{"id":13915,"date":"2026-04-23T08:24:29","date_gmt":"2026-04-23T08:24:29","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=13915"},"modified":"2026-08-16T15:03:29","modified_gmt":"2026-08-16T15:03:29","slug":"remarketing","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/remarketing\/","title":{"rendered":"Remarketing Google Ads &#038; Display | Agence Exoa"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" rel=\"stylesheet\">\n<style>:root{\n  --navy:#060039;--navy-2:#0a0555;\n  --lavender:#808CF9;--lavender-soft:#808CF920;--lavender-15:#808CF915;\n  --lime:#CDF980;\n  --white:#FFFFFF;--off-white:#F8FAFB;--cool-grey:#EDEFF7;\n  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.svc-media{aspect-ratio:16\/9 !important;max-height:220px;overflow:hidden}\n<\/style>\n<div class=\"exoa-remarketing-page\">\n\n<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n{\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 Remarketing\",\"url\":\"https:\/\/www.agence-exoa.com\/remarketing\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n{\"@type\":\"Service\",\"name\":\"Remarketing\",\"description\":\"Campagnes de reciblage publicitaire multi-canal : Google, Meta, programmatique.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"}}]}\n<\/script>\n\n\n\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/agence-sea\/\">Agence SEA<\/a><span class=\"sep\">\/<\/span><span class=\"here\">Remarketing<\/span><\/div><\/div>\n\n<header class=\"hero\"><div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> Remarketing<\/div>\n<h1>Remarketing \u2014 Reciblez Vos Visiteurs et <span class=\"highlight\">R\u00e9cup\u00e9rez les Conversions Perdues<\/span><\/h1>\n<p class=\"hero-sub\">98% des visiteurs quittent votre site sans convertir. Le remarketing multi-canal (Google, Meta, programmatique) les ram\u00e8ne \u2014 au bon moment, avec le bon message.<\/p>\n<div class=\"hero-ctas\"><a href=\"\/contact\/\" class=\"btn btn-primary\">Demander un audit gratuit \u2192<\/a><a href=\"#cases\" class=\"btn btn-ghost\">Voir nos r\u00e9sultats<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"23 4 23 10 17 10\"\/><path d=\"M20.49 15a9 9 0 1 1-2.12-9.36L23 10\"\/><\/svg><\/div><p><strong>R\u00e9cup\u00e9rer les abandons<\/strong>Paniers, formulaires, inscriptions interrompus<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg><\/div><p><strong>CPA 3 \u00e0 5\u00d7 inf\u00e9rieur<\/strong>Que l&rsquo;acquisition froide<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 2L2 7l10 5 10-5-10-5zM2 17l10 5 10-5M2 12l10 5 10-5\"\/><\/svg><\/div><p><strong>Multi-canal<\/strong>Display, Meta, YouTube, programmatique<\/p><\/div>\n<\/div><\/div><\/header>\n\n<section class=\"ben-alt\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Avantages<\/div><h2>Pourquoi le <span class=\"hl\">remarketing<\/span> est indispensable ?<\/h2><p class=\"section-lead\">C&rsquo;est le canal avec le meilleur ROI \u2014 et pourtant l&rsquo;un des plus sous-exploit\u00e9s.<\/p><\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polyline points=\"23 4 23 10 17 10\"\/><path d=\"M20.49 15a9 9 0 1 1-2.12-9.36L23 10\"\/><\/svg><\/div><div><h3>98% des visiteurs ne convertissent pas (la 1\u00e8re fois)<\/h3><p>Ils comparent, h\u00e9sitent, sont distraits. Le remarketing les ram\u00e8ne au bon moment. Sans \u00e7a, 98% de votre budget acquisition part en fum\u00e9e.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg><\/div><div><h3>CPA 3 \u00e0 5\u00d7 inf\u00e9rieur<\/h3><p>Un visiteur qui a d\u00e9j\u00e0 vu vos produits convertit beaucoup plus facilement. CPA souvent divis\u00e9 par 3 \u00e0 5 vs acquisition froide. ROAS 8\u00d7 \u00e0 15\u00d7 sur les campagnes bien configur\u00e9es.