{"id":14051,"date":"2026-04-24T10:38:37","date_gmt":"2026-04-24T10:38:37","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=14051"},"modified":"2026-04-29T08:33:10","modified_gmt":"2026-04-29T08:33:10","slug":"publicite-radio","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/publicite-radio\/","title":{"rendered":"Publicit\u00e9 Radio Digitale | Agence Exoa"},"content":{"rendered":"<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" 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26px;font-size:17px;font-weight:600;color:var(--ink);display:flex;justify-content:space-between;align-items:center;gap:20px}.exoa-pub-radio-page details.faq-item summary::-webkit-details-marker{display:none}.exoa-pub-radio-page details.faq-item summary::after{content:'+';font-size:24px;color:var(--lavender);font-weight:400;transition:transform .2s;flex-shrink:0}.exoa-pub-radio-page details.faq-item[open] summary::after{transform:rotate(45deg)}.exoa-pub-radio-page details.faq-item .faq-body{padding:0 26px 24px;color:var(--muted);font-size:15px;line-height:1.65}.exoa-pub-radio-page details.faq-item .faq-body strong{color:var(--ink)}.exoa-pub-radio-page details.faq-item .faq-body a{color:var(--lavender);text-decoration:underline}.exoa-pub-radio-page .related{background:var(--navy);color:#fff;padding:60px 20px}.exoa-pub-radio-page .related-inner{max-width:1240px;margin:0 auto}.exoa-pub-radio-page .related h3{font-size:14px;text-transform:uppercase;letter-spacing:0.12em;color:#C6C9E0 !important;margin-bottom:24px;font-weight:600}.exoa-pub-radio-page .related-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px}.exoa-pub-radio-page .related-card{background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.12);border-radius:14px;padding:20px 22px;transition:all .2s;display:flex;justify-content:space-between;align-items:center;gap:14px}.exoa-pub-radio-page .related-card:hover{background:rgba(255,255,255,0.08);border-color:var(--lavender);transform:translateY(-2px)}.exoa-pub-radio-page .related-card span{font-size:15px;font-weight:600;color:#fff !important}.exoa-pub-radio-page .related-card small{font-size:12px;color:#C6C9E0 !important;display:block;margin-top:3px}.exoa-pub-radio-page .related-card::after{content:'\u2192';color:var(--lavender);font-size:18px}.exoa-pub-radio-page .cta-final{background:var(--navy);color:#fff;padding:100px 20px;position:relative;overflow:hidden}.exoa-pub-radio-page .cta-final::before{content:'';position:absolute;inset:0;background:radial-gradient(500px 300px at 20% 20%,rgba(128,140,249,0.25),transparent 60%),radial-gradient(400px 250px at 80% 80%,rgba(205,249,128,0.08),transparent 60%);pointer-events:none}.exoa-pub-radio-page .cta-inner{max-width:900px;margin:0 auto;text-align:center;position:relative}.exoa-pub-radio-page .cta-inner h2{color:#fff !important;margin:0 auto 20px}.exoa-pub-radio-page .cta-inner p{font-size:18px;color:#C6C9E0 !important;max-width:620px;margin:0 auto 36px}\/* === EXTRA CSS (classes manquantes) === *\/\/* --- Breadcrumb --- *\/.exoa-pub-radio-page .sep{opacity:.5;margin:0 6px}.exoa-pub-radio-page .here{opacity:.9;color:#fff}\/* --- Hero \u00e9l\u00e9ments --- *\/.exoa-pub-radio-page .dot{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--lime,#CDF980);margin-right:10px;vertical-align:middle}.exoa-pub-radio-page .highlight{background:linear-gradient(180deg,transparent 60%,rgba(205,249,128,.45) 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span{color:rgba(255,255,255,.9) !important}\/* Force bouton primary visible *\/.exoa-pub-radio-page .btn-primary{color:#060039 !important;background:#CDF980 !important}.exoa-pub-radio-page .btn-ghost{color:#fff !important;border:1.5px solid rgba(255,255,255,.35) !important}body{margin:0 !important;padding:0 !important;background:#060039 !important}body .site-content,body #primary,body .ast-container,body .content-area,body #page,body .hfeed,body main,body .site{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}body.ast-separate-container{background-color:#060039 !important}body .entry-content{margin:0 !important;padding:0 !important}body .