{"id":14044,"date":"2026-04-24T10:39:39","date_gmt":"2026-04-24T10:39:39","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=14044"},"modified":"2026-05-04T12:11:32","modified_gmt":"2026-05-04T12:11:32","slug":"publicite-instagram","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/publicite-instagram\/","title":{"rendered":"Publicit\u00e9 Instagram Ads | Agence Exoa"},"content":{"rendered":"\n<style>\/* exoa-astra-wrapper-fix *\/\nbody .site-content,body #content,body #primary,body .site-main,body .ast-container,body .content-area,body .ast-plain-container,body .ast-separate-container,body .ast-separate-container .ast-article-single{padding-top:0 !important;margin-top:0 !important;background:#000219 !important}\nbody.ast-separate-container{background-color:#000219 !important}\nbody .entry-content,body .entry-header{margin:0 !important;padding:0 !important}\nbody .ast-article-single{padding:0 !important;margin:0 !important;border:none 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Campagnes Reels, Stories, Shopping. Ciblage avanc\u00e9, cr\u00e9as natives, ROAS optimis\u00e9. Luxembourg & France.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"}},\n{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Instagram vs TikTok : lequel choisir ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Instagram : 25-45 ans, aspirationnel, shopping mature. TikTok : 18-34 ans, brut\/UGC, viralit\u00e9. Id\u00e9alement les deux. Voir TikTok Ads.\"}},{\"@type\":\"Question\",\"name\":\"Faut-il des Reels ou des images suffisent ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les Reels dominent le reach Meta depuis 2024. Sans Reels, on perd 60-70% du potentiel. Les images restent utiles pour retargeting et carrousels produits.\"}},{\"@type\":\"Question\",\"name\":\"Quel budget minimum ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"600\u20ac\/mois de budget m\u00e9dia. 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Synchronisation Shopify, WooCommerce, PrestaShop.\"}},{\"@type\":\"Question\",\"name\":\"Et iOS 14+ \/ ATT ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CAPI Meta + tracking server-side : 70-85% des conversions remont\u00e9es vs 40-50% en pixel seul.\"}},{\"@type\":\"Question\",\"name\":\"Combien de temps pour voir des r\u00e9sultats ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Trafic imm\u00e9diat, optimisation en 3-6 semaines, r\u00e9sultats stables \u00e0 2-3 mois.\"}}]}\n]}\n<\/script>\n<div class=\"exoa-pub-ig-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/publicite-reseaux-sociaux\/\">Publicit\u00e9 R\u00e9seaux Sociaux<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Instagram Ads<\/span><\/div><\/div>\n\n<header class=\"hero\"><div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> Instagram Ads<\/div>\n<h1>Publicit\u00e9 Instagram \u2014 <span class=\"highlight\">Reels, Stories, Shopping<\/span><\/h1>\n<p class=\"hero-sub\">Campagnes Instagram Ads : Reels, Stories, Feed, Shopping, Explore. Audience 18-45 ans, visuel-first, engagement \u00e9lev\u00e9. Pour DNVB, mode, beaut\u00e9, lifestyle, influenceurs, marques visuelles.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un audit gratuit \u2192<\/a><a href=\"#cases\" class=\"btn btn-ghost\">Voir nos r\u00e9sultats<\/a><\/div>\n<div class=\"hero-benefits\"><div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div><p><strong>Audience 18-45 ans<\/strong>Engag\u00e9e, visuelle, aspirationnelle<\/p><\/div><div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div><p><strong>Format Reels<\/strong>Format n\u00b01 en croissance sur Meta<\/p><\/div><div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"9 12 11 14 15 10\"\/><\/svg><\/div><p><strong>Shopping int\u00e9gr\u00e9<\/strong>Tags produit, checkout in-app<\/p><\/div><\/div>\n<\/div><\/header>\n\n<section class=\"ben-alt\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Pour qui<\/div><h2>Instagram Ads : <span class=\"hl\">le visuel qui vend<\/span><\/h2><p class=\"section-lead\">Instagram est la plateforme de l&rsquo;aspirationnel et du lifestyle. Si votre produit est beau \u00e0 montrer, c&rsquo;est ici qu&rsquo;il faut \u00eatre.