la r\u00e9alit\u00e9 de votre trafic, sans les trous laiss\u00e9s par les refus de cookies. L'interface est moins moderne que celle de GA4 et les fonctions avanc\u00e9es sont payantes m\u00eame en auto-h\u00e9berg\u00e9, mais le compromis est honn\u00eate. Pour une PME fran\u00e7aise, c'est souvent le choix le plus rationnel.\", \"reviewRating\": {\"@type\": \"Rating\", \"ratingValue\": \"4.5\", \"bestRating\": \"5\", \"worstRating\": \"1\"}}}<\/script>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Accueil\", \"item\": \"https:\/\/www.agence-exoa.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Partenaires & Outils\", \"item\": \"https:\/\/www.agence-exoa.com\/partenaires-outils\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Matomo\", \"item\": \"https:\/\/www.agence-exoa.com\/partenaires-outils\/matomo\/\"}]}<\/script>\n<div class=\"exoa-outil-matomo-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/partenaires-outils\/\">Partenaires &amp; Outils<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Matomo<\/span><\/div><\/div>\n<header class=\"oh\"><div class=\"oh-inner\">\n  <div class=\"oh-logo\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/matomo\/3450A3\" alt=\"Logo Matomo\" width=\"60\" height=\"60\"><\/div>\n  <div class=\"oh-body\">\n    <h1>Matomo<\/h1>\n    <p class=\"oh-tag\">L&rsquo;analytics open source qui vous rend propri\u00e9taire de vos donn\u00e9es<\/p>\n    <div class=\"oh-meta\">\n      <span class=\"o-badge cat\">Analytics &#038; Data<\/span>\n      <span class=\"oh-stars\"><span class=\"st\">\u2605\u2605\u2605\u2605\u2606<\/span><span class=\"nb\">4.5\/5<\/span><\/span>\n      <span class=\"o-badge price\">Gratuit auto-h\u00e9berg\u00e9, cloud d\u00e8s 19 \u20ac\/mois<\/span>\n    <\/div>\n    <div class=\"oh-ctas\">\n      <a href=\"https:\/\/matomo.org\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">D\u00e9couvrir Matomo \u2192<\/a>\n      <a href=\"#tarifs\" class=\"btn btn-ghost\">Voir les tarifs<\/a>\n    <\/div>\n  <\/div>\n<\/div><\/header>\n<section class=\"osum\"><div class=\"osum-inner\">\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Cat\u00e9gorie<\/div><div class=\"osum-val\">Analytics &#038; Data<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Prix de d\u00e9part<\/div><div class=\"osum-val\">0 \u20ac \/ 19 \u20ac\/mois<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Version gratuite<\/div><div class=\"osum-val\">Oui (On-Premise gratuit)<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Notre note<\/div><div class=\"osum-val\">4.5 \/ 5<\/div><\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Fonctionnalit\u00e9s cl\u00e9s de Matomo<\/h2>\n  <p class=\"lead\">Un web analytics complet, chez vous ou dans un cloud europ\u00e9en, pens\u00e9 pour la conformit\u00e9 d\u00e8s la conception.<\/p>\n  \n  <div class=\"oprose\">\n<h3>Vos donn\u00e9es vous appartiennent<\/h3>\n<p>Matomo est open source : vous pouvez l&rsquo;h\u00e9berger sur vos propres serveurs (On-Premise) ou opter pour son cloud h\u00e9berg\u00e9 en Europe. Dans les deux cas, les donn\u00e9es de vos visiteurs ne servent pas les int\u00e9r\u00eats publicitaires d&rsquo;un tiers \u2014 la diff\u00e9rence de fond avec Google Analytics, au-del\u00e0 des fonctionnalit\u00e9s.