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}.exoa-pub-radio-page{margin-top:0 !important;padding-top:0 !important}.exoa-pub-radio-page .hero{margin-top:0 !important}<\/style>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n  {\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 Publicit\u00e9 Radio\",\"description\":\"Agence publicit\u00e9 radio France et Luxembourg : radio nationale, radio locale, radio digitale IP.\",\"url\":\"https:\/\/www.agence-exoa.com\/publicite-radio\/\",\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n  {\"@type\":\"Service\",\"name\":\"Publicit\u00e9 Radio\",\"description\":\"Spots radio nationaux (RTL, NRJ, Europe 1) et locaux via programmatique audio.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"},\"areaServed\":[\"LU\",\"FR\"]},\n  {\"@type\":\"FAQPage\",\"mainEntity\":[\n    {\"@type\":\"Question\",\"name\":\"Quel est le prix d'une publicit\u00e9 radio ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Radio locale : 50\u2013300\u20ac par spot de 30s selon la station et le cr\u00e9neau horaire. Radio nationale : 500\u20133 000\u20ac par spot selon l'audience (drive-time premium le plus cher). Radio digitale programmatique : CPM 8\u201315\u20ac.\"}},\n    {\"@type\":\"Question\",\"name\":\"Comment cibler une ville ou r\u00e9gion ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Deux options : diffuser sur une radio locale (d\u00e9crochages r\u00e9gionaux) ou utiliser la programmatique audio IP qui cible par g\u00e9olocalisation IP (ville, code postal, rayon). La programmatique est plus pr\u00e9cise et moins co\u00fbteuse que la radio hertzienne pour les petites zones.\"}}\n  ]}\n]}\n<\/script><\/p>\n<div class=\"exoa-pub-radio-page\">\n<div class=\"crumbs\">\n<div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/agence-programmatique\/\">Programmatique<\/a><span class=\"sep\">\/<\/span><a href=\"\/publicite-audio\/\">Publicit\u00e9 Audio<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Publicit\u00e9 Radio<\/span><\/div>\n<\/div>\n<p><!-- HERO --><\/p>\n<header class=\"hero\">\n<div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> Spots Radio \u00b7 Radio Digitale \u00b7 Programmatique Audio<\/div>\n<h1>Publicit\u00e9 <span class=\"highlight\">Radio<\/span> : Spots Nationaux et Locaux via <span class=\"highlight\">Programmatique<\/span><\/h1>\n<p class=\"hero-sub\">40M d&rsquo;auditeurs radio par jour en France. Diffusion sur RTL, NRJ, Europe 1, France Inter, RMC et radios locales. Achat programmatique pour un ciblage g\u00e9ographique imbattable.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un devis radio \u2192<\/a><a href=\"#formats\" class=\"btn btn-ghost\">Voir les formats<\/a><\/div>\n<div class=\"hero-trust\"><span><strong>40M<\/strong> auditeurs\/jour<\/span><span><strong>Nationale + Locale<\/strong><\/span><span><strong>Programmatique<\/strong><\/span><\/div>\n<\/div>\n<\/header>\n<p><!-- BENEFITS --><\/p>\n<section class=\"benefits-alt\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Pourquoi la radio<\/div>\n<h2>La radio reste le <span class=\"hl\">m\u00e9dia de masse pr\u00e9f\u00e9r\u00e9<\/span> des Fran\u00e7ais<\/h2>\n<p class=\"section-lead\">Malgr\u00e9 l&rsquo;essor du streaming, la radio conserve 40M d&rsquo;auditeurs par jour et un ancrage local unique. Coupl\u00e9e \u00e0 la programmatique audio, elle gagne en pr\u00e9cision de ciblage.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 12h18M12 3v18\"\/><circle cx=\"12\" cy=\"12\" r=\"9\"\/><\/svg><\/div>\n<div>\n<h3>Reach massif et rapide<\/h3>\n<p>La radio permet d&rsquo;atteindre une audience large en quelques jours. 80% des Fran\u00e7ais \u00e9coutent la radio chaque semaine \u2014 id\u00e9al pour lancements produit et op\u00e9rations commerciales.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0 1 18 0z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg><\/div>\n<div>\n<h3>Puissance du local<\/h3>\n<p>Les radios locales (et la programmatique audio g\u00e9o-cibl\u00e9e) permettent d&rsquo;atteindre des zones pr\u00e9cises : d\u00e9partement, ville, quartier, rayon autour d&rsquo;un point de vente.