{"id":14052,"date":"2026-04-24T10:38:36","date_gmt":"2026-04-24T10:38:36","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=14052"},"modified":"2026-04-29T08:33:13","modified_gmt":"2026-04-29T08:33:13","slug":"publicite-spotify-deezer","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/publicite-spotify-deezer\/","title":{"rendered":"Publicit\u00e9 Spotify &#038; Deezer Ads | Agence Exoa"},"content":{"rendered":"<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" 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!important;background:#060039 !important}body.ast-separate-container{background-color:#060039 !important}body .entry-content{margin:0 !important;padding:0 !important}body .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}.exoa-pub-spotify-page{margin-top:0 !important;padding-top:0 !important}.exoa-pub-spotify-page .hero{margin-top:0 !important}<\/style>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n  {\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 Publicit\u00e9 Spotify & Deezer\",\"description\":\"Agence publicit\u00e9 Spotify et Deezer : spots audio, companion banner, ciblage playlist.\",\"url\":\"https:\/\/www.agence-exoa.com\/publicite-spotify-deezer\/\",\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n  {\"@type\":\"Service\",\"name\":\"Publicit\u00e9 Spotify & Deezer\",\"description\":\"Spots audio 15-30s, companion banner, sponsored session sur Spotify et Deezer.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"},\"areaServed\":[\"LU\",\"FR\"]},\n  {\"@type\":\"FAQPage\",\"mainEntity\":[\n    {\"@type\":\"Question\",\"name\":\"Quel budget minimum pour Spotify ou Deezer ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u00c0 partir de 1 000\u20ac\/mois de budget m\u00e9dia. Le CPM Spotify est de 10 \u00e0 18\u20ac selon le ciblage, celui de Deezer de 8 \u00e0 15\u20ac. Nous pouvons d\u00e9marrer d\u00e8s 500\u20ac pour tester, mais le seuil recommand\u00e9 pour des r\u00e9sultats mesurables est 1 000\u20ac.\"}},\n    {\"@type\":\"Question\",\"name\":\"Quelle diff\u00e9rence entre Spotify et Deezer ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Spotify = 6M d'utilisateurs France, audience plus jeune (60% <35 ans), CPM un peu plus \u00e9lev\u00e9. Deezer = 16M d'utilisateurs France, audience plus large d\u00e9mographiquement, CPM plus accessible, acteur fran\u00e7ais historique.\"}}\n  ]}\n]}\n<\/script><\/p>\n<div class=\"exoa-pub-spotify-page\">\n<div class=\"crumbs\">\n<div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/agence-programmatique\/\">Programmatique<\/a><span class=\"sep\">\/<\/span><a href=\"\/publicite-audio\/\">Publicit\u00e9 Audio<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Publicit\u00e9 Spotify & Deezer<\/span><\/div>\n<\/div>\n<p><!-- HERO --><\/p>\n<header class=\"hero\">\n<div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> Streaming Audio \u00b7 Spotify Ads \u00b7 Deezer Ads<\/div>\n<h1>Publicit\u00e9 <span class=\"highlight\">Spotify<\/span> & <span class=\"highlight\">Deezer<\/span> : Touchez des Millions d'Auditeurs en Streaming<\/h1>\n<p class=\"hero-sub\">6M d'utilisateurs Spotify + 16M d'utilisateurs Deezer en France = 22M d'auditeurs potentiels. Spots audio 15\u201330s + companion banner, ciblage par genre musical, playlist, moment de la journ\u00e9e.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Lancer une campagne \u2192<\/a><a href=\"#formats\" class=\"btn btn-ghost\">Voir les formats<\/a><\/div>\n<div class=\"hero-trust\"><span><strong>22M<\/strong> users FR cumul\u00e9s<\/span><span><strong>95%+<\/strong> taux d'\u00e9coute<\/span><span><strong>D\u00e8s 1 000\u20ac<\/strong>\/mois<\/span><\/div>\n<\/div>\n<\/header>\n<p><!