{"id":14046,"date":"2026-04-24T10:38:43","date_gmt":"2026-04-24T10:38:43","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=14046"},"modified":"2026-04-29T08:32:56","modified_gmt":"2026-04-29T08:32:56","slug":"publicite-tiktok","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/publicite-tiktok\/","title":{"rendered":"Publicit\u00e9 TikTok Ads | Agence Exoa"},"content":{"rendered":"<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" 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!important;border:1.5px solid rgba(255,255,255,.35) !important}body{margin:0 !important;padding:0 !important;background:#060039 !important}body .site-content,body #primary,body .ast-container,body .content-area,body #page,body .hfeed,body main,body .site{padding-top:0 !important;margin-top:0 !important;background:#060039 !important}body.ast-separate-container{background-color:#060039 !important}body .entry-content{margin:0 !important;padding:0 !important}body .ast-article-single{padding:0 !important;margin:0 !important;border:none !important;background:transparent !important}.exoa-pub-tt-page{margin-top:0 !important;padding-top:0 !important}.exoa-pub-tt-page .hero{margin-top:0 !important}<\/style>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n{\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 TikTok Ads\",\"url\":\"https:\/\/www.agence-exoa.com\/publicite-tiktok\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n{\"@type\":\"Service\",\"name\":\"TikTok Ads\",\"description\":\"Agence TikTok Ads. Gestion de campagnes In-Feed, Spark Ads, UGC. Audience 18-34, CPM comp\u00e9titifs. Luxembourg & France.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"}},\n{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"TikTok Ads convient-il \u00e0 toutes les marques ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Non. TikTok fonctionne sur audience <35 ans, produits visuels\/lifestyle, prix accessibles (<200\u20ac id\u00e9alement). Pour B2B ou luxe haut de gamme, LinkedIn ou Meta sont plus pertinents.\"}},{\"@type\":\"Question\",\"name\":\"Quel budget minimum ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"1 500\u20ac\/mois de budget m\u00e9dia. En dessous, la phase d'apprentissage TikTok ne se termine pas. CPM peu cher mais volume n\u00e9cessaire.\"}},{\"@type\":\"Question\",\"name\":\"Faut-il produire des TikToks sp\u00e9cifiques ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui, imp\u00e9rativement. R\u00e9utiliser une pub Meta sur TikTok = \u00e9chec garanti. Format 9:16, ambiance spontan\u00e9e, hook 3s, musique tendance.\"}},{\"@type\":\"Question\",\"name\":\"Comment trouver les cr\u00e9as UGC ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Options : vos clients (UGC spontan\u00e9), cr\u00e9ateurs TikTok (Spark Ads avec accord), production interne avec brief pr\u00e9cis. Nous conseillons sur les 3 pistes.\"}},{\"@type\":\"Question\",\"name\":\"TikTok vs Instagram Reels ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Audience similaire mais algorithmes diff\u00e9rents. TikTok r\u00e9compense la viralit\u00e9, Instagram les cr\u00e9ateurs \u00e9tablis. Id\u00e9al les deux en cross-canal. Voir Instagram Ads.\"}},{\"@type\":\"Question\",\"name\":\"Tracking post-iOS 14+ ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Events API TikTok + tracking server-side via GTM = 70-85% de conversions remont\u00e9es. Setup inclus dans nos offres Business et Premium.\"}},{\"@type\":\"Question\",\"name\":\"Combien de cr\u00e9as tester par mois ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Minimum 8-12 cr\u00e9as\/mois pour \u00e9viter la fatigue cr\u00e9ative (rapide sur TikTok). Id\u00e9al 15-20 cr\u00e9as\/mois sur les gros budgets.\"}},{\"@type\":\"Question\",\"name\":\"TikTok Shop, vous g\u00e9rez ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui \u2014 setup TikTok Shop, sync catalogue, Collection Ads. Disponible en France depuis 2024. Nouveau canal \u00e0 forte croissance.\"}}]}\n]}\n<\/script><\/p>\n<div class=\"exoa-pub-tt-page\">\n<div class=\"crumbs\">\n<div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/publicite-reseaux-sociaux\/\">Publicit\u00e9 R\u00e9seaux Sociaux<\/a><span class=\"sep\">\/<\/span><span class=\"here\">TikTok Ads<\/span><\/div>\n<\/div>\n<header class=\"hero\">\n<div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> TikTok Ads<\/div>\n<h1>Publicit\u00e9 TikTok \u2014 <span class=\"highlight\">La Plateforme \u00e0 Plus Forte Croissance<\/span><\/h1>\n<p class=\"hero-sub\">Campagnes TikTok Ads : In-Feed, Spark Ads, TopView, Branded Effects. Audience 18-34 ans, hyper-engag\u00e9e. Cr\u00e9ativit\u00e9 UGC et hook 3s. Pour DNVB, mode, beaut\u00e9, food, lifestyle.