{"id":13832,"date":"2026-04-22T14:49:47","date_gmt":"2026-04-22T14:49:47","guid":{"rendered":"https:\/\/www.agence-exoa.com\/?page_id=13832"},"modified":"2026-08-16T13:27:13","modified_gmt":"2026-08-16T13:27:13","slug":"publicite-display","status":"publish","type":"page","link":"https:\/\/www.agence-exoa.com\/de\/publicite-display\/","title":{"rendered":"Programmatische Display-Werbung"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&#038;family=JetBrains+Mono:wght@400;500&#038;display=swap\" rel=\"stylesheet\">\n<style>:root{\n  --navy:#060039;--navy-2:#0a0555;\n  --lavender:#808CF9;--lavender-soft:#808CF920;--lavender-15:#808CF915;\n  --lime:#CDF980;\n  --white:#FFFFFF;--off-white:#F8FAFB;--cool-grey:#EDEFF7;\n  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.nav-inner{display:flex;align-items:center;justify-content:space-between;height:72px;padding:0 32px;max-width:1360px;margin:0 auto}.exoa-display-page .logo{display:flex;align-items:center;gap:10px;color:#fff;font-weight:700;font-size:22px;letter-spacing:-0.02em}.exoa-display-page .logo-mark{width:28px;height:28px;border-radius:8px;background:linear-gradient(135deg,var(--lavender) 0%,var(--lime) 100%);display:grid;place-items:center;color:var(--navy);font-weight:800;font-size:14px}.exoa-display-page .nav-links{display:flex;gap:28px;align-items:center}.exoa-display-page .nav-links a{color:#C6C9E0;font-size:14px;font-weight:500;transition:color .2s}.exoa-display-page .nav-links a:hover{color:#fff}.exoa-display-page .nav-cta{background:var(--lime);color:var(--navy);padding:10px 18px;border-radius:999px;font-weight:600;font-size:14px;transition:transform .2s}.exoa-display-page .nav-cta:hover{transform:translateY(-1px)}@media(max-width:900px){.exoa-display-page 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auto;text-align:center}.exoa-display-page .eyebrow{display:inline-flex;align-items:center;gap:10px;background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.15);padding:8px 16px;border-radius:999px;font-size:13px;font-weight:500;color:#E4E6FF;backdrop-filter:blur(10px)}.exoa-display-page .eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--lime);box-shadow:0 0 12px var(--lime)}.exoa-display-page h1{font-size:clamp(38px,5vw,64px);line-height:1.05;letter-spacing:-0.035em;font-weight:700;margin:24px 0 24px}.exoa-display-page h1 .highlight{background:linear-gradient(180deg,transparent 55%,rgba(205,249,128,0.85) 55%);padding:0 4px;color:#fff}.exoa-display-page .hero-sub{font-size:19px;line-height:1.6;color:#E4E6FF;max-width:720px;margin:0 auto 36px;font-weight:400}.exoa-display-page .hero-ctas{display:flex;gap:14px;flex-wrap:wrap;justify-content:center;margin-bottom:40px}.exoa-display-page .btn{display:inline-flex;align-items:center;gap:10px;padding:16px 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class=\"exoa-display-page\">\n\n<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n  {\"@type\":\"LocalBusiness\",\"name\":\"Agence Exoa \u2014 Publicit\u00e9 Display\",\"description\":\"Agence publicit\u00e9 display en France et Luxembourg : banni\u00e8res IAB, vid\u00e9o instream, native advertising et retargeting via DSP.\",\"url\":\"https:\/\/www.agence-exoa.com\/publicite-display\/\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Luxembourg\",\"addressCountry\":\"LU\"},\"areaServed\":[\"LU\",\"FR\"],\"priceRange\":\"\u20ac\u20ac\"},\n  {\"@type\":\"Service\",\"name\":\"Publicit\u00e9 Display\",\"description\":\"Campagnes display programmatiques : banni\u00e8res, vid\u00e9o instream, native advertising, PMP.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Agence Exoa\"},\"areaServed\":[\"LU\",\"FR\"]}\n]}\n<\/script>\n\n<!-- NAV -->\n\n\n<div class=\"crumbs\">\n  <div class=\"crumbs-inner\">\n    <a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span>\n    <a href=\"\/agence-programmatique\/\">Agence Programmatique<\/a><span class=\"sep\">\/<\/span>\n    <span class=\"here\">Publicit\u00e9 Display<\/span>\n  <\/div>\n<\/div>\n\n<!