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\"Semrush est la suite SEO la plus compl\u00e8te du march\u00e9 : recherche de mots-cl\u00e9s, audit technique, suivi de positions, analyse concurrentielle et backlinks. Notre outil de r\u00e9f\u00e9rence depuis 3 ans.\", \"offers\": {\"@type\": \"Offer\", \"price\": \"117\", \"priceCurrency\": \"EUR\", \"url\": \"https:\/\/www.semrush.com\/\"}, \"aggregateRating\": {\"@type\": \"AggregateRating\", \"ratingValue\": \"4.8\", \"reviewCount\": \"1\", \"bestRating\": \"5\", \"worstRating\": \"1\"}, \"review\": {\"@type\": \"Review\", \"author\": {\"@type\": \"Organization\", \"name\": \"Agence Exoa\", \"url\": \"https:\/\/www.agence-exoa.com\"}, \"reviewBody\": \"Semrush est notre couteau suisse SEO. Si vous ne devez retenir qu'un seul outil de r\u00e9f\u00e9rencement, c'est celui-l\u00e0. Le retour sur investissement est imm\u00e9diat d\u00e8s que vous l'utilisez pour identifier des opportunit\u00e9s de mots-cl\u00e9s ou d\u00e9cortiquer la strat\u00e9gie de vos concurrents.\", \"reviewRating\": {\"@type\": \"Rating\", \"ratingValue\": \"4.8\", \"bestRating\": \"5\", \"worstRating\": \"1\"}}}<\/script>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Accueil\", \"item\": \"https:\/\/www.agence-exoa.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Partenaires & Outils\", \"item\": \"https:\/\/www.agence-exoa.com\/partenaires-outils\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Semrush\", \"item\": \"https:\/\/www.agence-exoa.com\/partenaires-outils\/semrush\/\"}]}<\/script>\n<div class=\"exoa-outil-semrush-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/partenaires-outils\/\">Partenaires &amp; Outils<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Semrush<\/span><\/div><\/div>\n<header class=\"oh\"><div class=\"oh-inner\">\n  <div class=\"oh-logo\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/semrush\/FF642D\" alt=\"Logo Semrush\" width=\"60\" height=\"60\"><\/div>\n  <div class=\"oh-body\">\n    <h1>Semrush<\/h1>\n    <p class=\"oh-tag\">L&rsquo;outil SEO tout-en-un de r\u00e9f\u00e9rence<\/p>\n    <div class=\"oh-meta\">\n      <span class=\"o-badge cat\">SEO<\/span>\n      <span class=\"oh-stars\"><span class=\"st\">\u2605\u2605\u2605\u2605\u2605<\/span><span class=\"nb\">4.8\/5<\/span><\/span>\n      <span class=\"o-badge price\">\u00c0 partir de 117 \u20ac\/mois<\/span>\n    <\/div>\n    <div class=\"oh-ctas\">\n      <a href=\"https:\/\/www.semrush.com\/\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">D\u00e9couvrir Semrush \u2192<\/a>\n      <a href=\"#tarifs\" class=\"btn btn-ghost\">Voir les tarifs<\/a>\n    <\/div>\n  <\/div>\n<\/div><\/header>\n<section class=\"osum\"><div class=\"osum-inner\">\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Cat\u00e9gorie<\/div><div class=\"osum-val\">SEO<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Prix de d\u00e9part<\/div><div class=\"osum-val\">117 \u20ac\/mois<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Version gratuite<\/div><div class=\"osum-val\">Essai gratuit<\/div><\/div>\n  <div class=\"osum-cell\"><div class=\"osum-lbl\">Notre note<\/div><div class=\"osum-val\">4.8 \/ 5<\/div><\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Fonctionnalit\u00e9s cl\u00e9s de Semrush<\/h2>\n  <p class=\"lead\">Ce que l&rsquo;outil fait r\u00e9ellement, et ce que nous en exploitons au quotidien sur les comptes clients.