<\/p><\/div>\n<div class=\"ben-alt-grid\"><div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div><div><h3>DNVB &#038; Mode<\/h3><p>Mode, accessoires, beaut\u00e9, d\u00e9co. Les Reels convertissent le mieux. Shopping natif avec tags produit. ROAS moyen 4-7\u00d7.<\/p><\/div><\/div><div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div><div><h3>Food &#038; Restaurant<\/h3><p>Photos s\u00e9duisantes, Reels de recettes, Stories de coulisses. Audience lifestyle engag\u00e9e.<\/p><\/div><\/div><div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div><div><h3>Voyage &#038; H\u00f4tellerie<\/h3><p>Contenu inspirationnel. Stories de destinations, Reels de vues. Ciblage lookalike voyageurs.<\/p><\/div><\/div><div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div><div><h3>Services premium<\/h3><p>Coaching, bien-\u00eatre, cosm\u00e9tique, esth\u00e9tique. Les 25-45 ans y investissent.<\/p><\/div><\/div><\/div>\n<\/div><\/section>\n\n<section class=\"services\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Formats<\/div><h2>Les <span class=\"hl\">formats Instagram<\/span> qui fonctionnent<\/h2><p class=\"section-lead\">Instagram r\u00e9compense les contenus natifs, jamais les publicit\u00e9s \u00ab\u00a0reformat\u00e9es TV\u00a0\u00bb.<\/p><\/div>\n<div class=\"svc-grid\"><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Reels Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm0\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm0)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#6D5EA6\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Reels Ads<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Reels Ads<\/h3><span class=\"svc-budget\">Format Instagram Ads<\/span><\/div><p>Format n\u00b01 en reach sur Meta. 9:16, 15-90s, musique tendance, hook 3s. CPM inf\u00e9rieur \u00e0 Stories. \u00d72,5 engagement vs Feed.<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Stories Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#5159A4\"\/><stop offset=\"100%\" stop-color=\"#6D5EA6\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm1)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#2E3364\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Stories Ads<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Stories Ads<\/h3><span class=\"svc-budget\">Format Instagram Ads<\/span><\/div><p>Placement premium, full-screen. Id\u00e9al retargeting et conversion directe. CTA swipe-up. 500 M utilisateurs\/jour.<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Feed &#038; Carousel\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm2)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#CDF980\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Feed &#038; Carousel<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Feed &#038; Carousel<\/h3><span class=\"svc-budget\">Format Instagram Ads<\/span><\/div><p>Images et carrousels jusqu&rsquo;\u00e0 10 visuels. Storytelling produit. Carrousel = +1,4\u00d7 CTR vs image seule.<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Shopping Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#CDF980\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm3)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#151740\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Shopping Ads<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Shopping Ads<\/h3><span class=\"svc-budget\">Format Instagram Ads<\/span><\/div><p>Tags produit directement sur les images. Checkout in-app (US) ou redirection site. Essentiel e-commerce.