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SEO, ads, social, web, programmatique, IA \u2014 6 dimensions, un rapport, un plan d&rsquo;action prioris\u00e9 et chiffr\u00e9.<\/p>\n<div class=\"hero-ctas\"><a href=\"\/contact\/\" class=\"btn btn-primary\">Demander mon audit \u2192<\/a><a href=\"#livrables\" class=\"btn btn-ghost\">Voir les livrables<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><\/div>\n<p><strong>6 dimensions<\/strong>SEO \u00b7 SEA \u00b7 Social \u00b7 Web \u00b7 Prog \u00b7 IA<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"9\" y1=\"13\" x2=\"15\" y2=\"13\"\/><line x1=\"9\" y1=\"17\" x2=\"15\" y2=\"17\"\/><\/svg><\/div>\n<p><strong>30-50 pages<\/strong>rapport + plan d&rsquo;action<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/div>\n<p><strong>3-4 semaines<\/strong>de l&rsquo;acc\u00e8s aux comptes \u00e0 la restitution<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<section class=\"ben-alt\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Pourquoi un audit<\/div>\n<h2>Pourquoi <span class=\"hl\">auditer<\/span> avant d&rsquo;agir ?<\/h2>\n<p class=\"section-lead\">L&rsquo;audit n&rsquo;est pas un luxe \u2014 c&rsquo;est le garde-fou qui \u00e9vite 3 mois de budget gaspill\u00e9 sur le mauvais levier.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/div>\n<div>\n<h3>Voir o\u00f9 vous \u00eates vraiment<\/h3>\n<p>Positions SEO r\u00e9elles, qualit\u00e9 du trafic, ROAS ads, engagement social, performance site, d\u00e9livrabilit\u00e9 email. Un \u00e9tat des lieux factuel, pas une impression.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/div>\n<div>\n<h3>Prioriser par ROI<\/h3>\n<p>Tous les leviers ne se valent pas pour votre business. L&rsquo;audit identifie les 3 actions qui auront le plus d&rsquo;impact dans les 90 jours \u2014 et celles qu&rsquo;il faut reporter.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/div>\n<div>\n<h3>Benchmarker face aux concurrents<\/h3>\n<p>O\u00f9 vous situez-vous face aux 3-5 acteurs de votre secteur ? Gap technique, gap de contenu, gap d&rsquo;investissement \u2014 on mesure et on montre.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2v20M5 9l7-7 7 7M5 15l7 7 7-7\"\/><\/svg><\/div>\n<div>\n<h3>Une feuille de route actionnable<\/h3>\n<p>Pas un rapport qui finit au fond d&rsquo;un drive. Chaque recommandation est chiffr\u00e9e (effort + impact + budget) et s\u00e9quenc\u00e9e pour les 3, 6 et 12 mois.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"services\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Dimensions<\/div>\n<h2>Ce que <span class=\"hl\">couvre l&rsquo;audit<\/span><\/h2>\n<p class=\"section-lead\">Six dimensions, chaque axe audit\u00e9 par un expert \u2014 puis synth\u00e9tis\u00e9es en une strat\u00e9gie coh\u00e9rente.<\/p>\n<\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\"><a href=\"\/audit-seo\/\" style=\"text-decoration:none;color:inherit;display:contents\"><\/p>\n<div class=\"svc-media\" role=\"img\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"as1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#as1)\"\/><rect x=\"40\" y=\"40\" width=\"320\" height=\"145\" rx=\"8\" fill=\"white\"\/><text x=\"55\" y=\"62\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#5159A4\">AUDIT SEO \u2014 SCORE GLOBAL<\/text><g transform=\"translate(55 78)\" font-family=\"monospace\" font-size=\"8\"><text y=\"12\" fill=\"#151740\">Technique<\/text><rect x=\"140\" y=\"4\" width=\"160\" height=\"10\" rx=\"2\" fill=\"#E4E6FF\"\/><rect x=\"140\" y=\"4\" width=\"112\" height=\"10\" rx=\"2\" fill=\"#22c55e\"\/><text x=\"306\" y=\"12\" fill=\"#151740\" font-weight=\"700\">70<\/text><text y=\"32\" fill=\"#151740\">On-page<\/text><rect x=\"140\" y=\"24\" width=\"160\" height=\"10\" rx=\"2\" fill=\"#E4E6FF\"\/><rect x=\"140\" y=\"24\" width=\"80\" height=\"10\" rx=\"2\" fill=\"#f59e0b\"\/><text x=\"306\" y=\"32\" fill=\"#151740\" font-weight=\"700\">50<\/text><text y=\"52\" fill=\"#151740\">Netlinking<\/text><rect x=\"140\" y=\"44\" width=\"160\" height=\"10\" rx=\"2\" fill=\"#E4E6FF\"\/><rect x=\"140\" y=\"44\" width=\"50\" height=\"10\" rx=\"2\" fill=\"#ef4444\"\/><text x=\"306\" y=\"52\" fill=\"#151740\" font-weight=\"700\">31<\/text><text y=\"72\" fill=\"#151740\">Positions top 10<\/text><rect x=\"140\" y=\"64\" width=\"160\" height=\"10\" rx=\"2\" fill=\"#E4E6FF\"\/><rect x=\"140\" y=\"64\" width=\"96\" height=\"10\" rx=\"2\" fill=\"#22c55e\"\/><text x=\"306\" y=\"72\" fill=\"#151740\" font-weight=\"700\">60<\/text><text y=\"92\" fill=\"#5159A4\" font-weight=\"700\">\u2192 Priorit\u00e9 : netlinking (3 mois)<\/text><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Audit SEO<\/h3>\n<p><span class=\"svc-budget\">\/audit-seo\/<\/span><\/div>\n<p>Technique (crawl, Core Web Vitals, indexation), on-page (titles, metas, contenus), netlinking (profil backlinks), positions (top 3\/10\/30). Benchmarking concurrents.