<\/p>\n  <div class=\"oshot\" style=\"margin-bottom:34px;aspect-ratio:auto;background:#fff\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/semrush-one-features-scaled.png\" alt=\"Panorama des fonctionnalit\u00e9s Semrush One : visibilit\u00e9 IA + SEO, share of voice, audit, analyse concurrentielle, optimisation de contenu, backlinks, reporting\" style=\"width:100%;height:auto;display:block\" class=\"oai-zoom\" loading=\"lazy\"><\/div>\n  <div class=\"oprose\"><h3>Recherche de mots-cl\u00e9s<\/h3><p>Semrush dispose de la plus grande base de donn\u00e9es de mots-cl\u00e9s au monde, avec plus de 25 milliards d&rsquo;entr\u00e9es. Concr\u00e8tement, vous pouvez :<\/p><ul><li>Analyser le volume de recherche et la difficult\u00e9 de positionnement<\/li><li>D\u00e9couvrir les mots-cl\u00e9s sur lesquels vos concurrents se positionnent<\/li><li>Identifier les opportunit\u00e9s de longue tra\u00eene \u00e0 faible concurrence<\/li><li>Qualifier l&rsquo;intention de recherche derri\u00e8re chaque requ\u00eate<\/li><\/ul><h3>Audit technique SEO<\/h3><p>L&rsquo;outil crawle l&rsquo;int\u00e9gralit\u00e9 du site et remonte les probl\u00e8mes techniques par ordre de criticit\u00e9 : erreurs 404 et redirections cass\u00e9es, temps de chargement, balises <strong>title<\/strong> et <strong>meta description<\/strong> manquantes ou dupliqu\u00e9es, erreurs de donn\u00e9es structur\u00e9es.<\/p><h3>Suivi de positions<\/h3><p>Le suivi quotidien vous donne l&rsquo;historique complet de chaque mot-cl\u00e9, la comparaison avec les concurrents suivis et des alertes automatiques en cas de d\u00e9crochage.<\/p><h3>Analyse des backlinks<\/h3><p>Vous analysez votre profil de liens et celui de vos concurrents : nouveaux backlinks d\u00e9tect\u00e9s, liens toxiques \u00e0 d\u00e9savouer, autorit\u00e9 des domaines r\u00e9f\u00e9rents et opportunit\u00e9s de netlinking non exploit\u00e9es.<\/p><h3>Int\u00e9gration GA4 et Search Console<\/h3><p>La connexion aux donn\u00e9es Google Analytics 4 et Google Search Console consolide dans une seule interface les positions, le trafic r\u00e9el et les conversions.<\/p><\/div>\n<\/div><\/section>\n<section class=\"osec\"><div class=\"osec-inner\"><h2>L&rsquo;interface en images<\/h2><p class=\"lead\">Aper\u00e7u de l&rsquo;outil en situation.<\/p><div class=\"ogal\" id=\"gal\"><figure class=\"filled\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/semrush-traffic-analytics.png\" alt=\"Rapport Traffic Analytics de Semrush avec donn\u00e9es Google Analytics\" loading=\"lazy\" class=\"oai-zoom\" style=\"cursor:zoom-in\"><figcaption>Traffic Analytics \u2014 audience et engagement<\/figcaption><\/figure><figure class=\"filled\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/semrush-traffic-sources.png\" alt=\"D\u00e9tail des sources de trafic dans Semrush Traffic Analytics\" loading=\"lazy\" class=\"oai-zoom\" style=\"cursor:zoom-in\"><figcaption>Sources de trafic par canal<\/figcaption><\/figure><\/div><\/div><\/section>\n\n<section