{"id":13844,"date":"2026-04-22T14:58:08","date_gmt":"2026-04-22T14:58:08","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=13844"},"modified":"2026-04-29T08:12:54","modified_gmt":"2026-04-29T08:12:54","slug":"publicite-dooh","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/publicite-dooh\/","title":{"rendered":"Publicit\u00e9 DOOH \u2014 Affichage Digital Ext\u00e9rieur | Exoa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13844\" class=\"elementor elementor-13844\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e132b0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"0e132b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03ba4cb elementor-widget elementor-widget-html\" data-id=\"03ba4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ============================================================\n     PUBLICIT\u00c9 DOOH - EXOA\n     Version \u00e0 coller dans un widget HTML Elementor\n     Design Claude Design (pixel-perfect)\n\n     COMMENT L'UTILISER :\n     1. WordPress > Pages > Ajouter \"Publicit\u00e9 DOOH\", slug \/publicite-dooh\/\n     2. Modifier avec Elementor\n     3. Param\u00e8tres \u2192 Disposition : Elementor Canvas\n     4. Widget HTML + coller ce code\n     5. 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commerciaux.\",\"url\":\"https:\/\/www.agence-exoa.com\/publicite-dooh\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n  {\"@type\":\"Service\",\"name\":\"DOOH Programmatique\",\"description\":\"Affichage digital ext\u00e9rieur achet\u00e9 en temps r\u00e9el avec triggers contextuels et mesure d'exposition.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"},\"areaServed\":[\"LU\",\"FR\"]}\n]}\n<\/script>\n\n<div class=\"exoa-dooh-page\">\n\n  <div class=\"crumbs\">\n    <div class=\"crumbs-inner\">\n      <a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span>\n      <a href=\"\/agence-programmatique\/\">Agence Programmatique<\/a><span class=\"sep\">\/<\/span>\n      <span class=\"here\">Publicit\u00e9 DOOH<\/span>\n    <\/div>\n  <\/div>\n\n  <header class=\"hero\">\n    <div class=\"hero-inner\">\n      <div class=\"eyebrow\"><span class=\"dot\"><\/span> DOOH Programmatique<\/div>\n      <h1>Agence DOOH Programmatique \u2014 Affichage Digital <span class=\"highlight\">Ext\u00e9rieur<\/span> en <span class=\"highlight\">Temps R\u00e9el<\/span><\/h1>\n      <p class=\"hero-sub\">Gares, m\u00e9tros, centres commerciaux, r\u00e9seaux urbains. Achetez de l'affichage digital ext\u00e9rieur en temps r\u00e9el avec planification dynamique et triggers contextuels.<\/p>\n      <div class=\"hero-ctas\">\n        <a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander un plan DOOH \u2192<\/a>\n        <a href=\"#cases\" class=\"btn btn-ghost\">Voir nos emplacements<\/a>\n      <\/div>\n      <div class=\"hero-benefits\">\n        <div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"13\" rx=\"1\"\/><path d=\"M8 21h8M12 17v4\"\/><\/svg><\/div><p><strong>Ciblage pr\u00e9cis<\/strong>Quartier, gare, centre commercial, rayon<\/p><\/div>\n        <div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0118 0z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg><\/div><p><strong>Activation temps r\u00e9el<\/strong>M\u00e9t\u00e9o, heure, audience, \u00e9v\u00e9nement<\/p><\/div>\n        <div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 2\"\/><\/svg><\/div><p><strong>Mesure d'exposition<\/strong>Footfall tracking GPS &amp; attribution<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/header>\n\n  <section class=\"exoa-section ben-alt\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag\">Avantages<\/div>\n        <h2>Pourquoi choisir le <span class=\"hl\">DOOH programmatique<\/span> ?<\/h2>\n        <p class=\"section-lead\">L'affichage urbain \u00e0 l'\u00e8re du temps r\u00e9el : flexibilit\u00e9 digitale, mesurabilit\u00e9 avanc\u00e9e, ciblage g\u00e9ographique chirurgical.<\/p>\n      <\/div>\n      <div class=\"ben-alt-grid\">\n        <div class=\"ben-alt-card\">\n          <div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 00-3-3.87\"\/><path d=\"M16 3.13a4 4 0 010 7.75\"\/><\/svg><\/div>\n          <div><h3>Audience massive et captive<\/h3><p>Des millions de personnes expos\u00e9es chaque jour dans les transports, centres commerciaux et espaces urbains. Impossible \u00e0 ignorer, impossible \u00e0 bloquer. Visibilit\u00e9 maximale.