<\/p>\n<\/div>\n<p><\/a><\/article>\n<article class=\"svc-card\"><a href=\"Audit Google Ads.html\" style=\"text-decoration:none;color:inherit;display:contents\"><\/p>\n<div class=\"svc-media\" role=\"img\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"as2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#as2)\"\/><rect x=\"40\" y=\"40\" width=\"320\" height=\"145\" rx=\"8\" fill=\"white\"\/><text x=\"55\" y=\"62\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#5159A4\">AUDIT ADS \u2014 BUDGET 12K\u20ac\/MOIS<\/text><g transform=\"translate(55 80)\"><circle cx=\"50\" cy=\"50\" r=\"42\" fill=\"none\" stroke=\"#E4E6FF\" stroke-width=\"12\"\/><circle cx=\"50\" cy=\"50\" r=\"42\" fill=\"none\" stroke=\"#ef4444\" stroke-width=\"12\" stroke-dasharray=\"79 264\" transform=\"rotate(-90 50 50)\"\/><circle cx=\"50\" cy=\"50\" r=\"42\" fill=\"none\" stroke=\"#D4FF3A\" stroke-width=\"12\" stroke-dasharray=\"185 264\" stroke-dashoffset=\"-79\" transform=\"rotate(-90 50 50)\"\/><text x=\"50\" y=\"54\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" font-weight=\"700\" fill=\"#151740\">ROAS \u00d7 2,1<\/text><\/g><g transform=\"translate(180 90)\" font-family=\"monospace\" font-size=\"8\"><circle cx=\"0\" cy=\"0\" r=\"4\" fill=\"#ef4444\"\/><text x=\"10\" y=\"4\" fill=\"#151740\">Budget gaspill\u00e9 : 30 %<\/text><circle cx=\"0\" cy=\"24\" r=\"4\" fill=\"#D4FF3A\"\/><text x=\"10\" y=\"28\" fill=\"#151740\">Campagnes ROI : 70 %<\/text><text x=\"0\" y=\"52\" fill=\"#5159A4\" font-weight=\"700\">\u2192 Restructuration 4 semaines<\/text><text x=\"0\" y=\"66\" fill=\"#5159A4\" font-weight=\"700\">   ROAS cible : \u00d7 4<\/text><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Audit SEA \/ Google Ads<\/h3>\n<p><span class=\"svc-budget\">Audit Google Ads.html<\/span><\/div>\n<p>Structure de compte, pertinence du budget par campagne, quality score, ROAS r\u00e9el, mots-cl\u00e9s n\u00e9gatifs, tracking conversions. Plan de restructuration.<\/p>\n<\/div>\n<p><\/a><\/article>\n<article class=\"svc-card\"><a href=\"https:\/\/www.agence-exoa.com\/community-management\/\" style=\"text-decoration:none;color:inherit;display:contents\"><\/p>\n<div class=\"svc-media\" role=\"img\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"as3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#as3)\"\/><rect x=\"40\" y=\"40\" width=\"320\" height=\"145\" rx=\"8\" fill=\"white\"\/><text x=\"55\" y=\"62\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#5159A4\">AUDIT SOCIAL \u2014 ENGAGEMENT<\/text><g transform=\"translate(55 80)\" font-family=\"monospace\" font-size=\"7\"><g><rect width=\"58\" height=\"38\" rx=\"4\" fill=\"#D4FF3A\"\/><text x=\"29\" y=\"16\" text-anchor=\"middle\" font-weight=\"700\" fill=\"#151740\">LinkedIn<\/text><text x=\"29\" y=\"30\" text-anchor=\"middle\" fill=\"#151740\">4,8 % eng.<\/text><\/g><g transform=\"translate(66 0)\"><rect width=\"58\" height=\"38\" rx=\"4\" fill=\"#808CF9\"\/><text x=\"29\" y=\"16\" text-anchor=\"middle\" font-weight=\"700\" fill=\"white\">Instagram<\/text><text x=\"29\" y=\"30\" text-anchor=\"middle\" fill=\"white\">2,1 %<\/text><\/g><g transform=\"translate(132 0)\"><rect width=\"58\" height=\"38\" rx=\"4\" fill=\"#C6C9E0\"\/><text x=\"29\" y=\"16\" text-anchor=\"middle\" font-weight=\"700\" fill=\"#151740\">Facebook<\/text><text x=\"29\" y=\"30\" text-anchor=\"middle\" fill=\"#151740\">0,6 %<\/text><\/g><g transform=\"translate(198 0)\"><rect width=\"58\" height=\"38\" rx=\"4\" fill=\"#E4E6FF\"\/><text x=\"29\" y=\"16\" text-anchor=\"middle\" font-weight=\"700\" fill=\"#151740\">TikTok<\/text><text x=\"29\" y=\"30\" text-anchor=\"middle\" fill=\"#151740\">Inexistant<\/text><\/g><text x=\"0\" y=\"72\" font-weight=\"700\" fill=\"#5159A4\">\u2192 Prioriser LinkedIn + activer TikTok<\/text><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Audit R\u00e9seaux Sociaux<\/h3>\n<p><span class=\"svc-budget\">\/community-management\/<\/span><\/div>\n<p>Engagement par plateforme, qualit\u00e9 du contenu, coh\u00e9rence de la brand voice, community management, benchmarks concurrents. Priorisation des r\u00e9seaux.