<\/p>\n<h3>RGPD : l&rsquo;exemption de consentement<\/h3>\n<p>Correctement configur\u00e9 (anonymisation des IP, absence de recoupement inter-sites, finalit\u00e9 strictement statistique), Matomo fait partie des solutions pouvant b\u00e9n\u00e9ficier de l&rsquo;exemption de consentement pr\u00e9vue par la CNIL. Concr\u00e8tement :<\/p>\n<ul>\n<li>plus de banni\u00e8re de cookies obligatoire pour la mesure d&rsquo;audience ;<\/li>\n<li>100 % du trafic mesur\u00e9, contre 50 \u00e0 70 % avec un GA4 soumis au consentement ;<\/li>\n<li>des chiffres enfin comparables d&rsquo;un mois sur l&rsquo;autre.<\/li>\n<\/ul>\n<h3>Des fonctionnalit\u00e9s analytics compl\u00e8tes<\/h3>\n<p>Rapports d&rsquo;audience, sources de trafic, campagnes tagu\u00e9es, e-commerce, objectifs et entonnoirs, \u00e9v\u00e9nements : Matomo couvre le p\u00e9rim\u00e8tre classique d&rsquo;un analytics professionnel, sans \u00e9chantillonnage des donn\u00e9es. L&rsquo;import de l&rsquo;historique Google Analytics facilite la transition.<\/p>\n<h3>Heatmaps, enregistrements de sessions et tests A\/B<\/h3>\n<p>Matomo propose en modules premium ce que d&rsquo;autres vendent en outil s\u00e9par\u00e9 : cartes de chaleur, session recordings, tests A\/B, entonnoirs avanc\u00e9s. Le tout au m\u00eame endroit que vos statistiques \u2014 appr\u00e9ciable pour limiter l&#8217;empilement d&rsquo;outils et de scripts tiers.<\/p>\n<h3>On-Premise ou Cloud : deux fa\u00e7ons de d\u00e9ployer<\/h3>\n<p>L&rsquo;auto-h\u00e9bergement est gratuit et souverain, mais suppose d&rsquo;assumer serveur, mises \u00e0 jour et sauvegardes ; le cloud (d\u00e8s 19 \u20ac\/mois environ selon le trafic) d\u00e9l\u00e8gue tout cela. Notre pratique : le cloud pour la plupart des PME, l&rsquo;On-Premise quand une DSI veut la ma\u00eetrise compl\u00e8te ou que les volumes rendent l&rsquo;abonnement moins pertinent.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n<section class=\"osec\" id=\"tarifs\"><div class=\"osec-inner\">\n  <h2>Tarifs Matomo<\/h2>\n  <p class=\"lead\">Tarifs \u00e9diteur constat\u00e9s en ao\u00fbt 2026, hors taxes. \u00c0 v\u00e9rifier sur le site officiel.<\/p>\n  <div class=\"otarifs-wrap\"><table class=\"otarifs\"><thead><tr><th>Plan<\/th><th>Prix<\/th><th>Fonctionnalit\u00e9s cl\u00e9s<\/th><\/tr><\/thead><tbody><tr><td>On-Premise<\/td><td>0 \u20ac<\/td><td>Auto-h\u00e9berg\u00e9, donn\u00e9es chez vous, fonctionnalit\u00e9s c\u0153ur ; modules premium en option<\/td><\/tr><tr><td>Cloud<\/td><td>d\u00e8s \u2248 19 \u20ac\/mois<\/td><td>Jusqu&rsquo;\u00e0 50 000 hits\/mois, h\u00e9bergement europ\u00e9en, mises \u00e0 jour g\u00e9r\u00e9es<\/td><\/tr><tr><td>Cloud \u2014 paliers sup\u00e9rieurs<\/td><td>Selon trafic<\/td><td>Le tarif \u00e9volue avec le volume de hits mensuels<\/td><\/tr><\/tbody><\/table><\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Avantages et limites<\/h2>\n  <p class=\"lead\">Notre comparaison v\u00e9cue face \u00e0 GA4, d\u00e9ploy\u00e9e chez plusieurs clients.<\/p>\n  <div class=\"opros\">\n    <div class=\"opros-card plus\"><div class=\"opros-head\"><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/span>Ce qu&rsquo;on appr\u00e9cie<\/div><ul><li>Propri\u00e9t\u00e9 totale des donn\u00e9es, h\u00e9bergement en Europe ou chez vous<\/li><li>Exemption possible de banni\u00e8re de consentement (configuration CNIL)<\/li><li>Aucun \u00e9chantillonnage : des chiffres exacts<\/li><li>Import de l&rsquo;historique Google Analytics<\/li><li>Heatmaps, recordings et A\/B testing disponibles au m\u00eame endroit<\/li><li>Open source, communaut\u00e9 active, co\u00fbts pr\u00e9visibles<\/li><\/ul><\/div>\n    <div class=\"opros-card minus\"><div class=\"opros-head\"><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\/><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\/><\/svg><\/span>Ce