<\/p><\/div>\n        <\/div>\n        <div class=\"ben-alt-card\">\n          <div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M13 2L3 14h9l-1 8 10-12h-9l1-8z\"\/><\/svg><\/div>\n          <div><h3>Activation contextuelle temps r\u00e9el<\/h3><p>Diffusez votre annonce uniquement quand les conditions sont optimales : m\u00e9t\u00e9o (chaud \u2192 glace), heure (matin \u2192 caf\u00e9), \u00e9v\u00e9nement (match \u2192 bi\u00e8re), audience (heure de pointe \u2192 commuters). Z\u00e9ro gaspillage.<\/p><\/div>\n        <\/div>\n        <div class=\"ben-alt-card\">\n          <div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0118 0z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg><\/div>\n          <div><h3>Ciblage g\u00e9ographique ultra-pr\u00e9cis<\/h3><p>Choisissez vos emplacements \u00e0 la carte : gares sp\u00e9cifiques, lignes de m\u00e9tro, centres commerciaux, quartiers. Toucher votre audience l\u00e0 o\u00f9 elle se trouve physiquement.<\/p><\/div>\n        <\/div>\n        <div class=\"ben-alt-card\">\n          <div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 3v18h18\"\/><path d=\"M7 14l4-4 4 4 5-6\"\/><\/svg><\/div>\n          <div><h3>Mesure et attribution modernes<\/h3><p>Footfall tracking (trafic en magasin apr\u00e8s exposition), mesure d'exposition GPS, brand lift surveys. Le DOOH programmatique est maintenant aussi mesurable que le digital.<\/p><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"exoa-section services\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag\">Prestations<\/div>\n        <h2>Nos services en <span class=\"hl\">publicit\u00e9 DOOH<\/span><\/h2>\n        <p class=\"section-lead\">Quatre familles d'inventaires premium + creative dynamique (DCO), pour couvrir tous les contextes urbains.<\/p>\n      <\/div>\n      <div class=\"svc-grid\">\n        <article class=\"svc-card\">\n          <div class=\"svc-media\" role=\"img\" aria-label=\"\u00c9cran publicitaire urbain DOOH\">\n            <svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"do1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#5159A4\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#do1)\"\/><rect x=\"80\" y=\"50\" width=\"240\" height=\"130\" rx=\"4\" fill=\"#151740\" stroke=\"white\" stroke-width=\"2\"\/><rect x=\"90\" y=\"60\" width=\"220\" height=\"110\" fill=\"url(#do1)\"\/><text x=\"200\" y=\"115\" text-anchor=\"middle\" font-family=\"Arial Black\" font-size=\"36\" fill=\"#D4FF3A\" font-weight=\"900\">EXOA<\/text><text x=\"200\" y=\"140\" text-anchor=\"middle\" font-family=\"sans-serif\" font-size=\"11\" fill=\"white\" opacity=\"0.8\" letter-spacing=\"3\">DIGITAL OUT OF HOME<\/text><rect x=\"195\" y=\"180\" width=\"10\" height=\"20\" fill=\"white\" opacity=\"0.3\"\/><rect x=\"170\" y=\"198\" width=\"60\" height=\"6\" rx=\"3\" fill=\"white\" opacity=\"0.3\"\/><\/svg>\n          <\/div>\n          <div class=\"svc-card-body\"><div class=\"svc-head\"><h3>R\u00e9seaux Urbains Premium<\/h3><span class=\"svc-budget\">\u00c0 partir de 3 000\u20ac\/mois<\/span><\/div>\n            <p>Acc\u00e8s aux inventaires JCDecaux, Clear Channel, Exterion Media. Panneaux LED grande taille, abribus, mobilier urbain. Disponible en France et Luxembourg. Achat programmatique ou deal direct.<\/p><\/div>\n        <\/article>\n        <article class=\"svc-card\">\n          <div class=\"svc-media\" role=\"img\" aria-label=\"Publicit\u00e9 DOOH m\u00e9tro et transports\">\n            <svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"do2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#2E3364\"\/><stop offset=\"100%\" stop-color=\"#151740\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#do2)\"\/><rect x=\"40\" y=\"90\" width=\"320\" height=\"90\" rx=\"8\" fill=\"#5159A4\"\/><rect x=\"55\" y=\"105\" width=\"40\" height=\"60\" rx=\"4\" fill=\"#151740\"\/><rect x=\"105\" y=\"105\" width=\"40\" height=\"60\" rx=\"4\" fill=\"#D4FF3A\"\/><rect x=\"155\" y=\"105\" width=\"40\" height=\"60\" rx=\"4\" fill=\"#151740\"\/><rect x=\"205\" y=\"105\" width=\"40\" height=\"60\" rx=\"4\" fill=\"#151740\"\/><rect x=\"255\" y=\"105\" width=\"40\" height=\"60\" rx=\"4\" fill=\"#151740\"\/><rect x=\"305\" y=\"105\" width=\"40\" height=\"60\" rx=\"4\" fill=\"#151740\"\/><circle cx=\"80\" cy=\"188\" r=\"12\" fill=\"#808CF9\"\/><circle cx=\"320\" cy=\"188\" r=\"12\" fill=\"#808CF9\"\/><line