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12,6 12,12 16,14\"\/><\/svg><\/div>\n<div>\n<h3>Drive-time premium<\/h3>\n<p>Les cr\u00e9neaux 7h\u20139h et 17h\u201319h (trajets domicile-travail) concentrent 40% de l&rsquo;audience. Moment o\u00f9 l&rsquo;auditeur est captif dans sa voiture, \u00e9coute active, forte m\u00e9morisation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- FORMATS --><\/p>\n<section class=\"services\" id=\"formats\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Formats<\/div>\n<h2>Nos formats <span class=\"hl\">publicit\u00e9 radio<\/span><\/h2>\n<p class=\"section-lead\">Radio nationale, locale et digitale \u2014 quatre approches pour couvrir tous les objectifs et budgets.<\/p>\n<\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Radio nationale RTL NRJ Europe 1\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"rr1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#rr1)\"\/><g transform=\"translate(200,112)\" stroke=\"white\" stroke-width=\"2\" fill=\"none\" opacity=\"0.3\"><circle r=\"30\"\/><circle r=\"55\"\/><circle r=\"80\"\/><\/g><g transform=\"translate(200,112)\"><rect x=\"-40\" y=\"-20\" width=\"80\" height=\"40\" rx=\"8\" fill=\"#CDF980\"\/><circle cx=\"-20\" cy=\"0\" r=\"8\" fill=\"#151740\"\/><circle cx=\"20\" cy=\"0\" r=\"8\" fill=\"#151740\"\/><line x1=\"0\" y1=\"-20\" x2=\"0\" y2=\"-40\" stroke=\"#CDF980\" stroke-width=\"3\"\/><circle cx=\"0\" cy=\"-45\" r=\"5\" fill=\"#CDF980\"\/><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Radio Nationale<\/h3>\n<p><span class=\"svc-budget\">500\u20ac \u2013 3 000\u20ac\/spot<\/span><\/div>\n<p>Diffusion sur <strong>RTL, NRJ, Europe 1, France Inter, RMC, Fun Radio, RTL2, Nostalgie<\/strong>. Reach national massif. Achat via r\u00e9gies (Lagard\u00e8re, Altice, NRJ Global) ou programmatique. Drive-time premium 7\u20139h \/ 17\u201319h.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Radio locale r\u00e9gionale\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"rr2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#151740\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#rr2)\"\/><g transform=\"translate(200,112)\" fill=\"#CDF980\"><path d=\"M0,-50 L45,-25 L45,20 L0,45 L-45,20 L-45,-25 Z\" opacity=\"0.2\"\/><circle cx=\"-25\" cy=\"-10\" r=\"5\"\/><circle cx=\"15\" cy=\"-15\" r=\"5\"\/><circle cx=\"25\" cy=\"10\" r=\"5\"\/><circle cx=\"-10\" cy=\"20\" r=\"5\"\/><circle cx=\"0\" cy=\"0\" r=\"8\"\/><\/g><text x=\"200\" y=\"190\" text-anchor=\"middle\" font-family=\"DM Sans\" font-size=\"12\" fill=\"white\" opacity=\"0.6\" letter-spacing=\"2\">G\u00c9O-CIBLAGE LOCAL<\/text><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Radio Locale<\/h3>\n<p><span class=\"svc-budget\">50\u20ac \u2013 300\u20ac\/spot<\/span><\/div>\n<p>D\u00e9crochages r\u00e9gionaux des grands r\u00e9seaux + radios ind\u00e9pendantes locales. Id\u00e9al pour <strong>commerces, concessionnaires auto, cliniques, \u00e9v\u00e9nements r\u00e9gionaux<\/strong>. Ciblage d\u00e9partement \/ ville, tarif tr\u00e8s accessible.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Radio digitale IP streaming\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"rr3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#CDF980\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#rr3)\"\/><g transform=\"translate(200,112)\"><rect x=\"-60\" y=\"-35\" width=\"120\" height=\"70\" rx=\"12\" fill=\"#151740\"\/><rect x=\"-50\" y=\"-25\" width=\"100\" height=\"50\" rx=\"6\" fill=\"white\" opacity=\"0.1\"\/><circle cx=\"-30\" cy=\"0\" r=\"8\" fill=\"#CDF980\"\/><rect x=\"-15\" y=\"-5\" width=\"50\" height=\"10\" rx=\"2\" fill=\"white\" opacity=\"0.6\"\/><rect x=\"-15\" y=\"8\" width=\"35\" height=\"6\" rx=\"2\" fill=\"white\" opacity=\"0.3\"\/><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Radio Digitale (IP)<\/h3>\n<p><span class=\"svc-budget\">CPM 8\u201315\u20ac<\/span><\/div>\n<p>Radios en streaming web et app (Radioline, TuneIn, radios IP des grands groupes). Achat programmatique en CPM. <strong>Ciblage g\u00e9ographique fin<\/strong> (ville, code postal, rayon), profil auditeur, heure pr\u00e9cise.