<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Explore Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#CDF980\"\/><stop offset=\"100%\" stop-color=\"#151740\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm4)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#808CF9\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Explore Ads<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Explore Ads<\/h3><span class=\"svc-budget\">Format Instagram Ads<\/span><\/div><p>Onglet d\u00e9couverte. Audience en mode exploration active. Bon pour awareness et d\u00e9couverte de marque.<\/p><\/div><\/article><article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Collab Posts \/ Creator Ads\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"fm5\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#fm5)\"\/><rect x=\"120\" y=\"40\" width=\"160\" height=\"145\" rx=\"12\" fill=\"rgba(255,255,255,0.95)\"\/><rect x=\"134\" y=\"56\" width=\"132\" height=\"94\" rx=\"6\" fill=\"#5159A4\"\/><text x=\"200\" y=\"108\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"12\" font-weight=\"700\" fill=\"#fff\">Collab Posts \/ C<\/text><rect x=\"134\" y=\"158\" width=\"80\" height=\"8\" rx=\"2\" fill=\"#151740\"\/><rect x=\"134\" y=\"170\" width=\"50\" height=\"6\" rx=\"2\" fill=\"#9CA3C8\"\/><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Collab Posts \/ Creator Ads<\/h3><span class=\"svc-budget\">Format Instagram Ads<\/span><\/div><p>Amplifier les posts d&rsquo;influenceurs en paid. Spark Ads Meta. Combine notori\u00e9t\u00e9 organique + reach paid.<\/p><\/div><\/article><\/div>\n<\/div><\/section>\n\n<section class=\"cases\" id=\"cases\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">R\u00e9sultats<\/div><h2>Nos <span class=\"hl\">r\u00e9sultats Instagram Ads<\/span><\/h2><\/div>\n<div class=\"case-grid\"><article class=\"case-card\"><div class=\"case-sector\">DNVB Mode \u00b7 France<\/div><h3>Budget 4 000\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : Reels + Shopping + Stories retargeting<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 6,3\u00d7, AOV 92\u20ac<\/span><span><strong>Bonus<\/strong> : +18k abonn\u00e9s organiques<\/span><\/div><p class=\"case-result\"><span><strong>+210 %<\/strong> de CA en 6 mois.<\/span><\/p><\/article><article class=\"case-card\"><div class=\"case-sector\">Marque Cosm\u00e9tique \u00b7 LU<\/div><h3>Budget 2 800\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : UGC Reels + Creator Ads + Stories<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 4,8\u00d7, 920 nouveaux clients\/mois<\/span><span><strong>Bonus<\/strong> : +12% engagement Reels<\/span><\/div><p class=\"case-result\"><span><strong>Taux de r\u00e9achat 38 %<\/strong>.<\/span><\/p><\/article><article class=\"case-card\"><div class=\"case-sector\">Coach Fitness \u00b7 FR<\/div><h3>Budget 1 500\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : Reels d\u00e9mo + Stories t\u00e9moignages + Lead Ads<\/span><span><strong>R\u00e9sultats<\/strong> : 320 leads\/mois, CPA 4,70\u20ac<\/span><span><strong>Bonus<\/strong> : 22% conversion vers programme payant<\/span><\/div><p class=\"case-result\"><span><strong>ROAS 11\u00d7<\/strong> formation premium.<\/span><\/p><\/article><\/div>\n<\/div><\/section>\n\n<section class=\"pricing\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Tarification<\/div><h2>Tarifs <span class=\"hl\">Instagram Ads<\/span><\/h2><\/div>\n<div class=\"price-grid\"><div class=\"price-card\"><div class=\"price-tier\">Starter<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>500\u20ac<span class=\"unit\">\/mois HT<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia \u2264 2 999\u20ac\/mois<\/div><ul class=\"price-features\"><li>Instagram uniquement<\/li><li>Reels + Stories<\/li><li>A\/B testing cr\u00e9as<\/li><li>Rapport mensuel<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div><div class=\"price-card featured\"><div class=\"price-badge\">Le plus populaire<\/div><div class=\"price-tier\">Business<\/div><div class=\"price-val\"><span class=\"price-prefix on-dark\">\u00e0 partir de<\/span>900\u20ac<span class=\"unit\" style=\"color:#C6C9E0\">\/mois