x1=\"20\" y1=\"200\" x2=\"380\" y2=\"200\" stroke=\"white\" stroke-width=\"2\" opacity=\"0.3\"\/><rect x=\"150\" y=\"50\" width=\"100\" height=\"30\" rx=\"4\" fill=\"white\"\/><text x=\"200\" y=\"70\" text-anchor=\"middle\" font-family=\"sans-serif\" font-size=\"12\" font-weight=\"700\" fill=\"#151740\">M\u00c9TRO<\/text><\/svg>\n          <\/div>\n          <div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Transports (Gares, M\u00e9tros, A\u00e9roports)<\/h3><span class=\"svc-budget\">\u00c0 partir de 5 000\u20ac\/mois<\/span><\/div>\n            <p>\u00c9crans dans les gares SNCF, stations de m\u00e9tro RATP, a\u00e9roports. Audiences captives \u00e0 fort pouvoir d'achat. Formats : \u00e9crans quai, couloirs, halls. Id\u00e9al pour B2B et premium.<\/p><\/div>\n        <\/article>\n        <article class=\"svc-card\">\n          <div class=\"svc-media\" role=\"img\" aria-label=\"DOOH retail shopping\">\n            <svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"do3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#6D5EA6\"\/><stop offset=\"100%\" stop-color=\"#808CF9\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#do3)\"\/><rect x=\"60\" y=\"40\" width=\"280\" height=\"120\" rx=\"6\" fill=\"white\" opacity=\"0.95\"\/><rect x=\"75\" y=\"55\" width=\"60\" height=\"90\" rx=\"3\" fill=\"#D4FF3A\" opacity=\"0.3\"\/><rect x=\"145\" y=\"55\" width=\"60\" height=\"90\" rx=\"3\" fill=\"#5159A4\" opacity=\"0.2\"\/><rect x=\"215\" y=\"55\" width=\"60\" height=\"90\" rx=\"3\" fill=\"#D4FF3A\" opacity=\"0.3\"\/><rect x=\"285\" y=\"55\" width=\"40\" height=\"90\" rx=\"3\" fill=\"#5159A4\" opacity=\"0.2\"\/><text x=\"200\" y=\"180\" text-anchor=\"middle\" font-family=\"sans-serif\" font-size=\"12\" font-weight=\"700\" fill=\"white\" opacity=\"0.9\" letter-spacing=\"2\">SHOPPING CENTER<\/text><line x1=\"40\" y1=\"195\" x2=\"360\" y2=\"195\" stroke=\"white\" stroke-width=\"1\" opacity=\"0.3\"\/><\/svg>\n          <\/div>\n          <div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Retail &amp; Centres Commerciaux<\/h3><span class=\"svc-budget\">\u00c0 partir de 2 000\u20ac\/mois<\/span><\/div>\n            <p>\u00c9crans \u00e0 l'int\u00e9rieur des centres commerciaux (Unibail, Kl\u00e9pierre, Ceetrus). Ciblage par enseigne, rayon, moment d'achat. Triggers : promotions en temps r\u00e9el, stocks, m\u00e9t\u00e9o.<\/p><\/div>\n        <\/article>\n        <article class=\"svc-card\">\n          <div class=\"svc-media\" role=\"img\" aria-label=\"Creative dynamique DCO\">\n            <svg viewBox=\"0 0 400 225\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><linearGradient id=\"do4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#151740\"\/><stop offset=\"100%\" stop-color=\"#2E3364\"\/><\/linearGradient><\/defs><rect width=\"400\" height=\"225\" fill=\"url(#do4)\"\/><g transform=\"translate(70,60)\"><rect width=\"110\" height=\"70\" rx=\"6\" fill=\"#5159A4\"\/><rect x=\"10\" y=\"10\" width=\"30\" height=\"8\" rx=\"2\" fill=\"#D4FF3A\"\/><rect x=\"10\" y=\"25\" width=\"60\" height=\"5\" rx=\"2\" fill=\"white\" opacity=\"0.6\"\/><rect x=\"10\" y=\"35\" width=\"80\" height=\"5\" rx=\"2\" fill=\"white\" opacity=\"0.4\"\/><\/g><g transform=\"translate(220,60)\"><rect width=\"110\" height=\"70\" rx=\"6\" fill=\"#6D5EA6\"\/><rect x=\"10\" y=\"10\" width=\"30\" height=\"8\" rx=\"2\" fill=\"#D4FF3A\"\/><rect x=\"10\" y=\"25\" width=\"60\" height=\"5\" rx=\"2\" fill=\"white\" opacity=\"0.6\"\/><rect x=\"10\" y=\"35\" width=\"80\" height=\"5\" rx=\"2\" fill=\"white\" opacity=\"0.4\"\/><\/g><g transform=\"translate(145,150)\"><rect width=\"110\" height=\"50\" rx=\"6\" fill=\"#808CF9\"\/><rect x=\"10\" y=\"10\" width=\"50\" height=\"6\" rx=\"2\" fill=\"white\"\/><rect x=\"10\" y=\"22\" width=\"70\" height=\"5\" rx=\"2\" fill=\"white\" opacity=\"0.6\"\/><rect x=\"10\" y=\"32\" width=\"60\" height=\"5\" rx=\"2\" fill=\"white\" opacity=\"0.6\"\/><\/g><path d=\"M 180 95 L 220 95\" stroke=\"#D4FF3A\" stroke-width=\"2\" stroke-dasharray=\"4,4\" fill=\"none\"\/><path d=\"M 125 130 L 175 150\" stroke=\"#D4FF3A\" stroke-width=\"2\" stroke-dasharray=\"4,4\" fill=\"none\"\/><path d=\"M 275 130 L 225 150\" stroke=\"#D4FF3A\" stroke-width=\"2\" stroke-dasharray=\"4,4\" fill=\"none\"\/><\/svg>\n          <\/div>\n          <div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Creative Dynamique (DCO)<\/h3><span class=\"svc-budget\">500-1 500\u20ac cr\u00e9a<\/span><\/div>\n            <p>Cr\u00e9ation dynamique de contenu : votre annonce s'adapte automatiquement selon le contexte (m\u00e9t\u00e9o, heure, localisation, audience). Un seul brief cr\u00e9atif, des dizaines de variantes automatiques.