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Parrainage \u00e9mission radio\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"rr4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#6D5EA6\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#rr4)\"\/><g transform=\"translate(200,112)\"><rect x=\"-80\" y=\"-35\" width=\"160\" height=\"70\" rx=\"8\" fill=\"white\" opacity=\"0.1\"\/><rect x=\"-80\" y=\"-35\" width=\"160\" height=\"70\" rx=\"8\" fill=\"none\" stroke=\"#CDF980\" stroke-width=\"2\"\/><text x=\"0\" y=\"-10\" text-anchor=\"middle\" font-family=\"DM Sans\" font-size=\"11\" fill=\"#CDF980\" letter-spacing=\"1\">\u00c9MISSION PARRAIN\u00c9E<\/text><text x=\"0\" y=\"12\" text-anchor=\"middle\" font-family=\"DM Sans\" font-size=\"14\" font-weight=\"700\" fill=\"white\">Votre Marque<\/text><\/g><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Parrainage d&rsquo;\u00e9mission<\/h3>\n<p><span class=\"svc-budget\">Sur devis<\/span><\/div>\n<p>Votre marque associ\u00e9e \u00e0 une \u00e9mission \/ rubrique r\u00e9currente. Mention au g\u00e9n\u00e9rique, jingle sponsoris\u00e9, billboard. <strong>Dur\u00e9e longue<\/strong> (3\u201312 mois), id\u00e9al pour notori\u00e9t\u00e9 et ancrage local.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- STATIONS --><\/p>\n<section class=\"benefits-alt\" style=\"background:#F5F5FA\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Couverture<\/div>\n<h2>Sur <span class=\"hl\">quelles radios<\/span> diffusons-nous<\/h2>\n<p class=\"section-lead\">Acc\u00e8s \u00e0 toutes les r\u00e9gies radio en France et au Luxembourg : grands r\u00e9seaux, ind\u00e9pendants, radio digitale.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div>\n<h3>G\u00e9n\u00e9ralistes<\/h3>\n<p>RTL, Europe 1, RMC, France Inter. Audience adulte, CSP+, news et talk. Drive-time puissant.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div>\n<h3>Musicales jeunes<\/h3>\n<p>NRJ, Fun Radio, Skyrock, Virgin Radio. 15\u201335 ans, urbains, pop\/hip-hop\/dance.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div>\n<h3>Musicales adultes<\/h3>\n<p>RTL2, Nostalgie, Ch\u00e9rie FM, RFM. 30\u201355 ans, classic rock, vari\u00e9t\u00e9, golds.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div>\n<h3>Luxembourg &#038; locales<\/h3>\n<p>RTL Luxembourg, Eldoradio, L&rsquo;essentiel Radio + radios locales FR par d\u00e9partement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- PROCESS --><\/p>\n<section class=\"process\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag on-navy\">M\u00e9thode<\/div>\n<h2 style=\"color:#fff\">Comment se d\u00e9roule une <span class=\"hl-lime\">campagne radio<\/span><\/h2>\n<p class=\"section-lead\" style=\"color:#C6C9E0\">De la strat\u00e9gie au reporting, nous g\u00e9rons l&rsquo;int\u00e9gralit\u00e9 de la campagne.<\/p>\n<\/div>\n<div class=\"step-grid\">\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 01<\/span><span class=\"step-delay\">Jour 1 \u2192 5<\/span><\/p>\n<h4>Strat\u00e9gie &#038; Plan M\u00e9dia<\/h4>\n<p>Audit cible, choix stations (nationales \/ locales \/ IP), allocation budget, cr\u00e9neaux horaires optimaux.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 02<\/span><span class=\"step-delay\">Jour 6 \u2192 14<\/span><\/p>\n<h4>Production du Spot<\/h4>\n<p>Brief cr\u00e9atif, voix off pro, musique, sound design, mixage. Formats 15s \/ 20s \/ 30s selon les r\u00e9seaux.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 03<\/span><span class=\"step-delay\">Jour 10 \u2192 15<\/span><\/p>\n<h4>Achat &#038; N\u00e9gociation<\/h4>\n<p>N\u00e9gociation tarifs avec r\u00e9gies (Lagard\u00e8re, Altice, NRJ Global). Achat programmatique pour la radio digitale.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 04<\/span><span class=\"step-delay\">Diffusion<\/span><\/p>\n<h4>Diffusion &#038; Monitoring<\/h4>\n<p>Mise en onde, contr\u00f4le des passages (v\u00e9rif antenne), ajustements sur la programmatique IP en temps r\u00e9el.<\/p>\n<\/div>\n<div class=\"step-card\" style=\"background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:26px 22px;position:relative\">\n<div class=\"step-dot\"><\/div>\n<p><span class=\"step-num\" style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#CDF980;font-weight:600;letter-spacing:.08em;display:block;margin-bottom:14px\">\u00c9TAPE 05<\/span><span class=\"step-delay\">Post-campagne<\/span><\/p>\n<h4>Reporting &#038; Mesure<\/h4>\n<p>GRP, reach, r\u00e9p\u00e9tition moyenne, brand lift (survey optionnel), ROI attribu\u00e9 (codes promo, UTM, call tracking).