-- BENEFITS --><\/p>\n<section class=\"benefits-alt\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Pourquoi Spotify & Deezer<\/div>\n<h2>Le <span class=\"hl\">streaming audio<\/span> est devenu l'\u00e9coute n\u00b01<\/h2>\n<p class=\"section-lead\">Plus de 60% des Fran\u00e7ais \u00e9coutent de la musique en streaming chaque semaine. Un reach massif, des formats non-skippables, un ciblage ultra-pr\u00e9cis.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><\/svg><\/div>\n<div>\n<h3>Ciblage par moment d'\u00e9coute<\/h3>\n<p>Ciblez les playlists \"workout\" le matin, \"work focus\" en journ\u00e9e, \"chill\" le soir. Le <strong>contexte d'\u00e9coute<\/strong> est aussi important que la d\u00e9mographie en audio streaming.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M2 12h4l3 8 6-16 3 8h4\"\/><\/svg><\/div>\n<div>\n<h3>Spot non-skippable<\/h3>\n<p>Sur les versions gratuites (ad-supported), l'utilisateur ne peut pas passer le spot. Taux de compl\u00e9tion >95%, m\u00e9morisation tr\u00e8s \u00e9lev\u00e9e.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"3\" y=\"14\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"14\" width=\"7\" height=\"7\"\/><\/svg><\/div>\n<div>\n<h3>Audio + Visuel<\/h3>\n<p>Le <strong>companion banner<\/strong> (visuel sur mobile\/desktop pendant le spot audio) double l'impact. L'utilisateur voit votre logo et peut cliquer directement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- FORMATS --><\/p>\n<section class=\"services\" id=\"formats\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Formats<\/div>\n<h2>Les <span class=\"hl\">formats Spotify & Deezer<\/span><\/h2>\n<p class=\"section-lead\">Audio, visuel et exp\u00e9rience de marque : 4 formats cl\u00e9s pour couvrir tous les objectifs.<\/p>\n<\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Audio Ad Spotify 15-30s\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"sd1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#1DB954\"\/><stop offset=\"100%\" stop-color=\"#151740\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#sd1)\"\/><g transform=\"translate(200,112)\" fill=\"white\"><rect x=\"-90\" y=\"-4\" width=\"6\" height=\"8\" rx=\"2\"\/><rect x=\"-75\" y=\"-14\" width=\"6\" height=\"28\" rx=\"2\"\/><rect x=\"-60\" y=\"-26\" width=\"6\" height=\"52\" rx=\"2\"\/><rect x=\"-45\" y=\"-38\" width=\"6\" height=\"76\" rx=\"2\"\/><rect x=\"-30\" y=\"-30\" width=\"6\" height=\"60\" rx=\"2\"\/><rect x=\"-15\" y=\"-20\" width=\"6\" height=\"40\" rx=\"2\"\/><rect x=\"0\" y=\"-34\" width=\"6\" height=\"68\" rx=\"2\"\/><rect x=\"15\" y=\"-22\" width=\"6\" height=\"44\" rx=\"2\"\/><rect x=\"30\" y=\"-12\" width=\"6\" height=\"24\" rx=\"2\"\/><rect x=\"45\" y=\"-30\" width=\"6\" height=\"60\" rx=\"2\"\/><rect x=\"60\" y=\"-20\" width=\"6\" height=\"40\" rx=\"2\"\/><rect x=\"75\" y=\"-8\" width=\"6\" height=\"16\" rx=\"2\"\/><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Audio Ad (15\u201330s)<\/h3>\n<p><span class=\"svc-budget\">CPM 10\u201318\u20ac<\/span><\/div>\n<p>Spot audio diffus\u00e9 entre les morceaux sur Spotify Free et Deezer gratuit. Non-skippable. Inclut un <strong>companion banner<\/strong> affich\u00e9 pendant le spot (mobile + desktop) avec CTA cliquable.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Sponsored Playlist Spotify\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"sd2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#sd2)\"\/><g transform=\"translate(200,112)\"><rect x=\"-60\" y=\"-60\" width=\"120\" height=\"120\" rx=\"10\" fill=\"white\" opacity=\"0.15\"\/><rect x=\"-60\" y=\"-60\" width=\"120\" height=\"120\" rx=\"10\" fill=\"none\" stroke=\"#CDF980\" stroke-width=\"3\"\/><circle cx=\"0\" cy=\"0\" r=\"28\" fill=\"#CDF980\"\/><polygon points=\"-10,-14 18,0 -10,14\" fill=\"#151740\"\/><\/g><text x=\"200\" y=\"200\" text-anchor=\"middle\" font-family=\"DM Sans\" font-size=\"12\" fill=\"white\" opacity=\"0.6\" letter-spacing=\"2\">SPONSORED PLAYLIST<\/text><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Sponsored Session<\/h3>\n<p><span class=\"svc-budget\">CPM 15\u201325\u20ac<\/span><\/div>\n<p>L'utilisateur <strong>regarde votre pub vid\u00e9o 30s pour d\u00e9bloquer 30 min d'\u00e9coute sans pub<\/strong>. Format \u00e0 engagement volontaire, taux d'attention maximum. Uniquement Spotify.