<\/p><\/div>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"exoa-section process\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag on-navy\">M\u00e9thode<\/div>\n        <h2>Comment nous <span class=\"hl-lime\">travaillons<\/span><\/h2>\n        <p class=\"section-lead\">Un processus d\u00e9di\u00e9 au DOOH : s\u00e9lection d'emplacements, n\u00e9gociation r\u00e9gies, triggers et mesure d'exposition.<\/p>\n      <\/div>\n      <div class=\"step-grid\">\n        <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 01<\/span><span class=\"step-delay\">Jour 1 \u2192 5<\/span><h4>Strat\u00e9gie &amp; Emplacements<\/h4><p>Analyse zone de chalandise. S\u00e9lection r\u00e9seaux et emplacements (carte interactive). Plan m\u00e9dia DOOH.<\/p><\/div>\n        <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 02<\/span><span class=\"step-delay\">Jour 5 \u2192 14<\/span><h4>N\u00e9gociation &amp; Setup<\/h4><p>Deals avec les r\u00e9gies (JCDecaux, Clear Channel). Configuration plateforme DOOH. Setup triggers contextuels.<\/p><\/div>\n        <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 03<\/span><span class=\"step-delay\">Jour 7 \u2192 14<\/span><h4>Production Cr\u00e9ative<\/h4><p>Brief adapt\u00e9 aux formats DOOH (ratio, lisibilit\u00e9 \u00e0 distance). Production DCO si triggers dynamiques.<\/p><\/div>\n        <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 04<\/span><span class=\"step-delay\">Campagne<\/span><h4>Diffusion &amp; Monitoring<\/h4><p>Lancement. Monitoring temps r\u00e9el (impressions, OTS). Ajustements emplacements, horaires, triggers.<\/p><\/div>\n        <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 05<\/span><span class=\"step-delay\">Post-campagne<\/span><h4>Mesure &amp; Reporting<\/h4><p>Rapport d'exposition (impressions, OTS, reach). Footfall tracking. Brand lift survey optionnel.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"exoa-section cases\" id=\"cases\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag\">R\u00e9sultats<\/div>\n        <h2>Des <span class=\"hl\">r\u00e9sultats concrets<\/span> pour nos clients<\/h2>\n        <p class=\"section-lead\">Trois campagnes DOOH repr\u00e9sentatives, avec leurs budgets et leurs performances.<\/p>\n      <\/div>\n      <div class=\"case-grid\">\n        <article class=\"case-card\">\n          <div class=\"case-sector\">Retail \u00b7 Mode<\/div>\n          <h3>Panneaux LED centres commerciaux + triggers promo<\/h3>\n          <div class=\"case-meta\">\n            <span><strong>Budget<\/strong> : 8 000\u20ac\/mois<\/span>\n            <span><strong>Strat\u00e9gie<\/strong> : LED centres commerciaux + triggers promotions<\/span>\n            <span><strong>Dur\u00e9e<\/strong> : 6 semaines<\/span>\n          <\/div>\n          <p class=\"case-result\"><span><strong>+35% foot traffic<\/strong> en magasin, <strong>+20% ventes<\/strong> pendant la campagne.<\/span><\/p>\n        <\/article>\n        <article class=\"case-card\">\n          <div class=\"case-sector\">Recrutement \u00b7 IT<\/div>\n          <h3>Gares et m\u00e9tros parisiens, ciblage heure de pointe<\/h3>\n          <div class=\"case-meta\">\n            <span><strong>Budget<\/strong> : 4 000\u20ac\/mois<\/span>\n            <span><strong>Strat\u00e9gie<\/strong> : gares SNCF + m\u00e9tros en heure de pointe<\/span>\n            <span><strong>Dur\u00e9e<\/strong> : 4 semaines<\/span>\n          <\/div>\n          <p class=\"case-result\"><span><strong>+80 candidatures<\/strong> qualifi\u00e9es en 4 semaines.<\/span><\/p>\n        <\/article>\n        <article class=\"case-card\">\n          <div class=\"case-sector\">Restauration rapide<\/div>\n          <h3>Abribus + triggers m\u00e9t\u00e9o + heure d\u00e9jeuner<\/h3>\n          <div class=\"case-meta\">\n            <span><strong>Budget<\/strong> : 3 000\u20ac\/mois<\/span>\n            <span><strong>Strat\u00e9gie<\/strong> : abribus triggers m\u00e9t\u00e9o + d\u00e9jeuner<\/span>\n            <span><strong>Dur\u00e9e<\/strong> : 8 semaines<\/span>\n          <\/div>\n          <p class=\"case-result\"><span><strong>+28% clients<\/strong> en heure de pointe, <strong>ROI 4\u00d7<\/strong>.