{"id":13911,"date":"2026-04-23T08:24:26","date_gmt":"2026-04-23T08:24:26","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=13911"},"modified":"2026-05-04T09:50:56","modified_gmt":"2026-05-04T09:50:56","slug":"youtube-ads","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/youtube-ads\/","title":{"rendered":"YouTube Ads \u2014 Publicit\u00e9 Vid\u00e9o Google | Agence Exoa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13911\" class=\"elementor elementor-13911\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e9a103 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"18e9a103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c09f25 elementor-widget elementor-widget-text-editor\" 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.hl-lime,[class*=\"exoa-\"][class*=\"-page\"] .steps h2 .hl,[class*=\"exoa-\"][class*=\"-page\"] .steps h2 .hl-lime{color:#fff !important}\n[class*=\"exoa-\"][class*=\"-page\"] .process .section-lead,[class*=\"exoa-\"][class*=\"-page\"] .steps .section-lead{color:#C6C9E0 !important}\n[class*=\"exoa-\"][class*=\"-page\"] .process .section-tag,[class*=\"exoa-\"][class*=\"-page\"] .steps .section-tag{background:rgba(128,140,249,0.18) !important;color:#CDD0FF !important}\n<\/style>\n<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n{\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 YouTube Ads\",\"url\":\"https:\/\/www.agence-exoa.com\/youtube-ads\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n{\"@type\":\"Service\",\"name\":\"YouTube Ads\",\"description\":\"Campagnes publicit\u00e9 vid\u00e9o sur YouTube : TrueView, Bumper, Shorts.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"}}]}\n<\/script>\n<div class=\"exoa-youtube-page\">\n<div class=\"crumbs\"><div class=\"crumbs-inner\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/agence-sea\/\">Agence SEA<\/a><span class=\"sep\">\/<\/span><span class=\"here\">YouTube Ads<\/span><\/div><\/div>\n\n<header class=\"hero\"><div class=\"hero-inner\">\n<div class=\"eyebrow\"><span class=\"dot\"><\/span> YouTube Ads<\/div>\n<h1>YouTube Ads \u2014 Publicit\u00e9 Vid\u00e9o sur <span class=\"highlight\">La Plateforme N\u00b01<\/span><\/h1>\n<p class=\"hero-sub\">Toucher vos audiences sur YouTube avec les bons formats \u2014 TrueView, Bumper 6 secondes, Shorts, In-stream. De la notori\u00e9t\u00e9 \u00e0 la conversion.<\/p>\n<div class=\"hero-ctas\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un audit gratuit \u2192<\/a><a href=\"#cases\" class=\"btn btn-ghost\">Voir nos r\u00e9sultats<\/a><\/div>\n<div class=\"hero-benefits\">\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"23 7 16 12 23 17 23 7\"\/><rect x=\"1\" y=\"5\" width=\"15\" height=\"14\" rx=\"2\" ry=\"2\"\/><\/svg><\/div><p><strong>2,5 Mds d&rsquo;utilisateurs<\/strong>Audience globale massive, qualifi\u00e9e par int\u00e9r\u00eats<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><\/svg><\/div><p><strong>Ciblage ultra-pr\u00e9cis<\/strong>Int\u00e9r\u00eats, \u00e2ge, sexe, mots-cl\u00e9s, cha\u00eenes, keywords<\/p><\/div>\n<div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 2v4M12 18v4M4.93 4.93l2.83 2.83M16.24 16.24l2.83 2.83M2 12h4M18 12h4M4.93 19.07l2.83-2.83M16.24 7.76l2.83-2.83\"\/><\/svg><\/div><p><strong>Format \u00e9motionnel<\/strong>Vid\u00e9o = engagement et m\u00e9morisation sup\u00e9rieurs<\/p><\/div>\n<\/div><\/div><\/header>\n\n<section class=\"ben-alt\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Avantages<\/div><h2>Pourquoi faire de la pub sur <span class=\"hl\">YouTube<\/span> ?<\/h2><p class=\"section-lead\">C&rsquo;est \u00e0 la fois TV et digital \u2014 reach massif et mesurabilit\u00e9 totale.