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Companion Banner\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"sd3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#6D5EA6\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#sd3)\"\/><rect x=\"60\" y=\"40\" width=\"280\" height=\"90\" rx=\"12\" fill=\"white\" opacity=\"0.1\"\/><rect x=\"60\" y=\"40\" width=\"280\" height=\"90\" rx=\"12\" fill=\"none\" stroke=\"white\" stroke-width=\"2\" opacity=\"0.4\"\/><rect x=\"80\" y=\"60\" width=\"50\" height=\"50\" rx=\"6\" fill=\"#CDF980\"\/><rect x=\"145\" y=\"65\" width=\"180\" height=\"10\" rx=\"2\" fill=\"white\" opacity=\"0.6\"\/><rect x=\"145\" y=\"82\" width=\"130\" height=\"8\" rx=\"2\" fill=\"white\" opacity=\"0.3\"\/><rect x=\"145\" y=\"100\" width=\"80\" height=\"18\" rx=\"4\" fill=\"#CDF980\"\/><rect x=\"150\" y=\"160\" width=\"100\" height=\"30\" rx=\"4\" fill=\"white\" opacity=\"0.1\"\/><circle cx=\"175\" cy=\"175\" r=\"8\" fill=\"#1DB954\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Companion Banner<\/h3>\n<p><span class=\"svc-budget\">Inclus avec audio<\/span><\/div>\n<p>Visuel rectangulaire affich\u00e9 en parall\u00e8le du spot audio (mobile + desktop). Logo, image, CTA cliquable qui renvoie vers votre landing page. Boost le taux de clic de 50%.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Video Takeover Deezer\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"sd4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#EF5466\"\/><stop offset=\"100%\" stop-color=\"#151740\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#sd4)\"\/><rect x=\"100\" y=\"55\" width=\"200\" height=\"115\" rx=\"10\" fill=\"white\" opacity=\"0.15\"\/><rect x=\"100\" y=\"55\" width=\"200\" height=\"115\" rx=\"10\" fill=\"none\" stroke=\"#CDF980\" stroke-width=\"2\"\/><polygon points=\"190,95 190,135 225,115\" fill=\"white\"\/><text x=\"200\" y=\"200\" text-anchor=\"middle\" font-family=\"DM Sans\" font-size=\"11\" fill=\"white\" opacity=\"0.6\" letter-spacing=\"2\">VIDEO TAKEOVER<\/text><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Video Takeover<\/h3>\n<p><span class=\"svc-budget\">CPM 20\u201330\u20ac<\/span><\/div>\n<p>Publicit\u00e9 vid\u00e9o plein \u00e9cran \u00e0 l'ouverture de l'app Deezer (ou Spotify). Format premium pour lancement de produit ou \u00e9v\u00e9nement. Forte m\u00e9morisation, impact imm\u00e9diat.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- COMPARISON --><\/p>\n<section class=\"benefits-alt\" style=\"background:#F5F5FA\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Comparatif<\/div>\n<h2>Spotify vs Deezer : <span class=\"hl\">lequel choisir<\/span> ?<\/h2>\n<p class=\"section-lead\">Les deux plateformes sont compl\u00e9mentaires. Voici leurs diff\u00e9rences cl\u00e9s pour orienter votre m\u00e9dia planning.<\/p>\n<\/div>\n<div style=\"background:white;border-radius:16px;overflow:hidden;border:1px solid #E6E8F0;margin-top:20px\">\n<table style=\"width:100%;border-collapse:collapse;font-size:14px\">\n<thead style=\"background:#F5F5FA\">\n<tr>\n<th style=\"padding:16px;text-align:left;font-weight:600;color:#151740\">Crit\u00e8re<\/th>\n<th style=\"padding:16px;text-align:left;font-weight:600;color:#1DB954\">Spotify<\/th>\n<th style=\"padding:16px;text-align:left;font-weight:600;color:#EF5466\">Deezer<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-top:1px solid #E6E8F0\">\n<td style=\"padding:14px 16px;font-weight:600;color:#151740\">Utilisateurs France<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">~6M (dont 2M Free)<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">~16M (dont 5M Free)<\/td>\n<\/tr>\n<tr