qui peut freiner<\/div><ul><li>Interface vieillissante face \u00e0 GA4 et Looker Studio<\/li><li>Fonctions avanc\u00e9es payantes, m\u00eame en auto-h\u00e9berg\u00e9<\/li><li>L&rsquo;On-Premise exige de vraies comp\u00e9tences serveur et de la maintenance<\/li><li>\u00c9cosyst\u00e8me d&rsquo;int\u00e9grations plus r\u00e9duit que celui de Google<\/li><\/ul><\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec\"><div class=\"overdict\">\n  <div class=\"overdict-logo\"><svg viewBox=\"0 0 177.03 162.22\" fill=\"currentColor\"><path d=\"m140.17,6.78l-24.88,31.34c-6.07,7.64-15.09,12.59-24.85,12.93-10.43.36-20.22-4.16-26.67-12.3L38.39,6.78C34.99,2.5,29.82,0,24.35,0H2.44l42.59,53.64c10.78,13.58,26.92,21.37,44.26,21.37,17.34,0,33.47-7.79,44.26-21.37L176.12,0h-21.91c-5.47,0-10.64,2.5-14.04,6.78Z\"\/><path d=\"m36.56,154.67l23.93-30.14c6.54-8.24,16.26-13.57,26.77-13.93,11.24-.39,21.77,4.49,28.73,13.25l24.47,30.83c3.79,4.77,9.54,7.55,15.64,7.55h20.93l-41.53-52.31c-11.45-14.42-28.75-23.33-47.16-23.06s-34.82,8.18-46.05,22.32L0,162.22h20.93c6.09,0,11.85-2.78,15.64-7.55Z\"\/><\/svg><\/div>\n  <div class=\"overdict-body\">\n    <div class=\"overdict-eyebrow\">LE VERDICT DE L&rsquo;AGENCE<\/div>\n    <h2>Notre avis sur Matomo<\/h2>\n    <p>Matomo est l&rsquo;alternative \u00e0 GA4 que nous recommandons d\u00e8s que la conformit\u00e9 RGPD et la propri\u00e9t\u00e9 des donn\u00e9es deviennent des sujets s\u00e9rieux. Configur\u00e9 selon les recommandations de la CNIL, il peut \u00eatre exempt\u00e9 de banni\u00e8re de consentement : vous mesurez enfin la r\u00e9alit\u00e9 de votre trafic, sans les trous laiss\u00e9s par les refus de cookies. L&rsquo;interface est moins moderne que celle de GA4 et les fonctions avanc\u00e9es sont payantes m\u00eame en auto-h\u00e9berg\u00e9, mais le compromis est honn\u00eate. Pour une PME fran\u00e7aise, c&rsquo;est souvent le choix le plus rationnel.<\/p>\n    <p>Vous souhaitez \u00eatre accompagn\u00e9 sur la mise en place et l&rsquo;exploitation de Matomo ? <a href=\"\/agence-marketing-digital\/\">D\u00e9couvrez notre agence marketing digital<\/a>.<\/p>\n    <div class=\"overdict-sign\">\u2014 AGENCE EXOA<\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Les alternatives \u00e0 Matomo<\/h2>\n  <p class=\"lead\">D&rsquo;autres outils que nous utilisons ou avons test\u00e9s, selon le besoin et le budget.<\/p>\n  <div class=\"oalts\"><a class=\"oalt\" href=\"\/partenaires-outils\/google-analytics\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googleanalytics\/E37400\" alt=\"Logo Google Analytics 4\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Google Analytics 4<\/h4><p>La mesure d&rsquo;audience de r\u00e9f\u00e9rence, gratuite et puissante.<\/p><span class=\"go\">D\u00c9COUVRIR GOOGLE ANALYTICS 4 \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/looker-studio\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/looker\/4285F4\" alt=\"Logo Looker Studio\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Looker Studio<\/h4><p>Tableaux de bord et reporting gratuits, connect\u00e9s \u00e0 vos donn\u00e9es.<\/p><span class=\"go\">D\u00c9COUVRIR LOOKER STUDIO \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/microsoft-clarity\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=clarity.microsoft.com&#038;sz=128\" alt=\"Logo Microsoft Clarity\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Microsoft Clarity<\/h4><p>Heatmaps et enregistrements illimit\u00e9s, 100 % gratuits.