<\/p><\/div>\n<div class=\"ben-alt-grid\">\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polygon points=\"23 7 16 12 23 17 23 7\"\/><rect x=\"1\" y=\"5\" width=\"15\" height=\"14\" rx=\"2\" ry=\"2\"\/><\/svg><\/div><div><h3>2,5 milliards d&rsquo;utilisateurs actifs<\/h3><p>YouTube est la 2\u00e8me plateforme la plus utilis\u00e9e au monde. 95% des 18-49 ans regardent YouTube chaque mois. Votre audience y passe des heures \u2014 vid\u00e9o longue, musique, podcasts, tutos, Shorts.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><\/svg><\/div><div><h3>Ciblage ultra-pr\u00e9cis<\/h3><p>D\u00e9mographie, int\u00e9r\u00eats, topics, mots-cl\u00e9s de recherche, cha\u00eenes sp\u00e9cifiques, audiences similaires, remarketing. Vous touchez exactement qui vous voulez \u2014 pas \u00ab\u00a0les 25-45 ans\u00a0\u00bb en vrac.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M20.84 4.61a5.5 5.5 0 0 0-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 0 0-7.78 7.78l1.06 1.06L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 0 0 0-7.78z\"\/><\/svg><\/div><div><h3>Vid\u00e9o = m\u00e9morisation sup\u00e9rieure<\/h3><p>La vid\u00e9o g\u00e9n\u00e8re 2\u00d7 plus de m\u00e9morisation qu&rsquo;une banni\u00e8re statique. Pour le branding et la consid\u00e9ration, aucun format digital n&rsquo;est plus efficace. +35% d&rsquo;intention d&rsquo;achat en moyenne.<\/p><\/div><\/div>\n<div class=\"ben-alt-card\"><div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg><\/div><div><h3>Pay-per-view (TrueView)<\/h3><p>Avec TrueView, vous ne payez que si l&rsquo;utilisateur regarde au moins 30 secondes (ou toute la vid\u00e9o si plus courte). Ceux qui skippent ne co\u00fbtent rien \u2014 vous payez uniquement l&rsquo;attention r\u00e9elle.<\/p><\/div><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"services\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Prestations<\/div><h2>Nos services <span class=\"hl\">YouTube Ads<\/span><\/h2><p class=\"section-lead\">De la strat\u00e9gie aux conversions, en passant par les formats courts (Shorts).<\/p><\/div>\n<div class=\"svc-grid\">\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Strategie et formats YouTube\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#808CF9\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g1)\"\/><rect x=\"60\" y=\"50\" width=\"120\" height=\"75\" rx=\"6\" fill=\"white\"\/><polygon points=\"105,75 105,105 130,90\" fill=\"#5159A4\"\/><text x=\"120\" y=\"120\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" fill=\"#151740\" font-weight=\"700\">IN-STREAM<\/text><rect x=\"200\" y=\"50\" width=\"140\" height=\"75\" rx=\"6\" fill=\"#D4FF3A\"\/><text x=\"270\" y=\"82\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"11\" fill=\"#151740\" font-weight=\"700\">BUMPER<\/text><text x=\"270\" y=\"100\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"20\" fill=\"#151740\" font-weight=\"700\">6s<\/text><rect x=\"60\" y=\"140\" width=\"280\" height=\"50\" rx=\"6\" fill=\"#2E3364\"\/><text x=\"200\" y=\"165\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" fill=\"#D4FF3A\" font-weight=\"700\">SHORTS \u00b7 DISCOVERY \u00b7 MASTHEAD<\/text><text x=\"200\" y=\"180\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" fill=\"white\" opacity=\"0.6\">8 formats disponibles<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Strat\u00e9gie &#038; Choix des Formats<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>TrueView In-Stream (skip apr\u00e8s 5s), Bumper 6s (non-skippable), Shorts (vertical), Discovery (recherche), Masthead (page d&rsquo;accueil). Choix selon objectif : notori\u00e9t\u00e9 \/ consid\u00e9ration \/ conversion.