style=\"border-top:1px solid #E6E8F0;background:#FAFAFD\">\n<td style=\"padding:14px 16px;font-weight:600;color:#151740\">Audience type<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">60% &lt; 35 ans, urbains<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">Plus large d\u00e9mographiquement<\/td>\n<\/tr>\n<tr style=\"border-top:1px solid #E6E8F0\">\n<td style=\"padding:14px 16px;font-weight:600;color:#151740\">CPM moyen<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">10\u201318\u20ac<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">8\u201315\u20ac<\/td>\n<\/tr>\n<tr style=\"border-top:1px solid #E6E8F0;background:#FAFAFD\">\n<td style=\"padding:14px 16px;font-weight:600;color:#151740\">Formats exclusifs<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">Sponsored Session, Podcast Ads<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">Habillage playlist, Video Takeover<\/td>\n<\/tr>\n<tr style=\"border-top:1px solid #E6E8F0\">\n<td style=\"padding:14px 16px;font-weight:600;color:#151740\">Ciblage fin<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">\u2605\u2605\u2605\u2605\u2605 (playlists, moods)<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">\u2605\u2605\u2605\u2605 (genre, d\u00e9mo, g\u00e9o)<\/td>\n<\/tr>\n<tr style=\"border-top:1px solid #E6E8F0;background:#FAFAFD\">\n<td style=\"padding:14px 16px;font-weight:600;color:#151740\">Id\u00e9al pour<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">Marques jeunes, tech, urbaines<\/td>\n<td style=\"padding:14px 16px;color:#51567A\">Reach large, annonceurs FR, familles<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"margin-top:20px;text-align:center;color:#51567A;font-size:14px\">&#x1f4a1; <strong>Notre reco<\/strong> : combiner les deux pour maximiser le reach et lisser le CPM. R\u00e9partition typique 60% Spotify \/ 40% Deezer pour une cible urbaine.<\/p>\n<\/div>\n<\/section>\n<p><!-- TARGETING --><\/p>\n<section class=\"process\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag on-navy\">Ciblage<\/div>\n<h2 style=\"color:#fff\">Les <span class=\"hl-lime\">options de ciblage<\/span><\/h2>\n<p class=\"section-lead\" style=\"color:#C6C9E0\">Combinaison possible de tous ces crit\u00e8res pour un ciblage tr\u00e8s pr\u00e9cis.<\/p>\n<\/div>\n<div class=\"step-grid\">\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">01<\/span><span class=\"step-delay\">Musique<\/span><\/p>\n<h4>Genre musical<\/h4>\n<p>Pop, rap, rock, \u00e9lectro, jazz, classique, reggaeton\u2026 Chaque genre correspond \u00e0 un profil d'auditeur.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">02<\/span><span class=\"step-delay\">Contexte<\/span><\/p>\n<h4>Playlist \/ Mood<\/h4>\n<p>Workout, travail, sommeil, voiture, soir\u00e9e, running\u2026 Le mood r\u00e9v\u00e8le l'activit\u00e9 et l'\u00e9tat d'esprit.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">03<\/span><span class=\"step-delay\">Horaire<\/span><\/p>\n<h4>Moment de la journ\u00e9e<\/h4>\n<p>Matin (7\u20139h), midi (12\u201314h), trajet (18\u201319h), soir\u00e9e (20\u201323h). Adaptez votre message au moment.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">04<\/span><span class=\"step-delay\">Profil<\/span><\/p>\n<h4>D\u00e9mographique<\/h4>\n<p>\u00c2ge, genre, localisation (ville, r\u00e9gion, pays). Cumulable avec tous les autres crit\u00e8res.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- CASES --><\/p>\n<section class=\"cases\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">R\u00e9sultats<\/div>\n<h2>Cas clients <span class=\"hl\">Spotify & Deezer<\/span><\/h2>\n<p class=\"section-lead\">Trois campagnes repr\u00e9sentatives avec leurs budgets et performances.