<\/p>\n<\/div>\n<p><\/a><\/article>\n<article class=\"svc-card\"><a href=\"\/creation-de-site-web\/\" style=\"text-decoration:none;color:inherit;display:contents\"><\/p>\n<div class=\"svc-media\" role=\"img\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"as4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#as4)\"\/><rect x=\"40\" y=\"40\" width=\"320\" height=\"145\" rx=\"8\" fill=\"white\"\/><text x=\"55\" y=\"62\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#5159A4\">AUDIT SITE \u2014 CORE WEB VITALS<\/text><g transform=\"translate(55 80)\" font-family=\"monospace\" font-size=\"8\"><g><circle cx=\"40\" cy=\"30\" r=\"28\" fill=\"none\" stroke=\"#E4E6FF\" stroke-width=\"6\"\/><circle cx=\"40\" cy=\"30\" r=\"28\" fill=\"none\" stroke=\"#f59e0b\" stroke-width=\"6\" stroke-dasharray=\"120 176\" transform=\"rotate(-90 40 30)\"\/><text x=\"40\" y=\"34\" text-anchor=\"middle\" font-weight=\"700\" fill=\"#151740\">68<\/text><text x=\"40\" y=\"75\" text-anchor=\"middle\" fill=\"#565967\">LCP<\/text><\/g><g transform=\"translate(105 0)\"><circle cx=\"40\" cy=\"30\" r=\"28\" fill=\"none\" stroke=\"#E4E6FF\" stroke-width=\"6\"\/><circle cx=\"40\" cy=\"30\" r=\"28\" fill=\"none\" stroke=\"#ef4444\" stroke-width=\"6\" stroke-dasharray=\"80 176\" transform=\"rotate(-90 40 30)\"\/><text x=\"40\" y=\"34\" text-anchor=\"middle\" font-weight=\"700\" fill=\"#151740\">45<\/text><text x=\"40\" y=\"75\" text-anchor=\"middle\" fill=\"#565967\">CLS<\/text><\/g><g transform=\"translate(210 0)\"><circle cx=\"40\" cy=\"30\" r=\"28\" fill=\"none\" stroke=\"#E4E6FF\" stroke-width=\"6\"\/><circle cx=\"40\" cy=\"30\" r=\"28\" fill=\"none\" stroke=\"#22c55e\" stroke-width=\"6\" stroke-dasharray=\"160 176\" transform=\"rotate(-90 40 30)\"\/><text x=\"40\" y=\"34\" text-anchor=\"middle\" font-weight=\"700\" fill=\"#151740\">91<\/text><text x=\"40\" y=\"75\" text-anchor=\"middle\" fill=\"#565967\">Conv. 1,8 %<\/text><\/g><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Audit Site Web<\/h3>\n<p><span class=\"svc-budget\">\/creation-de-site-web\/<\/span><\/div>\n<p>UX (parcours, friction, formulaires), performance (Core Web Vitals, vitesse mobile), conversion (CTA, trust, tunnel). Quick wins UX + backlog de refonte.<\/p>\n<\/div>\n<p><\/a><\/article>\n<article class=\"svc-card\"><a href=\"\/agence-programmatique\/\" style=\"text-decoration:none;color:inherit;display:contents\"><\/p>\n<div class=\"svc-media\" role=\"img\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"as5\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#0F1230\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#as5)\"\/><rect x=\"40\" y=\"40\" width=\"320\" height=\"145\" rx=\"8\" fill=\"white\"\/><text x=\"55\" y=\"62\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#5159A4\">AUDIT PROGRAMMATIQUE \u2014 DSP<\/text><g transform=\"translate(55 80)\" font-family=\"monospace\" font-size=\"8\"><text y=\"10\" fill=\"#151740\">DV360 \u00b7 campagnes actives<\/text><text x=\"190\" y=\"10\" fill=\"#151740\" font-weight=\"700\">12<\/text><text y=\"28\" fill=\"#151740\">CPM moyen<\/text><text x=\"190\" y=\"28\" fill=\"#f59e0b\" font-weight=\"700\">9,80\u20ac<\/text><text y=\"46\" fill=\"#151740\">Viewability<\/text><text x=\"190\" y=\"46\" fill=\"#22c55e\" font-weight=\"700\">78 %<\/text><text y=\"64\" fill=\"#151740\">Fr\u00e9quence \/ user<\/text><text x=\"190\" y=\"64\" fill=\"#ef4444\" font-weight=\"700\">14,2<\/text><text y=\"88\" fill=\"#5159A4\" font-weight=\"700\">\u2192 Capping agressif, CPM cible 6,50\u20ac<\/text><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Audit Programmatique<\/h3>\n<p><span class=\"svc-budget\">\/agence-programmatique\/<\/span><\/div>\n<p>Structure DSP (DV360, The Trade Desk), ciblage, formats, viewability, fr\u00e9quence, brand safety. Plan de rationalisation CPM + capping.<\/p>\n<\/div>\n<p><\/a><\/article>\n<article class=\"svc-card\"><a href=\"https:\/\/www.agence-exoa.com\/agence-ia\/\" style=\"text-decoration:none;color:inherit;display:contents\"><\/p>\n<div class=\"svc-media\" role=\"img\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"as6\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#6D5EA6\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#as6)\"\/><rect x=\"40\" y=\"40\" width=\"320\" height=\"145\" rx=\"8\" fill=\"white\"\/><text x=\"55\" y=\"62\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#5159A4\">AUDIT IA &#038; AUTOMATION<\/text><g transform=\"translate(55 78)\" font-family=\"monospace\" font-size=\"8\"><text y=\"12\" fill=\"#151740\">Nurturing automatis\u00e9<\/text><text x=\"190\" y=\"12\" fill=\"#ef4444\" font-weight=\"700\">Absent<\/text><text y=\"32\" fill=\"#151740\">Scoring