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Ciblage audiences YouTube\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g2)\"\/><circle cx=\"200\" cy=\"112\" r=\"60\" fill=\"none\" stroke=\"#D4FF3A\" stroke-width=\"2\" opacity=\"0.3\"\/><circle cx=\"200\" cy=\"112\" r=\"40\" fill=\"none\" stroke=\"#D4FF3A\" stroke-width=\"2\" opacity=\"0.6\"\/><circle cx=\"200\" cy=\"112\" r=\"22\" fill=\"#D4FF3A\"\/><text x=\"200\" y=\"117\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"11\" fill=\"#151740\" font-weight=\"700\">CIBLE<\/text><g fill=\"white\" font-family=\"monospace\" font-size=\"9\" font-weight=\"700\"><text x=\"70\" y=\"50\">INT\u00c9R\u00caTS<\/text><text x=\"300\" y=\"50\">TOPICS<\/text><text x=\"65\" y=\"185\">CHA\u00ceNES<\/text><text x=\"305\" y=\"185\">MOTS-CL\u00c9S<\/text><\/g><g stroke=\"white\" stroke-width=\"1\" opacity=\"0.4\" stroke-dasharray=\"3 3\"><line x1=\"105\" y1=\"55\" x2=\"180\" y2=\"100\"\/><line x1=\"320\" y1=\"55\" x2=\"220\" y2=\"100\"\/><line x1=\"105\" y1=\"180\" x2=\"180\" y2=\"125\"\/><line x1=\"320\" y1=\"180\" x2=\"220\" y2=\"125\"\/><\/g><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Ciblage Audiences<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>D\u00e9mographie, centres d&rsquo;int\u00e9r\u00eat, topics, in-market, mots-cl\u00e9s de recherche, placements (cha\u00eenes sp\u00e9cifiques), custom audiences, remarketing vid\u00e9o, audiences similaires. Granularit\u00e9 extr\u00eame.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Conseil creatif video\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g3)\"\/><rect x=\"80\" y=\"55\" width=\"240\" height=\"110\" rx=\"6\" fill=\"#151740\"\/><polygon points=\"185,90 185,130 220,110\" fill=\"#D4FF3A\"\/><rect x=\"80\" y=\"170\" width=\"48\" height=\"6\" rx=\"2\" fill=\"#D4FF3A\"\/><rect x=\"128\" y=\"170\" width=\"192\" height=\"6\" rx=\"2\" fill=\"white\" opacity=\"0.3\"\/><g fill=\"white\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" opacity=\"0.8\"><text x=\"90\" y=\"72\">0:00<\/text><text x=\"290\" y=\"72\">0:30<\/text><\/g><text x=\"200\" y=\"200\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" fill=\"white\" opacity=\"0.7\">HOOK \u00b7 STORY \u00b7 CTA<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Conseil Cr\u00e9atif<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Recommandations pour maximiser l&rsquo;efficacit\u00e9 : hook dans les 5 premi\u00e8res secondes, storytelling court, CTA clair, branding d\u00e8s le d\u00e9but. Conseil pour Shorts verticaux. Le tournage reste chez vous ou votre prestataire.<\/p><\/div><\/article>\n<article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Reporting metriques video\"><svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"g4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#g4)\"\/><rect x=\"50\" y=\"50\" width=\"95\" height=\"55\" rx=\"6\" fill=\"white\"\/><text x=\"97\" y=\"72\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#151740\">IMPRESSIONS<\/text><text x=\"97\" y=\"92\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"15\" font-weight=\"700\" fill=\"#5159A4\">1.2M<\/text><rect x=\"155\" y=\"50\" width=\"95\" height=\"55\" rx=\"6\" fill=\"#D4FF3A\"\/><text x=\"202\" y=\"72\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#151740\">VIEW RATE<\/text><text x=\"202\" y=\"92\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"15\" font-weight=\"700\" fill=\"#151740\">45%<\/text><rect x=\"260\" y=\"50\" width=\"95\" height=\"55\" rx=\"6\" fill=\"white\"\/><text x=\"307\" y=\"72\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"8\" font-weight=\"700\" fill=\"#151740\">CPV<\/text><text x=\"307\" y=\"92\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"15\" font-weight=\"700\" fill=\"#5159A4\">0.04\u20ac<\/text><rect x=\"50\" y=\"120\" width=\"305\" height=\"70\" rx=\"6\" fill=\"#2E3364\"\/><text x=\"202\" y=\"145\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"10\" font-weight=\"700\" fill=\"#D4FF3A\">BRAND LIFT +28%<\/text><text x=\"202\" y=\"165\" text-anchor=\"middle\" font-family=\"monospace\" font-size=\"9\" fill=\"white\" opacity=\"0.7\">AWARENESS \u00b7 CONSIDERATION \u00b7 INTENT<\/text><\/svg><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Reporting &#038; Brand Lift<\/h3><span class=\"svc-budget\">Inclus<\/span><\/div><p>Impressions, views, view rate, CPV, CTR, conversions. Brand Lift Study (\u00e9tude d&rsquo;impact notori\u00e9t\u00e9 \/ consid\u00e9ration \/ intention d&rsquo;achat) possible sur budgets \u00e9lev\u00e9s.