<\/p>\n<\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\">\n<div class=\"case-sector\">App \u00b7 Fitness<\/div>\n<h3>Spots 15s ciblage playlist workout<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 1 500\u20ac\/mois<\/span><span><strong>Ciblage<\/strong> : workout + running, 20\u201340 ans<\/span><span><strong>Dur\u00e9e<\/strong> : 2 mois<\/span><\/div>\n<p class=\"case-result\"><span><strong>4 500 installs<\/strong>, CPI <strong>0,67\u20ac<\/strong>, trial\u2192paid <strong>12%<\/strong>.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Caf\u00e9 \u00b7 DNVB<\/div>\n<h3>Audio + companion banner urbains<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 1 200\u20ac\/mois<\/span><span><strong>Ciblage<\/strong> : Paris + Lyon + Lille, 25\u201345 ans<\/span><span><strong>Dur\u00e9e<\/strong> : 3 mois<\/span><\/div>\n<p class=\"case-result\"><span><strong>+18% ventes site<\/strong>, brand awareness <strong>+28%<\/strong> (survey).<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Auto \u00b7 Local<\/div>\n<h3>Deezer g\u00e9o-cibl\u00e9 50km concession<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 2 000\u20ac\/mois<\/span><span><strong>Ciblage<\/strong> : rayon 50km + 35\u201360 ans<\/span><span><strong>Dur\u00e9e<\/strong> : 6 semaines<\/span><\/div>\n<p class=\"case-result\"><span><strong>140 essais<\/strong> en concession, <strong>22 ventes<\/strong> attribu\u00e9es.<\/span><\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- PRICING --><\/p>\n<section class=\"pricing\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Tarification<\/div>\n<h2>Tarifs <span class=\"hl\">Spotify & Deezer<\/span><\/h2>\n<p class=\"section-lead\">Trois paliers selon votre budget m\u00e9dia. Production du spot audio incluse dans un setup d\u00e9di\u00e9.<\/p>\n<\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\">\n<div class=\"price-tier\">Starter<\/div>\n<div class=\"price-val\">400\u20ac<span class=\"unit\"> \/mois<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia \u2264 2 000\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>1 plateforme (Spotify OU Deezer)<\/li>\n<li>Audio Ad 15\u201330s + companion<\/li>\n<li>Ciblage g\u00e9o + d\u00e9mographique<\/li>\n<li>Reporting mensuel<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div>\n<div class=\"price-card featured\">\n<div class=\"price-badge\">Le plus populaire<\/div>\n<div class=\"price-tier\">Business<\/div>\n<div class=\"price-val\">750\u20ac<span class=\"unit\" style=\"color:#C6C9E0\"> \/mois<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia 2 000\u20ac \u2013 6 000\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>Tout Starter +<\/li>\n<li>Spotify + Deezer simultan\u00e9<\/li>\n<li>Ciblage playlist \/ mood \/ horaire<\/li>\n<li>A\/B test cr\u00e9atifs<\/li>\n<li>Dashboard Looker Studio<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Business<\/a><\/div>\n<div class=\"price-card\">\n<div class=\"price-tier\">Premium<\/div>\n<div class=\"price-val\">20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>Tout Business +<\/li>\n<li>Sponsored Session \/ Video Takeover<\/li>\n<li>Brand lift survey inclus<\/li>\n<li>Account manager d\u00e9di\u00e9<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Demander un devis<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- FAQ --><\/p>\n<section class=\"faq\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">FAQ<\/div>\n<h2>Vos questions sur <span class=\"hl\">Spotify & Deezer<\/span><\/h2>\n<\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quel budget minimum pour lancer une campagne ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>1 000\u20ac\/mois de budget m\u00e9dia<\/strong> recommand\u00e9 pour des r\u00e9sultats mesurables. Possible d\u00e8s 500\u20ac pour tester un march\u00e9. Le CPM Spotify tourne autour de 10\u201318\u20ac, Deezer 8\u201315\u20ac.