<\/span><\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"exoa-section pricing\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <div class=\"section-tag\">Tarification<\/div>\n        <h2>Tarifs et <span class=\"hl\">budgets<\/span><\/h2>\n        <p class=\"section-lead\">Trois paliers adapt\u00e9s \u00e0 votre ambition g\u00e9ographique. Production DOOH factur\u00e9e en setup.<\/p>\n      <\/div>\n      <div class=\"price-grid\">\n        <div class=\"price-card\">\n          <div class=\"price-tier\">Local<\/div>\n          <div class=\"price-val\">600\u20ac<span class=\"unit\"> \/mois<\/span><\/div>\n          <div class=\"price-desc\">Budget m\u00e9dia \u2264 4 000\u20ac\/mois<\/div>\n          <ul class=\"price-features\">\n            <li>Une ville \/ zone de chalandise<\/li>\n            <li>Abribus ou centres commerciaux<\/li>\n            <li>Cr\u00e9atif statique<\/li>\n            <li>Reporting OTS mensuel<\/li>\n            <li>Support email<\/li>\n          <\/ul>\n          <a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Choisir Local<\/a>\n        <\/div>\n        <div class=\"price-card featured\">\n          <div class=\"price-badge\">Le plus populaire<\/div>\n          <div class=\"price-tier\">R\u00e9gional<\/div>\n          <div class=\"price-val\">1 200\u20ac<span class=\"unit\" style=\"color:#C6C9E0\"> \/mois<\/span><\/div>\n          <div class=\"price-desc\">Budget m\u00e9dia 4 000\u20ac \u2013 15 000\u20ac\/mois<\/div>\n          <ul class=\"price-features\">\n            <li>Tout du plan Local<\/li>\n            <li>Multi-villes \/ r\u00e9seaux<\/li>\n            <li>Triggers contextuels (m\u00e9t\u00e9o, heure)<\/li>\n            <li>Footfall tracking inclus<\/li>\n            <li>Dashboard temps r\u00e9el<\/li>\n            <li>R\u00e9union bi-mensuelle<\/li>\n          <\/ul>\n          <a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\" style=\"justify-content:center\">Choisir R\u00e9gional<\/a>\n        <\/div>\n        <div class=\"price-card\">\n          <div class=\"price-tier\">National<\/div>\n          <div class=\"price-val\">20%<span class=\"unit\"> du budget m\u00e9dia<\/span><\/div>\n          <div class=\"price-desc\">Budget m\u00e9dia \u2265 5 000\u20ac\/mois<\/div>\n          <ul class=\"price-features\">\n            <li>Tout du plan R\u00e9gional<\/li>\n            <li>Gares, m\u00e9tros, a\u00e9roports<\/li>\n            <li>Creative dynamique (DCO)<\/li>\n            <li>Brand lift survey inclus<\/li>\n            <li>Consultant d\u00e9di\u00e9<\/li>\n            <li>Reporting hebdomadaire<\/li>\n          <\/ul>\n          <a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-lavender\" style=\"justify-content:center\">Nous contacter<\/a>\n        <\/div>\n      <\/div>\n      <div class=\"price-setup\"><strong>Production cr\u00e9ative DOOH : 500-1 500\u20ac<\/strong> (one-time) selon formats et DCO \u00b7 Dur\u00e9e minimale recommand\u00e9e : 2 semaines (footfall n\u00e9cessite du temps)<\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"exoa-section faq\">\n    <div class=\"wrap\">\n      <div class=\"section-head center\">\n        <div class=\"section-tag\">Questions fr\u00e9quentes<\/div>\n        <h2>Ce que les annonceurs nous demandent sur le <span class=\"hl\">DOOH<\/span><\/h2>\n      <\/div>\n      <div class=\"faq-list\">\n        <details class=\"faq-item\" open><summary>Quelle est la diff\u00e9rence entre DOOH et affichage traditionnel ?<\/summary><div class=\"faq-body\">L'affichage traditionnel est <strong>statique<\/strong>, achet\u00e9 en blocs de 2 semaines minimum. Le <strong>DOOH programmatique<\/strong> est digital, achet\u00e9 en temps r\u00e9el, avec des cr\u00e9atifs dynamiques et une mesure pr\u00e9cise. Plus flexible, plus mesurable, plus cibl\u00e9.<\/div><\/details>\n        <details class=\"faq-item\"><summary>Peut-on activer une campagne DOOH rapidement ?<\/summary><div class=\"faq-body\">Oui. En programmatique, une campagne peut \u00eatre activ\u00e9e en <strong>24-48h<\/strong> (cr\u00e9atif pr\u00eat). En deal direct avec les r\u00e9gies, comptez <strong>5-10 jours<\/strong> pour la validation et mise en place.<\/div><\/details>\n        <details class=\"faq-item\"><summary>Comment mesure-t-on l'efficacit\u00e9 du DOOH ?