<\/p><span class=\"go\">D\u00c9COUVRIR MICROSOFT CLARITY \u2192<\/span><\/a><\/div>\n<\/div><\/section>\n<section class=\"octa\"><div class=\"octa-inner\">\n  <h2>Pr\u00eat \u00e0 tester <span class=\"hl-lime\">Matomo<\/span> ?<\/h2>\n  <p>D\u00e9couvrez l&rsquo;outil par vous-m\u00eame, ou faites-vous accompagner par notre \u00e9quipe pour en tirer le maximum d\u00e8s le premier mois.<\/p>\n  <div class=\"octa-ctas\">\n    <a href=\"https:\/\/matomo.org\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">D\u00e9couvrir Matomo \u2192<\/a>\n    <a href=\"\/contact\/?sujet=Accompagnement+Matomo\" class=\"btn btn-ghost\">\u00catre accompagn\u00e9 par Exoa<\/a>\n  <\/div>\n<\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n  <h3>Aller plus loin<\/h3>\n  <div class=\"related-grid\">\n    <a class=\"related-card\" href=\"\/partenaires-outils\/\"><strong>Toute notre stack<\/strong><span>50+ outils pass\u00e9s en revue<\/span><\/a>\n    <a class=\"related-card\" href=\"\/agence-marketing-digital\/\"><strong>D\u00e9couvrez notre agence marketing digital<\/strong><span>Notre accompagnement expert<\/span><\/a>\n    <a class=\"related-card\" href=\"\/contact\/\"><strong>Parler \u00e0 un expert<\/strong><span>R\u00e9ponse sous 24h ouvr\u00e9es<\/span><\/a>\n  <\/div>\n<\/div><\/section>\n<div class=\"spromo\" id=\"spromo\">\n  <button class=\"spromo-close\" type=\"button\" onclick=\"closeSpromo()\" aria-label=\"Fermer\">\u00d7<\/button>\n  <div class=\"spromo-inner\">\n    <div class=\"spromo-logo\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/matomo\/3450A3\" alt=\"\" width=\"28\" height=\"28\"><\/div>\n    <div class=\"spromo-txt\"><strong>D\u00e9couvrir Matomo<\/strong><span>Test\u00e9 et utilis\u00e9 par l&rsquo;agence Exoa<\/span><\/div>\n    <a href=\"https:\/\/matomo.org\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">Essayer \u2192<\/a>\n  <\/div>\n<\/div>\n<div class=\"olb\" id=\"lb\"><button class=\"olb-close\" type=\"button\" aria-label=\"Fermer\">\u00d7<\/button><img alt=\"\"><\/div>\n<script>\nvar exoaSpromoDismissed=false;\nfunction closeSpromo(){exoaSpromoDismissed=true;var b=document.getElementById('spromo');if(b)b.classList.add('off');}\n(function(){\n  var bar=document.getElementById('spromo');if(!bar)return;\n  var cta=document.querySelector('.exoa-outil-matomo-page .octa');\n  function check(){\n    if(exoaSpromoDismissed){bar.classList.add('off');return;}\n    var atEnd=cta&&cta.getBoundingClientRect().top<window.innerHeight-80;\n    bar.classList.toggle('off',!!atEnd);\n  }\n  window.addEventListener('scroll',check,{passive:true});\n  window.addEventListener('resize',check,{passive:true});\n  check();\n  var lb=document.getElementById('lb');\n  if(lb){\n    var lbImg=lb.querySelector('img');\n    document.querySelectorAll('.exoa-outil-matomo-page .ogal img, .exoa-outil-matomo-page .oai-zoom, .exoa-outil-matomo-page .oai-shot img').forEach(function(im){\n      im.style.cursor='zoom-in';\n      im.addEventListener('click',function(){lbImg.src=im.src;lb.classList.add('on');});\n    });\n    lb.addEventListener('click',function(){lb.classList.remove('on');});\n  }\n})();\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Partenaires &amp; Outils\/Matomo Matomo L&rsquo;analytics open source qui vous rend propri\u00e9taire de vos donn\u00e9es Analytics &#038; Data \u2605\u2605\u2605\u2605\u26064.5\/5 Gratuit auto-h\u00e9berg\u00e9, cloud d\u00e8s 19 \u20ac\/mois D\u00e9couvrir Matomo \u2192 Voir les