class=\"osec alt\"><div class=\"oai\">\n  <div class=\"oai-head\"><span class=\"oai-pill\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 3v3M12 18v3M3 12h3M18 12h3M5.6 5.6l2.1 2.1M16.3 16.3l2.1 2.1M5.6 18.4l2.1-2.1M16.3 7.7l2.1-2.1\"\/><circle cx=\"12\" cy=\"12\" r=\"3.2\"\/><\/svg>SEO IA \u00b7 GEO<\/span><\/div>\n  <h2>Semrush et le r\u00e9f\u00e9rencement dans les IA<\/h2>\n  <p class=\"lead\">Vos clients ne cherchent plus seulement sur Google. Ils posent leurs questions \u00e0 ChatGPT, Perplexity ou Gemini \u2014 et Semrush est aujourd&rsquo;hui l&rsquo;un des rares outils \u00e0 mesurer cette visibilit\u00e9.<\/p>\n  <div class=\"oai-grid\">\n    <figure class=\"oai-shot\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/semrush-ai-visibility.png\" alt=\"Tableau de bord AI Visibility de Semrush : score de visibilit\u00e9, mentions, citations et r\u00e9partition par LLM\" loading=\"lazy\"><figcaption><b>AI Visibility<\/b> \u2014 score de visibilit\u00e9 dans les r\u00e9ponses IA, volume de mentions et de citations, r\u00e9partition entre ChatGPT, AI Overviews, AI Mode et Gemini.<\/figcaption><\/figure>\n    <figure class=\"oai-shot\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/semrush-ai-rankings.png\" alt=\"Rapport AI Rankings de Semrush : positions par prompt, tendances et r\u00e9partition des positions\" loading=\"lazy\"><figcaption><b>AI Rankings<\/b> \u2014 suivi des positions prompt par prompt : sur quelles questions votre marque est cit\u00e9e, et devant quels concurrents.<\/figcaption><\/figure>\n  <\/div>\n  <div class=\"oprose\">\n    <h3>Ce que l&rsquo;outil mesure concr\u00e8tement<\/h3>\n    <ul>\n      <li><strong>Le score de visibilit\u00e9 IA<\/strong> : la fr\u00e9quence \u00e0 laquelle votre marque appara\u00eet dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es, not\u00e9e sur 100<\/li>\n      <li><strong>Les mentions et citations<\/strong> : le nombre de fois o\u00f9 votre marque est nomm\u00e9e, et le nombre de pages de votre site r\u00e9ellement cit\u00e9es en source<\/li>\n      <li><strong>La r\u00e9partition par moteur<\/strong> : votre poids relatif sur ChatGPT, les AI Overviews de Google, l&rsquo;AI Mode et Gemini<\/li>\n      <li><strong>Le suivi par prompt<\/strong> : les questions pr\u00e9cises sur lesquelles vous \u00eates cit\u00e9 \u2014 ou absent \u2014 et l&rsquo;\u00e9volution de vos positions<\/li>\n      <li><strong>La comparaison concurrentielle<\/strong> : quelles marques les IA recommandent \u00e0 votre place sur vos requ\u00eates strat\u00e9giques<\/li>\n    <\/ul>\n    <h3>Pourquoi c&rsquo;est d\u00e9j\u00e0 un sujet<\/h3>\n    <p>Une part croissante des recherches n&rsquo;aboutit plus \u00e0 un clic : l&rsquo;utilisateur obtient sa r\u00e9ponse directement dans l&rsquo;interface conversationnelle. Si votre site n&rsquo;est jamais cit\u00e9 en source, vous perdez cette visibilit\u00e9 sans jamais la voir appara\u00eetre dans vos rapports de trafic classiques.<\/p>\n  <\/div>\n  <div class=\"oai-note\">\n    <p>Nous exploitons ces rapports sur les comptes clients pour construire des <strong>strat\u00e9gies de r\u00e9f\u00e9rencement dans les moteurs g\u00e9n\u00e9ratifs<\/strong> : structuration du contenu, donn\u00e9es structur\u00e9es, autorit\u00e9 de marque.