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quelle diff\u00e9rence entre Spotify et Deezer ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Spotify<\/strong> : 6M d'utilisateurs France, audience plus jeune (60% &lt;35 ans), CPM un peu plus \u00e9lev\u00e9, formats premium (Sponsored Session). <strong>Deezer<\/strong> : 16M d'utilisateurs France, audience plus large d\u00e9mographiquement, CPM plus accessible, acteur fran\u00e7ais historique. Nous recommandons souvent les deux pour maximiser le reach.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Les spots sont-ils skippables ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Non sur les versions gratuites<\/strong> (ad-supported). L'utilisateur doit \u00e9couter le spot entier pour reprendre sa musique. Taux de compl\u00e9tion &gt;95%, m\u00e9morisation tr\u00e8s \u00e9lev\u00e9e.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Qu'est-ce qu'un companion banner ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">C'est un visuel rectangulaire affich\u00e9 en parall\u00e8le du spot audio sur mobile et desktop. L'utilisateur voit votre logo et peut cliquer pour aller sur votre site. <strong>Inclus syst\u00e9matiquement avec l'audio ad<\/strong>, il boost le CTR de 50% par rapport \u00e0 l'audio seul.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Peut-on cibler une playlist sp\u00e9cifique ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Pas une playlist pr\u00e9cise (les playlists \u00e9ditoriales Spotify\/Deezer ne peuvent pas \u00eatre cibl\u00e9es individuellement), mais des <strong>clusters de playlists par mood<\/strong> : workout, focus, chill, party, trajet. Le ciblage par mood est extr\u00eamement performant.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Vous produisez le spot audio ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui. Brief cr\u00e9atif, voix off pro (FR, EN, multilingue possible), musique libre de droits, sound design, mixage. Livraison aux formats requis (15s + 30s). Companion banner cr\u00e9\u00e9 en parall\u00e8le.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quelle dur\u00e9e de spot recommander : 15s ou 30s ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>15s<\/strong> : id\u00e9al pour la notori\u00e9t\u00e9, les offres simples, les marques connues. Moins cher en CPM. <strong>30s<\/strong> : pour raconter une story, expliquer un produit complexe, un service nouveau. Meilleure m\u00e9morisation mais CPM +30%.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Comment mesurer les r\u00e9sultats ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Impressions audio<\/strong>, <strong>taux de compl\u00e9tion<\/strong>, <strong>clics companion banner<\/strong>, <strong>trafic sur le site<\/strong> (via UTM), <strong>conversions attribu\u00e9es<\/strong>. Sur demande : brand lift survey pour mesurer l'impact sur la notori\u00e9t\u00e9 et l'intention d'achat.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- CTA --><\/p>\n<section class=\"cta-final\">\n<div class=\"wrap\">\n<div class=\"cta-card\" style=\"background:linear-gradient(135deg,#060039 0%,#0E0756 100%);border-radius:24px;padding:56px 48px;text-align:center;max-width:920px;margin:0 auto;border:1px solid rgba(128,140,249,.25)\">\n<h2 style=\"color:#fff\">Pr\u00eat \u00e0 <span class=\"hl-lime\">diffuser<\/span> sur Spotify & Deezer ?<\/h2>\n<p>Audit gratuit de 30 min \u2014 on d\u00e9finit ensemble la bonne combinaison plateforme \/ format \/ ciblage.<\/p>\n<div class=\"cta-ctas\" style=\"display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:20px\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">R\u00e9server l'audit gratuit \u2192<\/a><a href=\"\/publicite-audio\/\" class=\"btn btn-ghost\">\u2190 Retour Publicit\u00e9 Audio<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Programmatique\/Publicit\u00e9 Audio\/Publicit\u00e9 Spotify &#038; Deezer Streaming Audio \u00b7 Spotify Ads \u00b7 Deezer Ads Publicit\u00e9 Spotify &#038; Deezer : Touchez des Millions d&rsquo;Auditeurs en Streaming 6M d&rsquo;utilisateurs Spotify + 16M d&rsquo;utilisateurs