CRM<\/text><text x=\"190\" y=\"32\" fill=\"#ef4444\" font-weight=\"700\">Absent<\/text><text y=\"52\" fill=\"#151740\">Chatbot support<\/text><text x=\"190\" y=\"52\" fill=\"#f59e0b\" font-weight=\"700\">Basique<\/text><text y=\"72\" fill=\"#151740\">Reporting auto<\/text><text x=\"190\" y=\"72\" fill=\"#22c55e\" font-weight=\"700\">OK<\/text><text y=\"95\" fill=\"#5159A4\" font-weight=\"700\">\u2192 Gain potentiel : \u201365 % temps<\/text><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Audit IA &#038; Automatisation<\/h3>\n<p><span class=\"svc-budget\">\/agence-ia\/<\/span><\/div>\n<p>Workflows en place, outils utilis\u00e9s (ou absents), gains potentiels IA : nurturing, scoring, chatbot, personnalisation, reporting automatis\u00e9. ROI chiffr\u00e9.<\/p>\n<\/div>\n<p><\/a><\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"ben-alt\" style=\"background:#fff\" id=\"livrables\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Livrables<\/div>\n<h2>Ce que vous <span class=\"hl\">recevez<\/span><\/h2>\n<p class=\"section-lead\">Des livrables concrets \u2014 pas des slides g\u00e9n\u00e9riques, pas de rapport-tiroir.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><\/svg><\/div>\n<div>\n<h3>Rapport PDF 30-50 pages<\/h3>\n<p>Diagnostic par levier, scoring, captures d&rsquo;\u00e9cran des points de friction, extraits d&rsquo;analyses benchmark. Document de r\u00e9f\u00e9rence utilisable par vos \u00e9quipes et vos futurs partenaires.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/div>\n<div>\n<h3>Tableau de bord KPIs<\/h3>\n<p>Vos KPIs actuels (trafic, positions, ROAS, engagement, conversion, CPL) face aux benchmarks de votre secteur. Format Google Data Studio ou Notion, r\u00e9utilisable en continu.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/div>\n<div>\n<h3>Plan d&rsquo;action prioris\u00e9<\/h3>\n<p>Matrice effort \u00d7 impact, quick wins (0-3 mois), chantiers structurants (3-6 mois), transformation (6-12 mois). Chaque action : owner, dur\u00e9e, budget estim\u00e9.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M14 9V5a3 3 0 0 0-6 0v4\"\/><rect x=\"2\" y=\"9\" width=\"20\" height=\"12\" rx=\"2\"\/><\/svg><\/div>\n<div>\n<h3>Recommandations budg\u00e9taires<\/h3>\n<p>Par levier : budget m\u00e9dia, budget production, budget outils. Trois sc\u00e9narios (minimum viable, \u00e9quilibr\u00e9, ambitieux) pour aligner strat\u00e9gie et r\u00e9alit\u00e9 financi\u00e8re.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M23 7l-7 5 7 5V7z\"\/><rect x=\"1\" y=\"5\" width=\"15\" height=\"14\" rx=\"2\"\/><\/svg><\/div>\n<div>\n<h3>Pr\u00e9sentation de restitution<\/h3>\n<p>Session d&rsquo;1,5 h avec votre \u00e9quipe (direction + marketing). Visio ou pr\u00e9sentiel (Paris, Luxembourg). Q&#038;R, validation des priorit\u00e9s, planning d&rsquo;ex\u00e9cution.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\/><\/svg><\/div>\n<div>\n<h3>30 jours de Q&#038;R post-audit<\/h3>\n<p>Vos \u00e9quipes peuvent nous interroger pendant un mois apr\u00e8s la restitution : clarifications, ajustements, validation des premiers chantiers lanc\u00e9s en interne.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"steps\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Processus<\/div>\n<h2 style=\"color:#fff\">Notre processus <span class=\"hl\">en 4 semaines<\/span><\/h2>\n<p class=\"section-lead\" style=\"color:#C6C9E0\">Un cadre rigoureux pour que l&rsquo;audit reste un outil de d\u00e9cision, pas une d\u00e9marche qui s&rsquo;\u00e9ternise.<\/p>\n<\/div>\n<div class=\"step-grid\">\n<div class=\"step-card\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\">SEMAINE 01<\/span><span class=\"step-title\">Collecte donn\u00e9es<\/span><\/p>\n<p class=\"step-text\">Acc\u00e8s lecture \u00e0 GSC, GA4, Google Ads, Meta Business, CRM, plateforme email. Kick-off d&rsquo;1 h. Formulaire de contexte business (objectifs, cibles, saisonnalit\u00e9, concurrents).<\/p>\n<\/div>\n<div class=\"step-card\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\">SEMAINE 02<\/span><span class=\"step-title\">Analyse &#038; benchmarking<\/span><\/p>\n<p class=\"step-text\">Analyse par expert sur chaque levier (6 sp\u00e9cialistes). Benchmarking de 3-5 concurrents directs. Identification des gaps et opportunit\u00e9s.<\/p>\n<\/div>\n<div class=\"step-card\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\">SEMAINE 03<\/span><span class=\"step-title\">R\u00e9daction du rapport<\/span><\/p>\n<p class=\"step-text\">Consolidation des analyses, formalisation du plan d&rsquo;action prioris\u00e9, chiffrage des recommandations, pr\u00e9paration du tableau de bord KPIs.