<\/p>\n    <a href=\"\/seo-ia\/\" class=\"btn btn-primary\">D\u00e9couvrir notre offre SEO IA \u2192<\/a>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec\" id=\"tarifs\"><div class=\"osec-inner\">\n  <h2>Tarifs Semrush<\/h2>\n  <p class=\"lead\">Tarifs \u00e9diteur constat\u00e9s en ao\u00fbt 2026, hors taxes. \u00c0 v\u00e9rifier sur le site officiel.<\/p>\n  <div class=\"otarifs-wrap\"><table class=\"otarifs\"><thead><tr><th>Plan<\/th><th>Prix<\/th><th>Fonctionnalit\u00e9s cl\u00e9s<\/th><\/tr><\/thead><tbody><tr><td>Business<\/td><td>117 \u20ac\/mois<\/td><td>5 projets, 5 000 mots-cl\u00e9s suivis, audit technique illimit\u00e9<\/td><\/tr><tr><td>Professional<\/td><td>234 \u20ac\/mois<\/td><td>10 projets, 15 000 mots-cl\u00e9s suivis, acc\u00e8s API inclus<\/td><\/tr><tr><td>Business+<\/td><td>468 \u20ac\/mois<\/td><td>25 projets, 50 000 mots-cl\u00e9s suivis, support prioritaire<\/td><\/tr><\/tbody><\/table><\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Avantages et limites<\/h2>\n  <p class=\"lead\">Notre \u00e9valuation apr\u00e8s trois ans d&rsquo;utilisation quotidienne sur des comptes clients vari\u00e9s.<\/p>\n  <div class=\"opros\">\n    <div class=\"opros-card plus\"><div class=\"opros-head\"><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/span>Ce qu&rsquo;on appr\u00e9cie<\/div><ul><li>Base de donn\u00e9es la plus large du march\u00e9<\/li><li>Interface intuitive et bien structur\u00e9e<\/li><li>Donn\u00e9es concurrentielles introuvables ailleurs<\/li><li>Int\u00e9gration native GA4 et Search Console<\/li><li>Support francophone r\u00e9actif<\/li><li>Rapports exportables en PDF, personnalisables<\/li><\/ul><\/div>\n    <div class=\"opros-card minus\"><div class=\"opros-head\"><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\/><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\/><\/svg><\/span>Ce qui peut freiner<\/div><ul><li>Tarif \u00e9lev\u00e9 pour une petite structure<\/li><li>Courbe d&rsquo;apprentissage importante<\/li><li>Donn\u00e9es parfois approximatives sur les march\u00e9s de niche<\/li><li>Nombre de projets limit\u00e9 sur les plans d&rsquo;entr\u00e9e<\/li><\/ul><\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec\"><div class=\"overdict\">\n  <div class=\"overdict-logo\"><svg viewBox=\"0 0 177.03 162.22\" fill=\"currentColor\"><path d=\"m140.17,6.78l-24.88,31.34c-6.07,7.64-15.09,12.59-24.85,12.93-10.43.36-20.22-4.16-26.67-12.3L38.39,6.78C34.99,2.5,29.82,0,24.35,0H2.44l42.59,53.64c10.78,13.58,26.92,21.37,44.26,21.37,17.34,0,33.47-7.79,44.26-21.37L176.12,0h-21.91c-5.47,0-10.64,2.5-14.04,6.78Z\"\/><path d=\"m36.56,154.67l23.93-30.14c6.54-8.24,16.26-13.57,26.77-13.93,11.24-.39,21.77,4.49,28.73,13.25l24.47,30.83c3.79,4.77,9.54,7.55,15.64,7.55h20.93l-41.53-52.31c-11.45-14.42-28.75-23.33-47.16-23.06s-34.82,8.18-46.05,22.32L0,162.22h20.93c6.09,0,11.85-2.78,15.64-7.55Z\"\/><\/svg><\/div>\n  <div class=\"overdict-body\">\n    <div class=\"overdict-eyebrow\">LE VERDICT DE L&rsquo;AGENCE<\/div>\n    <h2>Notre avis sur Semrush<\/h2>\n    <p>Semrush est notre couteau suisse SEO. Si vous ne devez retenir qu&rsquo;un seul outil de r\u00e9f\u00e9rencement, c&rsquo;est celui-l\u00e0. Le retour sur investissement est imm\u00e9diat d\u00e8s que vous l&rsquo;utilisez pour identifier des opportunit\u00e9s de mots-cl\u00e9s ou d\u00e9cortiquer la strat\u00e9gie de vos concurrents.