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un audit gratuit \u2192<\/a><a href=\"#cases\" class=\"btn btn-ghost\">Voir nos r\u00e9sultats<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div>\n<p><strong>1,5 Mds d'utilisateurs<\/strong>Croissance +40 % par an<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div>\n<p><strong>CPM comp\u00e9titif<\/strong>\u201330 \u00e0 50 % vs Meta sur cible jeune<\/p>\n<\/div>\n<div class=\"hero-ben\">\n<div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div>\n<p><strong>UGC natif<\/strong>Contenus authentiques, pas d'aspect \"pub\"<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<section class=\"ben-alt\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Pour qui<\/div>\n<h2>TikTok Ads : <span class=\"hl\">jeunesse, viralit\u00e9, cr\u00e9ativit\u00e9<\/span><\/h2>\n<p class=\"section-lead\">TikTok est la plateforme du contenu spontan\u00e9. Les publicit\u00e9s qui \"ressemblent \u00e0 des pubs\" \u00e9chouent. Les cr\u00e9as UGC-style dominent.<\/p>\n<\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n<div>\n<h3>DNVB & e-commerce jeune<\/h3>\n<p>Mode, beaut\u00e9, accessoires, tech. UGC-style obligatoire. #TikTokMadeMeBuyIt. ROAS 4-8\u00d7 sur produits <80\u20ac.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n<div>\n<h3>Food & boissons<\/h3>\n<p>Recettes rapides, challenges, formats lifestyle. Viralit\u00e9 organique + paid amplification = combo gagnant.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n<div>\n<h3>Lifestyle & fitness<\/h3>\n<p>Conseils, routines, transformations. Audience tr\u00e8s engag\u00e9e, temps pass\u00e9 \u00e9lev\u00e9.<\/p>\n<\/div>\n<\/div>\n<div class=\"ben-alt-card\">\n<div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n<div>\n<h3>App mobile (gaming, utility)<\/h3>\n<p>TikTok Ads = meilleur canal d'acquisition mobile apr\u00e8s Meta. CPI comp\u00e9titif. Formats vertical-first.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"services\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Formats<\/div>\n<h2>Les <span class=\"hl\">formats TikTok<\/span> qui performent<\/h2>\n<p class=\"section-lead\">TikTok impose la verticalit\u00e9, la musique, le hook 3s. Tout format \"reformat\u00e9 TV\" \u00e9choue.<\/p>\n<\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"In-Feed Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm0\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm0)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#6D5EA6\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">In-Feed Ads<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>In-Feed Ads<\/h3>\n<p><span class=\"svc-budget\">Format TikTok Ads<\/span><\/div>\n<p>Vid\u00e9os 9:16, 9-60s, int\u00e9gr\u00e9es au For You Page. Format principal. Cr\u00e9as UGC-style indispensables. Hook 3s, CTA clair.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Spark Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#5159A4\"\/><stop offset=\"100%\" stop-color=\"#6D5EA6\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm1)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#2E3364\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Spark Ads<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Spark Ads<\/h3>\n<p><span class=\"svc-budget\">Format TikTok Ads<\/span><\/div>\n<p>Amplifier en paid un post organique existant (v\u00f4tre ou d'un cr\u00e9ateur avec accord). Taux d'engagement \u00d72-3 vs In-Feed classique.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"TopView\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm2)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#CDF980\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">TopView<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>TopView<\/h3>\n<p><span class=\"svc-budget\">Format TikTok Ads<\/span><\/div>\n<p>Premi\u00e8re vid\u00e9o \u00e0 l'ouverture de l'app. Reach massif, cher, r\u00e9serv\u00e9 aux lancements produits ou campagnes notori\u00e9t\u00e9.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Branded Hashtag Challenge\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#CDF980\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm3)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#151740\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Branded Hashtag <\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Branded Hashtag Challenge<\/h3>\n<p><span class=\"svc-budget\">Format TikTok Ads<\/span><\/div>\n<p>Lancer un challenge UGC autour d'une marque. Viralit\u00e9 organique. Budget 50-200k\u20ac. Pour marques grand public.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Branded Effects (AR)\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#CDF980\"\/><stop offset=\"100%\" stop-color=\"#151740\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm4)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#808CF9\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Branded Effects <\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Branded Effects (AR)<\/h3>\n<p><span class=\"svc-budget\">Format TikTok Ads<\/span><\/div>\n<p>Filtres AR sponsoris\u00e9s. Beaut\u00e9, mode, gaming. Engagement ultra \u00e9lev\u00e9 si l'effet est fun.