<\/p><\/div><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"process\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag on-navy\">M\u00e9thode<\/div><h2 style=\"color:#fff\">Comment nous g\u00e9rons vos <span class=\"hl-lime\" style=\"color:#fff\">campagnes YouTube<\/span><\/h2><p style=\"color:#C6C9E0\" class=\"section-lead\">Une approche pens\u00e9e pour les vid\u00e9os : objectif \u2192 format \u2192 ciblage \u2192 cr\u00e9a \u2192 optimisation.<\/p><\/div>\n<div class=\"step-grid\">\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 01<\/span><span class=\"step-delay\">Jour 1 \u2192 5<\/span><h4>Strat\u00e9gie<\/h4><p>Objectif (notori\u00e9t\u00e9 \/ consid\u00e9ration \/ conversion). Choix des formats. D\u00e9finition des KPIs (view rate, CPV, brand lift).<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 02<\/span><span class=\"step-delay\">Jour 5 \u2192 10<\/span><h4>Ciblage<\/h4><p>D\u00e9finition des audiences : d\u00e9mographie, int\u00e9r\u00eats, topics, cha\u00eenes. Exclusions. Plan de diffusion.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 03<\/span><span class=\"step-delay\">Jour 10 \u2192 15<\/span><h4>Cr\u00e9a &#038; Setup<\/h4><p>Brief cr\u00e9atif (ou utilisation de vos assets). Upload cha\u00eene YouTube. Cr\u00e9ation campagnes, ad groups, annonces vid\u00e9o.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 04<\/span><span class=\"step-delay\">Jour 15 \u2192 30<\/span><h4>Lancement &#038; Tests<\/h4><p>A\/B testing cr\u00e9a + audiences. Monitoring view rate, CPV. Optimisations quotidiennes. R\u00e9allocation budget.<\/p><\/div>\n<div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 05<\/span><span class=\"step-delay\">Mensuel<\/span><h4>Reporting<\/h4><p>Rapport complet avec insights brand lift (si applicable). Recommandations pour le mois suivant.<\/p><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"cases\" id=\"cases\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">R\u00e9sultats<\/div><h2>Nos <span class=\"hl\">r\u00e9sultats YouTube<\/span><\/h2><p class=\"section-lead\">Trois campagnes repr\u00e9sentatives \u2014 notori\u00e9t\u00e9, consid\u00e9ration, conversion.<\/p><\/div>\n<div class=\"case-grid\">\n<article class=\"case-card\"><div class=\"case-sector\">Marque Luxe \u00b7 Notori\u00e9t\u00e9<\/div><h3>Budget 12 000\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Format<\/strong> : Bumper 6s + In-Stream TrueView<\/span><span><strong>Objectif<\/strong> : notori\u00e9t\u00e9 sur 25-45 CSP+<\/span><span><strong>R\u00e9sultats<\/strong> : 4,2M vues, brand lift +32% notori\u00e9t\u00e9<\/span><\/div><p class=\"case-result\"><span><strong>CPV 0,03\u20ac<\/strong> vs 0,08\u20ac benchmark secteur.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">SaaS B2B \u00b7 Consid\u00e9ration<\/div><h3>Budget 4 500\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Format<\/strong> : In-Stream TrueView (60 secondes)<\/span><span><strong>Ciblage<\/strong> : in-market B2B + custom audiences<\/span><span><strong>R\u00e9sultats<\/strong> : 180 000 vues compl\u00e8tes, 420 leads<\/span><\/div><p class=\"case-result\"><span><strong>CPA 25\u20ac<\/strong> \u2014 divis\u00e9 par 2 vs LinkedIn Ads.