{"id":15667,"date":"2026-08-02T10:50:04","date_gmt":"2026-08-02T10:50:04","guid":{"rendered":"https:\/\/www.agence-exoa.com\/glossaire\/"},"modified":"2026-08-02T10:50:04","modified_gmt":"2026-08-02T10:50:04","slug":"glossaire","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/glossaire\/","title":{"rendered":"Glossaire du marketing digital"},"content":{"rendered":"\n<style>\n.exoa-glossaire-page{background:#F7F7FB;color:#060039}\n.exoa-glossaire-page *{box-sizing:border-box}\n.exoa-glossaire-page .exg-inner{max-width:840px;margin:0 auto;padding:0 24px}\n.exoa-glossaire-page .exg-wide{max-width:1080px;margin:0 auto;padding:0 24px}\n.exoa-glossaire-page .exg-hero{background:#060039;padding:64px 0 56px}\n.exoa-glossaire-page .exg-breadcrumb{font-size:14px;color:rgba(255,255,255,.75);margin:0 0 28px}\n.exoa-glossaire-page .exg-breadcrumb a{color:#CDF980;text-decoration:none}\n.exoa-glossaire-page .exg-hero 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class=\"exg-body\"><div class=\"exg-wide\"><h2>SEO \u2014 R\u00e9f\u00e9rencement naturel<\/h2><p class=\"exg-theme-sub\">\u00catre trouv\u00e9 gratuitement sur Google.<\/p><div class=\"exg-grid\"><a class=\"exg-card\" href=\"\/glossaire\/seo\/\"><span>SEO<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/referencement-naturel\/\"><span>R\u00e9f\u00e9rencement naturel<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/meta-description\/\"><span>Meta description<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/balise-title\/\"><span>Balise title<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/balises-hn\/\"><span>Balises H1 H2 H3<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/backlink\/\"><span>Backlink<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/longue-traine\/\"><span>Longue tra\u00eene<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/crawl-budget\/\"><span>Crawl budget<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/balise-canonical\/\"><span>Balise canonical<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/mobile-first\/\"><span>Mobile-first indexing<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/featured-snippet\/\"><span>Featured snippet<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><\/div><h2>SEA \u2014 Publicit\u00e9 en ligne<\/h2><p class=\"exg-theme-sub\">Acc\u00e9l\u00e9rer avec la publicit\u00e9 sur Google.<\/p><div class=\"exg-grid\"><a class=\"exg-card\" href=\"\/glossaire\/sea\/\"><span>SEA<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/google-ads\/\"><span>Google Ads<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/performance-max\/\"><span>Performance Max<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><\/div><h2>Cr\u00e9ation de site web<\/h2><p class=\"exg-theme-sub\">Les fondations techniques de votre pr\u00e9sence en ligne.<\/p><div class=\"exg-grid\"><a class=\"exg-card\" href=\"\/glossaire\/certificat-ssl\/\"><span>Certificat SSL<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/nom-de-domaine\/\"><span>Nom de domaine<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/ux-ui\/\"><span>UX\/UI<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><\/div><h2>Marketing digital &#038; r\u00e9seaux sociaux<\/h2><p class=\"exg-theme-sub\">D\u00e9velopper votre visibilit\u00e9 et vos ventes.<\/p><div class=\"exg-grid\"><a class=\"exg-card\" href=\"\/glossaire\/community-manager\/\"><span>Community manager<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/marketing-digital\/\"><span>Marketing digital<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><a class=\"exg-card\" href=\"\/glossaire\/taux-de-conversion\/\"><span>Taux de conversion<\/span><span class=\"exg-arrow\">\u2192<\/span><\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil \/ Glossaire Glossaire du marketing digital SEO, SEA, backlink, taux de conversion\u2026 Le jargon du web, expliqu\u00e9 simplement. 20 d\u00e9finitions claires, avec des exemples concrets de PME, pour prendre vos d\u00e9cisions digitales en toute connaissance de cause. SEO \u2014 R\u00e9f\u00e9rencement naturel \u00catre trouv\u00e9 gratuitement sur Google. SEO\u2192R\u00e9f\u00e9rencement naturel\u2192Meta description\u2192Balise title\u2192Balises H1 H2 H3\u2192Backlink\u2192Longue tra\u00eene\u2192Crawl budget\u2192Balise canonical\u2192Mobile-first indexing\u2192Featured snippet\u2192 SEA \u2014 Publicit\u00e9 en ligne Acc\u00e9l\u00e9rer avec la publicit\u00e9 sur Google. SEA\u2192Google Ads\u2192Performance Max\u2192 Cr\u00e9ation de site web Les fondations techniques de votre pr\u00e9sence en ligne. Certificat SSL\u2192Nom de domaine\u2192UX\/UI\u2192 Marketing digital &#038; r\u00e9seaux sociaux D\u00e9velopper votre visibilit\u00e9 et vos ventes. Community manager\u2192Marketing digital\u2192Taux de conversion\u2192<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Glossaire du Marketing Digital : 20 D\u00e9finitions Simples | Exoa","rank_math_description":"SEO, SEA, backlink, taux de conversion\u2026 20 d\u00e9finitions simples et exemples concrets pour comprendre le marketing digital, par l'agence Exoa.","rank_math_focus_keyword":"glossaire marketing digital","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":["index"],"rank_math_advanced_robots":[],"site-post-title":"disabled","site-content-layout":"page-builder","site-sidebar-layout":"no-sidebar","ast-featured-img":"","ast-breadcrumbs-content":"","footnotes":""},"class_list":["post-15667","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/15667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/comments?post=15667"}],"version-history":[{"count":0,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/15667\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/media?parent=15667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}