<\/p>\n<\/div>\n<\/article>\n<article class=\"svc-card\">\n<div class=\"svc-media\" role=\"img\" aria-label=\"Collection Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm5\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm5)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#5159A4\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Collection Ads<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div>\n<div class=\"svc-card-body\">\n<div class=\"svc-head\">\n<h3>Collection Ads<\/h3>\n<p><span class=\"svc-budget\">Format TikTok Ads<\/span><\/div>\n<p>Vid\u00e9o + carrousel produits. E-commerce. Catalogue dynamique. \u00c9quivalent DPA Meta.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"cases\" id=\"cases\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">R\u00e9sultats<\/div>\n<h2>Nos <span class=\"hl\">r\u00e9sultats TikTok Ads<\/span><\/h2>\n<\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\">\n<div class=\"case-sector\">DNVB Beaut\u00e9 \u00b7 France<\/div>\n<h3>Budget 5 000\u20ac\/mois<\/h3>\n<div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : In-Feed UGC + Spark Ads cr\u00e9ateurs<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 6,4\u00d7, 2 100 commandes\/mois<\/span><span><strong>Bonus<\/strong> : +340k abonn\u00e9s TikTok organiques<\/span><\/div>\n<p class=\"case-result\"><span><strong>CA \u00d7 4<\/strong> en 5 mois.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">App Fitness \u00b7 EU<\/div>\n<h3>Budget 8 000\u20ac\/mois<\/h3>\n<div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : In-Feed d\u00e9mos + Lead Ads<\/span><span><strong>R\u00e9sultats<\/strong> : CPI 0,82\u20ac, 9 800 installs\/mois<\/span><span><strong>Bonus<\/strong> : 18% conversion installs \u2192 abonn\u00e9s payants<\/span><\/div>\n<p class=\"case-result\"><span><strong>\u201345 %<\/strong> CPA vs Meta.<\/span><\/p>\n<\/article>\n<article class=\"case-card\">\n<div class=\"case-sector\">Snack Healthy \u00b7 LU<\/div>\n<h3>Budget 2 500\u20ac\/mois<\/h3>\n<div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : Spark Ads influenceurs food + In-Feed<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 5,1\u00d7, panier moyen 38\u20ac<\/span><span><strong>Bonus<\/strong> : Premier SKU en rupture en 3 semaines<\/span><\/div>\n<p class=\"case-result\"><span><strong>Ventes \u00d73<\/strong> vs Meta seul.<\/span><\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"pricing\">\n<div class=\"wrap\">\n<div class=\"section-head\">\n<div class=\"section-tag\">Tarification<\/div>\n<h2>Tarifs <span class=\"hl\">TikTok Ads<\/span><\/h2>\n<\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\">\n<div class=\"price-tier\">Starter<\/div>\n<div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>600\u20ac<span class=\"unit\">\/mois HT<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia \u2264 2 999\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>TikTok uniquement<\/li>\n<li>3 \u00e0 5 campagnes In-Feed<\/li>\n<li>A\/B testing cr\u00e9as UGC<\/li>\n<li>Rapport mensuel<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div>\n<div class=\"price-card featured\">\n<div class=\"price-badge\">Le plus populaire<\/div>\n<div class=\"price-tier\">Business<\/div>\n<div class=\"price-val\"><span class=\"price-prefix on-dark\">\u00e0 partir de<\/span>1 000\u20ac<span class=\"unit\" style=\"color:#C6C9E0\">\/mois HT<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>TikTok + Meta (cross-canal)<\/li>\n<li>Spark Ads setup<\/li>\n<li>Tracking Events API<\/li>\n<li>Dashboard temps r\u00e9el<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Business<\/a><\/div>\n<div class=\"price-card\">\n<div class=\"price-tier\">Premium<\/div>\n<div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div>\n<div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div>\n<ul class=\"price-features\">\n<li>TikTok complet<\/li>\n<li>Account manager d\u00e9di\u00e9<\/li>\n<li>Sourcing cr\u00e9ateurs Spark Ads<\/li>\n<li>R\u00e9union hebdo<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Premium<\/a><\/div>\n<\/div>\n<div class=\"price-setup\"><strong>Setup initial : 450\u20ac HT<\/strong> \u00b7 audit, tracking server-side, premi\u00e8re campagne<\/div>\n<\/div>\n<\/section>\n<section class=\"faq\">\n<div class=\"wrap\">\n<div class=\"section-head center\">\n<div class=\"section-tag\">Questions fr\u00e9quentes<\/div>\n<h2>Ce que nos clients nous demandent sur <span class=\"hl\">TikTok Ads<\/span><\/h2>\n<\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">TikTok Ads convient-il \u00e0 toutes les marques ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Non. TikTok fonctionne sur audience <35 ans, produits visuels\/lifestyle, prix accessibles (<200\u20ac id\u00e9alement). Pour B2B ou luxe haut de gamme, LinkedIn ou Meta sont plus pertinents.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quel budget minimum ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>1 500\u20ac\/mois<\/strong> de budget m\u00e9dia. En dessous, la phase d'apprentissage TikTok ne se termine pas. CPM peu cher mais volume n\u00e9cessaire.