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- CASES --><\/p>\n<section class=\"cases\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">R\u00e9sultats<\/div>\n<h2>Cas clients <span class=\"hl\">radio<\/span><\/h2>\n<p class=\"section-lead\">Trois campagnes repr\u00e9sentatives avec leurs budgets et performances.<\/p>\n<\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\">\n<div class=\"case-sector\">Concession \u00b7 Auto<\/div>\n<h3>Radio locale + programmatique IP 60km<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 6 000\u20ac\/mois<\/span><span><strong>Stations<\/strong> : locales + drive-time NRJ r\u00e9gional<\/span><span><strong>Dur\u00e9e<\/strong> : 6 semaines<\/span><\/div>\n<p class=\"case-result\"><span><strong>220 essais<\/strong> en concession, <strong>34 ventes<\/strong>, ROAS <strong>\u00d78<\/strong>.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Retail \u00b7 National<\/div>\n<h3>Drive-time RTL + Europe 1 promo \u00e9t\u00e9<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 45 000\u20ac<\/span><span><strong>Stations<\/strong> : RTL + Europe 1 drive-time<\/span><span><strong>Dur\u00e9e<\/strong> : 2 semaines<\/span><\/div>\n<p class=\"case-result\"><span>Trafic magasin <strong>+28%<\/strong>, CA promo <strong>+42%<\/strong> vs p\u00e9riode N-1.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Clinique \u00b7 Local<\/div>\n<h3>Radio IP ciblage 20km clinique<\/h3>\n<div class=\"case-meta\"><span><strong>Budget<\/strong> : 1 800\u20ac\/mois<\/span><span><strong>Ciblage<\/strong> : rayon 20km, 35\u201365 ans<\/span><span><strong>Dur\u00e9e<\/strong> : 4 mois<\/span><\/div>\n<p class=\"case-result\"><span><strong>+65 rendez-vous\/mois<\/strong>, co\u00fbt par RDV <strong>28\u20ac<\/strong>.<\/span><\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- PRICING --><\/p>\n<section class=\"pricing\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Tarification<\/div>\n<h2>Tarifs <span class=\"hl\">publicit\u00e9 radio<\/span><\/h2>\n<p class=\"section-lead\">Honoraires de gestion agence. Budget m\u00e9dia en sus, pay\u00e9 directement aux r\u00e9gies.<\/p>\n<\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\">\n<div class=\"price-tier\">Local<\/div>\n<div class=\"price-val\">500\u20ac<span class=\"unit\"> \/mois<\/span><\/div>\n<div class=\"price-desc\">Radio locale + programmatique IP<\/div>\n<ul class=\"price-features\">\n<li>Plan m\u00e9dia local<\/li>\n<li>Achat radio locale + IP<\/li>\n<li>Production spot 20s\/30s incluse<\/li>\n<li>Reporting mensuel<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Local<\/a><\/div>\n<div class=\"price-card featured\">\n<div class=\"price-badge\">Le plus populaire<\/div>\n<div class=\"price-tier\">R\u00e9gional<\/div>\n<div class=\"price-val\">1 200\u20ac<span class=\"unit\" style=\"color:#C6C9E0\"> \/mois<\/span><\/div>\n<div class=\"price-desc\">Radio r\u00e9gionale + IP multi-ville<\/div>\n<ul class=\"price-features\">\n<li>Tout Local +<\/li>\n<li>D\u00e9crochages r\u00e9gionaux<\/li>\n<li>A\/B test versions spot<\/li>\n<li>Call tracking inclus<\/li>\n<li>Dashboard Looker Studio<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir R\u00e9gional<\/a><\/div>\n<div class=\"price-card\">\n<div class=\"price-tier\">National<\/div>\n<div class=\"price-val\">Sur devis<\/div>\n<div class=\"price-desc\">Grandes radios nationales<\/div>\n<ul class=\"price-features\">\n<li>Tout R\u00e9gional +<\/li>\n<li>RTL, NRJ, Europe 1, RMC\u2026<\/li>\n<li>N\u00e9gociation r\u00e9gies nationales<\/li>\n<li>Brand lift survey inclus<\/li>\n<li>Account manager d\u00e9di\u00e9<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Demander un devis<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- FAQ --><\/p>\n<section class=\"faq\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">FAQ<\/div>\n<h2>Vos questions sur la <span class=\"hl\">publicit\u00e9 radio<\/span><\/h2>\n<\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quel est le prix d&rsquo;une publicit\u00e9 radio ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Radio locale<\/strong> : 50\u2013300\u20ac par spot de 30s selon la station et le cr\u00e9neau. <strong>Radio nationale<\/strong> : 500\u20133 000\u20ac par spot selon l&rsquo;audience (drive-time premium le plus cher). <strong>Radio digitale programmatique<\/strong> : CPM 8\u201315\u20ac. Comptez un budget minimum de 3 000\u20ac\/mois pour du national, 1 500\u20ac\/mois pour du local.