tarifs Cat\u00e9gorie Analytics &#038; Data Prix de d\u00e9part 0 \u20ac \/ 19 \u20ac\/mois Version gratuite Oui (On-Premise gratuit) Notre note 4.5 \/ 5 Fonctionnalit\u00e9s cl\u00e9s de Matomo Un web analytics complet, chez vous ou dans un cloud europ\u00e9en, pens\u00e9 pour la conformit\u00e9 d\u00e8s la conception. Vos donn\u00e9es vous appartiennent Matomo est open source : vous pouvez l&rsquo;h\u00e9berger sur vos propres serveurs (On-Premise) ou opter pour son cloud h\u00e9berg\u00e9 en Europe. Dans les deux cas, les donn\u00e9es de vos visiteurs ne servent pas les int\u00e9r\u00eats publicitaires d&rsquo;un tiers \u2014 la diff\u00e9rence de fond avec Google Analytics, au-del\u00e0 des fonctionnalit\u00e9s. RGPD : l&rsquo;exemption de consentement Correctement configur\u00e9 (anonymisation des IP, absence de recoupement inter-sites, finalit\u00e9 strictement statistique), Matomo fait partie des solutions pouvant b\u00e9n\u00e9ficier de l&rsquo;exemption de consentement pr\u00e9vue par la CNIL. Concr\u00e8tement : plus de banni\u00e8re de cookies obligatoire pour la mesure d&rsquo;audience ; 100 % du trafic mesur\u00e9, contre 50 \u00e0 70 % avec un GA4 soumis au consentement ; des chiffres enfin comparables d&rsquo;un mois sur l&rsquo;autre. Des fonctionnalit\u00e9s analytics compl\u00e8tes Rapports d&rsquo;audience, sources de trafic, campagnes tagu\u00e9es, e-commerce, objectifs et entonnoirs, \u00e9v\u00e9nements : Matomo couvre le p\u00e9rim\u00e8tre classique d&rsquo;un analytics professionnel, sans \u00e9chantillonnage des donn\u00e9es. L&rsquo;import de l&rsquo;historique Google Analytics facilite la transition. Heatmaps, enregistrements de sessions et tests A\/B Matomo propose en modules premium ce que d&rsquo;autres vendent en outil s\u00e9par\u00e9 : cartes de chaleur, session recordings, tests A\/B, entonnoirs avanc\u00e9s. Le tout au m\u00eame endroit que vos statistiques \u2014 appr\u00e9ciable pour limiter l&#8217;empilement d&rsquo;outils et de scripts tiers. On-Premise ou Cloud : deux fa\u00e7ons de d\u00e9ployer L&rsquo;auto-h\u00e9bergement est gratuit et souverain, mais suppose d&rsquo;assumer serveur, mises \u00e0 jour et sauvegardes ; le cloud (d\u00e8s 19 \u20ac\/mois environ selon le trafic) d\u00e9l\u00e8gue tout cela. Notre pratique : le cloud pour la plupart des PME, l&rsquo;On-Premise quand une DSI veut la ma\u00eetrise compl\u00e8te ou que les volumes rendent l&rsquo;abonnement moins pertinent. Tarifs Matomo Tarifs \u00e9diteur constat\u00e9s en ao\u00fbt 2026, hors taxes. \u00c0 v\u00e9rifier sur le site officiel. Plan Prix Fonctionnalit\u00e9s cl\u00e9s On-Premise 0 \u20ac Auto-h\u00e9berg\u00e9, donn\u00e9es chez vous, fonctionnalit\u00e9s c\u0153ur ; modules premium en option Cloud d\u00e8s \u2248 19 \u20ac\/mois Jusqu&rsquo;\u00e0 50 000 hits\/mois, h\u00e9bergement europ\u00e9en, mises \u00e0 jour g\u00e9r\u00e9es Cloud \u2014 paliers sup\u00e9rieurs Selon trafic Le tarif \u00e9volue avec le volume de hits mensuels Avantages et limites Notre comparaison v\u00e9cue face \u00e0 GA4, d\u00e9ploy\u00e9e chez plusieurs clients. Ce qu&rsquo;on appr\u00e9cie Propri\u00e9t\u00e9 totale des donn\u00e9es, h\u00e9bergement en Europe ou chez vous Exemption possible de banni\u00e8re de consentement (configuration CNIL) Aucun \u00e9chantillonnage : des chiffres exacts Import de l&rsquo;historique Google Analytics Heatmaps, recordings et A\/B testing disponibles au m\u00eame endroit Open source, communaut\u00e9 active, co\u00fbts