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Faut-il produire des TikToks sp\u00e9cifiques ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Oui, imp\u00e9rativement<\/strong>. R\u00e9utiliser une pub Meta sur TikTok = \u00e9chec garanti. Format 9:16, ambiance spontan\u00e9e, hook 3s, musique tendance.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Comment trouver les cr\u00e9as UGC ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Options : vos clients (UGC spontan\u00e9), cr\u00e9ateurs TikTok (Spark Ads avec accord), production interne avec brief pr\u00e9cis. Nous conseillons sur les 3 pistes.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">TikTok vs Instagram Reels ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Audience similaire mais algorithmes diff\u00e9rents. TikTok r\u00e9compense la viralit\u00e9, Instagram les cr\u00e9ateurs \u00e9tablis. Id\u00e9al les deux en cross-canal. <a href=\"\/publicite-instagram\/\">Voir Instagram Ads<\/a>.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Tracking post-iOS 14+ ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Events API TikTok + tracking server-side via GTM = 70-85% de conversions remont\u00e9es. Setup inclus dans nos offres Business et Premium.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Combien de cr\u00e9as tester par mois ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Minimum 8-12 cr\u00e9as\/mois pour \u00e9viter la fatigue cr\u00e9ative (rapide sur TikTok). Id\u00e9al 15-20 cr\u00e9as\/mois sur les gros budgets.<\/div>\n<\/details>\n<details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\">\n<summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">TikTok Shop, vous g\u00e9rez ?<\/summary>\n<div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui \u2014 setup TikTok Shop, sync catalogue, Collection Ads. Disponible en France depuis 2024. Nouveau canal \u00e0 forte croissance.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"related\">\n<div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\"><a class=\"related-card\" href=\"\/publicite-reseaux-sociaux\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Retour Social Paid<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Tous les r\u00e9seaux sociaux<\/span><\/span><\/a><a class=\"related-card\" href=\"\/publicite-instagram\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Publicit\u00e9 Instagram<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Reels, m\u00eame esprit visuel<\/span><\/span><\/a><a class=\"related-card\" href=\"\/community-management-tiktok\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Community TikTok<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">Gestion organique TikTok<\/span><\/span><\/a><a class=\"related-card\" href=\"\/publicite-snapchat\/\"><span style=\"display:flex;flex-direction:column;gap:4px\"><span style=\"display:block;font-weight:700;font-size:15px;color:#fff\">Publicit\u00e9 Snapchat<\/span><span style=\"display:block;font-size:13px;color:#9CA3C8\">M\u00eame cible jeune<\/span><\/span><\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"cta-final\" id=\"devis\">\n<div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit<\/div>\n<h2 style=\"color:#fff\">Pr\u00eat \u00e0 lancer vos campagnes <span class=\"hl-lime\">TikTok Ads<\/span> ?<\/h2>\n<p>Nous analysons votre business et vos cibles pour estimer le potentiel de TikTok Ads.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit TikTok Ads \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg & France \u00b7 \u2713 Sans engagement<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Publicit\u00e9 R\u00e9seaux Sociaux\/TikTok Ads TikTok Ads Publicit\u00e9 TikTok \u2014 La Plateforme \u00e0 Plus Forte Croissance Campagnes TikTok Ads : In-Feed, Spark Ads, TopView, Branded Effects. Audience 18-34 ans, hyper-engag\u00e9e. Cr\u00e9ativit\u00e9 UGC et hook 3s. Pour DNVB, mode, beaut\u00e9, food, lifestyle. Demander un audit gratuit \u2192Voir nos r\u00e9sultats 1,5 Mds d&rsquo;utilisateursCroissance +40 % par an CPM comp\u00e9titif\u201330 \u00e0 50 % vs Meta sur cible jeune UGC natifContenus authentiques, pas d&rsquo;aspect \u00ab\u00a0pub\u00a0\u00bb Pour qui TikTok Ads : jeunesse, viralit\u00e9, cr\u00e9ativit\u00e9 TikTok est la plateforme du contenu spontan\u00e9. Les publicit\u00e9s qui \u00ab\u00a0ressemblent \u00e0 des pubs\u00a0\u00bb \u00e9chouent. Les cr\u00e9as UGC-style dominent. DNVB &#038; e-commerce jeune Mode, beaut\u00e9, accessoires, tech. UGC-style obligatoire. #TikTokMadeMeBuyIt. ROAS 4-8\u00d7 sur produits<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Publicit\u00e9 TikTok Ads | Agence Exoa","rank_math_description":"Lancez vos campagnes TikTok Ads avec l'agence Exoa : In-Feed Ads, TopView, Branded Hashtag. Audience jeune et engag\u00e9e. 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