<\/p>\n    <p>Vous souhaitez \u00eatre accompagn\u00e9 sur la mise en place et l&rsquo;exploitation de Semrush ? <a href=\"\/agence-seo\/\">D\u00e9couvrez notre agence SEO<\/a>.<\/p>\n    <div class=\"overdict-sign\">\u2014 AGENCE EXOA<\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"osec alt\"><div class=\"osec-inner\">\n  <h2>Les alternatives \u00e0 Semrush<\/h2>\n  <p class=\"lead\">D&rsquo;autres outils que nous utilisons ou avons test\u00e9s, selon le besoin et le budget.<\/p>\n  <div class=\"oalts\"><a class=\"oalt\" href=\"\/partenaires-outils\/ahrefs\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=ahrefs.com&#038;sz=128\" alt=\"Logo Ahrefs\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Ahrefs<\/h4><p>La r\u00e9f\u00e9rence du netlinking : Site Explorer, Content Gap, Link Intersect.<\/p><span class=\"go\">D\u00c9COUVRIR AHREFS \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/screaming-frog\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=screamingfrog.co.uk&#038;sz=128\" alt=\"Logo Screaming Frog\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Screaming Frog<\/h4><p>Crawler technique complet, rendu JavaScript, analyse on-page fine.<\/p><span class=\"go\">D\u00c9COUVRIR SCREAMING FROG \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/surfer-seo\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=surferseo.com&#038;sz=128\" alt=\"Logo Surfer SEO\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>Surfer SEO<\/h4><p>Optimisation s\u00e9mantique de contenu, guidage r\u00e9dactionnel \u00e0 la page.<\/p><span class=\"go\">D\u00c9COUVRIR SURFER SEO \u2192<\/span><\/a><a class=\"oalt\" href=\"\/partenaires-outils\/rankmath\/\"><div class=\"oalt-logo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=rankmath.com&#038;sz=128\" alt=\"Logo RankMath\" width=\"26\" height=\"26\" loading=\"lazy\"><\/div><h4>RankMath<\/h4><p>Plugin SEO WordPress moderne, schema avanc\u00e9 et analytics int\u00e9gr\u00e9.<\/p><span class=\"go\">D\u00c9COUVRIR RANKMATH \u2192<\/span><\/a><\/div>\n<\/div><\/section>\n<section class=\"octa\"><div class=\"octa-inner\">\n  <h2>Pr\u00eat \u00e0 tester <span class=\"hl-lime\">Semrush<\/span> ?<\/h2>\n  <p>D\u00e9couvrez l&rsquo;outil par vous-m\u00eame, ou faites-vous accompagner par notre \u00e9quipe pour en tirer le maximum d\u00e8s le premier mois.<\/p>\n  <div class=\"octa-ctas\">\n    <a href=\"https:\/\/www.semrush.com\/\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">D\u00e9couvrir Semrush \u2192<\/a>\n    <a href=\"\/contact\/?sujet=Accompagnement+Semrush\" class=\"btn btn-ghost\">\u00catre accompagn\u00e9 par Exoa<\/a>\n  <\/div>\n<\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n  <h3>Aller plus loin<\/h3>\n  <div class=\"related-grid\">\n    <a class=\"related-card\" href=\"\/partenaires-outils\/\"><strong>Toute notre stack<\/strong><span>50+ outils pass\u00e9s en revue<\/span><\/a>\n    <a