<\/span><\/p><\/article>\n<article class=\"case-card\"><div class=\"case-sector\">E-commerce \u00b7 Conversion<\/div><h3>Budget 3 000\u20ac\/mois<\/h3><div class=\"case-meta\"><span><strong>Format<\/strong> : Video Action + remarketing<\/span><span><strong>Strat\u00e9gie<\/strong> : relance visiteurs site avec produit vu<\/span><span><strong>R\u00e9sultats<\/strong> : ROAS 4,8\u00d7 \u2014 +18% de ventes globales<\/span><\/div><p class=\"case-result\"><span><strong>+18% de CA<\/strong> sur la p\u00e9riode.<\/span><\/p><\/article>\n<\/div><\/div><\/section>\n\n<section class=\"pricing\"><div class=\"wrap\">\n<div class=\"section-head\"><div class=\"section-tag\">Tarification<\/div><h2>Tarifs <span class=\"hl\">YouTube Ads<\/span><\/h2><p class=\"section-lead\">Structure identique aux autres services SEA.<\/p><\/div>\n<div class=\"price-grid\">\n<div class=\"price-card\"><div class=\"price-tier\">Starter<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>500\u20ac<span class=\"unit\">\/mois HT<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia \u2264 2 999\u20ac\/mois<\/div><ul class=\"price-features\"><li>1 campagne vid\u00e9o<\/li><li>1 \u00e0 2 formats<\/li><li>Rapport mensuel<\/li><li>R\u00e9union 30 min\/mois<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Starter<\/a><\/div>\n<div class=\"price-card featured\"><div class=\"price-badge\">Le plus populaire<\/div><div class=\"price-tier\">Business<\/div><div class=\"price-val\"><span class=\"price-prefix on-dark\">\u00e0 partir de<\/span>900\u20ac<span class=\"unit\" style=\"color:#C6C9E0\">\/mois HT<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois<\/div><ul class=\"price-features\"><li>Multi-formats (Bumper + In-Stream + Shorts)<\/li><li>A\/B testing cr\u00e9as<\/li><li>Dashboard temps r\u00e9el<\/li><li>R\u00e9union bi-mensuelle<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir Business<\/a><\/div>\n<div class=\"price-card\"><div class=\"price-tier\">Premium<\/div><div class=\"price-val\"><span class=\"price-prefix\">\u00e0 partir de<\/span>20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div><div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div><ul class=\"price-features\"><li>Account manager d\u00e9di\u00e9<\/li><li>Brand Lift Study<\/li><li>Strat\u00e9gie 360\u00b0 vid\u00e9o<\/li><li>R\u00e9union hebdomadaire<\/li><\/ul><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Nous contacter<\/a><\/div>\n<\/div>\n<div class=\"price-setup\"><strong>Setup initial : 450\u20ac HT<\/strong> \u00b7 audit cha\u00eene, ciblage, premi\u00e8re campagne \u00b7 <strong>Cr\u00e9a vid\u00e9o non incluse<\/strong> (partenaires recommand\u00e9s)<\/div>\n<\/div><\/section>\n\n<section class=\"faq\"><div class=\"wrap\">\n<div class=\"section-head center\"><div class=\"section-tag\">Questions fr\u00e9quentes<\/div><h2>Ce que nos clients nous demandent sur <span class=\"hl\">YouTube Ads<\/span><\/h2><\/div>\n<div class=\"faq-list\">\n<details class=\"faq-item\" open><summary>Vous cr\u00e9ez les vid\u00e9os ?<\/summary><div class=\"faq-body\">Non \u2014 nous vous recommandons des partenaires cr\u00e9atifs selon votre budget (studios, motion designers, freelances). Notre expertise est la diffusion, le ciblage et l&rsquo;optimisation.<\/div><\/details>\n<details class=\"faq-item\"><summary>Quelle dur\u00e9e id\u00e9ale pour une pub YouTube ?<\/summary><div class=\"faq-body\"><strong>6s Bumper<\/strong> pour la notori\u00e9t\u00e9, <strong>15-30s In-Stream<\/strong> pour la consid\u00e9ration, <strong>60-90s<\/strong> pour le storytelling complexe. Shorts verticaux : <strong>9-15 secondes<\/strong>.<\/div><\/details>\n<details class=\"faq-item\"><summary>Budget minimum ?<\/summary><div class=\"faq-body\"><strong>1 500\u20ac\/mois<\/strong> de budget m\u00e9dia pour un reach significatif. En dessous, l&rsquo;algorithme n&rsquo;a pas assez de donn\u00e9es.<\/div><\/details>\n<details class=\"faq-item\"><summary>Peut-on cibler par cha\u00eene YouTube ?