<\/summary><div class=\"faq-body\"><strong>OTS<\/strong> (Opportunity To See), <strong>footfall tracking<\/strong> (via donn\u00e9es GPS mobiles anonymis\u00e9es), brand lift surveys, et corr\u00e9lation avec les ventes en magasin ou le trafic web pendant la campagne.<\/div><\/details>\n        <details class=\"faq-item\"><summary>Quels sont les formats cr\u00e9atifs pour le DOOH ?<\/summary><div class=\"faq-body\">Ratio <strong>16:9<\/strong> principalement (panneaux, \u00e9crans transport). Formats statiques (JPEG\/PNG) ou anim\u00e9s (MP4, max 15s). Lisibilit\u00e9 \u00e0 distance obligatoire (texte court, visuels forts). Nous guidons la production.<\/div><\/details>\n        <details class=\"faq-item\"><summary>Peut-on cibler uniquement certaines villes ou quartiers ?<\/summary><div class=\"faq-body\">Oui. Le DOOH programmatique permet de s\u00e9lectionner les emplacements \u00e0 la carte : <strong>par ville, arrondissement, quartier, proximit\u00e9 d'un point de vente<\/strong>, ou ligne de transport.<\/div><\/details>\n        <details class=\"faq-item\"><summary>Le DOOH fonctionne-t-il pour les PME ?<\/summary><div class=\"faq-body\">Oui, \u00e0 partir de <strong>2 000\u20ac\/mois<\/strong> en ciblant une zone g\u00e9ographique pr\u00e9cise. Id\u00e9al pour les commerces locaux, restaurants, services de proximit\u00e9 qui veulent toucher leur zone de chalandise.<\/div><\/details>\n        <details class=\"faq-item\"><summary>Peut-on combiner DOOH et digital ?<\/summary><div class=\"faq-body\">Oui, c'est la strat\u00e9gie recommand\u00e9e. DOOH pour l'<strong>exposition physique<\/strong>, retargeting <a href=\"\/publicite-display\/\">mobile\/display<\/a> pour les personnes expos\u00e9es. R\u00e9sultat : <strong>m\u00e9morisation et conversion am\u00e9lior\u00e9es<\/strong>.<\/div><\/details>\n        <details class=\"faq-item\"><summary>Quels r\u00e9seaux couvrez-vous au Luxembourg ?<\/summary><div class=\"faq-body\">Nous couvrons les principaux r\u00e9seaux d'affichage au Luxembourg (<strong>JCDecaux Luxembourg<\/strong>, r\u00e9seaux locaux) ainsi que la <strong>Grande R\u00e9gion<\/strong> (Metz, Tr\u00e8ves, Sarrebruck).<\/div><\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"related\">\n    <div class=\"related-inner\">\n      <h3>Aller plus loin<\/h3>\n      <div class=\"related-grid\">\n        <a class=\"related-card\" href=\"\/agence-programmatique\/\"><div><span>Retour programmatique<\/span><small>Vue d'ensemble de nos services<\/small><\/div><\/a>\n        <a class=\"related-card\" href=\"\/publicite-display\/\"><div><span>Publicit\u00e9 Display<\/span><small>Banni\u00e8res, vid\u00e9o, native, PMP<\/small><\/div><\/a>\n        <a class=\"related-card\" href=\"\/publicite-audio\/\"><div><span>Publicit\u00e9 Audio<\/span><small>Spotify, podcasts, radio digitale<\/small><\/div><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"cta-final\" id=\"audit\">\n    <div class=\"cta-inner\">\n      <div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit 360\u00b0<\/div>\n      <h2>Pr\u00eat \u00e0 afficher votre marque <span class=\"hl-lime\">en ville<\/span> ?<\/h2>\n      <p>Nous s\u00e9lectionnons les meilleurs emplacements selon votre zone cible et estimons votre reach potentiel. Sans engagement.<\/p>\n      <div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\">\n        <a href=\"https:\/\/www.agence-exoa.com\/contact\/\" class=\"btn btn-primary\">Demander mon audit 360\u00b0 \u2192<\/a>\n      <\/div>\n      <div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 France &amp; Luxembourg \u00b7 \u2713 Sans engagement<\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n<!-- ============ FIN PUBLICIT\u00c9 DOOH ============ -->\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accueil\/ Agence Programmatique\/ Publicit\u00e9 DOOH DOOH Programmatique Agence DOOH Programmatique \u2014 Affichage Digital Ext\u00e9rieur en Temps R\u00e9el Gares, m\u00e9tros, centres commerciaux, r\u00e9seaux urbains. Achetez de l&rsquo;affichage digital ext\u00e9rieur en temps r\u00e9el avec planification dynamique et triggers contextuels. Demander un plan DOOH \u2192 Voir nos emplacements Ciblage pr\u00e9cisQuartier, gare, centre commercial, rayon Activation temps r\u00e9elM\u00e9t\u00e9o, heure, audience, \u00e9v\u00e9nement Mesure d&rsquo;expositionFootfall tracking GPS &amp; attribution Avantages