class=\"related-card\" href=\"\/agence-seo\/\"><strong>D\u00e9couvrez notre agence SEO<\/strong><span>Notre accompagnement expert<\/span><\/a>\n    <a class=\"related-card\" href=\"\/contact\/\"><strong>Parler \u00e0 un expert<\/strong><span>R\u00e9ponse sous 24h ouvr\u00e9es<\/span><\/a>\n  <\/div>\n<\/div><\/section>\n<div class=\"spromo\" id=\"spromo\">\n  <button class=\"spromo-close\" type=\"button\" onclick=\"closeSpromo()\" aria-label=\"Fermer\">\u00d7<\/button>\n  <div class=\"spromo-inner\">\n    <div class=\"spromo-logo\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/semrush\/FF642D\" alt=\"\" width=\"28\" height=\"28\"><\/div>\n    <div class=\"spromo-txt\"><strong>D\u00e9couvrir Semrush<\/strong><span>Test\u00e9 et utilis\u00e9 par l&rsquo;agence Exoa<\/span><\/div>\n    <a href=\"https:\/\/www.semrush.com\/\" class=\"btn btn-primary\" rel=\"sponsored nofollow noopener\" target=\"_blank\">Essayer \u2192<\/a>\n  <\/div>\n<\/div>\n<div class=\"olb\" id=\"lb\"><button class=\"olb-close\" type=\"button\" aria-label=\"Fermer\">\u00d7<\/button><img alt=\"\"><\/div>\n<script>\nvar exoaSpromoDismissed=false;\nfunction closeSpromo(){exoaSpromoDismissed=true;var b=document.getElementById('spromo');if(b)b.classList.add('off');}\n(function(){\n  var bar=document.getElementById('spromo');if(!bar)return;\n  var cta=document.querySelector('.exoa-outil-semrush-page .octa');\n  function check(){\n    if(exoaSpromoDismissed){bar.classList.add('off');return;}\n    var atEnd=cta&&cta.getBoundingClientRect().top<window.innerHeight-80;\n    bar.classList.toggle('off',!!atEnd);\n  }\n  window.addEventListener('scroll',check,{passive:true});\n  window.addEventListener('resize',check,{passive:true});\n  check();\n  var lb=document.getElementById('lb');\n  if(lb){\n    var lbImg=lb.querySelector('img');\n    document.querySelectorAll('.exoa-outil-semrush-page .ogal img, .exoa-outil-semrush-page .oai-zoom, .exoa-outil-semrush-page .oai-shot img').forEach(function(im){\n      im.style.cursor='zoom-in';\n      im.addEventListener('click',function(){lbImg.src=im.src;lb.classList.add('on');});\n    });\n    lb.addEventListener('click',function(){lb.classList.remove('on');});\n  }\n})();\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Partenaires &amp; Outils\/Semrush Semrush L&rsquo;outil SEO tout-en-un de r\u00e9f\u00e9rence SEO \u2605\u2605\u2605\u2605\u26054.8\/5 \u00c0 partir de 117 \u20ac\/mois D\u00e9couvrir Semrush \u2192 Voir les tarifs Cat\u00e9gorie SEO Prix de d\u00e9part 117 \u20ac\/mois Version gratuite Essai gratuit Notre note 4.8 \/ 5 Fonctionnalit\u00e9s cl\u00e9s de Semrush Ce que l&rsquo;outil fait r\u00e9ellement, et ce que nous en exploitons au quotidien sur les comptes clients. Recherche de mots-cl\u00e9s Semrush dispose de la plus grande base de donn\u00e9es de mots-cl\u00e9s au monde, avec plus de 25 milliards d&rsquo;entr\u00e9es. Concr\u00e8tement, vous pouvez : Analyser le volume de recherche et la difficult\u00e9 de positionnement D\u00e9couvrir les mots-cl\u00e9s sur lesquels vos concurrents se positionnent Identifier les opportunit\u00e9s de longue tra\u00eene \u00e0 faible concurrence Qualifier l&rsquo;intention de recherche derri\u00e8re chaque