<\/summary><div class=\"faq-body\">Oui. On peut diffuser uniquement sur des cha\u00eenes sp\u00e9cifiques (placements) ou des vid\u00e9os pr\u00e9cises \u2014 id\u00e9al pour cibler l&rsquo;audience de concurrents ou d&rsquo;influenceurs.<\/div><\/details>\n<details class=\"faq-item\"><summary>Quelle diff\u00e9rence entre TrueView et Bumper ?<\/summary><div class=\"faq-body\"><strong>TrueView<\/strong> : skip apr\u00e8s 5s, paiement uniquement si vue \u226530s ou compl\u00e8te. <strong>Bumper<\/strong> : 6s non-skippable, paiement au CPM. TrueView = consid\u00e9ration. Bumper = notori\u00e9t\u00e9.<\/div><\/details>\n<details class=\"faq-item\"><summary>Les Shorts fonctionnent-ils vraiment ?<\/summary><div class=\"faq-body\">Oui \u2014 croissance explosive depuis 2024. Format vertical 9:16 obligatoire. Excellent pour toucher les moins de 35 ans. CPV souvent inf\u00e9rieur au long format.<\/div><\/details>\n<details class=\"faq-item\"><summary>Peut-on tracker les conversions ?<\/summary><div class=\"faq-body\">Oui \u2014 m\u00eame si la vue est \u00ab\u00a0view-through\u00a0\u00bb (vue sans clic). Google attribue les conversions avec mod\u00e8le data-driven. Id\u00e9al pour mesurer l&rsquo;impact indirect de la vid\u00e9o.<\/div><\/details>\n<details class=\"faq-item\"><summary>Format Masthead : pour qui ?<\/summary><div class=\"faq-body\">Page d&rsquo;accueil YouTube \u2014 tr\u00e8s cher (minimum 50 000\u20ac\/jour). R\u00e9serv\u00e9 aux grandes marques sur lancements majeurs. Nous ne le proposons pas par d\u00e9faut.<\/div><\/details>\n<\/div><\/div><\/section>\n\n<section class=\"related\"><div class=\"related-inner\">\n<h3>Aller plus loin<\/h3>\n<div class=\"related-grid\">\n<a class=\"related-card\" href=\"\/agence-sea\/\"><div><span>Retour Agence SEA<\/span><small>Tous nos services SEA<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/publicite-reseaux-sociaux\/\"><div><span>Publicit\u00e9 R\u00e9seaux Sociaux<\/span><small>Meta, TikTok, LinkedIn<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/remarketing\/\"><div><span>Remarketing<\/span><small>Relancer visiteurs vid\u00e9o<\/small><\/div><\/a>\n<a class=\"related-card\" href=\"\/strategie-360\/\"><div><span>Combiner YouTube + SEA<\/span><small>Strat\u00e9gie full-funnel<\/small><\/div><\/a>\n<\/div><\/div><\/section>\n\n<section class=\"cta-final\" id=\"devis\"><div class=\"cta-inner\">\n<div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit gratuit<\/div>\n<h2 style=\"color:#fff\">Votre audience regarde <span class=\"hl-lime\" style=\"color:#fff\">YouTube chaque jour<\/span><\/h2>\n<p>Nous \u00e9valuons votre potentiel YouTube Ads selon votre secteur, objectif et assets vid\u00e9o disponibles.<\/p>\n<div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\"><a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit YouTube \u2192<\/a><\/div>\n<div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n<\/div><\/section>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accueil\/Agence SEA\/YouTube Ads YouTube Ads YouTube Ads \u2014 Publicit\u00e9 Vid\u00e9o sur La Plateforme N\u00b01 Toucher vos audiences sur YouTube avec les bons formats \u2014 TrueView, Bumper 6 secondes, Shorts, In-stream. De la notori\u00e9t\u00e9 \u00e0 la conversion. Demander un audit gratuit \u2192Voir nos r\u00e9sultats 2,5 Mds d&rsquo;utilisateursAudience globale massive, qualifi\u00e9e par int\u00e9r\u00eats Ciblage ultra-pr\u00e9cisInt\u00e9r\u00eats, \u00e2ge, sexe, mots-cl\u00e9s, cha\u00eenes, keywords Format \u00e9motionnelVid\u00e9o = engagement et m\u00e9morisation sup\u00e9rieurs Avantages Pourquoi faire de la pub sur YouTube ? C&rsquo;est \u00e0 la fois TV et digital \u2014 reach massif et mesurabilit\u00e9 totale. 2,5 milliards d&rsquo;utilisateurs actifs YouTube est la 2\u00e8me plateforme la plus utilis\u00e9e au monde. 