Pourquoi choisir le DOOH programmatique ? L&rsquo;affichage urbain \u00e0 l&rsquo;\u00e8re du temps r\u00e9el : flexibilit\u00e9 digitale, mesurabilit\u00e9 avanc\u00e9e, ciblage g\u00e9ographique chirurgical. Audience massive et captive Des millions de personnes expos\u00e9es chaque jour dans les transports, centres commerciaux et espaces urbains. Impossible \u00e0 ignorer, impossible \u00e0 bloquer. Visibilit\u00e9 maximale. Activation contextuelle temps r\u00e9el Diffusez votre annonce uniquement quand les conditions sont optimales : m\u00e9t\u00e9o (chaud \u2192 glace), heure (matin \u2192 caf\u00e9), \u00e9v\u00e9nement (match \u2192 bi\u00e8re), audience (heure de pointe \u2192 commuters). Z\u00e9ro gaspillage. Ciblage g\u00e9ographique ultra-pr\u00e9cis Choisissez vos emplacements \u00e0 la carte : gares sp\u00e9cifiques, lignes de m\u00e9tro, centres commerciaux, quartiers. Toucher votre audience l\u00e0 o\u00f9 elle se trouve physiquement. Mesure et attribution modernes Footfall tracking (trafic en magasin apr\u00e8s exposition), mesure d&rsquo;exposition GPS, brand lift surveys. Le DOOH programmatique est maintenant aussi mesurable que le digital. Prestations Nos services en publicit\u00e9 DOOH Quatre familles d&rsquo;inventaires premium + creative dynamique (DCO), pour couvrir tous les contextes urbains. EXOADIGITAL OUT OF HOME R\u00e9seaux Urbains Premium \u00c0 partir de 3 000\u20ac\/mois Acc\u00e8s aux inventaires JCDecaux, Clear Channel, Exterion Media. Panneaux LED grande taille, abribus, mobilier urbain. Disponible en France et Luxembourg. Achat programmatique ou deal direct. M\u00c9TRO Transports (Gares, M\u00e9tros, A\u00e9roports) \u00c0 partir de 5 000\u20ac\/mois \u00c9crans dans les gares SNCF, stations de m\u00e9tro RATP, a\u00e9roports. Audiences captives \u00e0 fort pouvoir d&rsquo;achat. Formats : \u00e9crans quai, couloirs, halls. Id\u00e9al pour B2B et premium. SHOPPING CENTER Retail &amp; Centres Commerciaux \u00c0 partir de 2 000\u20ac\/mois \u00c9crans \u00e0 l&rsquo;int\u00e9rieur des centres commerciaux (Unibail, Kl\u00e9pierre, Ceetrus). Ciblage par enseigne, rayon, moment d&rsquo;achat. Triggers : promotions en temps r\u00e9el, stocks, m\u00e9t\u00e9o. Creative Dynamique (DCO) 500-1 500\u20ac cr\u00e9a Cr\u00e9ation dynamique de contenu : votre annonce s&rsquo;adapte automatiquement selon le contexte (m\u00e9t\u00e9o, heure, localisation, audience). Un seul brief cr\u00e9atif, des dizaines de variantes automatiques. M\u00e9thode Comment nous travaillons Un processus d\u00e9di\u00e9 au DOOH : s\u00e9lection d&#8217;emplacements, n\u00e9gociation r\u00e9gies, triggers et mesure d&rsquo;exposition. \u00c9TAPE 01Jour 1 \u2192 5 Strat\u00e9gie &amp; Emplacements Analyse zone de chalandise. S\u00e9lection r\u00e9seaux et emplacements (carte interactive). Plan m\u00e9dia DOOH. \u00c9TAPE 02Jour 5 \u2192 14 N\u00e9gociation &amp; Setup Deals avec les r\u00e9gies (JCDecaux, Clear Channel). Configuration plateforme DOOH. Setup triggers contextuels. \u00c9TAPE 03Jour 7 \u2192 14 Production Cr\u00e9ative Brief adapt\u00e9 aux formats DOOH (ratio, lisibilit\u00e9 \u00e0 distance). Production DCO si triggers dynamiques. \u00c9TAPE 04Campagne Diffusion &amp; Monitoring Lancement. Monitoring temps r\u00e9el (impressions, OTS). Ajustements emplacements, horaires, triggers. \u00c9TAPE 05Post-campagne Mesure &amp; Reporting Rapport d&rsquo;exposition (impressions, OTS, reach). Footfall tracking. Brand lift survey optionnel. R\u00e9sultats Des r\u00e9sultats concrets pour nos clients Trois campagnes DOOH repr\u00e9sentatives, avec leurs budgets et leurs performances. Retail \u00b7 Mode Panneaux LED centres commerciaux + triggers promo Budget : 8 000\u20ac\/mois Strat\u00e9gie : LED centres commerciaux + triggers promotions Dur\u00e9e : 6 semaines +35% foot traffic en magasin, +20% ventes pendant la campagne. Recrutement \u00b7 IT Gares et m\u00e9tros parisiens, ciblage heure de pointe Budget : 4 000\u20ac\/mois Strat\u00e9gie : gares SNCF + m\u00e9tros en heure de pointe Dur\u00e9e : 4 semaines +80 candidatures qualifi\u00e9es en 4 semaines. Restauration rapide Abribus + triggers m\u00e9t\u00e9o + heure d\u00e9jeuner Budget : 3 000\u20ac\/mois Strat\u00e9gie : abribus triggers m\u00e9t\u00e9o + d\u00e9jeuner Dur\u00e9e : 8 semaines +28% clients en heure de pointe, ROI 4\u00d7. Tarification Tarifs