<\/p>\n<\/div>\n<div class=\"step-card\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\">SEMAINE 04<\/span><span class=\"step-title\">Restitution &#038; plan d&rsquo;action<\/span><\/p>\n<p class=\"step-text\">Session de restitution 1,5 h (visio ou pr\u00e9sentiel). Validation des priorit\u00e9s avec votre \u00e9quipe. Livraison du pack complet (PDF + dashboard).<\/p>\n<\/div>\n<div class=\"step-card\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\">+ J+30<\/span><span class=\"step-title\">Q&#038;R post-audit<\/span><\/p>\n<p class=\"step-text\">30 jours de suivi Q&#038;R pour vos \u00e9quipes \u2014 clarifications, priorisation des premiers chantiers, accompagnement sur les d\u00e9cisions budg\u00e9taires.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"ben-alt\" style=\"background:#fff\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Pour qui<\/div>\n<h2>Pour <span class=\"hl\">qui<\/span> cet audit ?<\/h2>\n<p class=\"section-lead\">Quatre profils types qui tirent le ROI le plus fort d&rsquo;un audit strat\u00e9gique.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z\"\/><polyline points=\"9 22 9 12 15 12 15 22\"\/><\/svg><\/div>\n<div>\n<h3>PME qui veut structurer<\/h3>\n<p>Le marketing digital s&rsquo;est empil\u00e9 par \u00e0-coups (SEO puis Google Ads puis Insta\u2026). Plus personne ne sait qui fait quoi, avec quel r\u00e9sultat. L&rsquo;audit remet de l&rsquo;ordre.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M17 3a2.828 2.828 0 1 1 4 4L7.5 20.5 2 22l1.5-5.5z\"\/><\/svg><\/div>\n<div>\n<h3>ETI qui change d&rsquo;agence<\/h3>\n<p>Avant de signer avec une nouvelle agence (ou de renouveler avec l&rsquo;actuelle), obtenir un diagnostic neutre pour cadrer les attentes et les engagements de r\u00e9sultats.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/div>\n<div>\n<h3>Startup en lev\u00e9e de fonds<\/h3>\n<p>Les investisseurs demandent une vue pr\u00e9cise du CAC, du LTV, des leviers d&rsquo;acquisition. L&rsquo;audit fournit les donn\u00e9es et le r\u00e9cit qui soutiennent le deck de lev\u00e9e.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M23 18l-9.5-9.5-5 5L1 6\"\/><polyline points=\"17 18 23 18 23 12\"\/><\/svg><\/div>\n<div>\n<h3>Entreprise avec baisse inexpliqu\u00e9e<\/h3>\n<p>Le trafic s&rsquo;effondre, le ROAS plonge, les leads se rar\u00e9fient \u2014 sans raison \u00e9vidente. Diagnostic cross-levier pour identifier la vraie cause (core update, concurrence, tracking cass\u00e9\u2026).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"pricing\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Tarification<\/div>\n<h2>Nos <span class=\"hl\">forfaits audit<\/span><\/h2>\n<p class=\"section-lead\">Trois niveaux de profondeur \u2014 du diagnostic cibl\u00e9 au 360\u00b0 complet.<\/p>\n<\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\">\n<div class=\"price-tier\">Audit Starter<\/div>\n<div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>1 500\u20ac<span class=\"unit\">HT one-shot<\/span><\/div>\n<div class=\"price-desc\">SEO + Site web uniquement \u00b7 2 sem.<\/div>\n<ul class=\"price-features\">\n<li>Audit SEO complet<\/li>\n<li>Audit site web (UX + perf + conv.)<\/li>\n<li>Rapport PDF 20-25 pages<\/li>\n<li>Tableau de bord KPIs<\/li>\n<li>Restitution visio 1 h<\/li>\n<\/ul>\n<p><a href=\"\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div>\n<div class=\"price-card featured\">\n<div class=\"price-badge\">Le plus populaire<\/div>\n<div class=\"price-tier\">Audit Complet<\/div>\n<div class=\"price-val\"><span class=\"price-prefix on-dark\">\u00e0 partir de<\/span>2 500\u20ac<span class=\"unit\" style=\"color:#C6C9E0\">HT one-shot<\/span><\/div>\n<div class=\"price-desc\">Tous les leviers (hors IA) \u00b7 3-4 sem.<\/div>\n<ul class=\"price-features\">\n<li>SEO + SEA + Social + Web + Programmatique<\/li>\n<li>Benchmarking 3-5 concurrents<\/li>\n<li>Rapport PDF 30-50 pages<\/li>\n<li>Plan d&rsquo;action prioris\u00e9 chiffr\u00e9<\/li>\n<li>Restitution visio 1,5 h<\/li>\n<li>30 j Q&#038;R post-audit<\/li>\n<\/ul>\n<p><a href=\"\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Complet<\/a><\/div>\n<div class=\"price-card\">\n<div class=\"price-tier\">Audit Full 360\u00b0<\/div>\n<div class=\"price-val\"><span class=\"price-prefix\">sur devis<\/span><\/div>\n<div class=\"price-desc\">Complet + IA + Automation \u00b7 4 sem.