-- HERO -->\n<header class=\"hero\">\n  <div class=\"hero-inner\">\n    <div class=\"eyebrow\"><span class=\"dot\"><\/span> Publicit\u00e9 Display Programmatique<\/div>\n    <h1>Agence Publicit\u00e9 Display \u2014 <span class=\"highlight\">Ciblage Pr\u00e9cis<\/span> &#038; <span class=\"highlight\">ROI Mesurable<\/span><\/h1>\n    <p class=\"hero-sub\">Banni\u00e8res IAB, vid\u00e9o instream, native advertising et retargeting. Diffus\u00e9s sur les plus grands inventaires premium via DSP.<\/p>\n    <div class=\"hero-ctas\">\n      <a href=\"\/contact\/\" class=\"btn btn-primary\">Demander un audit display \u2192<\/a>\n      <a href=\"#cases\" class=\"btn btn-ghost\">Voir nos cas clients<\/a>\n    <\/div>\n    <div class=\"hero-benefits\">\n      <div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"5\"\/><circle cx=\"12\" cy=\"12\" r=\"1.5\" fill=\"currentColor\"\/><\/svg><\/div><p><strong>Ciblage chirurgical<\/strong>Contextuel, comportemental et audiences custom<\/p><\/div>\n      <div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 3v18h18\"\/><path d=\"M7 14l4-4 4 4 5-6\"\/><\/svg><\/div><p><strong>Reporting temps r\u00e9el<\/strong>Impressions, clics, conversions track\u00e9s<\/p><\/div>\n      <div class=\"hero-ben\"><div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 12a9 9 0 11-9-9\"\/><path d=\"M21 3l-9 9\"\/><path d=\"M15 3h6v6\"\/><\/svg><\/div><p><strong>Retargeting automatis\u00e9<\/strong>Relancez vos visiteurs partout sur le web<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/header>\n\n<!-- POURQUOI -->\n<section class=\"ben-alt\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"section-tag\">Avantages<\/div>\n      <h2>Pourquoi choisir la <span class=\"hl\">publicit\u00e9 display<\/span> ?<\/h2>\n      <p class=\"section-lead\">Quatre raisons concr\u00e8tes pour lesquelles le display programmatique reste le levier le plus scalable du marketing digital.<\/p>\n    <\/div>\n    <div class=\"ben-alt-grid\">\n      <div class=\"ben-alt-card\">\n        <div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M2 12h20M12 2a15 15 0 010 20M12 2a15 15 0 000 20\"\/><\/svg><\/div>\n        <div><h3>Atteindre votre audience partout<\/h3><p>Millions de sites partenaires via Google Display Network et r\u00e9seaux programmatiques premium. Vos annonces suivent votre audience sur tous les sites qu&rsquo;elle consulte.<\/p><\/div>\n      <\/div>\n      <div class=\"ben-alt-card\">\n        <div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 12a9 9 0 1118 0M21 12l-3-3M21 12l-3 3\"\/><path d=\"M21 12a9 9 0 01-18 0\"\/><\/svg><\/div>\n        <div><h3>Retargeting ultra-efficace<\/h3><p>Relancez les visiteurs qui ont quitt\u00e9 votre site sans convertir. CTR 3 \u00e0 5x sup\u00e9rieur \u00e0 la prospection froide. Banni\u00e8res dynamiques avec les produits ou services consult\u00e9s.<\/p><\/div>\n      <\/div>\n      <div class=\"ben-alt-card\">\n        <div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"M3 9h18M7 13h4\"\/><\/svg><\/div>\n        <div><h3>Formats vari\u00e9s selon l&rsquo;objectif<\/h3><p>Banni\u00e8res statiques et anim\u00e9es (formats IAB standards), vid\u00e9o instream (pre-roll, mid-roll), native advertising, rich media interactif. Un format pour chaque \u00e9tape du funnel.<\/p><\/div>\n      <\/div>\n      <div class=\"ben-alt-card\">\n        <div class=\"ben-alt-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 3v18h18\"\/><path d=\"M7 14l4-4 4 4 5-6\"\/><\/svg><\/div>\n        <div><h3>Optimisation continue par algorithme<\/h3><p>Le DSP alloue automatiquement le budget vers les placements les plus performants. R\u00e9sultat : ROI qui s&rsquo;am\u00e9liore semaine apr\u00e8s semaine sans intervention manuelle.