et budgets Trois paliers adapt\u00e9s \u00e0 votre ambition g\u00e9ographique. Production DOOH factur\u00e9e en setup. Local 600\u20ac \/mois Budget m\u00e9dia \u2264 4 000\u20ac\/mois Une ville \/ zone de chalandise Abribus ou centres commerciaux Cr\u00e9atif statique Reporting OTS mensuel Support email Choisir Local Le plus populaire R\u00e9gional 1 200\u20ac \/mois Budget m\u00e9dia 4 000\u20ac \u2013 15 000\u20ac\/mois Tout du plan Local Multi-villes \/ r\u00e9seaux Triggers contextuels (m\u00e9t\u00e9o, heure) Footfall tracking inclus Dashboard temps r\u00e9el R\u00e9union bi-mensuelle Choisir R\u00e9gional National 20% du budget m\u00e9dia Budget m\u00e9dia \u2265 5 000\u20ac\/mois Tout du plan R\u00e9gional Gares, m\u00e9tros, a\u00e9roports Creative dynamique (DCO) Brand lift survey inclus Consultant d\u00e9di\u00e9 Reporting hebdomadaire Nous contacter Production cr\u00e9ative DOOH : 500-1 500\u20ac (one-time) selon formats et DCO \u00b7 Dur\u00e9e minimale recommand\u00e9e : 2 semaines (footfall n\u00e9cessite du temps) Questions fr\u00e9quentes Ce que les annonceurs nous demandent sur le DOOH Quelle est la diff\u00e9rence entre DOOH et affichage traditionnel ? L&rsquo;affichage traditionnel est statique, achet\u00e9 en blocs de 2 semaines minimum. Le DOOH programmatique est digital, achet\u00e9 en temps r\u00e9el, avec des cr\u00e9atifs dynamiques et une mesure pr\u00e9cise. Plus flexible, plus mesurable, plus cibl\u00e9. Peut-on activer une campagne DOOH rapidement ? Oui. En programmatique, une campagne peut \u00eatre activ\u00e9e en 24-48h (cr\u00e9atif pr\u00eat). En deal direct avec les r\u00e9gies, comptez 5-10 jours pour la validation et mise en place. Comment mesure-t-on l&rsquo;efficacit\u00e9 du DOOH ? OTS (Opportunity To See), footfall tracking (via donn\u00e9es GPS mobiles anonymis\u00e9es), brand lift surveys, et corr\u00e9lation avec les ventes en magasin ou le trafic web pendant la campagne. Quels sont les formats cr\u00e9atifs pour le DOOH ? Ratio 16:9 principalement (panneaux, \u00e9crans transport). Formats statiques (JPEG\/PNG) ou anim\u00e9s (MP4, max 15s). Lisibilit\u00e9 \u00e0 distance obligatoire (texte court, visuels forts). Nous guidons la production. Peut-on cibler uniquement certaines villes ou quartiers ? Oui. Le DOOH programmatique permet de s\u00e9lectionner les emplacements \u00e0 la carte : par ville, arrondissement, quartier, proximit\u00e9 d&rsquo;un point de vente, ou ligne de transport. Le DOOH fonctionne-t-il pour les PME ? Oui, \u00e0 partir de 2 000\u20ac\/mois en ciblant une zone g\u00e9ographique pr\u00e9cise. Id\u00e9al pour les commerces locaux, restaurants, services de proximit\u00e9 qui veulent toucher leur zone de chalandise. Peut-on combiner DOOH et digital ? Oui, c&rsquo;est la strat\u00e9gie recommand\u00e9e. DOOH pour l&rsquo;exposition physique, retargeting mobile\/display pour les personnes expos\u00e9es. R\u00e9sultat : m\u00e9morisation et conversion am\u00e9lior\u00e9es. Quels r\u00e9seaux couvrez-vous au Luxembourg ? Nous couvrons les principaux r\u00e9seaux d&rsquo;affichage au Luxembourg (JCDecaux Luxembourg, r\u00e9seaux locaux) ainsi que la Grande R\u00e9gion<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Publicit\u00e9 DOOH \u2014 Affichage Digital Ext\u00e9rieur | Exoa","rank_math_description":"Diffusez vos publicit\u00e9s sur les \u00e9crans digitaux ext\u00e9rieurs (DOOH) en France et au Luxembourg. Ciblage g\u00e9o, horaire et contextuel. Agence Exoa \u2014 devis gratuit.","rank_math_focus_keyword":"publicit\u00e9 dooh","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":[],"rank_math_advanced_robots":[],"site-post-title":"","site-content-layout":"","site-sidebar-layout":"","ast-featured-img":"","ast-breadcrumbs-content":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-13844","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/comments?post=13844"}],"version-history":[{"count":5,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13844\/revisions"}],"predecessor-version":[{"id":14368,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13844\/revisions\/14368"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/media?parent=13844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/categories?post=13844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/tags?post=13844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}