pr\u00e9visibles Ce qui peut freiner Interface vieillissante face \u00e0 GA4 et Looker Studio Fonctions avanc\u00e9es payantes, m\u00eame en auto-h\u00e9berg\u00e9 L&rsquo;On-Premise exige de vraies comp\u00e9tences serveur et de la maintenance \u00c9cosyst\u00e8me d&rsquo;int\u00e9grations plus r\u00e9duit que celui de Google LE VERDICT DE L&rsquo;AGENCE Notre avis sur Matomo Matomo est l&rsquo;alternative \u00e0 GA4 que nous recommandons d\u00e8s que la conformit\u00e9 RGPD et la propri\u00e9t\u00e9 des donn\u00e9es deviennent des sujets s\u00e9rieux. Configur\u00e9 selon les recommandations de la CNIL, il peut \u00eatre exempt\u00e9 de banni\u00e8re de consentement : vous mesurez enfin la r\u00e9alit\u00e9 de votre trafic, sans les trous laiss\u00e9s par les refus de cookies. L&rsquo;interface est moins moderne que celle de GA4 et les fonctions avanc\u00e9es sont payantes m\u00eame en auto-h\u00e9berg\u00e9, mais le compromis est honn\u00eate. Pour une PME fran\u00e7aise, c&rsquo;est souvent le choix le plus rationnel. Vous souhaitez \u00eatre accompagn\u00e9 sur la mise en place et l&rsquo;exploitation de Matomo ? D\u00e9couvrez notre agence marketing digital. \u2014 AGENCE EXOA Les alternatives \u00e0 Matomo D&rsquo;autres outils que nous utilisons ou avons test\u00e9s, selon le besoin et le budget. Google Analytics 4 La mesure d&rsquo;audience de r\u00e9f\u00e9rence, gratuite et puissante. D\u00c9COUVRIR GOOGLE ANALYTICS 4 \u2192 Looker Studio Tableaux de bord et reporting gratuits, connect\u00e9s \u00e0 vos donn\u00e9es. D\u00c9COUVRIR LOOKER STUDIO \u2192 Microsoft Clarity Heatmaps et enregistrements illimit\u00e9s, 100 % gratuits. D\u00c9COUVRIR MICROSOFT CLARITY \u2192 Pr\u00eat \u00e0 tester Matomo ? D\u00e9couvrez l&rsquo;outil par vous-m\u00eame, ou faites-vous accompagner par notre \u00e9quipe pour en tirer le maximum d\u00e8s le premier mois. D\u00e9couvrir Matomo \u2192 \u00catre accompagn\u00e9 par Exoa Aller plus loin Toute notre stack50+ outils pass\u00e9s en revue D\u00e9couvrez notre agence marketing digitalNotre accompagnement expert Parler \u00e0 un expertR\u00e9ponse sous 24h ouvr\u00e9es \u00d7 D\u00e9couvrir MatomoTest\u00e9 et utilis\u00e9 par l&rsquo;agence Exoa Essayer \u2192 \u00d7<\/p>","protected":false},"author":4,"featured_media":0,"parent":3386,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Matomo Avis 2026 \u2014 Prix, Fonctionnalit\u00e9s & Verdict | Exoa","rank_math_description":"Notre avis sur Matomo : l'alternative RGPD \u00e0 Google Analytics 4. Open source, exemption de consentement CNIL, gratuit auto-h\u00e9berg\u00e9 ou cloud d\u00e8s 19 \u20ac\/mois.","rank_math_focus_keyword":"matomo avis","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":["index"],"rank_math_advanced_robots":[],"site-post-title":"disabled","site-content-layout":"page-builder","site-sidebar-layout":"no-sidebar","ast-featured-img":"disabled","ast-breadcrumbs-content":"","footnotes":""},"class_list":["post-16578","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/16578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/comments?post=16578"}],"version-history":[{"count":1,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/16578\/revisions"}],"predecessor-version":[{"id":16611,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/16578\/revisions\/16611"}],"up":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/3386"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/media?parent=16578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}