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PRESTATIONS -->\n<section class=\"services\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"section-tag\">Prestations<\/div>\n      <h2>Nos services en <span class=\"hl\">publicit\u00e9 display<\/span><\/h2>\n      <p class=\"section-lead\">Quatre leviers compl\u00e9mentaires pour couvrir l&rsquo;int\u00e9gralit\u00e9 du funnel \u2014 de la notori\u00e9t\u00e9 \u00e0 la conversion.<\/p>\n    <\/div>\n    <div class=\"svc-grid\">\n      <article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Banni\u00e8res display IAB EXOA\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/ads-banner-audioplayer.jpg\" alt=\"Banni\u00e8res display IAB EXOA\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Banni\u00e8res Display IAB Standards<\/h3><span class=\"svc-budget\">\u00c0 partir de 1 500\u20ac\/mois<\/span><\/div>\n        <p>Formats 300\u00d7250, 728\u00d790, 160\u00d7600, 320\u00d750 (mobile). Diffusion sur inventaires premium via DSP (Google DV360, The Trade Desk). Ciblage audience + contextuel.<\/p><\/div><\/article>\n      <article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Publicit\u00e9 vid\u00e9o instream\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/ads-video-player.jpg\" alt=\"Publicit\u00e9 vid\u00e9o instream\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Vid\u00e9o Instream &#038; Outstream<\/h3><span class=\"svc-budget\">\u00c0 partir de 2 000\u20ac\/mois<\/span><\/div>\n        <p>Pre-roll, mid-roll, post-roll sur YouTube, Dailymotion et r\u00e9seaux vid\u00e9o premium. Formats 15s, 30s, 60s skippable ou non-skippable. Id\u00e9al brand awareness et product launch.<\/p><\/div><\/article>\n      <article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Native advertising\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/ads-mobile-feed-stories.jpg\" alt=\"Native advertising\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Native Advertising<\/h3><span class=\"svc-budget\">\u00c0 partir de 1 500\u20ac\/mois<\/span><\/div>\n        <p>Annonces int\u00e9gr\u00e9es au design \u00e9ditorial (Outbrain, Taboola, r\u00e9seaux natifs). CTR 2 \u00e0 5x sup\u00e9rieur aux banni\u00e8res classiques. Moins d&rsquo;ad blindness, meilleur engagement.<\/p><\/div><\/article>\n      <article class=\"svc-card\"><div class=\"svc-media\" role=\"img\" aria-label=\"Private Marketplace programmatique\"><img decoding=\"async\" src=\"https:\/\/www.agence-exoa.com\/wp-content\/uploads\/2026\/08\/ads-performance-network.jpg\" alt=\"Private Marketplace programmatique\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\"><\/div><div class=\"svc-card-body\"><div class=\"svc-head\"><h3>Private Marketplace (PMP)<\/h3><span class=\"svc-budget\">\u00c0 partir de 5 000\u20ac\/mois<\/span><\/div>\n        <p>Acc\u00e8s direct aux inventaires premium des grands \u00e9diteurs (presse nationale, sites sp\u00e9cialis\u00e9s). N\u00e9gociation deals priv\u00e9s, brand safety garantie, CPM n\u00e9goci\u00e9.<\/p><\/div><\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PROCESS -->\n<section class=\"process\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"section-tag on-navy\">M\u00e9thode<\/div>\n      <h2>Comment nous <span class=\"hl-lime\">travaillons<\/span><\/h2>\n      <p class=\"section-lead\">Un processus rigoureux en 5 \u00e9tapes pour d\u00e9ployer vos campagnes display en moins de 14 jours.<\/p>\n    <\/div>\n    <div class=\"step-grid\">\n      <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 01<\/span><span class=\"step-delay\">Jour 1 \u2192 3<\/span><h4>Audit &#038; Strat\u00e9gie<\/h4><p>Analyse secteur, concurrence, audience. D\u00e9finition KPI. Recommandation formats, ciblage, budgets.<\/p><\/div>\n      <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 02<\/span><span class=\"step-delay\">Jour 4 \u2192 10<\/span><h4>Setup Campagnes<\/h4><p>Configuration DSP, audiences (visiteurs, lookalike). Pixels tracking. Production ou brief cr\u00e9atif.<\/p><\/div>\n      <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 03<\/span><span class=\"step-delay\">Jour 10 \u2192 14<\/span><h4>Lancement<\/h4><p>Mise en ligne avec budgets tests. Monitoring temps r\u00e9el. Premi\u00e8res optimisations (exclusions, ench\u00e8res).