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Comment cibler une ville ou une r\u00e9gion ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Deux options : <strong>radio locale<\/strong> (d\u00e9crochages r\u00e9gionaux des grands r\u00e9seaux NRJ, RTL, Europe 1 + radios ind\u00e9pendantes) ou <strong>programmatique audio IP<\/strong> (ciblage par g\u00e9olocalisation IP : ville, code postal, rayon autour d&rsquo;un point). La programmatique est plus pr\u00e9cise et souvent moins co\u00fbteuse pour les petites zones.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quelle diff\u00e9rence entre radio hertzienne et radio IP ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Radio hertzienne<\/strong> : la vraie radio FM\/DAB+ \u00e9cout\u00e9e en voiture, \u00e0 la maison. Achat par spot (tarif fixe). <strong>Radio IP<\/strong> : streaming de radios via internet (app, web). Achat programmatique en CPM, ciblage g\u00e9o + d\u00e9mographique plus fin. <strong>Les deux sont compl\u00e9mentaires<\/strong> : hertzien pour le reach, IP pour la pr\u00e9cision.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Vous produisez le spot radio ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui. Brief cr\u00e9atif, voix off professionnelle (FR, EN, Luxembourgeois, multilingue), musique libre de droits, sound design, mixage aux normes diffusion. Formats 15s \/ 20s \/ 30s selon les besoins. Livraison aux r\u00e9gies au format broadcast.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quels sont les meilleurs cr\u00e9neaux horaires ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Drive-time matin 7h\u20139h<\/strong> : pic d&rsquo;audience, auditeurs dans la voiture, captifs. <strong>Drive-time soir 17h\u201319h<\/strong> : retour du travail, 2e pic. <strong>Midi 12h\u201314h<\/strong> : bon cr\u00e9neau, moins cher. Les cr\u00e9neaux premium co\u00fbtent 2 \u00e0 3\u00d7 plus cher mais ont un reach et une m\u00e9morisation sup\u00e9rieurs.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Comment mesurer l&rsquo;efficacit\u00e9 d&rsquo;une campagne radio ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>GRP<\/strong> (Gross Rating Points : audience \u00d7 r\u00e9p\u00e9tition), <strong>reach<\/strong> (% cible touch\u00e9e), <strong>r\u00e9p\u00e9tition moyenne<\/strong> (nombre de contacts par auditeur). Pour mesurer l&rsquo;impact direct : <strong>call tracking<\/strong> (num\u00e9ro d\u00e9di\u00e9 dans le spot), <strong>code promo radio<\/strong>, <strong>brand lift survey<\/strong>, augmentation du trafic magasin \/ web.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Combien de fois faut-il diffuser le spot ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">R\u00e8gle de base : <strong>minimum 3 \u00e0 5 contacts par auditeur<\/strong> pour m\u00e9morisation. Une campagne radio typique diffuse le spot 8 \u00e0 15 fois par semaine sur chaque station cibl\u00e9e, pendant 2 \u00e0 4 semaines. Les campagnes permanentes (parrainage) ont un impact de fond plus durable.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Peut-on combiner radio et autres canaux ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui, c&rsquo;est m\u00eame recommand\u00e9. La radio booste la notori\u00e9t\u00e9, puis le digital (<a href=\"\/publicite-audio\/\">audio streaming<\/a>, <a href=\"\/publicite-podcast\/\">podcast<\/a>, <a href=\"\/display-advertising\/\">display<\/a>, <a href=\"\/agence-sea\/\">SEA<\/a>) convertit. Nous construisons des plans m\u00e9dia multi-canaux coh\u00e9rents avec attribution unifi\u00e9e.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- CTA --><\/p>\n<section class=\"cta-final\">\n<div class=\"wrap\">\n<div class=\"cta-card\" style=\"background:linear-gradient(135deg,#060039 0%,#0E0756 100%);border-radius:24px;padding:56px 48px;text-align:center;max-width:920px;margin:0 auto;border:1px solid rgba(128,140,249,.25)\">\n<h2 style=\"color:#fff\">Pr\u00eat \u00e0 lancer une <span class=\"hl-lime\">campagne radio<\/span> ?