HT<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois<\/div><ul class=\"price-features\"><li>Instagram + Facebook<\/li><li>Shopping setup<\/li><li>Tracking CAPI<\/li><li>Creator Ads possible<\/li><li>Dashboard temps r\u00e9el<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Business<\/a><\/div><div class=\"price-card\"><div class=\"price-tier\">Premium<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div><ul class=\"price-features\"><li>Meta complet<\/li><li>Account manager d\u00e9di\u00e9<\/li><li>Brief cr\u00e9atif hebdo<\/li><li>R\u00e9union hebdo<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Premium<\/a><\/div><\/div>\n<div class=\"price-setup\"><strong>Setup initial : 450\u20ac HT<\/strong> \u00b7 audit, tracking server-side, premi\u00e8re campagne<\/div>\n<\/div><\/section>\n\n<section class=\"faq\"><div class=\"wrap\">\n<div class=\"section-head center\"><div class=\"section-tag\">Questions fr\u00e9quentes<\/div><h2>Ce que nos clients nous demandent sur <span class=\"hl\">Instagram Ads<\/span><\/h2><\/div>\n<div class=\"faq-list\"><details class=\"faq-item\" open style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Instagram vs TikTok : lequel choisir ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>Instagram<\/strong> : 25-45 ans, aspirationnel, shopping mature. <strong>TikTok<\/strong> : 18-34 ans, brut\/UGC, viralit\u00e9. Id\u00e9alement les deux. <a href=\"\/publicite-tiktok\/\">Voir TikTok Ads<\/a>.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Faut-il des Reels ou des images suffisent ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Les Reels dominent le reach Meta depuis 2024. Sans Reels, on perd 60-70% du potentiel. Les images restent utiles pour retargeting et carrousels produits.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Quel budget minimum ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\"><strong>600\u20ac\/mois<\/strong> de budget m\u00e9dia. En dessous, la phase d&rsquo;apprentissage Instagram ne se termine pas.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Combien de cr\u00e9as par mois ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Minimum 4-6 cr\u00e9as diff\u00e9rentes par mois pour \u00e9viter la fatigue cr\u00e9ative. Id\u00e9alement 8-12 pour permettre \u00e0 l&rsquo;algo de tester.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">G\u00e9rez-vous aussi les partenariats influenceurs ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Nous g\u00e9rons les Creator Ads (amplifier en paid les posts d&rsquo;influenceurs). Pour le sourcing d&rsquo;influenceurs pur, nous recommandons des agences sp\u00e9cialis\u00e9es.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Pouvez-vous g\u00e9rer mon Shopping Instagram ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Oui \u2014 setup catalogue Meta, tags produit, Advantage+ Shopping. Synchronisation Shopify, WooCommerce, PrestaShop.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Et iOS 14+ \/ ATT ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">CAPI Meta + tracking server-side : 70-85% des conversions remont\u00e9es vs 40-50% en pixel seul.<\/div><\/details><details class=\"faq-item\" style=\"background:#fff;border:1px solid #E8E6DC;border-radius:14px;padding:20px 24px;margin-bottom:14px\"><summary style=\"cursor:pointer;font-weight:700;font-size:17px;color:#060039;list-style:none\">Combien de temps pour voir des r\u00e9sultats ?<\/summary><div class=\"faq-body\" style=\"margin-top:14px;padding-top:14px;border-top:1px solid #F0EFE6;color:#4A4A60;line-height:1.65;font-size:15px\">Trafic imm\u00e9diat, optimisation en 3-6 semaines, r\u00e9sultats stables \u00e0 2-3 mois.