Deezer en France = 22M d&rsquo;auditeurs potentiels. Spots audio 15\u201330s + companion banner, ciblage par genre musical, playlist, moment de la journ\u00e9e. Lancer une campagne \u2192Voir les formats 22M users FR cumul\u00e9s95%+ taux d&rsquo;\u00e9couteD\u00e8s 1 000\u20ac\/mois Pourquoi Spotify &#038; Deezer Le streaming audio est devenu l&rsquo;\u00e9coute n\u00b01 Plus de 60% des Fran\u00e7ais \u00e9coutent de la musique en streaming chaque semaine. Un reach massif, des formats non-skippables, un ciblage ultra-pr\u00e9cis. Ciblage par moment d&rsquo;\u00e9coute Ciblez les playlists \u00ab\u00a0workout\u00a0\u00bb le matin, \u00ab\u00a0work focus\u00a0\u00bb en journ\u00e9e, \u00ab\u00a0chill\u00a0\u00bb le soir. Le contexte d&rsquo;\u00e9coute est aussi important que la d\u00e9mographie en audio streaming. Spot non-skippable Sur les versions gratuites (ad-supported), l&rsquo;utilisateur ne peut pas passer le spot. Taux de compl\u00e9tion >95%, m\u00e9morisation tr\u00e8s \u00e9lev\u00e9e. Audio + Visuel Le companion banner (visuel sur mobile\/desktop pendant le spot audio) double l&rsquo;impact. L&rsquo;utilisateur voit votre logo et peut cliquer directement. Formats Les formats Spotify &#038; Deezer Audio, visuel et exp\u00e9rience de marque : 4 formats cl\u00e9s pour couvrir tous les objectifs. Audio Ad (15\u201330s) CPM 10\u201318\u20ac Spot audio diffus\u00e9 entre les morceaux sur Spotify Free et Deezer gratuit. Non-skippable. Inclut un companion banner affich\u00e9 pendant le spot (mobile + desktop) avec CTA cliquable. SPONSORED PLAYLIST Sponsored Session CPM 15\u201325\u20ac L&rsquo;utilisateur regarde votre pub vid\u00e9o 30s pour d\u00e9bloquer 30 min d&rsquo;\u00e9coute sans pub. Format \u00e0 engagement volontaire, taux d&rsquo;attention maximum. Uniquement Spotify. Companion Banner Inclus avec audio Visuel rectangulaire affich\u00e9 en parall\u00e8le du spot audio (mobile + desktop). Logo, image, CTA cliquable qui renvoie vers votre landing page. Boost le taux de clic de 50%. VIDEO TAKEOVER Video Takeover CPM 20\u201330\u20ac Publicit\u00e9 vid\u00e9o plein \u00e9cran \u00e0 l&rsquo;ouverture de l&rsquo;app Deezer (ou Spotify). Format premium pour lancement de produit ou \u00e9v\u00e9nement. Forte m\u00e9morisation, impact imm\u00e9diat. Comparatif Spotify vs Deezer : lequel choisir ? Les deux plateformes sont compl\u00e9mentaires. Voici leurs diff\u00e9rences cl\u00e9s pour orienter votre m\u00e9dia planning. Crit\u00e8re Spotify Deezer Utilisateurs France ~6M (dont 2M Free) ~16M (dont 5M Free) Audience type 60% &lt; 35 ans, urbains Plus large d\u00e9mographiquement CPM moyen 10\u201318\u20ac 8\u201315\u20ac Formats exclusifs Sponsored Session, Podcast Ads Habillage playlist, Video Takeover Ciblage fin \u2605\u2605\u2605\u2605\u2605 (playlists, moods) \u2605\u2605\u2605\u2605 (genre, d\u00e9mo, g\u00e9o) Id\u00e9al pour Marques jeunes, tech, urbaines Reach large, annonceurs FR, familles &#x1f4a1; Notre reco : combiner les deux pour maximiser le reach et lisser le CPM. R\u00e9partition typique 60% Spotify \/ 40% Deezer pour une cible urbaine. Ciblage Les options de ciblage Combinaison possible de tous ces crit\u00e8res pour un ciblage tr\u00e8s pr\u00e9cis. 01Musique Genre musical Pop, rap, rock, \u00e9lectro, jazz, classique, reggaeton\u2026 Chaque genre correspond \u00e0 un profil d&rsquo;auditeur. 02Contexte Playlist \/ Mood Workout, travail, sommeil, voiture, soir\u00e9e, running\u2026 Le mood r\u00e9v\u00e8le l&rsquo;activit\u00e9 et l&rsquo;\u00e9tat d&rsquo;esprit. 03Horaire Moment de la journ\u00e9e Matin (7\u20139h), midi (12\u201314h), trajet (18\u201319h), soir\u00e9e (20\u201323h). Adaptez votre message au moment. 