<\/p><\/div>\n      <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 04<\/span><span class=\"step-delay\">Mensuel<\/span><h4>Optimisation Continue<\/h4><p>A\/B testing cr\u00e9atifs. Expansion audiences performantes. R\u00e9allocation budget vers meilleurs placements.<\/p><\/div>\n      <div class=\"step-card\"><div class=\"step-dot\"><\/div><span class=\"step-num\">\u00c9TAPE 05<\/span><span class=\"step-delay\">Mensuel<\/span><h4>Reporting &#038; Reco<\/h4><p>Dashboard complet : impressions, CTR, CPA, ROAS. R\u00e9union 30 min. Plan d&rsquo;action pour le mois suivant.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- CASES -->\n<section class=\"cases\" id=\"cases\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"section-tag\">R\u00e9sultats<\/div>\n      <h2>Des <span class=\"hl\">r\u00e9sultats concrets<\/span> pour nos clients<\/h2>\n      <p class=\"section-lead\">Trois campagnes display repr\u00e9sentatives, avec leurs budgets et leurs performances.<\/p>\n    <\/div>\n    <div class=\"case-grid\">\n      <article class=\"case-card\">\n        <div class=\"case-sector\">E-commerce \u00b7 Mode<\/div>\n        <h3>Retargeting banni\u00e8res dynamiques + vid\u00e9o instream<\/h3>\n        <div class=\"case-meta\">\n          <span><strong>Budget<\/strong> : 5 000\u20ac\/mois<\/span>\n          <span><strong>Strat\u00e9gie<\/strong> : retargeting dynamique + vid\u00e9o awareness<\/span>\n          <span><strong>Dur\u00e9e<\/strong> : 3 mois<\/span>\n        <\/div>\n        <p class=\"case-result\"><span>2M impressions, <strong>500 conversions<\/strong> et <strong>ROAS 10\u00d7<\/strong> en 3 mois.<\/span><\/p>\n      <\/article>\n      <article class=\"case-card\">\n        <div class=\"case-sector\">SaaS \u00b7 B2B<\/div>\n        <h3>Display programmatique ciblage d\u00e9cideurs<\/h3>\n        <div class=\"case-meta\">\n          <span><strong>Budget<\/strong> : 3 000\u20ac\/mois<\/span>\n          <span><strong>Strat\u00e9gie<\/strong> : audiences firmographiques + PMP<\/span>\n          <span><strong>Dur\u00e9e<\/strong> : 6 mois<\/span>\n        <\/div>\n        <p class=\"case-result\"><span><strong>100 leads qualifi\u00e9s\/mois<\/strong>, co\u00fbt par lead de <strong>30\u20ac<\/strong>.<\/span><\/p>\n      <\/article>\n      <article class=\"case-card\">\n        <div class=\"case-sector\">Retail \u00b7 V\u00eatements<\/div>\n        <h3>Retargeting + vid\u00e9o awareness multi-canal<\/h3>\n        <div class=\"case-meta\">\n          <span><strong>Budget<\/strong> : 4 000\u20ac\/mois<\/span>\n          <span><strong>Strat\u00e9gie<\/strong> : retargeting + vid\u00e9o outstream<\/span>\n          <span><strong>Dur\u00e9e<\/strong> : 4 mois<\/span>\n        <\/div>\n        <p class=\"case-result\"><span><strong>+25% foot traffic<\/strong> magasin, <strong>ROAS 2,5\u00d7<\/strong>.<\/span><\/p>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PRICING -->\n<section class=\"pricing\"><div class=\"wrap\"><div class=\"section-head\"><div class=\"section-tag\">Tarification<\/div><h2>Des offres <span class=\"hl\">claires et publiques<\/span><\/h2><p class=\"section-lead\">Quatre packs tout-en-un, ou chaque levier \u00e0 la carte \u2014 tous nos tarifs sont en ligne.<\/p><\/div><div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));gap:16px;margin-top:38px\"><a href=\"https:\/\/www.agence-exoa.com\/offres\/#decouverte\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">D\u00e9couverte<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">L&rsquo;essentiel pour d\u00e9marrer \u00b7 3 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#starter\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">Starter<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">1 900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">Une dynamique r\u00e9guli\u00e8re \u00b7 6 