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M21 11.5a8.38 8.38 0 0 1-.9 3.8 8.5 8.5 0 0 1-7.6 4.7 8.38 8.38 0 0 1-3.8-.9L3 21l1.9-5.7a8.38 8.38 0 0 1-.9-3.8 8.5 8.5 0 0 1 4.7-7.6 8.38 8.38 0 0 1 3.8-.9h.5a8.48 8.48 0 0 1 8 8v.5z\"\/><\/svg><\/div><div><h3>Messages personnalis\u00e9s<\/h3><p>Un visiteur de la page produit A voit la pub produit A. Un panier abandonn\u00e9 voit le panier + code promo. Un client existant voit des produits compl\u00e9mentaires. Granularit\u00e9 totale.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"2\" y=\"3\" width=\"20\" height=\"14\" rx=\"2\" ry=\"2\"\/><line x1=\"8\" y1=\"21\" x2=\"16\" y2=\"21\"\/><line x1=\"12\" y1=\"17\" x2=\"12\" y2=\"21\"\/><\/svg><\/div><div><h3>Multi-canal et omnipr\u00e9sent<\/h3><p>Votre visiteur vous revoit sur Google, Facebook, Instagram, YouTube, sites d&rsquo;info, applications. Impression de \u00ab\u00a0vous \u00eates partout\u00a0\u00bb \u2014 renforce la m\u00e9morisation et la confiance.<\/p><\/div><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"services\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Prestations<\/div><h2>Nos services <span class=\"hl\">remarketing<\/span><\/h2><p class=\"section-lead\">Quatre axes : audiences, cr\u00e9as, canaux, attribution.<\/p><\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Segmentation audiences remarketing\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/ads-audience-targeting.jpg\" alt=\"Segmentation audiences remarketing\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Segmentation des Audiences<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Visiteurs site \/ cat\u00e9gorie \/ produit \/ panier abandonn\u00e9 \/ checkout abandonn\u00e9 \/ client existant \/ inactif. Fen\u00eatres temporelles adapt\u00e9es (7j, 30j, 90j). Exclusions (convertis, concurrents, bots).<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Creatives dynamiques personnalisees\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/ads-creative-design.jpg\" alt=\"Creatives dynamiques personnalisees\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Cr\u00e9as Dynamiques (DCO)<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Banni\u00e8res dynamiques qui affichent le produit exact vu par le visiteur. Prix, photo, description pris automatiquement du flux produits. Template unique, des milliers de variantes g\u00e9n\u00e9r\u00e9es automatiquement.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Multi-canaux remarketing\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/ads-performance-network.jpg\" alt=\"Multi-canaux remarketing\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Multi-Canal<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Google Display, Google Search, YouTube, Meta (Facebook \/ Instagram), Criteo, programmatique DV360. Coh\u00e9rence des messages entre canaux. Fr\u00e9quence capping cross-canal pour \u00e9viter la sur-exposition.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Attribution et mesure\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/ads-analytics-dashboard.jpg\" alt=\"Attribution et mesure\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Attribution &#038; Mesure<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Attribution multi-touch (pas seulement last-click). Mesure de l&rsquo;uplift r\u00e9el vs campagnes standalone. Fen\u00eatres d&rsquo;attribution configurables. Reporting cross-canal avec GA4 + Data Studio.<\/p><\/div><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"cases\" id=\"cases\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">R\u00e9sultats<\/div><h2>Nos <span class=\"hl\">r\u00e9sultats remarketing<\/span><\/h2><p class=\"section-lead\">Trois cas r\u00e9els sur diff\u00e9rents secteurs et budgets.<\/p><\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\"><div class=\"case-sector\">E-commerce \u00b7 Mode<\/div><h3>Budget 2 500\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : DCO sur visiteurs produit + panier abandonn\u00e9<\/span><span><strong>Canaux<\/strong> : Google Display + Meta + YouTube<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 14\u00d7, r\u00e9cup\u00e9ration 28% paniers<\/span><\/div><p class=\"case-result\"><span><strong>35 000\u20ac de CA<\/strong> par mois de budget.