95% des 18-49 ans regardent YouTube chaque mois. Votre audience y passe des heures \u2014 vid\u00e9o longue, musique, podcasts, tutos, Shorts. Ciblage ultra-pr\u00e9cis D\u00e9mographie, int\u00e9r\u00eats, topics, mots-cl\u00e9s de recherche, cha\u00eenes sp\u00e9cifiques, audiences similaires, remarketing. Vous touchez exactement qui vous voulez \u2014 pas \u00ab\u00a0les 25-45 ans\u00a0\u00bb en vrac. Vid\u00e9o = m\u00e9morisation sup\u00e9rieure La vid\u00e9o g\u00e9n\u00e8re 2\u00d7 plus de m\u00e9morisation qu&rsquo;une banni\u00e8re statique. Pour le branding et la consid\u00e9ration, aucun format digital n&rsquo;est plus efficace. +35% d&rsquo;intention d&rsquo;achat en moyenne. Pay-per-view (TrueView) Avec TrueView, vous ne payez que si l&rsquo;utilisateur regarde au moins 30 secondes (ou toute la vid\u00e9o si plus courte). Ceux qui skippent ne co\u00fbtent rien \u2014 vous payez uniquement l&rsquo;attention r\u00e9elle. Prestations Nos services YouTube Ads De la strat\u00e9gie aux conversions, en passant par les formats courts (Shorts). IN-STREAMBUMPER6sSHORTS \u00b7 DISCOVERY \u00b7 MASTHEAD8 formats disponibles Strat\u00e9gie &#038; Choix des Formats Inclus TrueView In-Stream (skip apr\u00e8s 5s), Bumper 6s (non-skippable), Shorts (vertical), Discovery (recherche), Masthead (page d&rsquo;accueil). Choix selon objectif : notori\u00e9t\u00e9 \/ consid\u00e9ration \/ conversion. CIBLEINT\u00c9R\u00caTSTOPICSCHA\u00ceNESMOTS-CL\u00c9S Ciblage Audiences Inclus D\u00e9mographie, centres d&rsquo;int\u00e9r\u00eat, topics, in-market, mots-cl\u00e9s de recherche, placements (cha\u00eenes sp\u00e9cifiques), custom audiences, remarketing vid\u00e9o, audiences similaires. Granularit\u00e9 extr\u00eame. 0:000:30HOOK \u00b7 STORY \u00b7 CTA Conseil Cr\u00e9atif Inclus Recommandations pour maximiser l&rsquo;efficacit\u00e9 : hook dans les 5 premi\u00e8res secondes, storytelling court, CTA clair, branding d\u00e8s le d\u00e9but. Conseil pour Shorts verticaux. Le tournage reste chez vous ou votre prestataire. IMPRESSIONS1.2MVIEW RATE45%CPV0.04\u20acBRAND LIFT +28%AWARENESS \u00b7 CONSIDERATION \u00b7 INTENT Reporting &#038; Brand Lift Inclus Impressions, views, view rate, CPV, CTR, conversions. Brand Lift Study (\u00e9tude d&rsquo;impact notori\u00e9t\u00e9 \/ consid\u00e9ration \/ intention d&rsquo;achat) possible sur budgets \u00e9lev\u00e9s. M\u00e9thode Comment nous g\u00e9rons vos campagnes YouTube Une approche pens\u00e9e pour les vid\u00e9os : objectif \u2192 format \u2192 ciblage \u2192 cr\u00e9a \u2192 optimisation. \u00c9TAPE 01Jour 1 \u2192 5 Strat\u00e9gie Objectif (notori\u00e9t\u00e9 \/ consid\u00e9ration \/ conversion). Choix des formats. D\u00e9finition des KPIs (view rate, CPV, brand lift). \u00c9TAPE 02Jour 5 \u2192 10 Ciblage D\u00e9finition des audiences : d\u00e9mographie, int\u00e9r\u00eats, topics, cha\u00eenes. Exclusions. Plan de diffusion. \u00c9TAPE 03Jour 10 \u2192 15 Cr\u00e9a &#038; Setup Brief cr\u00e9atif (ou utilisation de vos assets). Upload cha\u00eene YouTube. Cr\u00e9ation campagnes, ad groups, annonces vid\u00e9o. \u00c9TAPE 04Jour 15 \u2192 30 Lancement &#038; Tests A\/B testing cr\u00e9a + audiences. Monitoring view rate, CPV. Optimisations quotidiennes. R\u00e9allocation budget. \u00c9TAPE 05Mensuel Reporting Rapport complet avec insights brand lift (si applicable). Recommandations pour le mois suivant. R\u00e9sultats Nos r\u00e9sultats YouTube Trois campagnes repr\u00e9sentatives \u2014 notori\u00e9t\u00e9, consid\u00e9ration, conversion. Marque Luxe \u00b7 Notori\u00e9t\u00e9 Budget 12 000\u20ac\/mois Format : Bumper 6s + In-Stream TrueViewObjectif : notori\u00e9t\u00e9 sur 25-45 CSP+R\u00e9sultats : 4,2M vues, brand lift +32% notori\u00e9t\u00e9 CPV 0,03\u20ac vs 0,08\u20ac benchmark secteur. SaaS B2B \u00b7 Consid\u00e9ration Budget 4 500\u20ac\/mois Format : In-Stream TrueView (60 