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#croissance\" style=\"display:block;background:#060039;border:1px solid #060039;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"position:absolute;top:-11px;left:20px;background:#CDF980;color:#060039;font-size:11px;font-weight:700;letter-spacing:0.04em;text-transform:uppercase;border-radius:999px;padding:4px 12px\">Le plus choisi<\/div><div style=\"font-weight:700;font-size:15px;color:#fff;margin-bottom:6px\">Croissance<\/div><div style=\"font-size:26px;font-weight:700;color:#CDF980;letter-spacing:-0.02em\">3 400\u20ac<span style=\"font-size:13px;font-weight:600;color:#C6C9E0\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#C6C9E0;margin-top:8px;line-height:1.45\">Devenir m\u00e9morable \u00b7 6 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#CDF980;margin-top:12px\">Voir le pack \u2192<\/div><\/a><a href=\"https:\/\/www.agence-exoa.com\/offres\/#scale\" style=\"display:block;background:#fff;border:1px solid #E7E7F2;border-radius:16px;padding:22px 20px;text-decoration:none;position:relative\"><div style=\"font-weight:700;font-size:15px;color:#060039;margin-bottom:6px\">Scale<\/div><div style=\"font-size:26px;font-weight:700;color:#060039;letter-spacing:-0.02em\">5 900\u20ac<span style=\"font-size:13px;font-weight:600;color:#5159A4\"> \/mois HT<\/span><\/div><div style=\"font-size:13px;color:#5159A4;margin-top:8px;line-height:1.45\">La force de frappe compl\u00e8te \u00b7 3 mois<\/div><div style=\"font-size:13px;font-weight:600;color:#5159A4;margin-top:12px\">Voir le pack \u2192<\/div><\/a><\/div><p style=\"display:flex;gap:18px;flex-wrap:wrap;align-items:center;margin-top:30px\"><a href=\"\/tarifs-programmatique\/\" style=\"display:inline-block;background:#060039;color:#CDF980;font-weight:700;border-radius:999px;padding:14px 28px;text-decoration:none\">Voir nos tarifs programmatique \u2192<\/a> <a href=\"\/devis-en-ligne\/\" style=\"color:#5159A4;font-weight:600;text-decoration:none\">Construire mon offre sur-mesure \u2192<\/a><\/p><\/div><\/section>\n\n<!-- FAQ -->\n<section class=\"faq\">\n  <div class=\"wrap\">\n    <div class=\"section-head center\">\n      <div class=\"section-tag\">Questions fr\u00e9quentes<\/div>\n      <h2>Ce que les annonceurs nous demandent sur le <span class=\"hl\">display<\/span><\/h2>\n    <\/div>\n    <div class=\"faq-list\">\n      <details class=\"faq-item\" open><summary>Quel est le budget minimum pour la publicit\u00e9 display ?<\/summary><div class=\"faq-body\"><strong>\u00c0 partir de 1 500\u20ac\/mois<\/strong> de budget m\u00e9dia.  En dessous, les algorithmes manquent de donn\u00e9es pour optimiser. Budget optimal : <strong>3 000-5 000\u20ac\/mois<\/strong> pour des r\u00e9sultats significatifs.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Combien de temps avant les premiers r\u00e9sultats ?<\/summary><div class=\"faq-body\"><strong>2 \u00e0 4 semaines<\/strong> pour les premi\u00e8res donn\u00e9es. Mois 2-3 pour des r\u00e9sultats stables. Les algorithmes ont besoin d&rsquo;un temps d&rsquo;apprentissage (minimum 1 000 impressions\/jour).<\/div><\/details>\n      <details class=\"faq-item\"><summary>Display vs Google Ads (SEA) : quelle diff\u00e9rence ?<\/summary><div class=\"faq-body\">Google Ads cible les personnes qui <strong>cherchent activement<\/strong>. Le display cible les personnes selon leur <strong>profil et comportement<\/strong>, m\u00eame sans intention de recherche. Les deux sont compl\u00e9mentaires \u2014 voir notre <a href=\"\/agence-sea\/\">agence SEA<\/a>.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Vous g\u00e9rez quelles plateformes ?<\/summary><div class=\"faq-body\"><strong>Google Display Network (GDN)<\/strong>, Google DV360, The Trade Desk, Xandr, Outbrain, Taboola. Nous recommandons la plateforme selon votre budget et objectif.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Comment \u00e9viter la fraude publicitaire ?