<\/div><\/details><\/div>\n<\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\"><a class=\"related-card\" href=\"\/publicite-reseaux-sociaux\/\"><div><span>Retour Social Paid<\/span><small>Tous les r\u00e9seaux sociaux<\/small><\/div><\/a><a class=\"related-card\" href=\"\/publicite-facebook\/\"><div><span>Publicit\u00e9 Facebook<\/span><small>M\u00eame Ads Manager Meta<\/small><\/div><\/a><a class=\"related-card\" href=\"\/publicite-tiktok\/\"><div><span>Publicit\u00e9 TikTok<\/span><small>Alternative 18-34 ans<\/small><\/div><\/a><a class=\"related-card\" href=\"\/community-management-instagram\/\"><div><span>Community Instagram<\/span><small>Gestion organique IG<\/small><\/div><\/a><\/div>\n<\/div><\/section>\n\n<section class=\"cta-final\" id=\"devis\"><div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit<\/div>\n<h2 style=\"color:#fff\">Pr\u00eat \u00e0 lancer vos campagnes <span class=\"hl-lime\">Instagram Ads<\/span> ?<\/h2>\n<p>Nous analysons votre business et vos cibles pour estimer le potentiel de Instagram Ads.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit Instagram Ads \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n<\/div><\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Publicit\u00e9 R\u00e9seaux Sociaux\/Instagram Ads Instagram Ads Publicit\u00e9 Instagram \u2014 Reels, Stories, Shopping Campagnes Instagram Ads : Reels, Stories, Feed, Shopping, Explore. Audience 18-45 ans, visuel-first, engagement \u00e9lev\u00e9. Pour DNVB, mode, beaut\u00e9, lifestyle, influenceurs, marques visuelles. Demander un audit gratuit \u2192Voir nos r\u00e9sultats Audience 18-45 ansEngag\u00e9e, visuelle, aspirationnelle Format ReelsFormat n\u00b01 en croissance sur Meta Shopping int\u00e9gr\u00e9Tags produit, checkout in-app Pour qui Instagram Ads : le visuel qui vend Instagram est la plateforme de l&rsquo;aspirationnel et du lifestyle. Si votre produit est beau \u00e0 montrer, c&rsquo;est ici qu&rsquo;il faut \u00eatre. DNVB &#038; Mode Mode, accessoires, beaut\u00e9, d\u00e9co. Les Reels convertissent le mieux. Shopping natif avec tags produit. ROAS moyen 4-7\u00d7. Food &#038; Restaurant Photos s\u00e9duisantes, Reels de recettes, Stories de coulisses. Audience lifestyle engag\u00e9e. Voyage &#038; H\u00f4tellerie Contenu inspirationnel. Stories de destinations, Reels de vues. Ciblage lookalike voyageurs. Services premium Coaching, bien-\u00eatre, cosm\u00e9tique, esth\u00e9tique. Les 25-45 ans y investissent. Formats Les formats Instagram qui fonctionnent Instagram r\u00e9compense les contenus natifs, jamais les publicit\u00e9s \u00ab\u00a0reformat\u00e9es TV\u00a0\u00bb. Reels Ads Reels Ads Format Instagram Ads Format n\u00b01 en reach sur Meta. 9:16, 15-90s, musique tendance, hook 3s. CPM inf\u00e9rieur \u00e0 Stories. \u00d72,5 engagement vs Feed. Stories Ads Stories Ads Format Instagram Ads Placement premium, full-screen. Id\u00e9al retargeting et conversion directe. CTA swipe-up. 500 M utilisateurs\/jour. Feed &#038; Carousel Feed &#038; Carousel Format Instagram Ads Images et carrousels jusqu&rsquo;\u00e0 10 visuels. Storytelling produit. Carrousel = +1,4\u00d7 CTR vs image seule. Shopping Ads Shopping Ads Format Instagram Ads Tags produit directement sur les images. Checkout in-app (US) ou redirection site. Essentiel e-commerce. Explore Ads Explore Ads Format Instagram Ads Onglet d\u00e9couverte. Audience en mode exploration active. Bon pour awareness et d\u00e9couverte de marque. Collab Posts \/ C Collab Posts \/ Creator Ads Format Instagram Ads Amplifier les posts d&rsquo;influenceurs en paid. Spark Ads Meta. Combine notori\u00e9t\u00e9 organique + reach paid. R\u00e9sultats Nos r\u00e9sultats Instagram Ads DNVB Mode \u00b7 France Budget 4 000\u20ac\/mois Strat\u00e9gie : Reels + Shopping + Stories retargetingR\u00e9sultats : ROAS 6,3\u00d7, AOV 92\u20acBonus : +18k abonn\u00e9s organiques +210 % de CA en 6 mois. Marque Cosm\u00e9tique \u00b7 LU Budget 2 800\u20ac\/mois Strat\u00e9gie : UGC Reels + Creator Ads + StoriesR\u00e9sultats : ROAS 4,8\u00d7, 920 nouveaux clients\/moisBonus : +12% engagement Reels Taux de r\u00e9achat 38 %. Coach Fitness \u00b7 FR Budget 1 500\u20ac\/mois Strat\u00e9gie : Reels d\u00e9mo + Stories t\u00e9moignages + Lead AdsR\u00e9sultats : 320 leads\/mois, CPA 4,70\u20acBonus : 22% conversion vers programme payant ROAS 11\u00d7 formation premium. Tarification Tarifs Instagram Ads Starter \u00e0 partir de500\u20ac\/mois HT Budget m\u00e9dia \u2264 2 999\u20ac\/mois Instagram uniquement Reels + Stories A\/B testing cr\u00e9as Rapport mensuel Choisir Starter Le plus populaire Business \u00e0 partir de900\u20ac\/mois HT Budget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois Instagram + Facebook Shopping setup Tracking CAPI Creator Ads possible Dashboard temps r\u00e9el Choisir Business Premium \u00e0 partir de20% du budget m\u00e9dia Budget m\u00e9dia \u2265 5 000\u20ac\/mois Meta complet Account manager d\u00e9di\u00e9 Brief cr\u00e9atif hebdo R\u00e9union hebdo Choisir Premium Setup initial : 450\u20ac HT \u00b7 audit, tracking server-side, premi\u00e8re campagne Questions fr\u00e9quentes Ce que nos clients nous demandent sur Instagram Ads Instagram vs TikTok : lequel choisir ? Instagram : 25-45 ans, aspirationnel, shopping mature. TikTok : 18-34 ans, brut\/UGC, viralit\u00e9. Id\u00e9alement les deux. Voir TikTok Ads. Faut-il des Reels ou des images suffisent ? Les Reels dominent le reach Meta depuis 2024. Sans Reels, on perd 60-70% du potentiel. Les images restent utiles pour retargeting et carrousels produits. Quel budget minimum ? 600\u20ac\/mois de budget m\u00e9dia. En dessous, la phase d&rsquo;apprentissage Instagram ne se termine pas. Combien de cr\u00e9as par mois ? Minimum 4-6 cr\u00e9as diff\u00e9rentes par mois pour \u00e9viter la fatigue cr\u00e9ative. Id\u00e9alement 8-12 pour permettre \u00e0 l&rsquo;algo de tester. G\u00e9rez-vous aussi les partenariats influenceurs ? Nous g\u00e9rons les Creator Ads (amplifier en paid les posts d&rsquo;influenceurs). Pour le sourcing d&rsquo;influenceurs pur, nous recommandons des agences sp\u00e9cialis\u00e9es. Pouvez-vous g\u00e9rer mon Shopping Instagram ? Oui \u2014 setup catalogue Meta, tags produit, Advantage+ Shopping. Synchronisation Shopify, WooCommerce, PrestaShop. Et iOS 14+ \/ ATT ? CAPI Meta + tracking server-side : 70-85% des conversions remont\u00e9es vs 40-50% en pixel seul. Combien de temps pour voir des r\u00e9sultats ? Trafic imm\u00e9diat, optimisation en 3-6 semaines, r\u00e9sultats stables \u00e0 2-3 mois. Aller plus loin Retour Social PaidTous les r\u00e9seaux sociaux Publicit\u00e9 FacebookM\u00eame Ads Manager Meta Publicit\u00e9 TikTokAlternative 18-34 ans Community InstagramGestion organique IG Audit gratuit Pr\u00eat \u00e0 lancer vos campagnes Instagram Ads ? Nous analysons votre business et vos cibles pour estimer le potentiel de Instagram Ads. Demander mon audit Instagram Ads \u2192 \u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Publicit\u00e9 Instagram Ads | Agence Exoa","rank_math_description":"Boostez votre marque sur Instagram avec l'agence Exoa : Stories Ads, Reels Ads, Shopping, ciblage pr\u00e9cis. Devis gratuit.","rank_math_focus_keyword":"publicit\u00e9 Instagram","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":[],"rank_math_advanced_robots":[],"site-post-title":"disabled","site-content-layout":"page-builder","site-sidebar-layout":"no-sidebar","ast-featured-img":"disabled","ast-breadcrumbs-content":"disabled","footnotes":""},"categories":[],"tags":[],"class_list":["post-14044","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/14044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/comments?post=14044"}],"version-history":[{"count":6,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/14044\/revisions"}],"predecessor-version":[{"id":14710,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/14044\/revisions\/14710"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/media?parent=14044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/categories?post=14044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/tags?post=14044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}