<\/div>\n<ul class=\"price-features\">\n<li>Tout le plan Complet<\/li>\n<li>Audit IA &#038; Automatisation<\/li>\n<li>Audit emailing approfondi<\/li>\n<li>Restitution pr\u00e9sentielle (Paris\/Lux)<\/li>\n<li>Atelier priorisation avec direction<\/li>\n<li>90 j Q&#038;R post-audit<\/li>\n<\/ul>\n<p><a href=\"\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Nous contacter<\/a><\/div>\n<\/div>\n<div class=\"price-setup\"><strong>D\u00e9lai<\/strong> : 3-4 semaines de l&rsquo;acc\u00e8s aux comptes \u00e0 la restitution \u00b7 <strong>Paiement<\/strong> : 50 % \u00e0 la commande, 50 % \u00e0 la restitution.<\/div>\n<\/div>\n<\/section>\n<section class=\"faq\">\n<div class=\"wrap\">\n<div class=\"section-head center\">\n<div class=\"section-tag\">Questions fr\u00e9quentes<\/div>\n<h2>Ce que nos clients nous demandent sur <span class=\"hl\">l&rsquo;audit strat\u00e9gique<\/span><\/h2>\n<\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open>\n<summary>Qu&rsquo;est-ce qu&rsquo;un audit strat\u00e9gique digital ?<\/summary>\n<div class=\"faq-body\">Un diagnostic 360\u00b0 de votre pr\u00e9sence en ligne : SEO, SEA, social, web, programmatique, IA. Il aboutit \u00e0 un <strong>plan d&rsquo;action prioris\u00e9 et chiffr\u00e9<\/strong>, pas \u00e0 un rapport descriptif sans suite.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Combien co\u00fbte un audit strat\u00e9gique ?<\/summary>\n<div class=\"faq-body\">\u00c0 partir de <strong>1 500\u20ac HT<\/strong> pour un audit Starter (SEO + site web), <strong>2 500\u20ac HT<\/strong> pour un audit complet multi-leviers, sur devis pour le Full 360\u00b0 (IA + automation + restitution pr\u00e9sentielle).<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Combien de temps dure un audit ?<\/summary>\n<div class=\"faq-body\"><strong>3 \u00e0 4 semaines<\/strong> : collecte donn\u00e9es (sem. 1), analyse &#038; benchmarking concurrents (sem. 2), r\u00e9daction du rapport (sem. 3), restitution + plan d&rsquo;action (sem. 4).<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Quels acc\u00e8s avez-vous besoin ?<\/summary>\n<div class=\"faq-body\">Acc\u00e8s <strong>lecture uniquement<\/strong> \u00e0 : Google Search Console, Google Analytics 4 (GA4), Google Ads, Meta Business Suite, votre CRM et votre plateforme email. Nous fournissons la proc\u00e9dure pas-\u00e0-pas.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>L&rsquo;audit inclut-il des recommandations actionnables ?<\/summary>\n<div class=\"faq-body\">Oui \u2014 chaque audit aboutit \u00e0 un <strong>plan d&rsquo;action prioris\u00e9<\/strong> (quick wins 0-3 mois + long terme 3-12 mois) avec recommandations budg\u00e9taires par levier et matrice effort \u00d7 impact.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Peut-on faire un audit partiel (SEO uniquement) ?<\/summary>\n<div class=\"faq-body\">Oui \u2014 audits focalis\u00e9s disponibles : <a href=\"\/audit-seo\/\">Audit SEO<\/a>, <a href=\"Audit Google Ads.html\">Audit Google Ads<\/a>, audit site web. Ils compl\u00e8tent ou pr\u00e9parent un audit strat\u00e9gique global.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Quelle diff\u00e9rence entre audit SEO et audit strat\u00e9gique ?<\/summary>\n<div class=\"faq-body\">L&rsquo;<strong>audit SEO<\/strong> se concentre sur un levier (technique + contenu + netlinking). L&rsquo;<strong>audit strat\u00e9gique<\/strong> couvre tous les leviers digitaux et leur coh\u00e9rence \u2014 il permet de savoir o\u00f9 investir en priorit\u00e9, pas juste comment optimiser un canal.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Que se passe-t-il apr\u00e8s la restitution ?<\/summary>\n<div class=\"faq-body\">Vous \u00eates libre d&rsquo;ex\u00e9cuter en interne, avec votre agence actuelle, ou avec nous. Pas d&rsquo;engagement obligatoire. 30 j de Q&#038;R inclus pour accompagner vos premiers chantiers.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"related\">\n<div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\"><a class=\"related-card\" href=\"\/strategie-360\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Strat\u00e9gie 360\u00b0<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Apr\u00e8s l&rsquo;audit : l&rsquo;ex\u00e9cution<\/span><\/span><\/a><a class=\"related-card\" href=\"https:\/\/www.agence-exoa.com\/agence-marketing-digital\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Marketing Digital<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Vue d&rsquo;ensemble des services<\/span><\/span><\/a><a class=\"related-card\" href=\"\/audit-seo\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Audit SEO<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Focalis\u00e9 sur le r\u00e9f\u00e9rencement<\/span><\/span><\/a><a class=\"related-card\" href=\"Audit Google Ads.html\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Audit Google Ads<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Focalis\u00e9 sur vos campagnes<\/span><\/span><\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"cta-final\">\n<div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit Strat\u00e9gique<\/div>\n<h2>Pr\u00eat \u00e0 savoir <span class=\"hl-lime\">o\u00f9 vous \u00eates vraiment<\/span> ?