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">SaaS B2B \u00b7 Logiciel<\/div><h3>Budget 1 500\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : reciblage visiteurs tarification + demo<\/span><span><strong>Canaux<\/strong> : LinkedIn + Google Display<\/span><span><strong>R\u00e9sultats<\/strong> : 95 leads\/mois, CPA 16\u20ac<\/span><\/div><p class=\"case-result\"><span><strong>\u00d73 de conversions<\/strong> vs acquisition seule.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">Formation en ligne<\/div><h3>Budget 1 800\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Strat\u00e9gie<\/strong> : s\u00e9quence 3 messages selon \u00e9tape funnel<\/span><span><strong>Canaux<\/strong> : Meta + YouTube + Google<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 9,5\u00d7, +40% conversion email<\/span><\/div><p class=\"case-result\"><span>R\u00e9cup\u00e9ration de <strong>22% des inscriptions abandonn\u00e9es<\/strong>.<\/span><\/p><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"pricing\"><div class=\"wrap\"><div class=\"section-head\"><div class=\"section-tag\">Tarification<\/div><h2>Des offres <span class=\"hl\">claires et publiques<\/span><\/h2><p class=\"section-lead\">Quatre packs tout-en-un, ou chaque levier \u00e0 la carte \u2014 tous nos tarifs sont en ligne.<\/p><\/div><div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));gap:16px;margin-top:38px\"><a href=\"https:\/\/www.agence-exoa.com\/offres\/#decouverte\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">D\u00e9couverte<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">L&rsquo;essentiel pour d\u00e9marrer \u00b7 3 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#starter\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">Starter<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">1 900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">Une dynamique r\u00e9guli\u00e8re \u00b7 6 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#croissance\" style=\"display:block;background:#060039;border:1px solid #060039;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"position:absolute;top:-11px;left:20px;background:#CDF980;color:#060039;font-size:11px;font-weight:700;letter-spacing:0.04em;text-transform:uppercase;border-radius:999px;padding:4px 12px\">Le plus choisi<\/div><div style=\"font-weight:700;font-size:15px;color:#fff;margin-bottom:6px\">Croissance<\/div><div style=\"font-size:26px;font-weight:700;color:#CDF980;letter-spacing:-0.02em\">3 400\u20ac<span style=\"font-size:13px;font-weight:600;color:#C6C9E0\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#C6C9E0;margin-top:8px;line-height:1.45\">Devenir m\u00e9morable \u00b7 6 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#CDF980;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#scale\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">Scale<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">5 900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">La force de frappe compl\u00e8te \u00b7 3 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><\/div><p style=\"display:flex;gap:18px;flex-wrap:wrap;align-items:center;margin-top:30px\"><a href=\"\/tarifs-publicite\/\" style=\"display:inline-block;background:#060039;color:#CDF980;font-weight:700;border-radius:999px;padding:14px 28px;text-decoration:none\">Voir nos tarifs publicit\u00e9 \u2192<\/a> <a href=\"\/devis-en-ligne\/\" style=\"color:#5159A4;font-weight:600;text-decoration:none\">Construire mon offre sur-mesure \u2192<\/a><\/p><\/div><\/section>\n\n<section class=\"faq\"><div class=\"wrap\">\n<div class=\"section-head center\"><div class=\"section-tag\">Questions fr\u00e9quentes<\/div><h2>Ce que nos clients nous demandent sur le <span class=\"hl\">remarketing<\/span><\/h2><\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open><summary>Combien de trafic faut-il pour faire du remarketing ?