secondes)Ciblage : in-market B2B + custom audiencesR\u00e9sultats : 180 000 vues compl\u00e8tes, 420 leads CPA 25\u20ac \u2014 divis\u00e9 par 2 vs LinkedIn Ads. E-commerce \u00b7 Conversion Budget 3 000\u20ac\/mois Format : Video Action + remarketingStrat\u00e9gie : relance visiteurs site avec produit vuR\u00e9sultats : ROAS 4,8\u00d7 \u2014 +18% de ventes globales +18% de CA sur la p\u00e9riode. Tarification Tarifs YouTube Ads Structure identique aux autres services SEA. Starter\u00e0 partir de500\u20ac\/mois HTBudget m\u00e9dia \u2264 2 999\u20ac\/mois 1 campagne vid\u00e9o 1 \u00e0 2 formats Rapport mensuel R\u00e9union 30 min\/mois Choisir Starter Le plus populaireBusiness\u00e0 partir de900\u20ac\/mois HTBudget m\u00e9dia 3 000\u20ac \u2013 4 999\u20ac\/mois Multi-formats (Bumper + In-Stream + Shorts) A\/B testing cr\u00e9as Dashboard temps r\u00e9el R\u00e9union bi-mensuelle Choisir Business Premium\u00e0 partir de20% du budget m\u00e9diaBudget m\u00e9dia \u2265 5 000\u20ac\/mois Account manager d\u00e9di\u00e9 Brand Lift Study Strat\u00e9gie 360\u00b0 vid\u00e9o R\u00e9union hebdomadaire Nous contacter Setup initial : 450\u20ac HT \u00b7 audit cha\u00eene, ciblage, premi\u00e8re campagne \u00b7 Cr\u00e9a vid\u00e9o non incluse (partenaires recommand\u00e9s) Questions fr\u00e9quentes Ce que nos clients nous demandent sur YouTube Ads Vous cr\u00e9ez les vid\u00e9os ? Non \u2014 nous vous recommandons des partenaires cr\u00e9atifs selon votre budget (studios, motion designers, freelances). Notre expertise est la diffusion, le ciblage et l&rsquo;optimisation. Quelle dur\u00e9e id\u00e9ale pour une pub YouTube ? 6s Bumper pour la notori\u00e9t\u00e9, 15-30s In-Stream pour la consid\u00e9ration, 60-90s pour le storytelling complexe. Shorts verticaux : 9-15 secondes. Budget minimum ? 1 500\u20ac\/mois de budget m\u00e9dia pour un reach significatif. En dessous, l&rsquo;algorithme n&rsquo;a pas assez de donn\u00e9es. Peut-on cibler par cha\u00eene YouTube ? Oui. On peut diffuser uniquement sur des cha\u00eenes sp\u00e9cifiques (placements) ou des vid\u00e9os pr\u00e9cises \u2014 id\u00e9al pour cibler l&rsquo;audience de concurrents ou d&rsquo;influenceurs. Quelle diff\u00e9rence entre TrueView et Bumper ? TrueView : skip apr\u00e8s 5s, paiement uniquement si vue \u226530s ou compl\u00e8te. Bumper : 6s non-skippable, paiement au CPM. TrueView = consid\u00e9ration. Bumper = notori\u00e9t\u00e9. Les Shorts fonctionnent-ils vraiment ? Oui \u2014 croissance explosive depuis 2024. Format vertical 9:16 obligatoire. Excellent pour toucher les moins de 35 ans. CPV souvent inf\u00e9rieur au long format. Peut-on tracker les conversions ? Oui \u2014 m\u00eame si la vue est \u00ab\u00a0view-through\u00a0\u00bb (vue sans clic). Google attribue les conversions avec mod\u00e8le data-driven. Id\u00e9al pour mesurer l&rsquo;impact indirect de la vid\u00e9o. Format Masthead : pour qui ? Page d&rsquo;accueil YouTube \u2014 tr\u00e8s cher (minimum 50 000\u20ac\/jour). R\u00e9serv\u00e9 aux grandes marques sur lancements majeurs. Nous ne le proposons pas par d\u00e9faut. Aller plus loin Retour Agence SEATous nos services SEA Publicit\u00e9 R\u00e9seaux SociauxMeta, TikTok, LinkedIn RemarketingRelancer visiteurs vid\u00e9o Combiner YouTube + SEAStrat\u00e9gie full-funnel Audit gratuit Votre audience regarde YouTube chaque jour Nous \u00e9valuons votre potentiel YouTube Ads selon votre secteur, objectif et assets vid\u00e9o disponibles. Demander mon audit YouTube \u2192 \u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"YouTube Ads \u2014 Publicit\u00e9 Vid\u00e9o Google | Agence Exoa","rank_math_description":"Lancez vos publicit\u00e9s YouTube avec l'agence Exoa : TrueView, bumper ads, ciblage audience. Notori\u00e9t\u00e9 et conversion. 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