<\/h2>\n<p>Audit strat\u00e9gique digital 360\u00b0 livr\u00e9 en 3-4 semaines. Rapport complet, plan d&rsquo;action prioris\u00e9, restitution avec votre \u00e9quipe.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"\/contact\/\" class=\"btn btn-primary\">Demander mon audit \u2192 \u00e0 partir de 2 500\u20ac HT<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Livr\u00e9 en 3-4 semaines \u00b7 \u2713 30 j Q&#038;R inclus \u00b7 \u2713 Sans engagement de suite<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Audit Strat\u00e9gique Audit Strat\u00e9gique Digital Audit strat\u00e9gique digital \u2014 diagnostic complet de votre pr\u00e9sence en ligne Avant d&rsquo;investir dans le SEO, le SEA, le social ou le programmatique, on regarde o\u00f9 vous \u00eates vraiment. SEO, ads, social, web, programmatique, IA \u2014 6 dimensions, un rapport, un plan d&rsquo;action prioris\u00e9 et chiffr\u00e9. Demander mon audit \u2192Voir les livrables 6 dimensionsSEO \u00b7 SEA \u00b7 Social \u00b7 Web \u00b7 Prog \u00b7 IA 30-50 pagesrapport + plan d&rsquo;action 3-4 semainesde l&rsquo;acc\u00e8s aux comptes \u00e0 la restitution Pourquoi un audit Pourquoi auditer avant d&rsquo;agir ? L&rsquo;audit n&rsquo;est pas un luxe \u2014 c&rsquo;est le garde-fou qui \u00e9vite 3 mois de budget gaspill\u00e9 sur le mauvais levier. Voir o\u00f9 vous \u00eates vraiment Positions SEO r\u00e9elles, qualit\u00e9 du trafic, ROAS ads, engagement social, performance site, d\u00e9livrabilit\u00e9 email. Un \u00e9tat des lieux factuel, pas une impression. Prioriser par ROI Tous les leviers ne se valent pas pour votre business. L&rsquo;audit identifie les 3 actions qui auront le plus d&rsquo;impact dans les 90 jours \u2014 et celles qu&rsquo;il faut reporter. Benchmarker face aux concurrents O\u00f9 vous situez-vous face aux 3-5 acteurs de votre secteur ? Gap technique, gap de contenu, gap d&rsquo;investissement \u2014 on mesure et on montre. Une feuille de route actionnable Pas un rapport qui finit au fond d&rsquo;un drive. Chaque recommandation est chiffr\u00e9e (effort + impact + budget) et s\u00e9quenc\u00e9e pour les 3, 6 et 12 mois. Dimensions Ce que couvre l&rsquo;audit Six dimensions, chaque axe audit\u00e9 par un expert \u2014 puis synth\u00e9tis\u00e9es en une strat\u00e9gie coh\u00e9rente. AUDIT SEO \u2014 SCORE GLOBALTechnique70On-page50Netlinking31Positions top 1060\u2192 Priorit\u00e9 : netlinking (3 mois) Audit SEO \/audit-seo\/ Technique (crawl, Core Web Vitals, indexation), on-page (titles, metas, contenus), netlinking (profil backlinks), positions (top 3\/10\/30). Benchmarking concurrents. AUDIT ADS \u2014 BUDGET 12K\u20ac\/MOISROAS \u00d7 2,1Budget gaspill\u00e9 : 30 %Campagnes ROI : 70 %\u2192 Restructuration 4 semaines ROAS cible : \u00d7 4 Audit SEA \/ Google Ads Audit Google Ads.html Structure de compte, pertinence du budget par campagne, quality score, ROAS r\u00e9el, mots-cl\u00e9s n\u00e9gatifs, tracking conversions. Plan de restructuration. AUDIT SOCIAL \u2014 ENGAGEMENTLinkedIn4,8 % eng.Instagram2,1 %Facebook0,6 %TikTokInexistant\u2192 Prioriser LinkedIn + activer TikTok Audit R\u00e9seaux Sociaux \/community-management\/ Engagement par plateforme, qualit\u00e9 du contenu, coh\u00e9rence de la brand voice, community management, benchmarks concurrents. Priorisation des r\u00e9seaux. AUDIT SITE \u2014 CORE WEB VITALS68LCP45CLS91Conv. 1,8 % Audit Site Web \/creation-de-site-web\/ UX (parcours, friction, formulaires), performance (Core Web Vitals, vitesse mobile), conversion (CTA, trust, tunnel). Quick wins UX + backlog de refonte. AUDIT PROGRAMMATIQUE \u2014 DSPDV360 \u00b7 campagnes actives12CPM moyen9,80\u20acViewability78 %Fr\u00e9quence \/ user14,2\u2192 Capping agressif, CPM cible 6,50\u20ac Audit Programmatique \/agence-programmatique\/ Structure DSP (DV360, The Trade Desk), ciblage, formats, viewability, fr\u00e9quence, brand safety. Plan de rationalisation CPM + capping. AUDIT IA &#038; AUTOMATIONNurturing automatis\u00e9AbsentScoring CRMAbsentChatbot supportBasiqueReporting autoOK\u2192 Gain potentiel : \u201365 % temps Audit IA &#038; Automatisation \/agence-ia\/ Workflows en place, outils utilis\u00e9s (ou absents), gains potentiels IA : nurturing, scoring, chatbot, personnalisation, reporting automatis\u00e9. ROI chiffr\u00e9. Livrables Ce que vous recevez Des livrables concrets \u2014 pas des slides g\u00e9n\u00e9riques, pas de rapport-tiroir. Rapport PDF 30-50 pages Diagnostic par levier, scoring, captures d&rsquo;\u00e9cran des points de friction, extraits d&rsquo;analyses benchmark. Document de r\u00e9f\u00e9rence utilisable par vos \u00e9quipes et vos futurs partenaires. Tableau de bord KPIs Vos KPIs actuels (trafic, positions, ROAS, engagement, conversion, CPL) face aux benchmarks de votre secteur. Format Google Data Studio ou Notion, r\u00e9utilisable en continu. Plan d&rsquo;action prioris\u00e9 Matrice effort \u00d7 impact, quick wins (0-3 mois), chantiers structurants (3-6 mois), transformation (6-12 mois). Chaque action : owner, dur\u00e9e, budget estim\u00e9. Recommandations budg\u00e9taires Par levier : budget m\u00e9dia, budget production, budget outils. Trois sc\u00e9narios (minimum viable, \u00e9quilibr\u00e9, ambitieux) pour aligner strat\u00e9gie et r\u00e9alit\u00e9 financi\u00e8re. Pr\u00e9sentation de restitution Session d&rsquo;1,5 h avec votre \u00e9quipe (direction + marketing). Visio ou pr\u00e9sentiel (Paris, Luxembourg). Q&#038;R, validation des priorit\u00e9s, planning d&rsquo;ex\u00e9cution. 30 jours de Q&#038;R post-audit Vos \u00e9quipes peuvent nous interroger pendant un mois apr\u00e8s la restitution : clarifications, ajustements, validation des premiers chantiers lanc\u00e9s en interne. Processus Notre processus en 4 semaines Un cadre rigoureux pour que l&rsquo;audit reste un outil de d\u00e9cision, pas une d\u00e9marche qui s&rsquo;\u00e9ternise. SEMAINE 01Collecte donn\u00e9es Acc\u00e8s lecture \u00e0 GSC, GA4, Google Ads, Meta Business, CRM, plateforme email. Kick-off d&rsquo;1 h. Formulaire de contexte business (objectifs, cibles, saisonnalit\u00e9, concurrents). SEMAINE 02Analyse &#038; benchmarking Analyse par expert sur chaque levier (6 sp\u00e9cialistes). Benchmarking de 3-5 concurrents directs. Identification des gaps et opportunit\u00e9s. SEMAINE 03R\u00e9daction du rapport Consolidation des analyses, formalisation du plan d&rsquo;action prioris\u00e9, chiffrage des recommandations, pr\u00e9paration du tableau de bord KPIs. SEMAINE 04Restitution &#038; plan d&rsquo;action Session de restitution 1,5 h (visio ou pr\u00e9sentiel). Validation des priorit\u00e9s avec votre \u00e9quipe. Livraison du pack complet (PDF + dashboard). + J+30Q&#038;R post-audit 30 jours de suivi Q&#038;R pour vos \u00e9quipes \u2014 clarifications, priorisation des premiers chantiers, accompagnement sur les d\u00e9cisions budg\u00e9taires. Pour qui Pour qui cet audit ? Quatre profils types qui tirent le ROI le plus fort d&rsquo;un audit strat\u00e9gique. PME qui veut structurer Le marketing digital s&rsquo;est empil\u00e9 par \u00e0-coups (SEO puis Google Ads puis Insta\u2026). Plus personne ne sait qui fait quoi, avec quel r\u00e9sultat. L&rsquo;audit remet de l&rsquo;ordre. ETI qui change d&rsquo;agence Avant de signer avec une nouvelle agence (ou de renouveler avec l&rsquo;actuelle), obtenir un diagnostic neutre pour cadrer les attentes et les engagements de r\u00e9sultats. Startup en lev\u00e9e de fonds Les investisseurs demandent une vue pr\u00e9cise du CAC, du LTV, des leviers d&rsquo;acquisition. L&rsquo;audit fournit les donn\u00e9es et le r\u00e9cit qui soutiennent le deck de lev\u00e9e. Entreprise avec baisse inexpliqu\u00e9e Le trafic s&rsquo;effondre, le ROAS plonge, les leads se rar\u00e9fient \u2014 sans raison \u00e9vidente. Diagnostic cross-levier pour identifier la vraie cause (core update, concurrence, tracking cass\u00e9\u2026). Tarification Nos forfaits audit Trois niveaux de profondeur \u2014 du diagnostic cibl\u00e9 au 360\u00b0 complet. Audit Starter \u00e0 partir de1 500\u20acHT one-shot SEO + Site web uniquement \u00b7 2 sem. Audit SEO complet Audit site web (UX + perf + conv.) Rapport PDF 20-25 pages Tableau de bord KPIs Restitution visio 1 h Choisir Starter Le plus populaire Audit Complet \u00e0 partir de2 500\u20acHT one-shot Tous les leviers (hors IA) \u00b7 3-4 sem. SEO<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Audit Strat\u00e9gique Marketing Digital | Exoa","rank_math_description":"Audit strat\u00e9gique digital : analyse 360\u00b0 SEO, SEA, social, web, IA. Plan d'action concret. 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