<\/summary><div class=\"faq-body\">Nous utilisons des outils de <strong>brand safety<\/strong> (IAS, MOAT), excluons les placements suspects et monitorons l&rsquo;Invalid Traffic (IVT) en continu. Fraude r\u00e9duite \u00e0 <strong>moins de 3%<\/strong>.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Pouvez-vous cr\u00e9er les banni\u00e8res ?<\/summary><div class=\"faq-body\">Oui, nous produisons les cr\u00e9atifs (banni\u00e8res statiques, anim\u00e9es, vid\u00e9os) ou travaillons avec vos fichiers existants. <strong>Co\u00fbt cr\u00e9atif : 300-800\u20ac<\/strong> selon le nombre de formats.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Quel ROI peut-on esp\u00e9rer ?<\/summary><div class=\"faq-body\">Retargeting : <strong>4-8\u00d7<\/strong>. E-commerce : <strong>3-5\u00d7<\/strong>. SaaS\/B2B : <strong>2-4\u00d7<\/strong>. Ces chiffres d\u00e9pendent de votre secteur, offre et landing page. Nous estimons votre ROI potentiel lors de l&rsquo;audit gratuit.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Peut-on combiner display et SEA ?<\/summary><div class=\"faq-body\">Oui, c&rsquo;est recommand\u00e9. Display pour l&rsquo;awareness et le retargeting, <a href=\"\/agence-sea\/\">SEA<\/a> pour capter l&rsquo;intention d&rsquo;achat. <strong>ROI combin\u00e9 30-50% sup\u00e9rieur<\/strong> \u00e0 chaque canal seul.<\/div><\/details>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- Related -->\n<section class=\"related\">\n  <div class=\"related-inner\">\n    <h3>Aller plus loin<\/h3>\n    <div class=\"related-grid\">\n      <a class=\"related-card\" href=\"\/agence-programmatique\/\"><div><span>Retour programmatique<\/span><small>Vue d&rsquo;ensemble de nos services<\/small><\/div><\/a>\n      <a class=\"related-card\" href=\"\/publicite-audio\/\"><div><span>Publicit\u00e9 Audio<\/span><small>Spotify, podcasts, radio digitale<\/small><\/div><\/a>\n      <a class=\"related-card\" href=\"\/publicite-dooh\/\"><div><span>Publicit\u00e9 DOOH<\/span><small>Affichage digital ext\u00e9rieur<\/small><\/div><\/a>\n      <a class=\"related-card\" href=\"\/strategie-360\/\"><div><span>Combiner display &#038; SEA<\/span><small>Strat\u00e9gie acquisition 360\u00b0<\/small><\/div><\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- CTA FINAL -->\n<section class=\"cta-final\" id=\"audit\">\n  <div class=\"cta-inner\">\n    <div class=\"section-tag on-navy\" style=\"margin-bottom:16px\">Audit 360\u00b0<\/div>\n    <h2>Pr\u00eat \u00e0 lancer vos <span class=\"hl-lime\">campagnes display<\/span> ?<\/h2>\n    <p>Nos experts analysent votre secteur, votre audience et estiment votre ROI potentiel. Sans engagement.<\/p>\n    <div style=\"display:flex;justify-content:center;gap:12px;flex-wrap:wrap\">\n      <a href=\"\/contact\/\" class=\"btn btn-primary\">Demander mon audit 360\u00b0 \u2192<\/a>\n    <\/div>\n    <div style=\"margin-top:24px;font-size:13px;color:#C6C9E0\">\u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/div>\n  <\/div>\n<\/section>\n\n<!-- FOOTER -->\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil\/ Agence Programmatique\/ Publicit\u00e9 Display Publicit\u00e9 Display Programmatique Agence Publicit\u00e9 Display \u2014 Ciblage Pr\u00e9cis &#038; ROI Mesurable Banni\u00e8res IAB, vid\u00e9o instream, native advertising et retargeting. Diffus\u00e9s sur les plus grands inventaires premium via DSP. Demander un audit display \u2192 Voir nos cas clients Ciblage chirurgicalContextuel, comportemental et audiences custom Reporting temps r\u00e9elImpressions, clics, conversions track\u00e9s Retargeting automatis\u00e9Relancez vos visiteurs partout sur le web Avantages Pourquoi choisir la publicit\u00e9 display ? Quatre raisons concr\u00e8tes pour lesquelles le display programmatique reste le levier le plus scalable du marketing digital. Atteindre votre audience partout Millions de sites partenaires via Google Display Network et r\u00e9seaux programmatiques premium. Vos annonces suivent votre audience sur tous les sites qu&rsquo;elle consulte. Retargeting