<\/summary><div class=\"faq-body\">Minimum <strong>1 000 visiteurs uniques\/mois<\/strong>. En dessous, les audiences sont trop petites et les plateformes ne diffusent pas efficacement. Optimal \u00e0 partir de 5 000-10 000 visiteurs\/mois.<\/div><\/details>\n<details class=\"faq-item\"><summary>Le remarketing n&rsquo;est-il pas aga\u00e7ant pour l&rsquo;utilisateur ?<\/summary><div class=\"faq-body\">Seulement si mal fait. Nous utilisons le <strong>frequency capping<\/strong> (max 3-5 impressions\/semaine\/utilisateur), des dur\u00e9es d&rsquo;audience courtes (30j max) et excluons les convertis. Objectif : pertinent, pas intrusif.<\/div><\/details>\n<details class=\"faq-item\"><summary>Google ou Meta : lequel choisir ?<\/summary><div class=\"faq-body\">Les deux sont compl\u00e9mentaires. <strong>Google Display<\/strong> : reach maximal, tarif bas. <strong>Meta<\/strong> : formats riches, engagement \u00e9lev\u00e9. Recommandation : commencer avec les deux, puis arbitrer selon performance.<\/div><\/details>\n<details class=\"faq-item\"><summary>Le RGPD \/ cookies tiers impactent-ils le remarketing ?<\/summary><div class=\"faq-body\">Oui. Nous utilisons des solutions conformes : Consent Mode v2 Google, CAPI Meta, tracking server-side. Toujours avec banni\u00e8re de consentement opt-in sur votre site.<\/div><\/details>\n<details class=\"faq-item\"><summary>Dur\u00e9e d&rsquo;audience : 7j, 30j ou 90j ?<\/summary><div class=\"faq-body\">D\u00e9pend du cycle d&rsquo;achat. <strong>E-commerce impulsif<\/strong> : 7-14j. <strong>B2B \/ produits consid\u00e9r\u00e9s<\/strong> : 30-90j. Nous segmentons souvent avec plusieurs dur\u00e9es (7j hot, 30j warm, 90j cold) pour adapter le message.<\/div><\/details>\n<details class=\"faq-item\"><summary>Vous g\u00e9rez les cr\u00e9as dynamiques (DCO) ?<\/summary><div class=\"faq-body\">Oui. Nous cr\u00e9ons les templates et g\u00e9rons le lien avec votre flux produits (Shopify, WooCommerce, catalogue custom). Les banni\u00e8res se mettent \u00e0 jour automatiquement.<\/div><\/details>\n<details class=\"faq-item\"><summary>Le remarketing peut-il atteindre des utilisateurs sans compte Google\/Meta ?<\/summary><div class=\"faq-body\">Partiellement. Nous utilisons aussi le <strong>remarketing programmatique<\/strong> (DV360, Criteo) qui couvre des millions de sites ind\u00e9pendants \u2014 au-del\u00e0 de l&rsquo;\u00e9cosyst\u00e8me Google\/Meta.<\/div><\/details>\n<details class=\"faq-item\"><summary>Remarketing vs retargeting : quelle diff\u00e9rence ?<\/summary><div class=\"faq-body\">Les deux termes d\u00e9signent la m\u00eame chose. \u00ab\u00a0Remarketing\u00a0\u00bb est le terme Google, \u00ab\u00a0retargeting\u00a0\u00bb celui de Meta et des autres plateformes. Fonctionnement identique.<\/div><\/details>\n<\/div><\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\">\n<a class=\"related-card\" href=\"\/agence-sea\/\"><div><span>Retour Agence SEA<\/span><small>Tous nos services SEA<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/google-search-ads\/\"><div><span>Google Search Ads<\/span><small>Acquisition<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/publicite-reseaux-sociaux\/\"><div><span>Publicit\u00e9 R\u00e9seaux Sociaux<\/span><small>Meta, TikTok, LinkedIn<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/agence-programmatique\/\"><div><span>Programmatique<\/span><small>Reach \u00e9tendu DV360<\/small><\/div><\/a>\n<\/div><\/div><\/section>\n\n<section class=\"cta-final\" id=\"devis\"><div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit<\/div>\n<h2>Vos visiteurs perdus <span class=\"hl-lime\">peuvent encore convertir<\/span><\/h2>\n<p>Nous analysons votre trafic actuel et estimons combien de conversions le remarketing peut r\u00e9cup\u00e9rer.