<\/h2>\n<p>Audit gratuit de 30 min \u2014 on d\u00e9finit votre plan m\u00e9dia radio national, r\u00e9gional ou local.<\/p>\n<div class=\"cta-ctas\" style=\"display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:20px\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">R\u00e9server l&rsquo;audit gratuit \u2192<\/a><a href=\"\/publicite-audio\/\" class=\"btn btn-ghost\">\u2190 Retour Publicit\u00e9 Audio<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Programmatique\/Publicit\u00e9 Audio\/Publicit\u00e9 Radio Spots Radio \u00b7 Radio Digitale \u00b7 Programmatique Audio Publicit\u00e9 Radio : Spots Nationaux et Locaux via Programmatique 40M d&rsquo;auditeurs radio par jour en France. Diffusion sur RTL, NRJ, Europe 1, France Inter, RMC et radios locales. Achat programmatique pour un ciblage g\u00e9ographique imbattable. Demander un devis radio \u2192Voir les formats 40M auditeurs\/jourNationale + LocaleProgrammatique Pourquoi la radio La radio reste le m\u00e9dia de masse pr\u00e9f\u00e9r\u00e9 des Fran\u00e7ais Malgr\u00e9 l&rsquo;essor du streaming, la radio conserve 40M d&rsquo;auditeurs par jour et un ancrage local unique. Coupl\u00e9e \u00e0 la programmatique audio, elle gagne en pr\u00e9cision de ciblage. Reach massif et rapide La radio permet d&rsquo;atteindre une audience large en quelques jours. 80% des Fran\u00e7ais \u00e9coutent la radio chaque semaine \u2014 id\u00e9al pour lancements produit et op\u00e9rations commerciales. Puissance du local Les radios locales (et la programmatique audio g\u00e9o-cibl\u00e9e) permettent d&rsquo;atteindre des zones pr\u00e9cises : d\u00e9partement, ville, quartier, rayon autour d&rsquo;un point de vente. Drive-time premium Les cr\u00e9neaux 7h\u20139h et 17h\u201319h (trajets domicile-travail) concentrent 40% de l&rsquo;audience. Moment o\u00f9 l&rsquo;auditeur est captif dans sa voiture, \u00e9coute active, forte m\u00e9morisation. Formats Nos formats publicit\u00e9 radio Radio nationale, locale et digitale \u2014 quatre approches pour couvrir tous les objectifs et budgets. Radio Nationale 500\u20ac \u2013 3 000\u20ac\/spot Diffusion sur RTL, NRJ, Europe 1, France Inter, RMC, Fun Radio, RTL2, Nostalgie. Reach national massif. Achat via r\u00e9gies (Lagard\u00e8re, Altice, NRJ Global) ou programmatique. Drive-time premium 7\u20139h \/ 17\u201319h. G\u00c9O-CIBLAGE LOCAL Radio Locale 50\u20ac \u2013 300\u20ac\/spot D\u00e9crochages r\u00e9gionaux des grands r\u00e9seaux + radios ind\u00e9pendantes locales. Id\u00e9al pour commerces, concessionnaires auto, cliniques, \u00e9v\u00e9nements r\u00e9gionaux. Ciblage d\u00e9partement \/ ville, tarif tr\u00e8s accessible. Radio Digitale (IP) CPM 8\u201315\u20ac Radios en streaming web et app (Radioline, TuneIn, radios IP des grands groupes). Achat programmatique en CPM. Ciblage g\u00e9ographique fin (ville, code postal, rayon), profil auditeur, heure pr\u00e9cise. \u00c9MISSION PARRAIN\u00c9EVotre Marque Parrainage d&rsquo;\u00e9mission Sur devis Votre marque associ\u00e9e \u00e0 une \u00e9mission \/ rubrique r\u00e9currente. Mention au g\u00e9n\u00e9rique, jingle sponsoris\u00e9, billboard. Dur\u00e9e longue (3\u201312 mois), id\u00e9al pour notori\u00e9t\u00e9 et ancrage local. Couverture Sur quelles radios diffusons-nous Acc\u00e8s \u00e0 toutes les r\u00e9gies radio en France et au Luxembourg : grands r\u00e9seaux, ind\u00e9pendants, radio digitale. G\u00e9n\u00e9ralistes RTL, Europe 1, RMC, France Inter. Audience adulte, CSP+, news et talk. Drive-time puissant. Musicales jeunes NRJ, Fun Radio, Skyrock, Virgin Radio. 15\u201335 ans, urbains, pop\/hip-hop\/dance. Musicales adultes RTL2, Nostalgie, Ch\u00e9rie FM, RFM. 30\u201355 ans, classic rock, vari\u00e9t\u00e9, golds. Luxembourg &#038; locales RTL Luxembourg, Eldoradio, L&rsquo;essentiel Radio + radios locales FR par d\u00e9partement. M\u00e9thode Comment se d\u00e9roule une campagne radio De la strat\u00e9gie au reporting, nous g\u00e9rons l&rsquo;int\u00e9gralit\u00e9 de la campagne. \u00c9TAPE 01Jour 1 \u2192 5 Strat\u00e9gie &#038; Plan M\u00e9dia Audit cible, choix stations (nationales \/ locales \/ IP), allocation budget, cr\u00e9neaux horaires optimaux. \u00c9TAPE 02Jour 6 \u2192 14 Production du Spot