ultra-efficace Relancez les visiteurs qui ont quitt\u00e9 votre site sans convertir. CTR 3 \u00e0 5x sup\u00e9rieur \u00e0 la prospection froide. Banni\u00e8res dynamiques avec les produits ou services consult\u00e9s. Formats vari\u00e9s selon l&rsquo;objectif Banni\u00e8res statiques et anim\u00e9es (formats IAB standards), vid\u00e9o instream (pre-roll, mid-roll), native advertising, rich media interactif. Un format pour chaque \u00e9tape du funnel. Optimisation continue par algorithme Le DSP alloue automatiquement le budget vers les placements les plus performants. R\u00e9sultat : ROI qui s&rsquo;am\u00e9liore semaine apr\u00e8s semaine sans intervention manuelle. Prestations Nos services en publicit\u00e9 display Quatre leviers compl\u00e9mentaires pour couvrir l&rsquo;int\u00e9gralit\u00e9 du funnel \u2014 de la notori\u00e9t\u00e9 \u00e0 la conversion. Banni\u00e8res Display IAB Standards \u00c0 partir de 1 500\u20ac\/mois Formats 300\u00d7250, 728\u00d790, 160\u00d7600, 320\u00d750 (mobile). Diffusion sur inventaires premium via DSP (Google DV360, The Trade Desk). Ciblage audience + contextuel. Vid\u00e9o Instream &#038; Outstream \u00c0 partir de 2 000\u20ac\/mois Pre-roll, mid-roll, post-roll sur YouTube, Dailymotion et r\u00e9seaux vid\u00e9o premium. Formats 15s, 30s, 60s skippable ou non-skippable. Id\u00e9al brand awareness et product launch. Native Advertising \u00c0 partir de 1 500\u20ac\/mois Annonces int\u00e9gr\u00e9es au design \u00e9ditorial (Outbrain, Taboola, r\u00e9seaux natifs). CTR 2 \u00e0 5x sup\u00e9rieur aux banni\u00e8res classiques. Moins d&rsquo;ad blindness, meilleur engagement. Private Marketplace (PMP) \u00c0 partir de 5 000\u20ac\/mois Acc\u00e8s direct aux inventaires premium des grands \u00e9diteurs (presse nationale, sites sp\u00e9cialis\u00e9s). N\u00e9gociation deals priv\u00e9s, brand safety garantie, CPM n\u00e9goci\u00e9. M\u00e9thode Comment nous travaillons Un processus rigoureux en 5 \u00e9tapes pour d\u00e9ployer vos campagnes display en moins de 14 jours. \u00c9TAPE 01Jour 1 \u2192 3 Audit &#038; Strat\u00e9gie Analyse secteur, concurrence, audience. D\u00e9finition KPI. Recommandation formats, ciblage, budgets. \u00c9TAPE 02Jour 4 \u2192 10 Setup Campagnes Configuration DSP, audiences (visiteurs, lookalike). Pixels tracking. Production ou brief cr\u00e9atif. \u00c9TAPE 03Jour 10 \u2192 14 Lancement Mise en ligne avec budgets tests. Monitoring temps r\u00e9el. Premi\u00e8res optimisations (exclusions, ench\u00e8res). \u00c9TAPE 04Mensuel Optimisation Continue A\/B testing cr\u00e9atifs. Expansion audiences performantes. R\u00e9allocation budget vers meilleurs placements. \u00c9TAPE 05Mensuel Reporting &#038; Reco Dashboard complet : impressions, CTR, CPA, ROAS. R\u00e9union 30 min. Plan d&rsquo;action pour le mois suivant. R\u00e9sultats Des r\u00e9sultats concrets pour nos clients Trois campagnes display repr\u00e9sentatives, avec leurs budgets et leurs performances. E-commerce \u00b7 Mode Retargeting banni\u00e8res dynamiques + vid\u00e9o instream Budget : 5 000\u20ac\/mois Strat\u00e9gie : retargeting dynamique + vid\u00e9o awareness Dur\u00e9e : 3 mois 2M impressions, 500 conversions et ROAS 10\u00d7 en 3 mois. SaaS \u00b7 B2B Display programmatique ciblage d\u00e9cideurs Budget : 3 000\u20ac\/mois Strat\u00e9gie : audiences firmographiques + PMP Dur\u00e9e : 6 mois 100 leads qualifi\u00e9s\/mois, co\u00fbt par lead de 30\u20ac. Retail \u00b7 V\u00eatements Retargeting + vid\u00e9o awareness multi-canal Budget : 4 000\u20ac\/mois Strat\u00e9gie : retargeting + vid\u00e9o outstream Dur\u00e9e : 4 mois +25% foot traffic magasin, ROAS 2,5\u00d7. Tarification Des offres claires et publiques Quatre packs tout-en-un, ou chaque levier \u00e0 la carte \u2014 tous nos tarifs sont en ligne. D\u00e9couverte 900\u20ac \/mois HT L&rsquo;essentiel pour d\u00e9marrer \u00b7 3 mois Voir le pack \u2192 Starter 1 900\u20ac \/mois HT Une dynamique r\u00e9guli\u00e8re \u00b7 6 mois Voir le pack \u2192 Le plus choisi Croissance 3 400\u20ac \/mois HT Devenir m\u00e9morable \u00b7 6 mois Voir le pack \u2192 Scale 5 900\u20ac \/mois HT La force de frappe compl\u00e8te \u00b7 3 mois Voir le pack \u2192 Voir nos tarifs programmatique \u2192 Construire mon offre sur-mesure \u2192 Questions fr\u00e9quentes Ce que les annonceurs nous demandent sur le display Quel est le budget minimum pour la publicit\u00e9 display ? \u00c0 partir de 1 500\u20ac\/mois de budget m\u00e9dia. En dessous, les algorithmes manquent de donn\u00e9es pour optimiser. Budget optimal : 3 000-5 000\u20ac\/mois pour des r\u00e9sultats significatifs. Combien de temps avant les premiers r\u00e9sultats ? 2 \u00e0 4 semaines pour les premi\u00e8res donn\u00e9es. Mois 2-3 pour des r\u00e9sultats stables. Les algorithmes ont besoin d&rsquo;un temps d&rsquo;apprentissage (minimum 1 000 impressions\/jour). Display vs Google Ads (SEA) : quelle diff\u00e9rence ? Google Ads cible les personnes qui cherchent activement. Le display cible les personnes selon leur profil et comportement, m\u00eame sans intention de recherche. Les deux sont compl\u00e9mentaires \u2014 voir notre agence SEA. Vous g\u00e9rez quelles plateformes ? Google Display Network (GDN), Google DV360, The Trade Desk, Xandr, Outbrain, Taboola. Nous recommandons la plateforme selon votre budget et objectif. Comment \u00e9viter la fraude publicitaire ? Nous utilisons des outils de brand safety (IAS, MOAT), excluons les placements suspects et monitorons l&rsquo;Invalid Traffic (IVT) en continu. Fraude r\u00e9duite \u00e0 moins de 3%. Pouvez-vous cr\u00e9er les banni\u00e8res ? Oui, nous produisons les cr\u00e9atifs (banni\u00e8res statiques, anim\u00e9es, vid\u00e9os) ou travaillons avec vos fichiers existants. Co\u00fbt cr\u00e9atif : 300-800\u20ac selon le nombre de formats. Quel ROI peut-on esp\u00e9rer ? Retargeting : 4-8\u00d7. E-commerce : 3-5\u00d7. SaaS\/B2B : 2-4\u00d7. Ces chiffres d\u00e9pendent de votre secteur, offre et landing page. Nous estimons votre ROI potentiel lors de l&rsquo;audit gratuit. Peut-on combiner display et SEA ? Oui, c&rsquo;est recommand\u00e9. Display pour l&rsquo;awareness et le retargeting, SEA pour capter l&rsquo;intention d&rsquo;achat. ROI combin\u00e9 30-50% sup\u00e9rieur \u00e0 chaque canal seul. Aller plus loin Retour programmatiqueVue d&rsquo;ensemble de nos services Publicit\u00e9 AudioSpotify, podcasts, radio digitale Publicit\u00e9 DOOHAffichage digital ext\u00e9rieur Combiner display &#038; SEAStrat\u00e9gie acquisition 360\u00b0 Audit 360\u00b0 Pr\u00eat \u00e0 lancer vos campagnes display ? Nos experts analysent votre secteur, votre audience et estiment votre ROI potentiel. Sans engagement. Demander mon audit 360\u00b0 \u2192 \u2713 Luxembourg &#038; France \u00b7 \u2713 Sans engagement<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","rank_math_title":"Publicit\u00e9 Display Programmatique | Agence Exoa","rank_math_description":"Lancez vos campagnes display avec l'agence Exoa : banni\u00e8res IAB, rich media, ciblage comportemental. Diffusion sur +500 000 sites. Devis gratuit.","rank_math_focus_keyword":"publicit\u00e9 display","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":[],"rank_math_advanced_robots":[],"site-post-title":"disabled","site-content-layout":"page-builder","site-sidebar-layout":"no-sidebar","ast-featured-img":"disabled","ast-breadcrumbs-content":"","footnotes":""},"class_list":["post-13832","page","type-page","status-publish","hentry"],"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/comments?post=13832"}],"version-history":[{"count":16,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13832\/revisions"}],"predecessor-version":[{"id":20515,"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/pages\/13832\/revisions\/20515"}],"wp:attachment":[{"href":"https:\/\/www.agence-exoa.com\/de\/wp-json\/wp\/v2\/media?parent=13832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}