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"\/contact\/\" class=\"btn btn-primary\">Demander mon audit remarketing \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n<\/div><\/section>\n\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/Agence SEA\/Remarketing Remarketing Remarketing \u2014 Reciblez Vos Visiteurs et R\u00e9cup\u00e9rez les Conversions Perdues 98% des visiteurs quittent votre site sans convertir. Le remarketing multi-canal (Google, Meta, programmatique) les ram\u00e8ne \u2014 au bon moment, avec le bon message. Demander un audit gratuit \u2192Voir nos r\u00e9sultats R\u00e9cup\u00e9rer les abandonsPaniers, formulaires, inscriptions interrompus CPA 3 \u00e0 5\u00d7 inf\u00e9rieurQue l&rsquo;acquisition froide Multi-canalDisplay, Meta, YouTube, programmatique Avantages Pourquoi le remarketing est indispensable ? C&rsquo;est le canal avec le meilleur ROI \u2014 et pourtant l&rsquo;un des plus sous-exploit\u00e9s. 98% des visiteurs ne convertissent pas (la 1\u00e8re fois) Ils comparent, h\u00e9sitent, sont distraits. Le remarketing les ram\u00e8ne au bon moment. Sans \u00e7a, 98% de votre budget acquisition part en fum\u00e9e. CPA 3 \u00e0 5\u00d7 inf\u00e9rieur Un visiteur qui a d\u00e9j\u00e0 vu vos produits convertit beaucoup plus facilement. CPA souvent divis\u00e9 par 3 \u00e0 5 vs acquisition froide. ROAS 8\u00d7 \u00e0 15\u00d7 sur les campagnes bien configur\u00e9es. Messages personnalis\u00e9s Un visiteur de la page produit A voit la pub produit A. Un panier abandonn\u00e9 voit le panier + code promo. Un client existant voit des produits compl\u00e9mentaires. Granularit\u00e9 totale. Multi-canal et omnipr\u00e9sent Votre visiteur vous revoit sur Google, Facebook, Instagram, YouTube, sites d&rsquo;info, applications. Impression de \u00ab\u00a0vous \u00eates partout\u00a0\u00bb \u2014 renforce la m\u00e9morisation et la confiance. Prestations Nos services remarketing Quatre axes : audiences, cr\u00e9as, canaux, attribution. Segmentation des Audiences Inclus Visiteurs site \/ cat\u00e9gorie \/ produit \/ panier abandonn\u00e9 \/ checkout abandonn\u00e9 \/ client existant \/ inactif. Fen\u00eatres temporelles adapt\u00e9es (7j, 30j, 90j). Exclusions (convertis, concurrents, bots). Cr\u00e9as Dynamiques (DCO) Inclus Banni\u00e8res dynamiques qui affichent le produit exact vu par le visiteur. Prix, photo, description pris automatiquement du flux produits. Template unique, des milliers de variantes g\u00e9n\u00e9r\u00e9es automatiquement. Multi-Canal Inclus Google Display, Google Search, YouTube, Meta (Facebook \/ Instagram), Criteo, programmatique DV360. Coh\u00e9rence des messages entre canaux. Fr\u00e9quence capping cross-canal pour \u00e9viter la sur-exposition. Attribution &#038; Mesure Inclus Attribution multi-touch (pas seulement last-click). Mesure de l&rsquo;uplift r\u00e9el vs campagnes standalone. Fen\u00eatres d&rsquo;attribution configurables. Reporting cross-canal avec GA4 + Data Studio. R\u00e9sultats Nos r\u00e9sultats remarketing Trois cas r\u00e9els sur diff\u00e9rents secteurs et budgets. E-commerce \u00b7 Mode Budget 2 500\u20ac\/mois Strat\u00e9gie : DCO sur visiteurs produit + panier abandonn\u00e9Canaux : Google Display + Meta + YouTubeR\u00e9sultats : ROAS 14\u00d7, r\u00e9cup\u00e9ration 28% paniers 35 000\u20ac de CA par mois de budget. SaaS B2B \u00b7 Logiciel Budget 1 500\u20ac\/mois Strat\u00e9gie : reciblage visiteurs tarification + demoCanaux : LinkedIn + Google DisplayR\u00e9sultats : 95 leads\/mois, CPA 16\u20ac \u00d73 de conversions vs acquisition seule. Formation en ligne Budget 1 800\u20ac\/mois Strat\u00e9gie : s\u00e9quence 3 messages selon \u00e9tape funnelCanaux : Meta + YouTube + GoogleR\u00e9sultats : ROAS 9,5\u00d7, +40% conversion email R\u00e9cup\u00e9ration de 22% des inscriptions abandonn\u00e9es. Tarification Des offres claires et publiques Quatre packs tout-en-un, ou chaque levier \u00e0 la carte \u2014 tous nos tarifs sont en ligne. D\u00e9couverte 900\u20ac \/mois HT L&rsquo;essentiel pour d\u00e9marrer \u00b7 3 mois Voir le pack \u2192 Starter 1 900\u20ac \/mois HT Une dynamique r\u00e9guli\u00e8re \u00b7 6 mois Voir le pack \u2192 Le plus choisi Croissance 3 400\u20ac \/mois HT Devenir m\u00e9morable \u00b7 6 mois Voir le pack \u2192 Scale 5 900\u20ac \/mois HT La force de frappe compl\u00e8te \u00b7 3 mois Voir le pack \u2192 Voir nos tarifs publicit\u00e9 \u2192 Construire mon offre sur-mesure \u2192 Questions fr\u00e9quentes Ce que nos clients nous demandent sur le remarketing Combien de trafic faut-il pour faire du remarketing ? Minimum 1 000 visiteurs uniques\/mois. En dessous, les audiences sont trop petites et les plateformes ne diffusent pas efficacement. Optimal \u00e0 partir de 5 000-10 000 visiteurs\/mois. Le remarketing n&rsquo;est-il pas aga\u00e7ant pour l&rsquo;utilisateur ? Seulement si mal fait. Nous utilisons le frequency capping (max 3-5 impressions\/semaine\/utilisateur), des dur\u00e9es d&rsquo;audience courtes (30j max) et excluons les convertis. Objectif : pertinent, pas intrusif. Google ou Meta : lequel choisir ? Les deux sont compl\u00e9mentaires. Google Display : reach maximal, tarif bas. Meta : formats riches, engagement \u00e9lev\u00e9. Recommandation : commencer avec les deux, puis arbitrer selon performance. Le RGPD \/ cookies tiers impactent-ils le remarketing ? Oui. Nous utilisons des solutions conformes : Consent Mode v2 Google, CAPI Meta, tracking server-side. Toujours avec banni\u00e8re de consentement opt-in sur votre site. Dur\u00e9e d&rsquo;audience : 7j, 30j ou 90j ? D\u00e9pend du cycle d&rsquo;achat. E-commerce impulsif : 7-14j. B2B \/ produits consid\u00e9r\u00e9s : 30-90j. Nous segmentons souvent avec plusieurs dur\u00e9es (7j hot, 30j warm, 90j cold) pour adapter le message. Vous g\u00e9rez les cr\u00e9as dynamiques (DCO) ? Oui. Nous cr\u00e9ons les templates et g\u00e9rons le lien avec votre flux produits (Shopify, WooCommerce, catalogue custom). Les banni\u00e8res se mettent \u00e0 jour automatiquement. Le remarketing peut-il atteindre des utilisateurs sans compte Google\/Meta ? Partiellement. Nous utilisons aussi le remarketing programmatique (DV360, Criteo) qui couvre des millions de sites ind\u00e9pendants \u2014 au-del\u00e0 de l&rsquo;\u00e9cosyst\u00e8me Google\/Meta. Remarketing vs retargeting : quelle diff\u00e9rence ? Les deux termes d\u00e9signent la m\u00eame chose. \u00ab\u00a0Remarketing\u00a0\u00bb est le terme Google, \u00ab\u00a0retargeting\u00a0\u00bb celui de Meta et des autres plateformes. Fonctionnement identique. Aller plus loin Retour Agence SEATous nos services SEA Google Search AdsAcquisition Publicit\u00e9 R\u00e9seaux SociauxMeta, TikTok, LinkedIn ProgrammatiqueReach \u00e9tendu DV360 Audit gratuit Vos visiteurs perdus peuvent encore convertir Nous analysons votre trafic actuel et estimons combien de conversions le remarketing peut r\u00e9cup\u00e9rer. Demander mon audit remarketing \u2192 \u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Remarketing Google Ads & Display | Agence Exoa","rank_math_description":"Relancez vos visiteurs avec des campagnes remarketing cibl\u00e9es : RLSA, display remarketing, dynamic ads. Agence Exoa \u2014 devis gratuit.","rank_math_focus_keyword":"remarketing Google Ads","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":[],"rank_math_advanced_robots":[],"site-post-title":"disabled","site-content-layout":"page-builder","site-sidebar-layout":"no-sidebar","ast-featured-img":"disabled","ast-breadcrumbs-content":"","footnotes":""},"class_list":["post-13915","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/comments?post=13915"}],"version-history":[{"count":14,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13915\/revisions"}],"predecessor-version":[{"id":20508,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13915\/revisions\/20508"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/media?parent=13915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}