requ\u00eate Audit technique SEO L&rsquo;outil crawle l&rsquo;int\u00e9gralit\u00e9 du site et remonte les probl\u00e8mes techniques par ordre de criticit\u00e9 : erreurs 404 et redirections cass\u00e9es, temps de chargement, balises title et meta description manquantes ou dupliqu\u00e9es, erreurs de donn\u00e9es structur\u00e9es. Suivi de positions Le suivi quotidien vous donne l&rsquo;historique complet de chaque mot-cl\u00e9, la comparaison avec les concurrents suivis et des alertes automatiques en cas de d\u00e9crochage. Analyse des backlinks Vous analysez votre profil de liens et celui de vos concurrents : nouveaux backlinks d\u00e9tect\u00e9s, liens toxiques \u00e0 d\u00e9savouer, autorit\u00e9 des domaines r\u00e9f\u00e9rents et opportunit\u00e9s de netlinking non exploit\u00e9es. Int\u00e9gration GA4 et Search Console La connexion aux donn\u00e9es Google Analytics 4 et Google Search Console consolide dans une seule interface les positions, le trafic r\u00e9el et les conversions. L&rsquo;interface en images Aper\u00e7u de l&rsquo;outil en situation. Traffic Analytics \u2014 audience et engagement Sources de trafic par canal SEO IA \u00b7 GEO Semrush et le r\u00e9f\u00e9rencement dans les IA Vos clients ne cherchent plus seulement sur Google. Ils posent leurs questions \u00e0 ChatGPT, Perplexity ou Gemini \u2014 et Semrush est aujourd&rsquo;hui l&rsquo;un des rares outils \u00e0 mesurer cette visibilit\u00e9. AI Visibility \u2014 score de visibilit\u00e9 dans les r\u00e9ponses IA, volume de mentions et de citations, r\u00e9partition entre ChatGPT, AI Overviews, AI Mode et Gemini. AI Rankings \u2014 suivi des positions prompt par prompt : sur quelles questions votre marque est cit\u00e9e, et devant quels concurrents. Ce que l&rsquo;outil mesure concr\u00e8tement Le score de visibilit\u00e9 IA : la fr\u00e9quence \u00e0 laquelle votre marque appara\u00eet dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es, not\u00e9e sur 100 Les mentions et citations : le nombre de fois o\u00f9 votre marque est nomm\u00e9e, et le nombre de pages de votre site r\u00e9ellement cit\u00e9es en source La r\u00e9partition par moteur : votre poids relatif sur ChatGPT, les AI Overviews de Google, l&rsquo;AI Mode et Gemini Le suivi par prompt : les questions pr\u00e9cises sur lesquelles vous \u00eates cit\u00e9 \u2014 ou absent \u2014 et l&rsquo;\u00e9volution de vos positions La comparaison concurrentielle : quelles marques les IA recommandent \u00e0 votre place sur vos requ\u00eates strat\u00e9giques Pourquoi c&rsquo;est d\u00e9j\u00e0 un sujet Une part croissante des recherches n&rsquo;aboutit plus \u00e0 un clic : l&rsquo;utilisateur obtient sa r\u00e9ponse directement dans l&rsquo;interface conversationnelle. Si votre site n&rsquo;est jamais cit\u00e9 en source, vous perdez cette visibilit\u00e9 sans jamais la voir appara\u00eetre dans vos rapports de trafic classiques. Nous exploitons ces rapports sur les comptes clients pour construire des strat\u00e9gies de r\u00e9f\u00e9rencement dans les moteurs g\u00e9n\u00e9ratifs : structuration du contenu, donn\u00e9es structur\u00e9es, autorit\u00e9 de marque. D\u00e9couvrir notre offre SEO IA \u2192 Tarifs Semrush Tarifs \u00e9diteur constat\u00e9s en ao\u00fbt 2026, hors taxes. \u00c0 v\u00e9rifier sur le site officiel. Plan Prix Fonctionnalit\u00e9s cl\u00e9s Business 117 \u20ac\/mois 5 projets, 5 000 mots-cl\u00e9s suivis, audit technique illimit\u00e9 Professional 234 \u20ac\/mois 10 projets, 15 000 mots-cl\u00e9s suivis, acc\u00e8s API inclus Business+ 468 \u20ac\/mois 25 projets, 50 000 mots-cl\u00e9s suivis, support prioritaire Avantages et limites Notre \u00e9valuation apr\u00e8s trois ans d&rsquo;utilisation quotidienne sur des comptes clients vari\u00e9s. Ce qu&rsquo;on appr\u00e9cie Base de donn\u00e9es la plus large du march\u00e9 Interface intuitive et bien structur\u00e9e Donn\u00e9es concurrentielles introuvables ailleurs Int\u00e9gration native GA4 et Search Console Support francophone r\u00e9actif Rapports exportables en PDF, personnalisables Ce qui peut freiner Tarif \u00e9lev\u00e9 pour une petite structure Courbe d&rsquo;apprentissage importante Donn\u00e9es parfois approximatives sur les march\u00e9s de niche Nombre de projets limit\u00e9 sur les plans d&rsquo;entr\u00e9e LE VERDICT DE L&rsquo;AGENCE Notre avis sur Semrush Semrush est notre couteau suisse SEO. Si vous ne devez retenir qu&rsquo;un seul outil de r\u00e9f\u00e9rencement, c&rsquo;est celui-l\u00e0. Le retour sur investissement est imm\u00e9diat d\u00e8s que vous l&rsquo;utilisez pour identifier des opportunit\u00e9s de mots-cl\u00e9s ou d\u00e9cortiquer la strat\u00e9gie de vos concurrents. Vous souhaitez \u00eatre accompagn\u00e9 sur la mise en place et l&rsquo;exploitation de Semrush ? D\u00e9couvrez notre agence SEO. \u2014 AGENCE EXOA Les alternatives \u00e0 Semrush D&rsquo;autres outils que nous utilisons ou avons test\u00e9s, selon le besoin et le budget. Ahrefs La r\u00e9f\u00e9rence du netlinking : Site Explorer, Content Gap, Link Intersect. D\u00c9COUVRIR AHREFS \u2192 Screaming Frog Crawler technique complet, rendu JavaScript, analyse on-page fine. D\u00c9COUVRIR SCREAMING FROG \u2192 Surfer SEO Optimisation s\u00e9mantique de contenu, guidage r\u00e9dactionnel \u00e0 la page. D\u00c9COUVRIR SURFER SEO \u2192 RankMath Plugin SEO WordPress moderne, schema avanc\u00e9 et analytics int\u00e9gr\u00e9. D\u00c9COUVRIR RANKMATH \u2192 Pr\u00eat \u00e0 tester Semrush ? D\u00e9couvrez l&rsquo;outil par vous-m\u00eame, ou faites-vous accompagner par notre \u00e9quipe pour en tirer le maximum d\u00e8s le premier mois. D\u00e9couvrir Semrush \u2192 \u00catre accompagn\u00e9 par Exoa Aller plus loin Toute notre stack50+ outils pass\u00e9s en revue D\u00e9couvrez notre agence SEONotre accompagnement expert Parler \u00e0 un expertR\u00e9ponse sous 24h ouvr\u00e9es \u00d7 D\u00e9couvrir SemrushTest\u00e9 et utilis\u00e9 par l&rsquo;agence Exoa Essayer \u2192 \u00d7<\/p>","protected":false},"author":4,"featured_media":0,"parent":3386,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Semrush Avis 2026 \u2014 Prix, Fonctionnalit\u00e9s & Verdict | Exoa","rank_math_description":"Semrush est la suite SEO la plus compl\u00e8te du march\u00e9 : recherche de mots-cl\u00e9s, audit technique, suivi de positions, analyse concurrentielle et backlinks. 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