Brief cr\u00e9atif, voix off pro, musique, sound design, mixage. Formats 15s \/ 20s \/ 30s selon les r\u00e9seaux. \u00c9TAPE 03Jour 10 \u2192 15 Achat &#038; N\u00e9gociation N\u00e9gociation tarifs avec r\u00e9gies (Lagard\u00e8re, Altice, NRJ Global). Achat programmatique pour la radio digitale. \u00c9TAPE 04Diffusion Diffusion &#038; Monitoring Mise en onde, contr\u00f4le des passages (v\u00e9rif antenne), ajustements sur la programmatique IP en temps r\u00e9el. \u00c9TAPE 05Post-campagne Reporting &#038; Mesure GRP, reach, r\u00e9p\u00e9tition moyenne, brand lift (survey optionnel), ROI attribu\u00e9 (codes promo, UTM, call tracking). R\u00e9sultats Cas clients radio Trois campagnes repr\u00e9sentatives avec leurs budgets et performances. Concession \u00b7 Auto Radio locale + programmatique IP 60km Budget : 6 000\u20ac\/moisStations : locales + drive-time NRJ r\u00e9gionalDur\u00e9e : 6 semaines 220 essais en concession, 34 ventes, ROAS \u00d78. Retail \u00b7 National Drive-time RTL + Europe 1 promo \u00e9t\u00e9 Budget : 45 000\u20acStations : RTL + Europe 1 drive-timeDur\u00e9e : 2 semaines Trafic magasin +28%, CA promo +42% vs p\u00e9riode N-1. Clinique \u00b7 Local Radio IP ciblage 20km clinique Budget : 1 800\u20ac\/moisCiblage : rayon 20km, 35\u201365 ansDur\u00e9e : 4 mois +65 rendez-vous\/mois, co\u00fbt par RDV 28\u20ac. Tarification Tarifs publicit\u00e9 radio Honoraires de gestion agence. Budget m\u00e9dia en sus, pay\u00e9 directement aux r\u00e9gies. Local 500\u20ac \/mois Radio locale + programmatique IP Plan m\u00e9dia local Achat radio locale + IP Production spot 20s\/30s incluse Reporting mensuel Choisir Local Le plus populaire R\u00e9gional 1 200\u20ac \/mois Radio r\u00e9gionale + IP multi-ville Tout Local + D\u00e9crochages r\u00e9gionaux A\/B test versions spot Call tracking inclus Dashboard Looker Studio Choisir R\u00e9gional National Sur devis Grandes radios nationales Tout R\u00e9gional + RTL, NRJ, Europe 1, RMC\u2026 N\u00e9gociation r\u00e9gies nationales Brand lift survey inclus Account manager d\u00e9di\u00e9 Demander un devis FAQ Vos questions sur la publicit\u00e9 radio Quel est le prix d&rsquo;une publicit\u00e9 radio ? Radio locale : 50\u2013300\u20ac par spot de 30s selon la station et le cr\u00e9neau. Radio nationale : 500\u20133 000\u20ac par spot selon l&rsquo;audience (drive-time premium le plus cher). Radio digitale programmatique : CPM 8\u201315\u20ac. Comptez un budget minimum de 3 000\u20ac\/mois pour du national, 1 500\u20ac\/mois pour du local. Comment cibler une ville ou une r\u00e9gion ? Deux options : radio locale (d\u00e9crochages r\u00e9gionaux des grands r\u00e9seaux NRJ, RTL, Europe 1 + radios ind\u00e9pendantes) ou programmatique audio IP (ciblage par g\u00e9olocalisation IP : ville, code postal, rayon autour d&rsquo;un point). La programmatique est plus pr\u00e9cise et souvent moins co\u00fbteuse pour les petites zones. Quelle diff\u00e9rence entre radio hertzienne et radio IP ? Radio hertzienne : la vraie radio FM\/DAB+ \u00e9cout\u00e9e en voiture, \u00e0 la maison. Achat par spot (tarif fixe). Radio IP : streaming de radios via internet (app, web). Achat programmatique en CPM, ciblage g\u00e9o + d\u00e9mographique plus fin. Les deux sont compl\u00e9mentaires : hertzien pour le reach, IP pour la pr\u00e9cision. Vous produisez le spot radio ? Oui. Brief cr\u00e9atif, voix off professionnelle (FR, EN, Luxembourgeois, multilingue), musique libre de droits, sound design, mixage aux normes diffusion. Formats 15s \/ 20s \/ 30s selon les besoins. Livraison aux r\u00e9gies au format broadcast. Quels sont les meilleurs cr\u00e9neaux horaires ? Drive-time matin 7h\u20139h : pic d&rsquo;audience, auditeurs dans la voiture, captifs. Drive-time soir 17h\u201319h : retour du travail, 2e pic. Midi 12h\u201314h : bon cr\u00e9neau, moins cher. Les cr\u00e9neaux premium co\u00fbtent 2 \u00e0 3\u00d7 plus cher mais ont un reach et<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Publicit\u00e9 Radio Digitale | Agence Exoa","rank_math_description":"Diffusez vos spots sur les radios digitales IP avec l'agence Exoa : ciblage g\u00e9ographique pr\u00e9cis et audiences urbaines. 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