04Profil D\u00e9mographique \u00c2ge, genre, localisation (ville, r\u00e9gion, pays). Cumulable avec tous les autres crit\u00e8res. R\u00e9sultats Cas clients Spotify &#038; Deezer Trois campagnes repr\u00e9sentatives avec leurs budgets et performances. App \u00b7 Fitness Spots 15s ciblage playlist workout Budget : 1 500\u20ac\/moisCiblage : workout + running, 20\u201340 ansDur\u00e9e : 2 mois 4 500 installs, CPI 0,67\u20ac, trial\u2192paid 12%. Caf\u00e9 \u00b7 DNVB Audio + companion banner urbains Budget : 1 200\u20ac\/moisCiblage : Paris + Lyon + Lille, 25\u201345 ansDur\u00e9e : 3 mois +18% ventes site, brand awareness +28% (survey). Auto \u00b7 Local Deezer g\u00e9o-cibl\u00e9 50km concession Budget : 2 000\u20ac\/moisCiblage : rayon 50km + 35\u201360 ansDur\u00e9e : 6 semaines 140 essais en concession, 22 ventes attribu\u00e9es. Tarification Tarifs Spotify &#038; Deezer Trois paliers selon votre budget m\u00e9dia. Production du spot audio incluse dans un setup d\u00e9di\u00e9. Starter 400\u20ac \/mois Budget m\u00e9dia \u2264 2 000\u20ac\/mois 1 plateforme (Spotify OU Deezer) Audio Ad 15\u201330s + companion Ciblage g\u00e9o + d\u00e9mographique Reporting mensuel Choisir Starter Le plus populaire Business 750\u20ac \/mois Budget m\u00e9dia 2 000\u20ac \u2013 6 000\u20ac\/mois Tout Starter + Spotify + Deezer simultan\u00e9 Ciblage playlist \/ mood \/ horaire A\/B test cr\u00e9atifs Dashboard Looker Studio Choisir Business Premium 20% du budget m\u00e9dia Budget m\u00e9dia \u2265 5 000\u20ac\/mois Tout Business + Sponsored Session \/ Video Takeover Brand lift survey inclus Account manager d\u00e9di\u00e9 Demander un devis FAQ Vos questions sur Spotify &#038; Deezer Quel budget minimum pour lancer une campagne ? 1 000\u20ac\/mois de budget m\u00e9dia recommand\u00e9 pour des r\u00e9sultats mesurables. Possible d\u00e8s 500\u20ac pour tester un march\u00e9. Le CPM Spotify tourne autour de 10\u201318\u20ac, Deezer 8\u201315\u20ac. Quelle diff\u00e9rence entre Spotify et Deezer ? Spotify : 6M d&rsquo;utilisateurs France, audience plus jeune (60% &lt;35 ans), CPM un peu plus \u00e9lev\u00e9, formats premium (Sponsored Session). Deezer : 16M d&rsquo;utilisateurs France, audience plus large d\u00e9mographiquement, CPM plus accessible, acteur fran\u00e7ais historique. Nous recommandons souvent les deux pour maximiser le reach. Les spots sont-ils skippables ? Non sur les versions gratuites (ad-supported). L&rsquo;utilisateur doit \u00e9couter le spot entier pour reprendre sa musique. Taux de compl\u00e9tion &gt;95%, m\u00e9morisation tr\u00e8s \u00e9lev\u00e9e. Qu&rsquo;est-ce qu&rsquo;un companion banner ? C&rsquo;est un visuel rectangulaire affich\u00e9 en parall\u00e8le du spot audio sur mobile et desktop. L&rsquo;utilisateur voit votre logo et peut cliquer pour aller sur votre site. Inclus syst\u00e9matiquement avec l&rsquo;audio ad, il boost le CTR de 50% par rapport \u00e0 l&rsquo;audio seul. Peut-on cibler une playlist sp\u00e9cifique ? Pas une playlist pr\u00e9cise (les playlists \u00e9ditoriales Spotify\/Deezer ne peuvent pas \u00eatre cibl\u00e9es individuellement), mais des clusters de playlists par mood : workout, focus, chill, party, trajet. Le ciblage par mood est extr\u00eamement performant. Vous produisez le spot audio ? Oui. Brief cr\u00e9atif, voix off pro (FR, EN, multilingue possible), musique libre de droits, sound design, mixage. Livraison aux formats requis (15s + 30s). Companion banner cr\u00e9\u00e9 en parall\u00e8le. Quelle dur\u00e9e de spot recommander : 15s ou 30s ? 15s : id\u00e9al pour la notori\u00e9t\u00e9, les offres simples, les marques connues. Moins cher en CPM. 30s : pour raconter une story, expliquer un produit complexe, un service nouveau. Meilleure m\u00e9morisation mais CPM +30%. Comment mesurer les r\u00e9sultats<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Publicit\u00e9 Spotify & Deezer Ads | Agence Exoa","rank_math_description":"Spots audio sur Spotify et Deezer : ciblage par playlist, genre musical, d\u00e9mographie. 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